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市場調查報告書

A2P消息的全球市場分析:未來預測(至2026年)

Global A2P Messaging Market Research Report- Forecast till 2026

出版商 Market Research Future 商品編碼 988632
出版日期 內容資訊 英文 127 Pages
訂單完成後即時交付
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A2P消息的全球市場分析:未來預測(至2026年) Global A2P Messaging Market Research Report- Forecast till 2026
出版日期: 2020年11月27日內容資訊: 英文 127 Pages
簡介

2019年全球A2P消息市場估計為379.24億美元。預計在預測期內(2020年至2026年),它的複合年增長率為4.2%。

A2P(應用程序到人)消息傳遞是一種用於將消息從應用程序發送到個人的工具。它主要用於個性化通知,例如銀行通知,嚴重警報,基於SMS的兩因素身份驗證,自動預訂確認,忠誠度計劃和營銷通知。

市場的主要驅動力是手機用戶基礎的擴展以及各種公司的普及和滲透。許多公司以各種技術模式使用此A2P消息傳遞技術來與消費者通信,通知用戶在線服務或傳遞緊急信息。所有這些類型的通信都是在軟件應用程序的幫助下進行的,而不是通過個人手機進行的。但是,在預測期內,高昂的基礎設施成本預計將抑制該市場的增長。

亞太市場將成為世界上最大的市場,2019年將達到166.523億美元,預計在預測期內將以高達5.4%的速度增長。

本報告分析了全球A2P(個人應用)消息傳遞市場,並分析了該行業的基本結構和向心力,技術/法規環境,主要的市場促進/抑制因素,威脅類型/服務類型。按行業,行業和地區,概況,業務績效以及主要公司的戰略劃分的市場趨勢展望。

目錄

第1章執行摘要

第2章市場概述

第3章分析方法

第4章市場考慮

第5章市場動態

  • 概述
  • 市場推廣因素
    • 擴大移動用戶群
    • 企業部門對A2P消息傳遞平台的需求不斷增長
    • 接觸客戶的最佳途徑
    • 具有成本效益
  • 市場約束因素
    • 基礎設施不足
  • 市場機會
    • 專注於加強業務戰略
    • 新的市場趨勢
  • COVID-19的影響
    • 對整個市場的影響:同比增長率(YoY)(2020-2022)
    • 對公司的影響:按行業
    • 對政府部門需求的影響
  • 監管框架:按地區
  • 對SMS防火牆市場的考慮

第6章市場因素分析

  • 價值鏈分析
    • A2P消息傳遞解決方案提供商
    • 移動網絡運營商
    • 企業
  • 波特的五種力量分析

第7章全球A2P消息市場:按服務類型

  • 概述
    • 交易服務
    • 促銷服務
    • 互動服務

第8章全球A2P消息市場:按行業分類

  • 概述
    • BFSI(銀行/金融服務/保險)
    • 媒體娛樂
    • 醫療
    • 教育/研究
    • 零售/電子商務
    • 政府
    • 公用事業物流
    • IT/通訊
    • 其他

第9章全球A2P郵件市場:按地區

  • 概述
    • 市場規模:按地區(價值基礎,2018-2026)
  • 亞太地區
    • 市場規模:按國家(金額基礎,2018-2026)
    • 市場規模:按服務類型劃分(金額基礎,2018-2026)
    • 市場規模:按行業(金額基礎,2018-2026)
    • 中國
    • 日本
    • 印度
    • 其他亞太國家
      • 市場規模(價值基礎,2018-2026)
  • 北美
    • 市場規模:按國家(金額基礎,2018-2026)
    • 市場規模:按服務類型劃分(金額基礎,2018-2026)
    • 市場規模:按行業(金額基礎,2018-2026)
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 市場規模:按國家(金額基礎,2018-2026)
    • 市場規模:按服務類型劃分(金額基礎,2018-2026)
    • 市場規模:按行業(金額基礎,2018-2026)
    • 德國
    • 西班牙
    • 英國
    • 其他歐洲
  • 南美洲
    • 市場規模:按國家(金額基礎,2018-2026)
    • 市場規模:按服務類型劃分(金額基礎,2018-2026)
    • 市場規模:按行業(金額基礎,2018-2026)
  • 中東/非洲
    • 市場規模:按國家(金額基礎,2018-2026)
    • 市場規模:按服務類型劃分(金額基礎,2018-2026)
    • 市場規模:按行業(金額基礎,2018-2026)

第10章競爭情況

  • 公司之間的相互比較
  • 供應商的市場份額分析
  • 最近主要趨勢的分析
    • 產品開發
    • 商業聯盟/合作,合同

第11章公司簡介

  • BHARTI AIRTEL LIMITED
  • CHINA UNICOM (HONG KONG) LIMITED
  • TATA COMMUNICATIONS LIMITED
  • SAP SE
  • ORANGE BUSINESS SERVICES
  • VODAFONE GROUP PLC.
  • MONTY MOBILE
  • ARPUPLUS
  • CLICKATELL
  • GIGA WAVES
  • SMSGLOBAL
  • ZEN INTERACTIVE TECHNOLOGIES
  • GLOBAL MESSAGE SERVICES
  • INFOBIP LTD.
  • MGAGE
目錄

Market Snapshot

According to Market Research Future statistics, the Global A2P Messaging Market was it is anticipated to register a CAGR of 4.2% during the review period, 2020 to 2026. A2P is an application to person messaging system commonly used to communicate with the consumers such as sending banking notifications, critical alerts, SMS-based two-factor authentication, automatic booking confirmations, loyalty programs, and marketing notifications, etc.

The global A2P Market is expected to witness high growth during the research owing to the largest market value of USD 39,702.4 Million in 2019. The growth of the global market is attributed to the rising subscriber base and increasing adoption among enterprises. Many businesses are using this A2P messaging technique in various technical modes to communicate with consumers, inform users of online services, or deliver time-sensitive alerts. All these types of communications are handled with the help of software applications and not from an individual's mobile phone. However, the high cost of infrastructure is expected to restrain the growth of this market during the forecast period.

Market Segmentation

Global A2P Messaging Market has been classified based on Service Type, Vertical.

Depending on the service type segment, the global A2P messaging market has been classified into transactional services, promotional services, and interactive services. The transactional services segment has been further segmented into unstructured supplementary service data (USSD), one-time password (OTP) interactive services, and two-factor authentications (2FA). The promotional services segment is again classified into Promotional Campaign Services, Pushed Content Services, Inquiry and Search Services

In terms of vertical type, the A2P messaging market has been classified into BFSI, media & entertainment, healthcare, education & research, retail and e-commerce, government, utilities & logistics, IT & telecommunications, and others.

Regional Analysis

The Global A2P Messaging Market has been classified into the Asia-Pacific, North America, Europe, the Middle East & Africa, and South America

Asia-Pacific dominates the global market owing to the biggest market largest market share in 2019 with a market value of 16,652.3 million and it is estimated to register the highest market share of 5.4% during the review period. The regional market has been spread across China, India, Japan, and the rest of Asia-Pacific. The current COVID-19 pandemic outbreak on the Asia-Pacific A2P messaging market has been impacted due to the lockdown situations in the region. China contributes to the largest market of the regional A2P market.

The North American A2P messaging market is spread across the US, Canada, and Mexico. The regional market is driven by the rising mobile internet subscriber base, growing digital advertising, increasing demand for advanced products, developing IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry sectors throughout the study period.

Major Players

The prominent players of the global A2P messaging market are Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).

COVID 19 Impacts

We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

  • 1.1 MARKET ATTRACTIVENESS ANALYSIS 17

2 MARKET INTRODUCTION

  • 2.1 DEFINITION 18
  • 2.2 SCOPE OF THE STUDY 18
  • 2.3 RESEARCH OBJECTIVE 18
  • 2.4 MARKET STRUCTURE 18

3 RESEARCH METHODOLOGY

4 MARKET INSIGHTS

5 MARKET DYNAMICS

  • 5.1 INTRODUCTION 28
  • 5.2 DRIVERS 29
    • 5.2.1 INCREASE IN MOBILE SUBSCRIBER BASE 29
    • 5.2.2 RISING DEMAND FOR A2P MESSAGING PLATFORM IN THE ENTERPRISE SECTOR 29
    • 5.2.3 OPTIMUM METHOD OF REACHING CUSTOMERS 29
    • 5.2.4 COST-EFFECTIVENESS 30
  • 5.3 RESTRAINT 31
    • 5.3.1 LACK OF INFRASTRUCTURE 31
  • 5.4 OPPORTUNITY 31
    • 5.4.1 SCOPE FOR STRENGTHENING BUSINESS STRATEGIES 31
    • 5.4.2 EMERGING TRENDS IN THE MARKET 32
  • 5.5 IMPACT OF COVID-19 32
    • 5.5.1 IMPACT ON OVERALL MARKET Y-O-Y FOR 2020-2022 32
    • 5.5.2 IMPACT ON ENTERPRISE ACROSS VERTICALS 32
    • 5.5.3 IMPACT ON DEMAND FROM THE GOVERNMENT VERTICAL 32
  • 5.6 REGULATORY FRAMEWORK 33
    • 5.6.1 NORTH AMERICA 33
    • 5.6.2 ASIA-PACIFIC 33
    • 5.6.3 EUROPE 34
  • 5.7 INSIGHTS ON SMS FIREWALL MARKET 34

6 MARKET FACTOR ANALYSIS

  • 6.1 VALUE CHAIN ANALYSIS 36
    • 6.1.1 A2P MESSAGING SOLUTION PROVIDERS 36
    • 6.1.2 MOBILE NETWORK OPERATORS 36
    • 6.1.3 ENTERPRISES 37
  • 6.2 PORTER'S FIVE FORCES MODEL 37
    • 6.2.1 THREAT OF NEW ENTRANTS 38
    • 6.2.2 BARGAINING POWER OF SUPPLIERS 38
    • 6.2.3 THREAT OF SUBSTITUTES 38
    • 6.2.4 BARGAINING POWER OF BUYERS 38
    • 6.2.5 INTENSITY OF RIVALRY 38

7 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE

  • 7.1 OVERVIEW 39
    • 7.1.1 TRANSACTIONAL SERVICES 40
      • 7.1.1.1 UNSTRUCTURED SUPPLEMENTARY SERVICE DATA (USSD) 40
      • 7.1.1.2 ONE TIME PASSWORD (OTP) INTERACTIVE SERVICES 40
      • 7.1.1.3 TWO FACTOR AUTHENTICATION (2FA) 41
    • 7.1.2 PROMOTIONAL SERVICES 41
      • 7.1.2.1 PROMOTIONAL CAMPAIGN SERVICES 41
      • 7.1.2.2 PUSHED CONTENT SERVICES 41
      • 7.1.2.3 INQUIRY AND SEARCH SERVICES 42
    • 7.1.3 INTERACTIVE SERVICES 42

8 GLOBAL A2P MESSAGING MARKET, BY VERTICAL

  • 8.1 OVERVIEW 43
    • 8.1.1 BFSI 44
    • 8.1.2 MEDIA & ENTERTAINMENT 44
    • 8.1.3 HEALTHCARE 45
    • 8.1.4 EDUCATION & RESEARCH 45
    • 8.1.5 RETAIL AND E-COMMERCE 45
    • 8.1.6 GOVERNMENT 45
    • 8.1.7 UTILITIES & LOGISTICS 45
    • 8.1.8 IT & TELECOMMUNICATIONS 46
    • 8.1.9 OTHERS 46

9 GLOBAL A2P MESSAGING MARKET, BY REGION

  • 9.1 OVERVIEW 47
    • 9.1.1 GLOBAL A2P MESSAGING MARKET, BY REGION, 2018-2026 (USD MILLION) 47
  • 9.2 ASIA-PACIFIC 49
    • 9.2.1 ASIA-PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 50
    • 9.2.2 ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 51
    • 9.2.3 ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 52
    • 9.2.4 ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 52
    • 9.2.5 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 53
    • 9.2.6 CHINA 54
      • 9.2.6.1 CHINA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 54
      • 9.2.6.2 CHINA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 54
      • 9.2.6.3 CHINA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 55
      • 9.2.6.4 CHINA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 55
    • 9.2.7 JAPAN 56
      • 9.2.7.1 JAPAN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 56
      • 9.2.7.2 JAPAN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 56
      • 9.2.7.3 JAPAN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 57
      • 9.2.7.4 JAPAN A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 57
    • 9.2.8 INDIA 58
      • 9.2.8.1 INDIA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 58
      • 9.2.8.2 INDIA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 58
      • 9.2.8.3 INDIA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 59
      • 9.2.8.4 INDIA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 59
    • 9.2.9 REST OF ASIA-PACIFIC 60
      • 9.2.9.1 REST OF ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 60
      • 9.2.9.2 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES,

2018-2026 (USD MILLION) 60

      • 9.2.9.3 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,

2018-2026 (USD MILLION) 61

      • 9.2.9.4 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 62
  • 9.3 NORTH AMERICA 63
    • 9.3.1 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 64
    • 9.3.2 NORTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 65
    • 9.3.3 NORTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 65
    • 9.3.4 NORTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 66
    • 9.3.5 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 67
    • 9.3.6 US 68
      • 9.3.6.1 US A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 68
      • 9.3.6.2 US A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 68
      • 9.3.6.3 US A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 69
      • 9.3.6.4 US A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 69
    • 9.3.7 CANADA 70
      • 9.3.7.1 CANADA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 70
      • 9.3.7.2 CANADA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 70
      • 9.3.7.3 CANADA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 71
      • 9.3.7.4 CANADA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 71
    • 9.3.8 MEXICO 72
      • 9.3.8.1 MEXICO: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 72
      • 9.3.8.2 MEXICO A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 72
      • 9.3.8.3 MEXICO A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 73
      • 9.3.8.4 MEXICO A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 73
  • 9.4 EUROPE 74
    • 9.4.1 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 75
    • 9.4.2 EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 76
    • 9.4.3 EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 76
    • 9.4.4 EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 77
    • 9.4.5 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 78
    • 9.4.6 GERMANY 79
      • 9.4.6.1 GERMANY: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 79
      • 9.4.6.2 GERMANY A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 79
      • 9.4.6.3 GERMANY A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 80
      • 9.4.6.4 GERMANY A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 80
    • 9.4.7 SPAIN 81
      • 9.4.7.1 SPAIN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 81
      • 9.4.7.2 SPAIN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 81
      • 9.4.7.3 SPAIN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 82
      • 9.4.7.4 SPAIN A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 82
    • 9.4.8 UK 83
      • 9.4.8.1 UK: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 83
      • 9.4.8.2 UK A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 83
      • 9.4.8.3 UK A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 84
      • 9.4.8.4 UK A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 84
    • 9.4.9 REST OF EUROPE 85
      • 9.4.9.1 REST OF EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 85
      • 9.4.9.2 REST OF EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 85
      • 9.4.9.3 REST OF EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 86
      • 9.4.9.4 REST OF EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 86
  • 9.5 SOUTH AMERICA 87
    • 9.5.1 SOUTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 87
    • 9.5.2 SOUTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 88
    • 9.5.3 SOUTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 88
    • 9.5.4 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 89
  • 9.6 MIDDLE EAST & AFRICA 90
    • 9.6.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 90
    • 9.6.2 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 91
    • 9.6.3 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,

2018-2026 (USD MILLION) 91

    • 9.6.4 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 92

10 COMPETITVE LANDSCAPE

  • 10.1 COMPETITIVE BENCHMARKING 94
  • 10.2 VENDOR SHARE ANALYSIS 95
  • 10.3 RECENT DEVELOPMENTS 95
    • 10.3.1 PRODUCT DEVELOPMENT 95
    • 10.3.2 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 95

11 COMPANY PROFILES

  • 11.1 BHARTI AIRTEL LIMITED 98
    • 11.1.1 COMPANY OVERVIEW 98
    • 11.1.2 FINANCIAL OVERVIEW 99
    • 11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 99
    • 11.1.4 KEY DEVELOPMENTS 100
    • 11.1.5 SWOT ANALYSIS 100
    • 11.1.6 KEY STRATEGIES 100
  • 11.2 CHINA UNICOM (HONG KONG) LIMITED 101
    • 11.2.1 COMPANY OVERVIEW 101
    • 11.2.2 FINANCIAL OVERVIEW 101
    • 11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
    • 11.2.4 KEY DEVELOPMENTS 102
    • 11.2.5 SWOT ANALYSIS 102
    • 11.2.6 KEY STRATEGIES 103
  • 11.3 TATA COMMUNICATIONS LIMITED 104
    • 11.3.1 COMPANY OVERVIEW 104
    • 11.3.2 FINANCIAL OVERVIEW 105
    • 11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105
    • 11.3.4 KEY DEVELOPMENTS 106
    • 11.3.5 SWOT ANALYSIS 106
    • 11.3.6 KEY STRATEGIES 106
  • 11.4 SAP SE 107
    • 11.4.1 COMPANY OVERVIEW 107
    • 11.4.2 FINANCIAL OVERVIEW 108
    • 11.4.3 PRODUCTS OFFERED 108
    • 11.4.4 KEY DEVELOPMENTS 109
    • 11.4.5 SWOT ANALYSIS 109
    • 11.4.6 KEY STRATEGIES 109
  • 11.5 ORANGE BUSINESS SERVICES 110
    • 11.5.1 COMPANY OVERVIEW 110
    • 11.5.2 FINANCIAL OVERVIEW 110
    • 11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 111
    • 11.5.4 SWOT ANALYSIS 111
    • 11.5.5 KEY STRATEGIES 111
  • 11.6 VODAFONE GROUP PLC. 112
    • 11.6.1 COMPANY OVERVIEW 112
    • 11.6.2 FINANCIAL OVERVIEW 113
    • 11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 113
    • 11.6.4 KEY DEVELOPMENTS 114
    • 11.6.5 SWOT ANALYSIS 114
    • 11.6.6 KEY STRATEGIES 114
  • 11.7 MONTY MOBILE 115
    • 11.7.1 COMPANY OVERVIEW 115
    • 11.7.2 FINANCIAL OVERVIEW 115
    • 11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 115
    • 11.7.4 KEY DEVELOPMENTS 115
    • 11.7.5 KEY STRATEGIES 116
  • 11.8 ARPUPLUS 117
    • 11.8.1 COMPANY OVERVIEW 117
    • 11.8.2 PRODUCTS/SOLUTIONS/SERVICES OFFERED 117
    • 11.8.3 KEY DEVELOPMENTS 117
  • 11.9 CLICKATELL 118
    • 11.9.1 COMPANY OVERVIEW 118
    • 11.9.2 FINANCIAL OVERVIEW 118
    • 11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 118
    • 11.9.4 KEY DEVELOPMENTS 118
  • 11.10 GIGA WAVES 119
    • 11.10.1 COMPANY OVERVIEW 119
    • 11.10.2 FINANCIAL OVERVIEW 119
    • 11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 119
    • 11.10.4 KEY DEVELOPMENTS 119
  • 11.11 SMSGLOBAL 120
    • 11.11.1 COMPANY OVERVIEW 120
    • 11.11.2 FINANCIAL OVERVIEW 120
    • 11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 120
    • 11.11.4 KEY DEVELOPMENTS 120
    • 11.11.5 KEY STRATEGIES 120
  • 11.12 ZEN INTERACTIVE TECHNOLOGIES 121
    • 11.12.1 COMPANY OVERVIEW 121
    • 11.12.2 FINANCIAL OVERVIEW 121
    • 11.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 121
    • 11.12.4 KEY DEVELOPMENTS 121
    • 11.12.5 KEY STRATEGIES 121
  • 11.13 GLOBAL MESSAGE SERVICES 122
    • 11.13.1 COMPANY OVERVIEW 122
    • 11.13.2 FINANCIAL OVERVIEW 122
    • 11.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 122
    • 11.13.4 KEY DEVELOPMENTS 122
    • 11.13.5 KEY STRATEGIES 123
  • 11.14 INFOBIP LTD. 124
    • 11.14.1 COMPANY OVERVIEW 124
    • 11.14.2 FINANCIAL OVERVIEW 124
    • 11.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 124
    • 11.14.4 KEY DEVELOPMENTS 124
  • 11.15 MGAGE 125
    • 11.15.1 COMPANY OVERVIEW 125
    • 11.15.2 FINANCIAL OVERVIEW 125
    • 11.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 125
    • 11.15.4 KEY DEVELOPMENTS 125
    • 11.15.5 KEY STRATEGIES 126

LIST OF TABLES

  • TABLE 1 MARKET SYNOPSIS 16
  • TABLE 1 GLOBAL SMS FIREWALL MARKET, 2018-2026 (USD MILLION) 35
  • TABLE 2 GLOBAL SMS FIREWALL MARKET, BY REGION, 2018-2026 (USD MILLION) 35
  • TABLE 3 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 40
  • TABLE 4 GLOBAL A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 41
  • TABLE 5 GLOBAL A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 42
  • TABLE 6 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 44
  • TABLE 7 GLOBAL A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 48
  • TABLE 8 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 50
  • TABLE 9 ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 51
  • TABLE 10 ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 52
  • TABLE 11 ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 52
  • TABLE 12 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 53
  • TABLE 13 CHINA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 54
  • TABLE 14 CHINA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 54
  • TABLE 15 CHINA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 55
  • TABLE 16 CHINA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 55
  • TABLE 17 JAPAN A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 56
  • TABLE 18 JAPAN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 56
  • TABLE 19 JAPAN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 57
  • TABLE 20 JAPAN A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 57
  • TABLE 21 INDIA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 58
  • TABLE 22 INDIA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 58
  • TABLE 23 INDIA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 59
  • TABLE 24 INDIA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 59
  • TABLE 25 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 60
  • TABLE 26 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 60
  • TABLE 27 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 61
  • TABLE 28 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 62
  • TABLE 29 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 64
  • TABLE 30 NORTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 65
  • TABLE 31 NORTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 65
  • TABLE 32 NORTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 66
  • TABLE 33 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 67
  • TABLE 34 US A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 68
  • TABLE 35 US A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 68
  • TABLE 36 US A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 69
  • TABLE 37 US A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 69
  • TABLE 38 CANADA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 70
  • TABLE 39 CANADA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 70
  • TABLE 40 CANADA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 71
  • TABLE 41 CANADA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 71
  • TABLE 42 MEXICO A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 72
  • TABLE 43 MEXICO A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 72
  • TABLE 44 MEXICO A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 73
  • TABLE 45 MEXICO A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 73
  • TABLE 46 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 75
  • TABLE 47 EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 76
  • TABLE 48 EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 76
  • TABLE 49 EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 77
  • TABLE 50 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 78
  • TABLE 51 GERMANY A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 79
  • TABLE 52 GERMANY A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 79
  • TABLE 53 GERMANY A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 80
  • TABLE 54 GERMANY A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 80
  • TABLE 55 SPAIN A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 81
  • TABLE 56 SPAIN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 81
  • TABLE 57 SPAIN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 82
  • TABLE 58 SPAIN A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 82
  • TABLE 59 UK A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 83
  • TABLE 60 UK A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 83
  • TABLE 61 UK A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 84
  • TABLE 62 UK A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 84
  • TABLE 63 REST OF EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 85
  • TABLE 64 REST OF EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 85
  • TABLE 65 REST OF EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 86
  • TABLE 66 REST OF EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 86
  • TABLE 67 SOUTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 87
  • TABLE 68 SOUTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 88
  • TABLE 69 SOUTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 88
  • TABLE 70 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 89
  • TABLE 71 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 90
  • TABLE 72 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018-2026 (USD MILLION) 91
  • TABLE 73 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018-2026 (USD MILLION) 91
  • TABLE 74 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 92
  • TABLE 75 PRODUCT DEVELOPMENT 95
  • TABLE 76 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 95
  • TABLE 77 BHARTI AIRTEL LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 99
  • TABLE 78 BHARTI AIRTEL LIMITED: KEY DEVELOPMENTS 100
  • TABLE 79 CHINA UNICOM (HONG KONG) LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
  • TABLE 80 CHINA UNICOM (HONG KONG) LIMITED: KEY DEVELOPMENTS 102
  • TABLE 81 TATA COMMUNICATIONS LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 105
  • TABLE 82 TATA COMMUNICATIONS LIMITED: KEY DEVELOPMENTS 106
  • TABLE 83 SAP SE: PRODUCTS OFFERED 108
  • TABLE 84 SAP SE: KEY DEVELOPMENTS 109
  • TABLE 85 ORANGE BUSINESS SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 111
  • TABLE 86 VODAFONE GROUP PLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 113
  • TABLE 87 VODAFONE GROUP PLC: KEY DEVELOPMENTS 114
  • TABLE 88 MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 115
  • TABLE 89 MONTY MOBILE: KEY DEVELOPMENTS 115
  • TABLE 90 ARPUPLUS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 117
  • TABLE 91 ARPUPLUS: KEY DEVELOPMENTS 117
  • TABLE 92 CLICKATELL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 118
  • TABLE 93 GIGA WAVES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 119
  • TABLE 94 SMSGLOBAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 120
  • TABLE 95 ZEN INTERACTIVE TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 121
  • TABLE 96 GLOBAL MESSAGE SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 122
  • TABLE 97 DELL INC: KEY DEVELOPMENTS 122
  • TABLE 98 INFOBIP LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 124
  • TABLE 99 INFOBIP LTD.: KEY DEVELOPMENTS 124
  • TABLE 100 MGAGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 125
  • TABLE 101 MGAGE: KEY DEVELOPMENTS 125

LIST OF FIGURES

  • FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL A2P MESSAGING MARKET 17
  • FIGURE 2 GLOBAL A2P MESSAGING MARKET: STRUCTURE 18
  • FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 23
  • FIGURE 4 NORTH AMERICA: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2019 & 2026) 26
  • FIGURE 5 EUROPE: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2019 & 2026) 26
  • FIGURE 6 ASIA-PACIFIC: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2019 & 2026) 27
  • FIGURE 1 MARKET DYNAMIC ANALYSIS OF THE GLOBAL A2P MESSAGING MARKET 28
  • FIGURE 2 DRIVER IMPACT ANALYSIS 30
  • FIGURE 3 RESTRAINT IMPACT ANALYSIS 31
  • FIGURE 4 VALUE CHAIN: GLOBAL A2P MESSAGING MARKET 36
  • FIGURE 5 PORTER'S FIVE FORCES MODEL: GLOBAL A2P MESSAGING MARKET 37
  • FIGURE 6 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2019 (% SHARE) 39
  • FIGURE 7 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2019 VS 2026 (USD MILLION) 39
  • FIGURE 8 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2019 (% SHARE) 43
  • FIGURE 9 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2019 VS 2026 (USD MILLION) 43
  • FIGURE 10 GLOBAL A2P MESSAGING MARKET, BY REGION, 2019 (% SHARE) 47
  • FIGURE 11 GLOBAL A2P MESSAGING MARKET, BY REGION, 2018-2026 (USD MILLION) 47
  • FIGURE 12 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2019 (% SHARE) 49
  • FIGURE 13 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 50
  • FIGURE 14 ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 51
  • FIGURE 15 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 53
  • FIGURE 16 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2019 (% SHARE) 63
  • FIGURE 17 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 63
  • FIGURE 18 NORTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 64
  • FIGURE 19 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 66
  • FIGURE 20 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2019 (% SHARE) 74
  • FIGURE 21 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2018-2026 (USD MILLION) 74
  • FIGURE 22 EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 75
  • FIGURE 23 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 77
  • FIGURE 24 SOUTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 87
  • FIGURE 25 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 89
  • FIGURE 26 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018-2026 (USD MILLION) 90
  • FIGURE 27 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2018-2026 (USD MILLION) 92
  • FIGURE 28 GLOBAL A2P MESSAGING MARKET: COMPETITIVE BENCHMARKING 94
  • FIGURE 29 VENDOR SHARE ANALYSIS (2019, %) 95
  • FIGURE 30 BHARTI AIRTEL LIMITED: FINANCIAL OVERVIEW SNAPSHOT 99
  • FIGURE 31 BHARTI AIRTEL LIMITED: SWOT ANALYSIS 100
  • FIGURE 32 CHINA UNICOM (HONG KONG) LIMITED: FINANCIAL OVERVIEW SNAPSHOT 101
  • FIGURE 33 CHINA UNICOM (HONG KONG) LIMITED: SWOT ANALYSIS 102
  • FIGURE 34 TATA COMMUNICATIONS LIMITED: FINANCIAL OVERVIEW SNAPSHOT 105
  • FIGURE 35 TATA COMMUNICATIONS LIMITED: SWOT ANALYSIS 106
  • FIGURE 1 SAP SE: FINANCIAL OVERVIEW SNAPSHOT 108
  • FIGURE 2 SAP SE: SWOT ANALYSIS 109
  • FIGURE 3 ORANGE S.A: FINANCIAL OVERVIEW SNAPSHOT 110
  • FIGURE 4 ORANGE BUSINESS SERVICES SWOT ANALYSIS 111
  • FIGURE 5 VODAFONE GROUP PLC.: FINANCIAL OVERVIEW SNAPSHOT 113
  • FIGURE 6 VODAFONE GROUP PLC: SWOT ANALYSIS 114