Ophthalmic Comprehensive Reports: 2019 United States Dry Eye Atlas
|出版商||Market Scope, LLC||商品編碼||876524|
|美國乾眼市場：2019年 Ophthalmic Comprehensive Reports: 2019 United States Dry Eye Atlas|
|出版日期: 2019年06月26日||內容資訊: 英文||
本報告針對乾眼患者提供詳細調查的整合結果、以及透過Market Scope獨立製作的Med/Op Index*等多種因素、分析美國大都市圈的市場機會。
*Med/Op Index是用來預測每個都市圈市場機會的Market Scope獨立開發的指標、包括人口動態、氣候、健康、LVC數量、人工水晶體、資產等以相關重要數據為基礎的潛力市場。本報告除了評價市場可能性、分配業務活動必要的資源以外、還能配合資料客製化、顧客的販售組織與特定地區調整。
The US accounts for an estimated 5.5 percent of the global dry eye population, but its dry eye market accounts for 32.7 percent of units.
Dry eye population allocation is calculated by combining prevalence rates, IOL surgeries, and LVC procedures from Market Scope models.
Geographic opportunity is estimated with multi-factor criteria using Market Scope's Med/Op Index™. The index is derived from multiple sources, including the following:
‘The 2019 United States Dry Eye Atlas’, new in 2019, provides a detailed analysis of the dry eye market. Market Scope's proprietary Med/Op Index™ identifies the potential based on a variety of factors, which allows us to rank metros by ooportunity. The atlas offers strategic insights into the top potential markets in the US.
Featured in the atlas is the Med/Op Index™, a proprietary new index developed to estimate the market opportunity for in each metropolitan area. This proprietary index identifies the potential based on key demographics, climate, health, post LVC, pseudophakic, and wealth. The Dry Eye Atlas can be used to evaluate market potential and to allocate sales resources. Market Scope also offers customization of this information to align with a client sales organization or specific geographic areas.
Market Scope's industry reports are meticulously prepared by a dedicated team of in-house consultants/analysts with over 100 years of collective ophthalmic experience, and each data point is driven by a combination of sources, including the following:
Chelsea joined Market Scope in June 2017 as the manager of analytics and modeling; she manages the data team, constructs data models, and drives the overall analytics strategy at Market Scope. After receiving her MBA, Chelsea began her career at Cerner Corporation, the leading supplier of health care information technology solutions, where she performed many analytical roles in the Population Health organization. She also has experience in crafting and executing competitive intelligence strategy. When Chelsea is not working, she enjoys thrift-shopping with her three daughters, solving data problems with her husband, wrestling with her dogs, traveling, and weight lifting.
The atlas offers an in-depth examination of the dry eye population, and Market Scope's Med/Op Index™ integrates all variables to illustrate US market opportunity by metro area.
The following information is included for 85 metropolitan areas: