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全球數字標牌市場：按產品、顯示器、分辨率、軟件、顯示器尺寸、應用和地區劃分的未來預測（直到 2028 年）
市場調查報告書
商品編碼
1305948

全球數字標牌市場：按產品、顯示器、分辨率、軟件、顯示器尺寸、應用和地區劃分的未來預測（直到 2028 年）

Digital Signage Market by Product, Displays, Resolution, Software, Display Size, Application and Region - Global Forecast to 2028
出版日期: | 出版商: MarketsandMarkets | 英文 272 Pages | 訂單完成後即時交付

價格
簡介目錄

全球數字標牌市場規模預計將從2023年的187億美元增長到2028年的261億美元，2023年至2028年的複合年增長率為6.9%。預計。

推動全球數字標牌市場增長的主要因素是商業用途數字標牌的使用不斷增加、基礎設施用途數字標牌的需求不斷增加、4K/8K顯示器需求的快速增長以及與顯示相關的需求持續不斷，技術沒有進步。

“戶外數字標牌在預測期內將以高複合年增長率增長”

具有出色亮度和對比度的各種尺寸顯示器的開發和普及是推動戶外數字標牌市場增長的主要因素。 此外，顯示技術的進步使進入者能夠提供具有超長使用壽命且不易受到室外環境不利影響的顯示器。 先進和創新顯示器市場的快速增長預計將推動戶外數字標牌市場的增長。

“52 英寸及更大尺寸的細分市場將在預測期內主導市場”

預計 2023 年至 2028 年，52 英寸及以上的細分市場複合年增長率最高。 數字標牌顯示器相關的技術進步以及隨之而來的室內和室外應用大型顯示器需求的激增是推動 52 英寸及以上市場增長的主要因素。 此外，亞太地區等地區的快速城市化正在推動戶外數字標牌顯示器在各種應用中的採用。 此外，零售和基礎設施應用越來越多地採用大型 OLED 顯示器也是推動該領域市場增長的一個主要因素。

“在預測期內，大型企業細分市場主導市場”

隨著客戶參與需求的不斷增長，大公司正在以各種方式利用數字標牌來提高品牌知名度並吸引客戶。 通過借助交互式顯示屏提供相關信息，大型企業可以最大限度地提高客戶參與度並改善整體客戶體驗。 較大的公司還可以利用數字標牌進行指導、導航和內部通信。 顯示技術的進步和先進顯示器價格的下降導致大型企業對數字標牌顯示器的採用激增。

“亞太地區在預測期內將以最高複合年增長率增長”

預計 2023 年至 2028 年，亞太地區將以最高的複合年增長率增長。 物聯網（IoT）和其他技術的不斷使用推動了商業、公共、基礎設施和工業領域的數字化轉型，導致該地區對數字標牌的需求激增。 此外，快速的城市化和消費者可支配收入的增加預計也將推動亞太地區數字標牌市場的增長。

內容

第一章簡介

第 2 章研究方法

第 3 章執行摘要

第 4 章重要考慮因素

第五章市場概述

  • 簡介
  • 市場動態
    • 驅動程序
    • 制約因素
    • 機會
    • 任務
  • 價值鏈分析
  • 生態系統映射
  • 主要技術趨勢
  • 價格分析
  • 專利分析
  • 波特五力分析
  • 主要利益相關者和採購標準
  • 案例研究
  • 貿易分析
  • 監管狀況
  • 影響客戶業務的趨勢/干擾
  • 重大會議和活動（2022-2023）

第 6 章數字標牌市場：按產品分類

  • 簡介
  • 硬件
    • 顯示
    • 媒體播放器
    • 投影儀
    • 其他
  • 軟件
    • 邊緣服務器軟件
    • 內容管理系統
    • 其他
  • 服務
    • 安裝服務
    • 維護和支持服務
    • 諮詢和其他服務

第 7 章數字標牌市場：按顯示尺寸

  • 簡介
  • 小於 32 英寸
  • 32 至 52 英寸
  • 超過 52 英寸

第 8 章數字標牌市場：按產品類型

  • 簡介
  • 視頻牆
  • 獨立顯示
    • 信息亭
    • 菜單板
    • 廣告牌
    • 一般信息顯示
    • 片上系統 (SOC) 顯示屏

第 9 章數字標牌市場：按地點

  • 簡介
  • 室內
  • 戶外

第 10 章數字標牌市場：按應用劃分

  • 簡介
  • 商業
    • 零售
    • 企業傳播
    • 醫療
    • 酒店/餐廳
    • 政府
  • 基礎設施
    • 交通和公共空間
    • 體育/娛樂
  • 公共設施
    • 銀行、金融服務和保險 (BFSI)
    • 教育
  • 工業

第 11 章數字標牌市場：按公司規模劃分

  • 簡介
  • SOHO（小型辦公室/家庭辦公室）
  • 中小企業
  • 大公司

第 12 章數字標牌市場：按地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 意大利
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 印度
    • 澳大利亞
    • 亞太地區其他地區
  • 其他地區
    • 中東
    • 非洲
    • 南美洲

第 13 章競爭格局

  • 簡介
  • 主要公司採取的策略
  • 市場份額分析（2022 年）
  • 主要公司過往盈利分析
  • 過去的盈利分析（2019-2022）
  • 公司評估矩陣
  • 初創公司/中小企業評估矩陣
  • 公司產品足跡
  • 競爭場景和趨勢

第 14 章公司簡介

  • 簡介
  • 主要公司
    • SAMSUNG ELECTRONICS CO., LTD.
    • LG ELECTRONICS
    • SHARP NEC DISPLAY SOLUTIONS, LTD.
    • LEYARD OPTOELECTRONIC CO., LTD.
    • SONY GROUP CORPORATION
    • BARCO
    • PANASONIC HOLDINGS CORPORATION
    • SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.
    • AUO CORPORATION
    • BRIGHTSIGN LLC
  • 其他企業
    • STRATACACHE, INC.
    • BENQ
    • INTUIFACE
    • DAKTRONICS DR.
    • OMNIVEX CORPORATION
    • DELTA ELECTRONICS, INC.
    • KEYWEST TECHNOLOGY, INC.
    • SIGNAGELIVE
    • CHRISTIE DIGITAL SYSTEMS USA, INC.
    • BROADSIGN INTERNATIONAL, LLC
    • DISE
    • TRUKNOX TECHNOLOGIES PVT. LTD.
    • YCD MULTIMEDIA
    • L SQUARED DIGITAL SIGNAGE
    • VISIX INC.

第15章 附錄

簡介目錄
Product Code: SE 2270

Digital signage market is projected to reach USD 26.1 billion by 2028 from USD 18.7 billion in 2023 at a CAGR of 6.9% from 2023 to 2028. Growing use of digital signage in commercial applications, increasing need for digital signage in infrastructural applications, surging demand for 4K and 8K displays and constantly increasing technological advancements related to displays are some of the major factors contributing to the growth of the digital signage market globally.

Outdoor digital signage to register higher CAGR during forecast period

Development and increased adoption of displays in different sizes with superior brightness and contrast is a major factor driving the market growth for outdoor digital signage market. Furthermore, growing advancements in display technologies have enabled market players to offer displays with superior product life that are less prone to the adverse effects of outdoor environment. Surging development of advanced and innovative displays are expected to fuel the market growth of outdoor digital signage.

Above 52 inches segment to dominate the digital signage market during forecast period

The above 52 inches segment is expected to register the highest CAGR from 2023 to 2028. Technological advancements related to digital signage displays and the subsequent surge in demand for large displays for both indoor and outdoor applications is a major factor contributing to the market growth of above 52 inches. Moreover, rapid urbanization in regions such as Asia Pacific is fueling the adoption of outdoor digital signage displays for various applications. Furthermore, the growing adoption of large format OLED displays for retail and infrastructural applications is also a major factor contributing to the market growth of the segment.

Large Enterprises to dominate the digital signage market during forecast period

The growing need for customer engagement large enterprises are leveraging digital signage in various ways to enhance brand awareness and engage customers. By providing relevant information with the help of interactive displays, large enterprises can maximize customer engagement and improve the overall customer experience. Large enterprises can also leverage on digital signage for wayfinding and navigation, and internal communication purposes. Technological advancements related to displays, and the declining prices of advanced displays have led to a surge in the adoption of digital signage displays in large enterprises.

Asia Pacific is expected to account for the highest CAGR during the forecast period

Asia Pacific is expected to register the highest CAGR from 2023 to 2028. Growing use of technologies such as Internet of Things (IoT) and other technologies that facilitate digital transformation across commercial, institutional, infrastructural, and industrial sectors has created a surge in demand for digital signage in the region. Furthermore, rapid urbanization and growing disposable incomes of consumers are also expected to fuel the digital signage market growth in Asia Pacific.

The break-up of profile of primary participants in the digital signage market-

  • By Company Type: Tier 1 - 30%, Tier 2 - 50%, Tier 3 - 20%
  • By Designation Type: C Level - 25%, Director Level - 35%, Others - 40%
  • By Region Type: North America - 35%, Europe - 30%, Asia Pacific - 25%, Rest of the World - 10%

The major players in the digital signage market are Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan).

Research Coverage

The report segments the digital signage market and forecasts its size based on offering, display size, product type, installation location, application, enterprise size, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall digital signage market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

  • Analysis of key drivers (increasing adoption of digital signage in commercial applications, growing demand for digital signage in infrastructure applications, increasing demand for 4K and 8K displays, ongoing technological advancements in displays), restraint (high cost of digital signage), opportunities (increasing infrastructure developments in emerging countries, emerging use of digital signage in institutional applications, growing demand for digital signage in industrial sector), and challenges (prevailing security issues associated with digital signage, infrastructure complexities of digital signage).
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the digital signage market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the digital signage market across varied regions
  • Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the digital signage market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan).

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED
    • FIGURE 1 MARKET SEGMENTATION
    • 1.3.2 GEOGRAPHICAL SCOPE
    • FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE
    • 1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY
    • 1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING
    • 1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE
    • 1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION
    • 1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE
    • 1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION
    • 1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE
    • 1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION
    • 1.3.11 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 LIMITATIONS
  • 1.6 UNITS CONSIDERED
  • 1.7 STAKEHOLDERS
  • 1.8 SUMMARY OF CHANGES
    • 1.8.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH APPROACH
    • FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
      • 2.1.1.1 Major secondary sources
      • 2.1.1.2 Key data from secondary sources
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Primary interviews with experts
      • 2.1.2.2 List of key primary interview participants
      • 2.1.2.3 Breakdown of primaries
      • 2.1.2.4 Key data from primary sources
    • 2.1.3 SECONDARY AND PRIMARY RESEARCH
      • 2.1.3.1 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 BOTTOM-UP APPROACH
      • 2.2.1.1 Approach for arriving at market share by bottom-up analysis
    • FIGURE 4 BOTTOM-UP APPROACH
    • 2.2.2 TOP-DOWN APPROACH
      • 2.2.2.1 Approach for arriving at market share by top-down analysis
    • FIGURE 5 TOP-DOWN APPROACH
  • 2.3 FACTOR ANALYSIS
    • 2.3.1 DEMAND-SIDE ANALYSIS
    • FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS
    • 2.3.2 SUPPLY-SIDE ANALYSIS
    • FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS
    • 2.3.3 GROWTH FORECAST ASSUMPTIONS
    • TABLE 1 MARKET GROWTH ASSUMPTIONS
  • 2.4 RECESSION IMPACT ANALYSIS
  • 2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
    • FIGURE 8 DATA TRIANGULATION
  • 2.6 RESEARCH ASSUMPTIONS
  • 2.7 RISK ASSESSMENT
    • TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET

3 EXECUTIVE SUMMARY

    • FIGURE 9 DIGITAL SIGNAGE MARKET: GLOBAL SNAPSHOT
    • FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 11 MORE THAN 52 INCHES SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
    • FIGURE 12 VIDEO WALLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 13 OUTDOOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 14 COMMERCIAL SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    • FIGURE 15 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    • FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN DIGITAL SIGNAGE MARKET
    • FIGURE 17 GROWING DEMAND FOR 4K AND 8K DISPLAYS TO DRIVE MARKET
  • 4.2 DIGITAL SIGNAGE MARKET, BY APPLICATION
    • FIGURE 18 COMMERCIAL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • 4.3 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
    • FIGURE 19 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • 4.4 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
    • FIGURE 20 STANDALONE DISPLAYS SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • 4.5 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
    • FIGURE 21 INDOOR SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
  • 4.6 DIGITAL SIGNAGE MARKET, BY OFFERING
    • FIGURE 22 HARDWARE SEGMENT TO CAPTURE LARGEST MARKET SHARE DURING FORECAST PERIOD
  • 4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
    • FIGURE 23 MORE THAN 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET DURING FORECAST PERIOD
  • 4.8 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION AND COUNTRY, 2022
    • FIGURE 24 COMMERCIAL APPLICATION AND US HELD LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA IN 2022

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 25 MARKET DYNAMICS: DIGITAL SIGNAGE MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing adoption of digital signage in commercial applications
      • 5.2.1.2 Growing demand for digital signage in infrastructural applications
      • 5.2.1.3 Increasing demand for 4K and 8K resolution displays
      • 5.2.1.4 Continuous technological advancements in displays
    • FIGURE 26 SHIPMENTS OF OLED DISPLAY PANELS, 2022-2028
    • FIGURE 27 IMPACT ANALYSIS OF DRIVERS ON DIGITAL SIGNAGE MARKET
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 High cost of digital signage
    • FIGURE 28 IMPACT ANALYSIS OF RESTRAINTS ON DIGITAL SIGNAGE MARKET
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing infrastructural developments in emerging economies
      • 5.2.3.2 Growing popularity of digital signage in institutional settings
      • 5.2.3.3 Rising adoption of digital signage in industrial sector
    • FIGURE 29 IMPACT ANALYSIS OF OPPORTUNITIES ON DIGITAL SIGNAGE MARKET
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Security issues associated with digital signage
    • FIGURE 30 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS, 2018-2023
      • 5.2.4.2 Infrastructure-related issues associated with installation of digital signage solutions
    • FIGURE 31 IMPACT ANALYSIS OF CHALLENGES ON DIGITAL SIGNAGE MARKET
  • 5.3 VALUE CHAIN ANALYSIS
    • FIGURE 32 DIGITAL SIGNAGE MARKET: VALUE CHAIN ANALYSIS
    • TABLE 3 DIGITAL SIGNAGE MARKET: ROLE OF KEY COMPANIES IN ECOSYSTEM
  • 5.4 ECOSYSTEM MAPPING
    • FIGURE 33 DIGITAL SIGNAGE MARKET: ECOSYSTEM MAPPING
  • 5.5 KEY TECHNOLOGY TRENDS
    • 5.5.1 MICRO-LED
    • 5.5.2 INTERACTIVE DISPLAYS
    • 5.5.3 ARTIFICIAL INTELLIGENCE (AI)
    • 5.5.4 8K DISPLAYS
    • 5.5.5 SYSTEM-ON-CHIP (S0C) DISPLAYS
  • 5.6 PRICING ANALYSIS
    • 5.6.1 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
    • FIGURE 34 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
    • TABLE 4 AVERAGE SELLING PRICE OF VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE OFFERED BY KEY PLAYERS
    • 5.6.2 AVERAGE SELLING PRICE TREND
    • FIGURE 35 AVERAGE SELLING PRICE TREND FOR VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE
  • 5.7 PATENT ANALYSIS
    • TABLE 5 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022
    • FIGURE 36 NUMBER OF PATENTS GRANTED DURING 2012-2022
    • FIGURE 37 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS GRANTED DURING 2012-2022
    • TABLE 6 KEY PATENTS RELATED TO DIGITAL SIGNAGE
  • 5.8 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 7 DIGITAL SIGNAGE MARKET: PORTER'S FIVE FORCES ANALYSIS, 2022
    • FIGURE 38 DIGITAL SIGNAGE MARKET: PORTER'S FIVE FORCES ANALYSIS, 2022
    • FIGURE 39 IMPACT OF PORTER'S FIVE FORCES ON DIGITAL SIGNAGE MARKET, 2022
    • 5.8.1 THREAT OF NEW ENTRANTS
    • 5.8.2 THREAT OF SUBSTITUTES
    • 5.8.3 BARGAINING POWER OF SUPPLIERS
    • 5.8.4 BARGAINING POWER OF BUYERS
    • 5.8.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.9 KEY STAKEHOLDERS & BUYING CRITERIA
    • 5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
    • TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
    • 5.9.2 BUYING CRITERIA
    • FIGURE 41 KEY BUYING CRITERIA FOR DIFFERENT TYPES OF DIGITAL SIGNAGE PRODUCTS
    • TABLE 9 KEY BUYING CRITERIA FOR DIGITAL SIGNAGE
  • 5.10 CASE STUDIES
    • 5.10.1 MCDONALD'S REPLACED TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS' DIGITAL SIGNAGE
    • 5.10.2 NEW JERSEY INSTITUTE OF TECHNOLOGY UTILIZED PANASONIC'S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
    • 5.10.3 SUZUKI STREAMLINED DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
    • 5.10.4 CITE DES SCIENCES ET DE L'INDUSTRIE CREATED IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY'S LASER PROJECTION TECHNOLOGY
  • 5.11 TRADE ANALYSIS
    • TABLE 10 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022 (USD MILLION)
    • FIGURE 42 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022
    • TABLE 11 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022 (USD MILLION)
    • FIGURE 43 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022
  • 5.12 REGULATORY LANDSCAPE
    • 5.12.1 STANDARDS
      • 5.12.1.1 Global
      • 5.12.1.2 Europe
      • 5.12.1.3 Asia Pacific
      • 5.12.1.4 North America
    • 5.12.2 REGULATIONS
      • 5.12.2.1 Asia Pacific
      • 5.12.2.2 North America
      • 5.12.2.3 Europe
  • 5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
    • FIGURE 44 REVENUE SHIFTS AND NEW REVENUE POCKETS FOR DIGITAL SIGNAGE MARKET PLAYERS
  • 5.14 KEY CONFERENCES & EVENTS, 2022-2023
    • TABLE 12 DIGITAL SIGNAGE MARKET: DETAILED LIST OF CONFERENCES & EVENTS

6 DIGITAL SIGNAGE MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • FIGURE 45 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 13 DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD BILLION)
    • TABLE 14 DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD BILLION)
  • 6.2 HARDWARE
    • FIGURE 46 DISPLAYS SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE HARDWARE MARKET DURING FORECAST PERIOD
    • TABLE 15 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 16 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 17 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 18 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 19 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 20 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 21 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 22 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 23 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019-2022 (USD BILLION)
    • TABLE 24 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 25 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 26 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023-2028 (USD MILLION)
    • 6.2.1 DISPLAYS
      • 6.2.1.1 Display, by technology
    • FIGURE 47 DIRECT-VIEW LED SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING FORECAST PERIOD
    • TABLE 27 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 28 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2023-2028 (USD MILLION)
        • 6.2.1.1.1 LCD
          • 6.2.1.1.1.1 Suitable for wide-ranging applications
        • 6.2.1.1.2 OLED
          • 6.2.1.1.2.1 Offers better contrast, clarity, and images with high-resolution picture and motion quality
        • 6.2.1.1.3 Direct-view LED
          • 6.2.1.1.3.1 Direct-view fine-pixel LED
  • 6.2.1.1.3.1.1 Emerging technology for digital signage
          • 6.2.1.1.3.2 Direct-view large-pixel LED
  • 6.2.1.1.3.2.1 Preferred for indoor digital signage
        • 6.2.1.1.4 Micro-LED
          • 6.2.1.1.4.1 Offers better contrast, response times, and energy efficiency than LCDs
        • 6.2.1.1.5 Other displays
      • 6.2.1.2 Display, by resolution
        • 6.2.1.2.1 8K
        • 6.2.1.2.2 4K
        • 6.2.1.2.3 FHD
        • 6.2.1.2.4 HD
        • 6.2.1.2.5 Lower than HD
      • 6.2.1.3 Display, by brightness
        • 6.2.1.3.1 0-500 nits
        • 6.2.1.3.2 501-1,000 nits
        • 6.2.1.3.3 1,001-2,000 nits
        • 6.2.1.3.4 2,001-3,000 nits
        • 6.2.1.3.5 More than 3,000 nits
    • 6.2.2 MEDIA PLAYERS
      • 6.2.2.1 Establish connection between digital signage displays and computer networks
    • 6.2.3 PROJECTORS
      • 6.2.3.1 Facilitate use of digital signage in areas where conventional screens cannot be installed
    • 6.2.4 OTHERS
  • 6.3 SOFTWARE
    • FIGURE 48 CONTENT MANAGEMENT SYSTEM SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD
    • TABLE 29 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 30 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 31 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 32 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 34 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 35 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 36 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 37 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 38 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 39 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 40 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.1 EDGE SERVER SOFTWARE
      • 6.3.1.1 Possess high compute capabilities that enhance overall performance of digital signage systems
    • 6.3.2 CONTENT MANAGEMENT SYSTEM
      • 6.3.2.1 Indispensable tool to manage digital signage content efficiently
    • 6.3.3 OTHERS
  • 6.4 SERVICES
    • FIGURE 49 INSTALLATION SERVICES SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SERVICES MARKET DURING FORECAST PERIOD
    • TABLE 41 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 42 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 43 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 44 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 45 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 46 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 47 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 48 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 49 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 50 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 51 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 52 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.4.1 INSTALLATION SERVICES
      • 6.4.1.1 Help reduce risk of damage and increase lifespan of digital signage solutions
    • 6.4.2 MAINTENANCE & SUPPORT SERVICES
      • 6.4.2.1 Focus on operational lifespan of displays to ensure effective functioning
    • 6.4.3 CONSULTING & OTHER SERVICES
      • 6.4.3.1 Guide customers on appropriate hardware and software solutions that meet their specific needs

7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE

  • 7.1 INTRODUCTION
    • FIGURE 50 MORE THAN 52 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 53 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2019-2022 (USD MILLION)
    • TABLE 54 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2023-2028 (USD MILLION)
  • 7.2 LESS THAN 32 INCHES
    • 7.2.1 AVAILABILITY OF MEDIA PLAYER FUNCTIONALITY TO FUEL ADOPTION OF SMALL DISPLAYS
  • 7.3 BETWEEN 32 AND 52 INCHES
    • 7.3.1 NEED FOR HIGH FLEXIBILITY FOR BOTH INDOOR AND OUTDOOR LOCATIONS TO INCREASE DEMAND FOR MEDIUM-SIZED DISPLAYS
  • 7.4 MORE THAN 52 INCHES
    • 7.4.1 ADOPTION OF VIDEO STREAMING SERVICES BY BUSINESSES TO FUEL DEMAND FOR DISPLAYS SIZED ABOVE 52 INCHES

8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE

  • 8.1 INTRODUCTION
    • FIGURE 51 VIDEO WALLS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 55 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019-2022 (USD BILLION)
    • TABLE 56 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023-2028 (USD BILLION)
    • TABLE 57 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019-2022 (THOUSAND UNITS)
    • TABLE 58 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023-2028 (THOUSAND UNITS)
  • 8.2 VIDEO WALLS
    • 8.2.1 GROWING DEMAND FOR VIDEO WALLS IN RETAIL, HOSPITALITY, RESTAURANTS, AND COMMERCIAL APPLICATIONS TO DRIVE MARKET
  • 8.3 STANDALONE DISPLAYS
    • 8.3.1 INCREASING DEMAND FOR INTERACTIVE DISPLAYS TO DRIVE MARKET
    • 8.3.2 KIOSKS
      • 8.3.2.1 Interactive kiosks
      • 8.3.2.2 Automated teller machines (ATMs)
      • 8.3.2.3 Self-service kiosks
      • 8.3.2.4 Vending kiosks
    • 8.3.3 MENU BOARDS
      • 8.3.3.1 Interactive menu boards
      • 8.3.3.2 Non-interactive menu boards
    • 8.3.4 BILLBOARDS
    • 8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
    • 8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS

9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION

  • 9.1 INTRODUCTION
    • FIGURE 52 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2019-2022 (USD BILLION)
    • TABLE 60 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2023-2028 (USD BILLION)
  • 9.2 INDOOR
    • 9.2.1 INCREASING ADOPTION OF DIGITAL SIGNAGE SOLUTIONS IN RETAIL STORES TO DRIVE MARKET
    • TABLE 61 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 62 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
  • 9.3 OUTDOOR
    • 9.3.1 SURGING ADOPTION OF DIGITAL SIGNAGE DISPLAYS IN PUBLIC PLACES TO BOOST MARKET GROWTH
    • TABLE 63 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 64 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)

10 DIGITAL SIGNAGE MARKET, BY APPLICATION

  • 10.1 INTRODUCTION
    • FIGURE 53 INFRASTRUCTURAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 65 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD BILLION)
    • TABLE 66 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD BILLION)
  • 10.2 COMMERCIAL
    • FIGURE 54 RETAIL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET FOR COMMERCIAL DURING FORECAST PERIOD
    • TABLE 67 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 68 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 69 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 70 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 71 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 72 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.1 RETAIL
      • 10.2.1.1 Focus on boosting sales to lead to adoption of digital signage
    • TABLE 73 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 74 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 76 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.2 CORPORATE COMMUNICATIONS
      • 10.2.2.1 Increasing focus on enhancing corporate communications to spur adoption of digital signage solutions
    • TABLE 77 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 78 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 79 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 80 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.3 HEALTHCARE
      • 10.2.3.1 Growing need to enhance efficiency of care delivery to drive market
    • TABLE 81 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 82 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 83 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 84 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.4 HOSPITALITY & RESTAURANTS
      • 10.2.4.1 Increasing emphasis on improving customer experience to lead to adoption of digital signage
    • TABLE 85 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 86 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 87 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 88 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.5 GOVERNMENT
      • 10.2.5.1 Surging need to effectively promote government policies and schemes to boost implementation of digital signage
    • TABLE 89 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 90 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 91 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 92 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2023-2028 (USD MILLION)
  • 10.3 INFRASTRUCTURAL
    • FIGURE 55 TRANSPORTATION & PUBLIC PLACES SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL DURING FORECAST PERIOD
    • TABLE 93 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 94 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 95 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 96 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 97 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 98 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 10.3.1 TRANSPORTATION & PUBLIC PLACES
      • 10.3.1.1 Growing need to ease reservation process and monitor schedules to fuel adoption of digital signage
    • TABLE 99 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 100 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 101 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 102 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2023-2028 (USD MILLION)
    • 10.3.2 SPORTS & ENTERTAINMENT
      • 10.3.2.1 Increasing focus on enhancing experience of spectators to result in adoption of digital signage
    • TABLE 103 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 104 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 105 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 106 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2023-2028 (USD MILLION)
  • 10.4 INSTITUTIONAL
    • FIGURE 56 EDUCATION SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL DURING FORECAST PERIOD
    • TABLE 107 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 108 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 109 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 110 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 111 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 112 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 10.4.1 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
      • 10.4.1.1 Growing need to showcase real-time stock-related information to result in adoption of digital signage solutions
    • TABLE 113 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 114 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 115 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 116 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2023-2028 (USD MILLION)
    • 10.4.2 EDUCATION
      • 10.4.2.1 Increasing focus on improving learning experience to boost deployment of digital signage solutions
    • TABLE 117 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 118 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 119 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 120 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2023-2028 (USD MILLION)
  • 10.5 INDUSTRIAL
    • 10.5.1 GROWING DEMAND FROM MANUFACTURING AND OIL & GAS INDUSTRIES TO DRIVE MARKET
    • TABLE 121 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 122 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 123 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 124 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)

11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE

  • 11.1 INTRODUCTION
    • TABLE 125 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2019-2022 (USD MILLION)
    • FIGURE 57 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    • TABLE 126 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2023-2028 (USD MILLION)
  • 11.2 SMALL OFFICES/HOME OFFICES
    • 11.2.1 FOCUS ON BOOSTING SALES TO LEAD TO ADOPTION OF DIGITAL SIGNAGE DISPLAYS
  • 11.3 SMALL & MEDIUM-SIZED ENTERPRISES
    • 11.3.1 NEED TO ENHANCE BRAND PROMOTION TO DRIVE ADOPTION OF DIGITAL SIGNAGE DISPLAYS AMONG SMES
  • 11.4 LARGE ENTERPRISES
    • 11.4.1 FOCUS ON ENHANCING CUSTOMER ENGAGEMENT AND BRAND PRESENCE TO ACCELERATE ADOPTION OF DIGITAL SIGNAGE AMONG LARGE ENTERPRISES

12 DIGITAL SIGNAGE MARKET, BY REGION

  • 12.1 INTRODUCTION
    • FIGURE 58 INDIA TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
    • TABLE 127 DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD BILLION)
    • TABLE 128 DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD BILLION)
  • 12.2 NORTH AMERICA
    • FIGURE 59 NORTH AMERICA: DIGITAL SIGNAGE MARKET SNAPSHOT
    • TABLE 129 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 130 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 131 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 132 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.2.1 NORTH AMERICA: RECESSION IMPACT
    • 12.2.2 US
      • 12.2.2.1 Presence of key players to drive market
    • 12.2.3 CANADA
      • 12.2.3.1 Adoption of interactive displays and kiosks across industries to drive market
    • 12.2.4 MEXICO
      • 12.2.4.1 Increasing adoption of digital signage in retail to favor market growth
  • 12.3 EUROPE
    • FIGURE 60 EUROPE: DIGITAL SIGNAGE MARKET SNAPSHOT
    • TABLE 133 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 134 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 135 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 136 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.3.1 EUROPE: RECESSION IMPACT
    • 12.3.2 GERMANY
      • 12.3.2.1 Increasing adoption of digital signage in infrastructural applications to contribute to market growth
    • 12.3.3 FRANCE
      • 12.3.3.1 Growing deployment of digital signage in airports to drive market
    • 12.3.4 UK
      • 12.3.4.1 Increasing adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
    • 12.3.5 SPAIN
      • 12.3.5.1 Rising implementation of digital signage solutions in sports and entertainment to augment market growth
    • 12.3.6 ITALY
      • 12.3.6.1 Growing retail and QSR spaces to lead to adoption of digital signage solutions
    • 12.3.7 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • FIGURE 61 ASIA PACIFIC: DIGITAL SIGNAGE MARKET SNAPSHOT
    • TABLE 137 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 138 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 139 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 140 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.4.1 ASIA PACIFIC: RECESSION IMPACT
    • 12.4.2 CHINA
      • 12.4.2.1 Presence of numerous display manufacturers to foster market growth
    • 12.4.3 JAPAN
      • 12.4.3.1 Increasing government initiatives to support market growth
    • 12.4.4 SOUTH KOREA
      • 12.4.4.1 Presence of leading display companies to drive market
    • 12.4.5 INDIA
      • 12.4.5.1 Digital India program to support market growth
    • 12.4.6 AUSTRALIA
      • 12.4.6.1 Increasing adoption of digital signage in retail and infrastructural applications to drive market
    • 12.4.7 REST OF ASIA PACIFIC
  • 12.5 REST OF THE WORLD
    • TABLE 141 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 142 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 143 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 144 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.5.1 REST OF THE WORLD: RECESSION IMPACT
    • 12.5.2 MIDDLE EAST
      • 12.5.2.1 Increasing adoption of digital signage and video walls for branding and advertising to drive market
    • 12.5.3 AFRICA
      • 12.5.3.1 Expansion of retail and commercial sectors to generate demand for digital signage solutions
    • 12.5.4 SOUTH AMERICA
      • 12.5.4.1 Rising demand for digital signage in infrastructural applications to foster market growth

13 COMPETITIVE LANDSCAPE

  • 13.1 INTRODUCTION
  • 13.2 STRATEGIES ADOPTED BY KEY PLAYERS
    • TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY DIGITAL SIGNAGE PLAYERS
    • TABLE 146 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY FROM 2019-2023
    • 13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES
    • 13.2.2 PRODUCT PORTFOLIO
    • 13.2.3 GEOGRAPHIC PRESENCE
    • 13.2.4 MANUFACTURING FOOTPRINT
  • 13.3 MARKET SHARE ANALYSIS, 2022
    • TABLE 147 MARKET SHARE ANALYSIS OF KEY COMPANIES IN DIGITAL SIGNAGE MARKET, 2022
  • 13.4 HISTORICAL REVENUE ANALYSIS OF MAJOR MARKET PLAYERS
  • 13.5 HISTORICAL REVENUE ANALYSIS, 2019-2022
    • FIGURE 62 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN DIGITAL SIGNAGE MARKET, 2019-2022 (USD BILLION)
  • 13.6 COMPANY EVALUATION MATRIX
    • 13.6.1 STARS
    • 13.6.2 EMERGING LEADERS
    • 13.6.3 PERVASIVE PLAYERS
    • 13.6.4 PARTICIPANTS
    • FIGURE 63 DIGITAL SIGNAGE MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022
  • 13.7 STARTUPS/SMES EVALUATION MATRIX
    • 13.7.1 COMPETITIVE BENCHMARKING
    • TABLE 148 DIGITAL SIGNAGE MARKET: DETAILED LIST OF KEY STARTUPS/SMES
    • TABLE 149 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING
    • TABLE 150 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: APPLICATION
    • TABLE 151 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: REGION
    • 13.7.2 PROGRESSIVE COMPANIES
    • 13.7.3 RESPONSIVE COMPANIES
    • 13.7.4 DYNAMIC COMPANIES
    • 13.7.5 STARTING BLOCKS
    • FIGURE 64 DIGITAL SIGNAGE MARKET (GLOBAL): STARTUPS/SMES EVALUATION MATRIX, 2022
  • 13.8 COMPANY PRODUCT FOOTPRINT
    • TABLE 152 COMPANY PRODUCT FOOTPRINT
    • TABLE 153 COMPANY OFFERING FOOTPRINT
    • TABLE 154 COMPANY APPLICATION FOOTPRINT
    • TABLE 155 COMPANY REGION FOOTPRINT
  • 13.9 COMPETITIVE SCENARIOS AND TRENDS
    • 13.9.1 PRODUCT LAUNCHES
    • TABLE 156 PRODUCT LAUNCHES, 2019-2023
    • 13.9.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS
    • TABLE 157 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2019-2022

14 COMPANY PROFILES

  • 14.1 INTRODUCTION
  • 14.2 KEY PLAYERS

(Business Overview, Products Offered, Recent Developments, and MnM View)**

    • 14.2.1 SAMSUNG ELECTRONICS CO., LTD.
    • TABLE 158 SAMSUNG ELECTRONICS CO., LTD.: COMPANY OVERVIEW
    • FIGURE 65 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
    • TABLE 159 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES
    • TABLE 160 SAMSUNG ELECTRONICS CO., LTD.: DEALS
    • 14.2.2 LG ELECTRONICS
    • TABLE 161 LG ELECTRONICS: COMPANY OVERVIEW
    • FIGURE 66 LG ELECTRONICS: COMPANY SNAPSHOT
    • TABLE 162 LG ELECTRONICS: PRODUCT LAUNCHES
    • 14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
    • TABLE 163 SHARP NEC DISPLAY SOLUTIONS, LTD.: COMPANY OVERVIEW
    • FIGURE 67 SHARP CORPORATION: COMPANY SNAPSHOT
    • TABLE 164 SHARP NEC DISPLAY SOLUTIONS, LTD.: PRODUCT LAUNCHES
    • TABLE 165 SHARP NEC DISPLAY SOLUTIONS, LTD.: DEALS
    • 14.2.4 LEYARD OPTOELECTRONIC CO., LTD.
    • TABLE 166 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY OVERVIEW
    • FIGURE 68 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY SNAPSHOT
    • TABLE 167 LEYARD OPTOELECTRONIC CO., LTD.: PRODUCT LAUNCHES
    • TABLE 168 LEYARD OPTOELECTRONIC CO., LTD.: OTHERS
    • 14.2.5 SONY GROUP CORPORATION
    • TABLE 169 SONY GROUP CORPORATION: COMPANY OVERVIEW
    • FIGURE 69 SONY GROUP CORPORATION: COMPANY SNAPSHOT
    • TABLE 170 SONY GROUP CORPORATION: PRODUCT LAUNCHES
    • TABLE 171 SONY GROUP CORPORATION: DEALS
    • 14.2.6 BARCO
    • TABLE 172 BARCO: COMPANY OVERVIEW
    • FIGURE 70 BARCO: COMPANY SNAPSHOT
    • TABLE 173 BARCO: PRODUCT LAUNCHES
    • 14.2.7 PANASONIC HOLDINGS CORPORATION
    • TABLE 174 PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW
    • FIGURE 71 PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT
    • TABLE 175 PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES
    • TABLE 176 PANASONIC HOLDINGS CORPORATION: DEALS
    • 14.2.8 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.
    • TABLE 177 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: COMPANY OVERVIEW
    • TABLE 178 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: PRODUCT LAUNCHES
    • 14.2.9 AUO CORPORATION
    • TABLE 179 AUO CORPORATION: COMPANY OVERVIEW
    • FIGURE 72 AUO CORPORATION: COMPANY SNAPSHOT
    • TABLE 180 AUO CORPORATION: PRODUCT LAUNCHES
    • TABLE 181 AUO CORPORATION: DEALS
    • 14.2.10 BRIGHTSIGN LLC
    • TABLE 182 BRIGHTSIGN LLC: COMPANY OVERVIEW
    • TABLE 183 BRIGHTSIGN LLC: PRODUCT LAUNCHES
    • TABLE 184 BRIGHTSIGN LLC: DEALS
  • * Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
  • 14.3 OTHER PLAYERS
    • 14.3.1 STRATACACHE, INC.
    • 14.3.2 BENQ
    • 14.3.3 INTUIFACE
    • 14.3.4 DAKTRONICS DR.
    • 14.3.5 OMNIVEX CORPORATION
    • 14.3.6 DELTA ELECTRONICS, INC.
    • 14.3.7 KEYWEST TECHNOLOGY, INC.
    • 14.3.8 SIGNAGELIVE
    • 14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
    • 14.3.10 BROADSIGN INTERNATIONAL, LLC
    • 14.3.11 DISE
    • 14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
    • 14.3.13 YCD MULTIMEDIA
    • 14.3.14 L SQUARED DIGITAL SIGNAGE
    • 14.3.15 VISIX INC.

15 APPENDIX

  • 15.1 INSIGHTS FROM INDUSTRY EXPERTS
  • 15.2 DISCUSSION GUIDE
  • 15.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.4 CUSTOMIZATION OPTIONS
  • 15.5 RELATED REPORTS
  • 15.6 AUTHOR DETAILS