市場調查報告書

行銷自動化 (MA) 軟體的全球市場:預測

Marketing Automation Software Market Research Report by Product, Application, and Region - Global Forecast to 2023

出版商 Market Research Future 商品編碼 796085
出版日期 內容資訊 英文 86 Pages
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行銷自動化 (MA) 軟體的全球市場:預測 Marketing Automation Software Market Research Report by Product, Application, and Region - Global Forecast to 2023
出版日期: 2019年01月31日內容資訊: 英文 86 Pages
簡介

本報告提供全球行銷自動化 (MA) 軟體市場相關調查分析,市場動態,市場分析,各地區分析,主要企業等相關的系統性資訊。

第1章 摘要整理

第2章 調查範圍

第3章 市場考察

第4章 調查手法

第5章 市場形勢

  • 波特的五力分析
  • 價值鏈/供應鏈

第6章 市場動態

  • 簡介
  • 促進因素
  • 機會
  • 課題

第7章 全球行銷自動化 (MA) 軟體市場:各產品

  • 概要
    • 數位行銷
    • 電子郵件行銷
    • 行動行銷
    • 集客式行銷

第8章 全球行銷自動化 (MA) 軟體市場:各用途

  • 概要
    • 中小企業
    • 大企業

第9章 全球行銷自動化 (MA) 軟體市場:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 其他

第10章 競爭情形

  • 競爭情形

第11章 企業簡介

  • Oracle Corporation
  • IBM Corporation
  • Infusionsoft Inc.
  • SAP SE
  • SAS Institute Inc
  • Adobe Systems, Inc
  • Hubspot Inc
  • Act-On Software Inc.
  • Salesforce.com Inc.
  • Cognizant Technology Solutions Corporation
目錄

Marketing Automation Software Market Research Report by Product (Digital Marketing, E-mail Marketing, Mobile Marketing, and Others), Application (SME, Large Enterprise, and Others), and Region (North America, Europe, APAC, Latin America, and RoW) - Global Forecast to 2023

Market analysis

As the advertisers and the marketers endeavor to add better dimensions to their marketing channel, promoting automation turns out to be progressively critical. Marketing automation is at times considered as the umbrella term under which all the digital marketing tools for development fall. Be that as it may, its genuine goal is to augment the revenue and increase the sales of the pipelines. To an expansive degree, the growing prevalence of B2B and B2C models can be credited to marketing automation programming. The fact that it's pocket-accommodating makes the system of marketing automation a typical investment region for the development in small, medium and vast undertaking. Technologies like the AI or the artificial intelligence is expected to further bolster the growth of the marketing automation market in the upcoming years. The global market for marketing automation software is expected to reach the valuation of USD 4,182.0 Mn during the forecast period (2017- 2023).

Market segmentation

The global marketing automation software market is classified on the basis of its product, application and regional demand. Based on its product, the market is bifurcated into email marketing, digital marketing, inbound marketing and mobile marketing. On the basis of its application, the global marketing automation software market has been segmented into large enterprise and SME.

Regional analysis

Geographically, the global marketing automation software market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.

Major players

SAS Institute Inc., Hubspot Inc., Infusionsoft Inc., IBM Corporation, SAP SE, Cognizant Technology Solutions Corporation, Act-On Software Inc., Adobe Systems, Inc, Salesforce.com Inc., among others are some of the major players in the global marketing automation software market.

Table of Contents

1 Executive Summary

2 Scope of the Report

  • 2.1 Market Definition
  • 2.2 Scope of the Study
    • 2.2.1 Research Objectives
    • 2.2.2 Assumption & Limitations
  • 2.3 Market Structure

3 Market Insights

4 Research Methodology

  • 4.1 Research Process
  • 4.2 Secondary Research
  • 4.3 Primary Research
  • 4.4 Forecast Model

5 Market Landscape

  • 5.1 Porters Five Forces Analysis
    • 5.1.1 Threat of new entrants
    • 5.1.2 Bargaining power of suppliers
    • 5.1.3 Bargaining power of buyers
    • 5.1.4 Threat of substitute
    • 5.1.5 Rivalry
  • 5.2 Value Chain/Supply Chain of Marketing Automation Software Market

6 Market Dynamics

  • 6.1 Introduction
  • 6.2 Drivers
    • 6.2.1 Increase adoption of social media platforms for advertising
    • 6.2.2 Increasing adoption of automation tools in the retail sector
    • 6.2.3 Drivers Impact Analysis
  • 6.3 Opportunities
    • 6.3.1 Integration of Artificial intelligence (AI) and Big Data Analytics in Digital Marketing
  • 6.4 Challenges
    • 6.4.1 Data Privacy

7 Global Marketing Automation Software Market, By Product

  • 7.1 Overview
    • 7.1.1 Digital Marketing
    • 7.1.2 E-mail Marketing
    • 7.1.3 Mobile Marketing
    • 7.1.4 Inbound Marketing

8 Global Marketing Automation Software Market, By Application

  • 8.1 Overview
    • 8.1.1 SMEs
    • 8.1.2 Large Enterprise

9 Global Marketing Automation Software Market, By Region

  • 9.1 Introduction
  • 9.2 North America
  • 9.3 Europe
  • 9.4 Asia-Pacific
  • 9.5 Rest of the World
    • 9.5.1 Middle East & Africa
    • 9.5.2 Latin America

10 Competitive Landscape

  • 10.1 Competitive Landscape

11 Company Profiles

  • 11.1 Oracle Corporation
    • 11.1.1 Company Overview
    • 11.1.2 Financial Overview
    • 11.1.3 Products/Services/Solutions Offered
    • 11.1.4 Key Developments
    • 11.1.5 SWOT Analysis
    • 11.1.6 Key Strategies
  • 11.2 IBM Corporation
    • 11.2.1 Company Overview
    • 11.2.2 Financial Overview
    • 11.2.3 Products/Services/Solutions Offered
    • 11.2.4 Key Developments
    • 11.2.5 SWOT Analysis
    • 11.2.6 Key Strategy
  • 11.3 Infusionsoft Inc.
    • 11.3.1 Company Overview
    • 11.3.2 Products/Services/Solutions Offered
    • 11.3.3 SWOT Analysis
  • 11.4 SAP SE
    • 11.4.1 Company Overview
    • 11.4.2 Financial Overview
    • 11.4.3 Products/Services/Solutions Offered
    • 11.4.4 Key Developments
    • 11.4.5 SWOT Analysis
    • 11.4.6 Key Strategies
  • 11.5 SAS Institute Inc
    • 11.5.1 Company Overview
    • 11.5.2 Financial Overview
    • 11.5.3 Products/Services/Solutions Offered
    • 11.5.4 Key Developments
    • 11.5.5 SWOT Analysis
    • 11.5.6 Key Strategy
  • 11.6 Adobe Systems, Inc
    • 11.6.1 Company Overview
    • 11.6.2 Financial Overview
    • 11.6.3 Products/Services/Solutions Offered
    • 11.6.4 Key Developments
    • 11.6.5 SWOT Analysis
    • 11.6.6 Key Strategy
  • 11.7 Hubspot Inc
    • 11.7.1 Company Overview
    • 11.7.2 Financial Overview
    • 11.7.3 Products/Services/Solutions Offered
    • 11.7.4 Key Developments
    • 11.7.5 SWOT Analysis
    • 11.7.6 Key Strategy
  • 11.8 Act-On Software Inc.
    • 11.8.1 Company Overview
    • 11.8.2 Products/Services/Solutions Offered
    • 11.8.3 SWOT Analysis
  • 11.9 Salesforce.com Inc.
    • 11.9.1 Company Overview
    • 11.9.2 Financial Overview
    • 11.9.3 Products/Services/Solutions Offered
    • 11.9.4 Key Developments
    • 11.9.5 SWOT Analysis
    • 11.9.6 Key Strategy
  • 11.1 Cognizant Technology Solutions Corporation.
    • 11.10.1 Company Overview
    • 11.10.2 Financial Overview
    • 11.10.3 Products/Services/Solutions Offered
    • 11.10.4 Key Developments
    • 11.10.5 SWOT Analysis
    • 11.10.6 Key Strategy

List of Tables

  • TABLE 1 MARKET SYNOPSIS
  • TABLE 2 LIST OF ASSUMPTIONS
  • TABLE 3 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
  • TABLE 4 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013-2023 (USD MILLION)
  • TABLE 5 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2013-2025 (USD MILLION)
  • TABLE 6 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
  • TABLE 7 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
  • TABLE 8 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013-2025 (USD MILLION)
  • TABLE 9 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
  • TABLE 10 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
  • TABLE 11 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013-2025 (USD MILLION)
  • TABLE 12 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
  • TABLE 13 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
  • TABLE 14 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013-2025 (USD MILLION)
  • TABLE 15 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017-2025 (USD MILLION)
  • TABLE 16 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
  • TABLE 17 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013-2025 (USD MILLION)
  • TABLE 18 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
  • TABLE 19 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013-2025 (USD MILLION)
  • TABLE 20 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
  • TABLE 21 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013-2025 (USD MILLION)

List of Figures

  • FIGURE 1 GLOBAL MARKETING AUTOMATION SOFTWARE, MARKET OUTLOOK 2013-2025 (USD MILLION)
  • FIGURE 2 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET: MARKET STRUCTURE
  • FIGURE 3 GLOBAL MARKETING AUTOMATION SOFTWARE REVENUE (USD MILLION) COMPARISON, BY REGIONS (2013 VS 2017 VS 2025)
  • FIGURE 4 GLOBAL MARKETING AUTOAMTION SOFTWARE, MARKET GROWTH RATE BY REGION (2014-2025)
  • FIGURE 5 NORTH AMERICA MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
  • FIGURE 6 EUROPE MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
  • FIGURE 7 ASIA-PACIFIC MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
  • FIGURE 8 REST OF THE WORLD MARKETING AUTOAMTION SOFTWARE, GROWTH RATE BY REGION (2018-2025)
  • FIGURE 9 TOP DOWN & BOTTOM UP APPROACH
  • FIGURE 10 PORTERS FIVE FORCES ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET
  • FIGURE 11 VALUE CHAIN: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET
  • FIGURE 12 DROC ANALYSIS OF GLOBAL MARKETING AUTOMATION SOFTWARE MARKET
  • FIGURE 13 DRIVERS IMPACT ANALYSIS: MARKETING AUTOMATION SOFTWARE MARKET
  • FIGURE 14 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 15 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2017 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 17 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
  • FIGURE 18 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 19 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
  • FIGURE 20 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
  • FIGURE 21 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
  • FIGURE 22 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 23 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
  • FIGURE 24 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
  • FIGURE 25 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
  • FIGURE 26 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 27 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
  • FIGURE 28 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
  • FIGURE 29 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
  • FIGURE 30 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 31 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
  • FIGURE 32 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
  • FIGURE 33 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 34 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
  • FIGURE 35 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
  • FIGURE 36 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
  • FIGURE 37 BENCHMARKING OF MAJOR COMPETITORS