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市場調查報告書

影響者行銷平台的全球市場 (∼2025年):各零組件、用途 (搜尋&發現、宣傳活動管理、影響者關係管理、分析&匯報)、組織規模、終端用戶、地區

Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2025

出版商 MarketsandMarkets 商品編碼 979292
出版日期 內容資訊 英文 209 Pages
訂單完成後即時交付
價格
影響者行銷平台的全球市場 (∼2025年):各零組件、用途 (搜尋&發現、宣傳活動管理、影響者關係管理、分析&匯報)、組織規模、終端用戶、地區 Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2025
出版日期: 2020年12月17日內容資訊: 英文 209 Pages
簡介

全球影響者行銷平台的市場規模在預測期間內預計以32.0%的年複合成長率發展,從2020年的60億美元,成長到2025年241億美元的規模。在OTT部門全體客戶轉移到視訊為基礎的內容,廣告區域軟體的採用增加等,各種要素促進該市場的成長。

還有由於新型冠狀病毒感染疾病 (COVID-19)的影響,核心行銷策略的影響者行銷的重要性高漲。許多企業致力於事業續存,為了回復損失活用各種行銷策略。

本報告提供全球影響者行銷平台的市場調查,市場定義和概要,價值鏈,新型冠狀病毒感染疾病 (COVID-19) 以及其他的市場影響因素分析,法律制度,技術、專利趨勢,案例研究,市場規模的變化、預測,零組件、用途、組織規模、終端用戶產業、地區/主要國家等各種區分的明細,競爭環境,主要企業簡介等資訊彙整。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

第5章 市場概要、產業趨勢

  • 市場動態
    • 促進因素
    • 阻礙因素
    • 市場機會
    • 課題
    • 累積成長分析
  • 產業趨勢
  • 生態系統
  • COVID-19的影響
  • 案例研究
  • 價值鏈
  • 技術分析
  • 專利分析
  • 法規的影響

第6章 市場分析、預測:各零件

  • 解決方案
  • 服務

第7章 市場分析、預測:各用途

  • 搜尋、發現
  • 宣傳活動管理
  • 影響者關係管理
  • 分析、匯報
  • 遵守管理、詐欺檢測
  • 其他

第8章 市場分析、預測:各組織規模

  • 大企業
  • 中小企業

第9章 市場分析、預測:各終端用戶

  • 流行、生活方式
  • 代理店、宣傳
  • 零售、消費品
  • 健康和保健
  • AD-TECH
  • 銀行、金融
  • 觀光旅遊
  • 其他

第10章 市場分析、預測:各地區、主要國家

  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第11章 競爭情形

  • 概要
  • 市場評估架構
  • 市場佔有率
  • 市場主要展開
  • 企業評估矩陣
  • Start-Ups/SME:評估矩陣

第12章 企業簡介

  • IZEA WORLDWIDE
  • QUOTIENT TECHNOLOGY
  • LAUNCHMETRICS
  • JULIUS
  • TRAACKR
  • UPFLUENCE
  • KLEAR
  • ASPIREIQ
  • CREATORIQ
  • MAVRCK
  • IMPACT
  • BRANDWATCH
  • LINQIA
  • ONALYTICA
  • SOCIAL BEAT
  • EXPERTVOICE
  • Start-Ups/SME簡介
    • LEFTY
    • LUMANU
    • INFLUENCERDB
    • TAGGER
    • HEEPSY
    • FOURSTARZZ MEDIA
    • JUULR
    • INTELLIFLUENCE
    • INSENSE
    • TALENT VILLAGE
    • THE ROOM
    • BLOGMINT
    • ZINE
    • CAPTIV8

第13章 鄰近市場、相關市場

第14章 附錄

目錄
Product Code: TC 7191

The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period. Various factors such as the customers' shift toward video-based content across the OTT space and an increase in the adoption of ad-blocking software are expected to drive the adoption of the influencer marketing platform market. The objective of the report is to define, describe, and forecast the influencer marketing platform market size based on component, organization size, application, end user, and region.

COVID-19 has shocked the entire world. Many businesses are fighting to survive and are using different marketing strategies to recover the loss. This has posed a good opportunity for brands and influencers to engage with their audiences with impactful messaging. The importance of influencer marketing as a core marketing strategy has grown during the COVID-19 crisis. Through the personal views and support of followers, influencers will continue to shape the conversations occurring in the post-lockdown world. The effects of COVID-19 will be long-term, and as a result, marketing strategies must be revised to suit the new environment in which smaller and larger companies are surviving currently.

Areas of discretionary spending and especially those heavily affected by COVID-19, such as the adoption of travel-related products, have decreased notably. This includes luggage, cameras, clothing, and footwear. With this in mind, influencers that have had stopped or decreased their campaigns in these areas may benefit from looking for opportunities in packaged foods or self-improvement at-home products, such as weight training and exercise at home-related products. Considering the scenario of COVID-19, brands are now shifting their focus to be more sensitive to the present situation by leveraging digital influencers to spread the message of safety and health.

The services segment to grow at a higher CAGR during the forecast period

The influencer marketing platform market is segmented on the basis of components, such as solution and services. The services segment is expected to grow at a rapid pace during the forecast period as the demand for services, such as support and maintenance, deployment and integration, and consulting, is rising with the tailor-made features for influencer marketing platform solution during the COVID-19 outbreak.

The fashion and lifestyle end user segment to have the largest market size during the forecast period

The Influencer marketing platform market by end user has been segmented into fashion and lifestyle, agencies and PR, retail and consumer goods, health and wellness, ad-tech, banking and finance, travel and tourism and other end users (gaming and pet care). The fashion and lifestyle end user is estimated to account for the largest market size as influencer marketing serves as the most successful strategy for fashion and lifestyle brands. Fashion influencers have now become an integral part of social media marketing channels. They largely dominate the digital space as consumers turn to social media and social media influencers for gaining information about new products or new brands. Hence, influencer marketing plays an important role in the fashion and lifestyle end user.

The large enterprises segment to have the largest market size during the forecast period

The influencer marketing platform market by organization size has been segmented into large enterprises and SMEs. Large enterprise is expected to register the largest market size during the forecast period. The rise of paid ad costs on social media platforms, such as YouTube and Instagram, will enable enterprises to find a way to survive for future growth.

Among regions, North America to account for largest market size during the forecast period

North America is expected to have at the largest market size during the forecast period. The continuous adoption of influencer marketing platform solution and services across all the major end users is expected to drive the market growth in North America. The governments in North America are focusing and investing substantially in AI and ML technologies, while they are also reaping the benefits of influencer marketing platforms in the US and Canada.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Influencer marketing platform market.

  • By Company: Tier I: 10%, Tier II: 25%, and Tier III: 65%
  • By Designation: C-Level Executives: 25%, Directors: 50%, and Others: 25%
  • By Region: North America: 40%, APAC: 20%, Europe: 30%, Rest of World: 10%

The report includes the study of key players offering influencer marketing platform solutions and services. It profiles major vendors in the global influencer marketing platform market. The major vendors in the global influencer marketing platform market are IZEA Worldwide (US), Quotient Technology Inc. (US), Launchmetrics (US), JuliusWorks, Inc. (US), Traackr, Inc. (US), Upfluence Inc. (US), Klear (US), AspireIQ (US), CreatorIQ (US), Mavrck (US), Impact Tech, Inc. (US), Brandwatch (UK), Linqia, Inc. (US), Onalytica (UK), Social Beat Digital Marketing LLP (India), ExpertVoice Inc. (US), Lefty (France), Lumanu Inc. (US), InfluencerDB (Germany), Taggermedia (US), Heepsy (Spain), Fourstarzz Media LLC (US), Juulr B.V. (The Netherlands), Intellifluence (US), Insense Ads, Inc. (US), Talent Village Ltd. (UK), The Room (UK), Blogmint (India), Zine Ltd. (UK), and Captiv8 Inc. (US).

Research Coverage

The market study covers the influencer marketing platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, applications, organization size, end user, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall influencer marketing platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 INTRODUCTION TO COVID-19
  • 1.2 COVID-19 HEALTH ASSESSMENT
    • FIGURE 1 COVID-19: GLOBAL PROPAGATION
    • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • 1.3 COVID-19 ECONOMIC ASSESSMENT
    • FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    • 1.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • FIGURE 4 FACTORS IMPACTING GLOBAL ECONOMY
    • FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
  • 1.4 OBJECTIVES OF THE STUDY
  • 1.5 MARKET DEFINITION
    • 1.5.1 INCLUSIONS AND EXCLUSIONS
  • 1.6 MARKET SCOPE
    • 1.6.1 MARKET SEGMENTATION
    • 1.6.2 REGIONS COVERED
    • 1.6.3 YEARS CONSIDERED FOR THE STUDY
  • 1.7 CURRENCY CONSIDERED
  • 1.8 STAKEHOLDERS
  • 1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 6 GLOBAL INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
      • 2.1.2.2 Key industry insights
    • TABLE 1 PRIMARY INTERVIEWS
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 7 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 8 INFLUENCER MARKETING PLATFORM MARKET: MARKET ESTIMATION AND FORECAST METHODOLOGY
  • 2.4 MARKET FORECAST
    • TABLE 2 FACTOR ANALYSIS
  • 2.5 COMPANY EVALUATION MATRIX RESEARCH METHODOLOGY
    • TABLE 3 EVALUATION CRITERIA
    • 2.5.1 VENDOR INCLUSION CRITERIA
  • 2.6 ASSUMPTIONS FOR THE STUDY
  • 2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • TABLE 4 GLOBAL INFLUENCER MARKETING PLATFORM MARKET SIZE AND GROWTH RATE, 2016-2019 (USD MILLION, Y-O-Y%)
    • TABLE 5 GLOBAL INFLUENCER MARKETING PLATFORM MARKET SIZE AND GROWTH RATE, 2019-2025 (USD MILLION, Y-O-Y%)
    • FIGURE 9 SOLUTION SEGMENT TO HOLD LARGER MARKET SIZE IN 2020
    • FIGURE 10 SEARCH AND DISCOVERY SEGMENT TO HOLD LARGEST MARKET SIZE IN 2020
    • FIGURE 11 CONSULTING SERVICES SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020
    • FIGURE 12 LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2020
    • FIGURE 13 FASHION AND LIFESTYLE END SEGMENT TO HOLD LARGEST MARKET SIZE IN 2020
    • FIGURE 14 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2020

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN INFLUENCER MARKETING PLATFORM MARKET
    • FIGURE 15 INCREASING PENETRATION OF 5G TECHNOLOGY TO BOOST MARKET GROWTH
  • 4.2 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION
    • FIGURE 16 SEARCH AND DISCOVERY SEGMENT TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
  • 4.3 INFLUENCER MARKETING PLATFORM MARKET, BY REGION
    • FIGURE 17 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2020
  • 4.4 INFLUENCER MARKETING PLATFORM MARKET, TOP THREE APPLICATIONS AND END USERS
    • FIGURE 18 SEARCH AND DISCOVERY SEGMENT AND FASHION AND LIFESTYLE END USER TO HOLD LARGEST MARKET SHARES IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: INFLUENCER MARKETING PLATFORM MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Customers' shift toward video-based content across the OTT space
      • 5.2.1.2 Increase in adoption of ad-blocking software
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Lack of capabilities to measure campaign effectiveness
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Influencer marketing platform to gain customer trust and create new brand image
      • 5.2.3.2 Influencer marketing to increase demand for big data analytics, AI, and ML
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Increase in the number of fake followers
    • 5.2.5 CUMULATIVE GROWTH ANALYSIS
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 EVOLUTION
    • FIGURE 20 EVOLUTION OF INFLUENCER MARKETING PLATFORM
  • 5.4 ECOSYSTEM
    • FIGURE 21 ECOSYSTEM OF INFLUENCER MARKETING PLATFORM
  • 5.5 INFLUENCER MARKETING PLATFORM MARKET: COVID-19 IMPACT
    • FIGURE 22 INFLUENCER MARKETING PLATFORM MARKET TO DECLINE BETWEEN 2020 AND 2021
  • 5.6 CASE STUDY ANALYSIS
    • 5.6.1 USE CASE 1: MICHELIN USED TRAACKR TO LAUNCH BRAND AWARENESS CAMPAIGN WITH INFLUENCERS DURING COVID-19
    • 5.6.2 USE CASE 2: KLEAR HELPED NUUN TO SAVE SIX HOURS OF WEEKLY INFLUENCER MANAGEMENT WORK
    • 5.6.3 USE CASE 3: LOVESAC USED ASPIREIQ'S CONNECT TOOL TO BUILD ORGANIC INFLUENCER RELATIONSHIPS
    • 5.6.4 USE CASE 4: WALMART USED LINQIA INFLUENCER MARKETING PLATFORM TO EXPAND ITS SUBSCRIPTION BASE
    • 5.6.5 USE CASE 5: ONEPLUS USED BRANDWATCH TO ADD CONTEXT TO THEIR BRAND TRACKING
    • 5.6.6 USE CASE 6: ABU DHABI'S DEPARTMENT OF CULTURE AND TOURISM PARTNERED WITH HOOTSUITE AND BRANDWATCH TO BOOST ITS TOURISM USING SOCIAL MEDIA
  • 5.7 VALUE CHAIN ANALYSIS
    • FIGURE 23 VALUE CHAIN ANALYSIS
  • 5.8 TECHNOLOGY ANALYSIS
    • 5.8.1 ARTIFICIAL INTELLIGENCE/MACHINE LEARNING AND INFLUENCER MARKETING PLATFORM
    • 5.8.2 5G AND INFLUENCER MARKETING PLATFORM
    • 5.8.3 NATURAL LANGUAGE PROCESSING AND INFLUENCER MARKETING PLATFORM
    • 5.8.4 BLOCKCHAIN AND INFLUENCER MARKETING PLATFORM
  • 5.9 PATENT ANALYSIS
    • 5.9.1 PATENTS FILED: INFLUENCER MARKETING PLATFORM, BY END USER, 2019-2020
  • 5.10 REGULATORY IMPLICATIONS
    • 5.10.1 FEDERAL TRADE COMMISSION
    • 5.10.2 GENERAL DATA PROTECTION REGULATION
    • 5.10.3 GOVERNANCE, RISK, AND COMPLIANCE STANDARDS
    • 5.10.4 HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH
    • 5.10.5 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT

6 INFLUENCER MARKETING PLATFORM MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENTS: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 6.1.2 COMPONENTS: COVID-19 IMPACT
    • FIGURE 24 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 6 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 7 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
  • 6.2 SOLUTION
    • TABLE 8 SOLUTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 9 SOLUTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 6.3 SERVICES
    • FIGURE 25 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 10 SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 11 SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • TABLE 12 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 13 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • 6.3.1 CONSULTING
    • TABLE 14 CONSULTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 15 CONSULTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • 6.3.2 DEPLOYMENT AND INTEGRATION
    • TABLE 16 DEPLOYMENT AND INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 17 DEPLOYMENT AND INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • 6.3.3 SUPPORT AND MAINTENANCE
    • TABLE 18 SUPPORT AND MAINTENANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 19 SUPPORT AND MAINTENANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

7 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION

  • 7.1 INTRODUCTION
    • 7.1.1 APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 7.1.2 APPLICATIONS: COVID-19 IMPACT
    • FIGURE 26 INFLUENCER RELATIONSHIP MANAGEMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 20 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 21 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
  • 7.2 SEARCH AND DISCOVERY
    • TABLE 22 SEARCH AND DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 23 SEARCH AND DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.3 CAMPAIGN MANAGEMENT
    • TABLE 24 CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 25 CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.4 INFLUENCER RELATIONSHIP MANAGEMENT
    • TABLE 26 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 27 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.5 ANALYTICS AND REPORTING
    • TABLE 28 ANALYTICS AND REPORTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 29 ANALYTICS AND REPORTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.6 COMPLIANCE MANAGEMENT AND FRAUD DETECTION
    • TABLE 30 COMPLIANCE MANAGEMENT AND FRAUD DETECTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 31 COMPLIANCE MANAGEMENT AND FRAUD DETECTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.7 OTHERS
    • TABLE 32 OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 33 OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

8 MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION SIZE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 8.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
    • FIGURE 27 LARGE ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 34 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 35 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
  • 8.2 LARGE ENTERPRISES
    • TABLE 36 LARGE ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 37 LARGE ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 8.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 39 SMALL AND MEDIUM-SIZED ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

9 INFLUENCER MARKETING PLATFORM MARKET, BY END USER

  • 9.1 INTRODUCTION
    • 9.1.1 END USERS: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 9.1.2 END USERS: COVID-19 IMPACT
    • 9.1.3 INFLUENCER MARKETING PLATFORM: ENTERPRISE USE CASES
    • FIGURE 28 HEALTH AND WELLNESS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 40 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 41 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
  • 9.2 FASHION AND LIFESTYLE
    • TABLE 42 FASHION AND LIFESTYLE: USE CASES
    • TABLE 43 FASHION AND LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 44 FASHION AND LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.3 AGENCIES AND PUBLIC RELATIONS
    • TABLE 45 AGENCIES AND PR: USE CASES
    • TABLE 46 AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 47 AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.4 RETAIL AND CONSUMER GOODS
    • TABLE 48 RETAIL AND CONSUMER GOODS: USE CASES
    • TABLE 49 RETAIL AND CONSUMER GOODS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 50 RETAIL AND CONSUMER GOODS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.5 HEALTH AND WELLNESS
    • TABLE 51 HEALTH AND WELLNESS: USE CASES
    • TABLE 52 HEALTH AND WELLNESS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 53 HEALTH AND WELLNESS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.6 AD-TECH
    • TABLE 54 AD-TECH: USE CASES
    • TABLE 55 AD-TECH: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 56 AD-TECH: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.7 BANKING AND FINANCE
    • TABLE 57 BANKING AND FINANCE: USE CASES
    • TABLE 58 BANKING AND FINANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 59 BANKING AND FINANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.8 TRAVEL AND TOURISM
    • TABLE 60 TRAVEL AND TOURISM: USE CASES
    • TABLE 61 TRAVEL AND TOURISM: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 62 TRAVEL AND TOURISM: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.9 OTHERS
    • TABLE 63 OTHERS: USE CASES
    • TABLE 64 OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 65 OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

10 INFLUENCER MARKETING PLATFORM MARKET, BY REGION

  • 10.1 INTRODUCTION
    • FIGURE 29 GERMANY TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 30 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 66 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 67 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 10.2.2 NORTH AMERICA: COVID-19 IMPACT
    • 10.2.3 NORTH AMERICA: REGULATIONS
      • 10.2.3.1 Federal Trade Commission
      • 10.2.3.2 Advertising Standards Canada
      • 10.2.3.3 The Competition Act
    • FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 68 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 69 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 70 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 71 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 72 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 73 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 74 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 75 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 76 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 77 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 78 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 79 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 10.2.4 UNITED STATES
    • 10.2.5 CANADA
  • 10.3 EUROPE
    • 10.3.1 EUROPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 10.3.2 EUROPE: COVID-19 IMPACT
    • 10.3.3 EUROPE: REGULATIONS
      • 10.3.3.1 Competition and Markets Authority
      • 10.3.3.2 Advertising Standards Authority
      • 10.3.3.3 Dutch Advertising Code
    • TABLE 80 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 81 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 82 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 83 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 84 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 85 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 86 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 87 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 88 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 89 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 90 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 91 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 10.3.4 UNITED KINGDOM
    • 10.3.5 GERMANY
    • 10.3.6 FRANCE
    • 10.3.7 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 10.4.2 ASIA PACIFIC: COVID-19 IMPACT
    • 10.4.3 ASIA PACIFIC: REGULATIONS
      • 10.4.3.1 Advertising Standards Council of India
      • 10.4.3.2 Advertisement Law of the People's Republic of China
      • 10.4.3.3 Consumers Association of Singapore
      • 10.4.3.4 Australian Influencer Marketing Council
    • FIGURE 32 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 92 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 93 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 94 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 95 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 96 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 97 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 98 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 99 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 100 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 101 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 102 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 103 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 10.4.4 CHINA
    • 10.4.5 AUSTRALIA AND NEW ZEALAND
    • 10.4.6 INDIA
    • 10.4.7 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST AND AFRICA
    • 10.5.1 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 10.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
    • 10.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
      • 10.5.3.1 National Media Council
      • 10.5.3.2 Advertising Regulatory Board of South Africa
    • TABLE 104 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 105 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
    • TABLE 106 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 107 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 108 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 109 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 110 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 111 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 112 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 113 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 114 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 115 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 10.5.4 MIDDLE EAST
    • 10.5.5 AFRICA
  • 10.6 LATIN AMERICA
    • 10.6.1 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
    • 10.6.2 LATIN AMERICA: COVID-19 IMPACT
    • 10.6.3 LATIN AMERICA: REGULATIONS
      • 10.6.3.1 Brazilian Advertising Self-Regulation Council
      • 10.6.3.2 Brazilian Consumer Protection Code
    • TABLE 116 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 117 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
    • TABLE 118 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 119 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 120 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 121 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 122 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 123 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 124 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 125 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 126 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 127 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 10.6.4 BRAZIL
    • 10.6.5 MEXICO
    • 10.6.6 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
  • 11.2 MARKET EVALUATION FRAMEWORK
    • FIGURE 33 MARKET EVALUATION FRAMEWORK
  • 11.3 MARKET SHARE, 2020
    • FIGURE 34 IZEA WORLDWIDE TO LEAD INFLUENCER MARKETING PLATFORM MARKET IN 2020
  • 11.4 KEY MARKET DEVELOPMENTS
    • 11.4.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
    • TABLE 128 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2019-2020
    • 11.4.2 BUSINESS EXPANSIONS
    • TABLE 129 BUSINESS EXPANSIONS, 2018-2020
    • 11.4.3 MERGERS AND ACQUISITIONS
    • TABLE 130 MERGERS AND ACQUISITIONS, 2019-2020
    • 11.4.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS
    • TABLE 131 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS, 2019-2020
  • 11.5 COMPANY EVALUATION MATRIX
    • 11.5.1 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY
    • 11.5.2 MARKET RANKING ANALYSIS, BY COMPANY
    • FIGURE 35 RANKING OF KEY PLAYERS, 2020
    • 11.5.3 STAR
    • 11.5.4 EMERGING LEADER
    • 11.5.5 PERVASIVE
    • 11.5.6 PARTICIPANT
    • FIGURE 36 INFLUENCER MARKETING PLATFORM MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020
  • 11.6 STARTUP/SME EVALUATION MATRIX, 2020
    • 11.6.1 PROGRESSIVE COMPANIES
    • 11.6.2 RESPONSIVE COMPANIES
    • 11.6.3 DYNAMIC COMPANIES
    • 11.6.4 STARTING BLOCKS
    • FIGURE 37 INFLUENCER MARKETING PLATFORM MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020

12 COMPANY PROFILES

  • 12.1 INTRODUCTION
  • (Business Overview, Solutions & Services, Key Insights, Recent Developments,, MnM View)**
  • 12.2 IZEA WORLDWIDE
    • FIGURE 38 IZEA WORLDWIDE: COMPANY SNAPSHOT
  • 12.3 QUOTIENT TECHNOLOGY
    • FIGURE 39 QUOTIENT TECHNOLOGY: COMPANY SNAPSHOT
  • 12.4 LAUNCHMETRICS
  • 12.5 JULIUS
  • 12.6 TRAACKR
  • 12.7 UPFLUENCE
  • 12.8 KLEAR
  • 12.9 ASPIREIQ
  • 12.10 CREATORIQ
  • 12.11 MAVRCK
  • 12.12 IMPACT
  • 12.13 BRANDWATCH
  • 12.14 LINQIA
  • 12.15 ONALYTICA
  • 12.16 SOCIAL BEAT
  • 12.17 EXPERTVOICE
  • *Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
  • 12.18 STARTUP/SME PROFILES
    • 12.18.1 LEFTY
    • 12.18.2 LUMANU
    • 12.18.3 INFLUENCERDB
    • 12.18.4 TAGGER
    • 12.18.5 HEEPSY
    • 12.18.6 FOURSTARZZ MEDIA
    • 12.18.7 JUULR
    • 12.18.8 INTELLIFLUENCE
    • 12.18.9 INSENSE
    • 12.18.10 TALENT VILLAGE
    • 12.18.11 THE ROOM
    • 12.18.12 BLOGMINT
    • 12.18.13 ZINE
    • 12.18.14 CAPTIV8

13 ADJACENT AND RELATED MARKETS

  • 13.1 INTRODUCTION
  • 13.2 DIGITAL MARKETING SOFTWARE MARKET- GLOBAL FORECAST TO 2022
    • 13.2.1 MARKET DEFINITION
    • 13.2.2 MARKET OVERVIEW
    • TABLE 132 DIGITAL MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE, 2015-2022 (USD MILLION, Y-O-Y %)
      • 13.2.2.1 Digital marketing software market, by component
    • TABLE 133 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
    • TABLE 134 SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TABLE 135 SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • 13.2.2.2 Digital marketing software market, by software
    • TABLE 136 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
      • 13.2.2.3 Digital marketing software market, by service
    • TABLE 137 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
    • TABLE 138 PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
      • 13.2.2.4 Digital marketing software market, by deployment type
    • TABLE 139 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • 13.2.2.5 Digital marketing software market, by organization size
    • TABLE 140 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • 13.2.2.6 Digital marketing software market, by end user
    • TABLE 141 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USER, 2015-2022 (USD MILLION)
      • 13.2.2.7 Digital marketing software market, by region
    • TABLE 142 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • 13.3 CONTENT MARKETING SOFTWARE MARKET- GLOBAL FORECAST TO 2023
    • 13.3.1 MARKET DEFINITION
    • 13.3.2 MARKET OVERVIEW
    • TABLE 143 CONTENT MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE, 2016-2023 (USD MILLION, Y-O-Y %)
      • 13.3.2.1 Content marketing software market, by component
    • TABLE 144 CONTENT MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
    • TABLE 145 SOFTWARE: CONTENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TABLE 146 SERVICES: CONTENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
      • 13.3.2.2 Content marketing software market, by organization size
    • TABLE 147 CONTENT MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
      • 13.3.2.3 Content marketing software market, by content type
    • TABLE 148 CONTENT MARKETING SOFTWARE MARKET SIZE, BY CONTENT TYPE, 2016-2023 (USD MILLION)
      • 13.3.2.4 Content marketing software market, by end user
    • TABLE 149 CONTENT MARKETING SOFTWARE MARKET SIZE, BY END USER, 2016-2023 (USD MILLION)
      • 13.3.2.5 Content marketing software market, by region
    • TABLE 150 CONTENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 AVAILABLE CUSTOMIZATIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS