全球移動應用和Web分析市場:按組件、解決方案、應用程序、部署方法、組織規模、行業和地區預測至2027
市場調查報告書
商品編碼
1208344

全球移動應用和Web分析市場:按組件、解決方案、應用程序、部署方法、組織規模、行業和地區預測至2027

Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027

出版日期: | 出版商: MarketsandMarkets | 英文 301 Pages | 訂單完成後即時交付

價格
簡介目錄

全球移動應用和網絡分析市場規模預計將從 2022 年的 94 億美元增長到 2027 年的 202 億美元,預測期內的複合年增長率為 16.4%。

按行業劃分,銀行、金融服務和保險 (BFSI) 行業的市場規模最大。 金融機構正在利用網絡和應用程序分析解決方案來提高應用程序的知名度並改善網絡和移動應用程序的整體客戶體驗。

按應用劃分,營銷自動化部分預計在預測期內以最高複合年增長率增長。 營銷自動化策略使公司能夠掌握其營銷活動,並通過電子郵件、網絡和社交網絡上的預編程和自動觸發消息有效地瞄準客戶。我可以。

按行業劃分,預計醫療和生命科學在預測期內的複合年增長率最高。 利用移動應用程序和網絡分析有可能加速疾病爆發檢測,縮短新藥上市時間,根據患者 DNA 定制治療方案,並簡化保險和報銷系統。

按地區劃分,預計北美在預測期內將佔據最大的市場規模。 多家公司採用□□物聯網設備以獲得更準確的實時數據以進行決策,預計將促進移動應用程序和網絡分析解決方案在該地區的傳播。

在這份報告中,我們分析了全球移動應用和網絡分析市場,包括市場的基本結構、最新情況、驅動和製約市場的主要因素,以及組件、部署方法、組織規模、應用,我們正在按行業和地區調查市場趨勢的前景,市場競爭狀況以及主要公司的概況。

內容

第一章介紹

第二章研究方法論

第 3 章執行摘要

第 4 章重要注意事項

第 5 章市場概述和趨勢

  • 介紹
  • 市場動態
    • 司機
    • 約束因素
    • 機會
    • 任務
  • 生態系統分析
  • 案例研究分析
  • 技術分析
  • 價值鏈分析
  • 波特的五力分析
  • 定價模型分析
  • 專利分析
  • 主要會議和活動 (2022-2023)
  • 關稅和法規
  • 主要利益相關者和採購標準

第 6 章移動應用程序和 Web 分析市場:按組件分類

  • 介紹
  • 解決方案
    • 數據分析
    • 數據發現
    • 數據可視化
    • 數據管理
  • 服務
    • 託管服務
    • 專業服務

第 7 章移動應用/Web 分析市場:按部署方法

  • 介紹
  • 本地

第 8 章移動應用程序和 Web 分析市場:按組織規模

  • 介紹
  • 中小企業
  • 大公司

第 9 章移動應用程序和 Web 分析市場:按應用程序

  • 介紹
  • 移動廣告和營銷分析
  • 搜索引擎跟蹤和排名
  • 熱圖分析
  • 應用內/網絡行為分析
  • 應用程序性能和廣告優化
  • 營銷自動化
  • 內容營銷
  • 社交媒體管理
  • 其他用途

第 10 章移動應用程序和 Web 分析市場:按行業分類

  • 介紹
  • 銀行、金融服務和保險 (BFSI)
  • 醫學和生命科學
  • 零售和電子商務
  • 政府/公共部門
  • 媒體和娛樂
  • 溝通
  • 運輸和物流
  • 製造業
  • 能源與公用事業
  • 旅遊和款待
  • 其他行業

第 11 章移動應用和網絡分析市場:按地區

  • 介紹
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太國家
  • 中東和非洲
    • 阿拉伯聯合酋長國
    • 沙特阿拉伯
    • 以色列
    • 土耳其
    • 卡塔爾
    • 南非
    • 其他中東和非洲國家
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他拉丁美洲國家

第12章競爭格局

  • 概覽
  • 主要公司採用的策略
  • 利潤分析
  • 市場份額分析
  • 領先公司評級象限(2022 年)
  • 初創公司/中小企業評估矩陣 (2022)
  • 競爭基準
  • 競爭場景
    • 產品發布
    • 資本交易
    • 其他

第13章公司簡介

  • 主要公司
    • MICROSOFT
    • SAP
    • IBM
    • SAS INSTITUTE
    • GOOGLE
    • ORACLE
    • AWS
    • TERADATA
    • ADOBE
    • MICRO FOCUS
    • COMSCORE
    • SALESFORCE
    • SPLUNK
    • MICROSTRATEGY
    • AT INTERNET
    • WEBTRENDS
    • UPLAND LOCALYTICS
    • QLIK
    • TIBCO SOFTWARE
    • MIXPANEL
    • AMPLITUDE ANALYTICS
  • 新興/中小企業
    • FLURRY
    • MEDALLIA
    • COUNTLY
    • MOBILEBRIDGE
    • APPSFLYER
    • UXCAM
    • MATOMO
    • PLAUSIBLE
    • FATHOM
    • INCUBASYS
    • DATAMATICS
    • CELADON
    • ALPHA BYTE
    • SINGULAR

第 14 章相鄰和相關市場

  • 預測分析市場
    • 市場定義
    • 市場概覽
  • 大數據市場
    • 市場定義
    • 市場概覽

第15章附錄

簡介目錄
Product Code: TC 7723

The Mobile Apps and Web Analytics market is projected to grow from USD 9.4 Billion in 2022 to USD 20.2 Billion by 2027, at a CAGR of 16.4% during the forecast period. Due to the increasing adoption trend among numerous SME sectors, the United Arab Emirates and Saudi Arabia are anticipated to have significant development in the upcoming years. Cloud will play a crucial role in enabling new platforms, services, and facilities that governments and businesses want to enable as digitalization occurs throughout the area. The rapid growth of the internet has changed the way customers shop. Many customers are using various mobile apps and websites for online shopping, and this trend is growing exponentially. With the growing use of smartphones, the use of the internet is also growing, which has created vast scope for retailers to sell their products online.

The BFSI segment to have the largest market size during the forecast period

By vertical, the segments include BFSI, telecom, healthcare and life sciences, retail and e-commerce, government and public sector, manufacturing, IT and ITeS, energy and utilities, transportation and logistics, travel and hospitality and others (education, fishery, and real estate). Traditional banking techniques are transformed by AI and analytics, creating more robust, interconnected, and dynamic ecosystems to satisfy the customers' always-evolving needs The banking and finance industry relies on cutting-edge approaches to fulfill client needs to support them in operating effectively. These solutions help banks respond more quickly and effectively to stakeholder needs by providing strategic insights into the area of potential. Various financial entities use web and app analytics solutions to boost the visibility of their apps, thereby increasing the overall customer experience of web and mobile apps. Organizations are increasingly looking to leverage analytical insights to help them make better business decisions, improve their understanding of customer preferences, and deliver enhanced CXs.

The marketing automation segment is registered to grow at the highest CAGR during the forecast period

Marketing automation equips brands with the technology, capabilities, and insights they need to understand and interact with their customers meaningfully, at scale, and in real time. Used properly, it can become an engine of mobile apps and the web that moves a brand toward customer-centricity; this could not happen without data consolidation, given the complexity of omnichannel and digital communication. Businesses can use marketing automation tactics to stay on top of their marketing activities while effectively targeting customers with pre-programmed or automatically triggered messages across email, web, and social networks.

Among Vertical, Healthcare and Life Sciences vertical is anticipated to register the highest CAGR during the forecast period

The explosion of healthcare data in recent years is largely attributable to wearable and mobile devices that capture heart rate, blood pressure, physical activity, and other data. To guide better medical procedures, experts want to see data analytics used in clinical trials. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve patients' overall experience. The solutions potentially speed up the detection of disease outbreaks, increase the time it takes for new pharmaceuticals to reach the market, tailor treatment based on a patient's DNA, and simplify the insurance and payment systems.

North America to account for the largest market size during the forecast period

North America is expected to have the largest market share in the Mobile Apps and Web Analytics market. North America is one of the leading markers for Mobile Apps and Web Analytics in terms of market share. The industry verticals such as retail & eCommerce, media & advertisement, and telecom & IT are the leading adopters of mobile apps & web analytics solutions in North America for a variety of uses, including enhancing customer experience in the retail & eCommerce industry vertical, understanding customer preferences through social media platforms, and improving healthcare machines' ability to track brain functioning of patients. The adoption of IoT devices by various enterprises to have more accurate real-time data for decision-making would boost the adoption of mobile apps & web analytics solutions in the region.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Mobile Apps and Web Analytics market.

  • By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
  • By Designation: C-Level Executives: 50%, D-Level Executives: 30%, and Others: 20%
  • By Region: APAC: 30%, Europe: 30%, North America: 25%, MEA: 10%, Latin America: 5%

The report includes the study of key players offering Mobile Apps and Web Analytics and services. It profiles major vendors in the global Mobile Apps and Web Analytics market. The major vendors in the global Mobile Apps and Web Analytics market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).

Research Coverage

The market study covers the Mobile Apps and Web Analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, application, deployment mode, organization size, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall Mobile Apps and Web Analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 INCLUSIONS & EXCLUSIONS
  • 1.4 MARKET SCOPE
    • 1.4.1 MARKET SEGMENTATION
    • 1.4.2 REGIONS COVERED
    • 1.4.3 YEARS CONSIDERED
  • 1.5 CURRENCY CONSIDERED
    • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019-2021
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 MOBILE APPS AND WEB ANALYTICS MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 2 DATA TRIANGULATION
    • 2.2.1 PRIMARY DATA
      • 2.2.1.1 Key industry insights
    • TABLE 2 BREAKUP OF PRIMARY INTERVIEWS
      • 2.2.1.2 Breakup of primary interviews
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE FROM MOBILE APPS AND WEB ANALYTICS SOLUTIONS AND SERVICES
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 2, BOTTOM-UP (SUPPLY SIDE): REVENUE FROM MOBILE APPS AND WEB ANALYTICS SOLUTIONS AND SERVICES
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 3, BOTTOM-UP (DEMAND SIDE): SHARE OF MOBILE APPS AND WEB ANALYTIC SOLUTIONS
    • FIGURE 6 MOBILE APPS AND WEB ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
    • TABLE 3 FACTOR ANALYSIS
  • 2.5 RESEARCH ASSUMPTIONS
  • 2.6 LIMITATIONS AND RISK ASSESSMENT

3 EXECUTIVE SUMMARY

    • TABLE 4 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2016-2021 (USD MILLION, Y-O-Y%)
    • TABLE 5 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2022-2027 (USD MILLION, Y-O-Y%)
    • FIGURE 7 SOLUTIONS SEGMENT TO LEAD MARKET IN 2022
    • FIGURE 8 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2022
    • FIGURE 9 DATA ANALYTICS SEGMENT TO LEAD MARKET IN 2022
    • FIGURE 10 CLOUD SEGMENT TO LEAD MARKET IN 2022
    • FIGURE 11 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2022
    • FIGURE 12 SEARCH ENGINE TRACKING & RANKING SEGMENT TO LEAD MARKET IN 2022
    • FIGURE 13 BANKING, FINANCIAL SERVICES, & INSURANCE VERTICAL TO LEAD MARKET IN 2022
    • FIGURE 14 NORTH AMERICA TO ACHIEVE HIGHEST GROWTH BY 2027

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MOBILE APPS AND WEB ANALYTICS MARKET
    • FIGURE 15 RISING NEED FOR ANALYTICS SOLUTIONS TO TRANSFER DATA FROM ON-PREMISES TO CLOUD
  • 4.2 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL
    • FIGURE 16 MEDIA & ENTERTAINMENT SEGMENT TO LEAD MARKET BY 2027
  • 4.3 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION
    • FIGURE 17 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE BY 2022
  • 4.4 MOBILE APPS AND WEB ANALYTICS MARKET: SERVICES AND KEY VERTICALS
    • FIGURE 18 MANAGED SERVICES AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR SIGNIFICANT SHARE IN 2022

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 19 MOBILE APPS AND WEB ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing focus on enhancing customer experience
      • 5.2.1.2 Rising need for competitive differentiation
      • 5.2.1.3 Growing demand for AI and machine learning
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Complexity of data synchronization
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing need to analyze large data
      • 5.2.3.2 Growing use of mobile apps due to COVID-19
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Privacy and security concerns due to disconnect between consumers and businesses
  • 5.3 ECOSYSTEM ANALYSIS
    • FIGURE 20 ECOSYSTEM ANALYSIS
    • TABLE 6 ECOSYSTEM ANALYSIS
  • 5.4 CASE STUDY ANALYSIS
    • 5.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
      • 5.4.1.1 Case Study 1: FinServe increased its app adoption ratings by leveraging Upland Localytics' digital expertise
    • 5.4.2 MANUFACTURING
      • 5.4.2.1 Case Study 2: CORT adopted Adobe's analytics solutions to reach key demographic customers
    • 5.4.3 IT & TELECOM
      • 5.4.3.1 Case Study 3: G2 gained actionable insights into user behavior with Amplitude
    • 5.4.4 RETAIL & ECOMMERCE
      • 5.4.4.1 Case Study 4: Leading consumer goods company built actionable media mix using Vetro's products
    • 5.4.5 ENERGY & UTILITIES
      • 5.4.5.1 Case Study 5: Teradata helped PG&E cater to diverse customers with specific needs
  • 5.5 TECHNOLOGY ANALYSIS
    • 5.5.1 SMART WEARABLES
    • 5.5.2 IOT AND SMART OBJECTS
    • 5.5.3 M-COMMERCE
    • 5.5.4 MOTION AND LOCATION SENSING
    • 5.5.5 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
    • 5.5.6 CHATBOTS
    • 5.5.7 AUGMENT REALITY AND VIRTUAL REALITY
    • 5.5.8 BEACON TECHNOLOGY
    • 5.5.9 WIRELESS 5G NETWORK
    • 5.5.10 CLOUD PLATFORM STORAGE/CLOUD COMPUTING
    • 5.5.11 ENTERPRISE APPS
    • 5.5.12 EDGE COMPUTING
  • 5.6 VALUE CHAIN ANALYSIS
    • FIGURE 21 VALUE CHAIN ANALYSIS
  • 5.7 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 22 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 7 PORTER'S FIVE FORCES ANALYSIS
    • 5.7.1 THREAT FROM NEW ENTRANTS
    • 5.7.2 THREAT FROM SUBSTITUTES
    • 5.7.3 BARGAINING POWER OF SUPPLIERS
    • 5.7.4 BARGAINING POWER OF BUYERS
    • 5.7.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.8 PRICING MODEL ANALYSIS
    • TABLE 8 PRICING LEVELS
  • 5.9 PATENT ANALYSIS
    • 5.9.1 METHODOLOGY
    • 5.9.2 DOCUMENT TYPE
    • TABLE 9 PATENTS FILED, 2018-2021
    • 5.9.3 INNOVATION AND PATENT APPLICATIONS
    • FIGURE 23 TOTAL NUMBER OF PATENTS GRANTED, 2018-2021
      • 5.9.3.1 Top applicants
    • FIGURE 24 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2018-2021
    • TABLE 10 TOP TEN PATENT OWNERS, 2018-2021
  • 5.10 KEY CONFERENCES & EVENTS, 2022-2023
    • TABLE 11 KEY CONFERENCES & EVENTS, 2022-2023
  • 5.11 TARIFF AND REGULATORY LANDSCAPE
    • 5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 12 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 13 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 14 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 15 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 16 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.11.2 NORTH AMERICA: REGULATIONS
      • 5.11.2.1 Personal Information Protection and Electronic Documents Act (PIPEDA)
      • 5.11.2.2 Gramm-Leach-Bliley (GLB) Act
      • 5.11.2.3 Health Insurance Portability and Accountability Act (HIPAA) of 1996
      • 5.11.2.4 Federal Information Security Management Act (FISMA)
      • 5.11.2.5 Federal Information Processing Standards (FIPS)
      • 5.11.2.6 California Consumer Privacy Act (CSPA)
    • 5.11.3 EUROPE: TARIFFS AND REGULATIONS
      • 5.11.3.1 GDPR 2016/679
      • 5.11.3.2 General Data Protection Regulation
      • 5.11.3.3 European Committee for Standardization (CEN)
      • 5.11.3.4 European Technical Standards Institute (ETSI)
  • 5.12 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)
    • 5.12.2 BUYING CRITERIA
    • TABLE 18 KEY BUYING CRITERIA FOR TOP THREE VERTICALS

6 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
  • 6.2 COMPONENTS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 25 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 19 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 20 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
  • 6.3 SOLUTIONS
    • 6.3.1 GROWING NEED TO LEVERAGE MOBILE APPS AND WEB ANALYTICS TO MANAGE DATA PROLIFERATION
    • FIGURE 26 DATA ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 21 MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 22 MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • TABLE 23 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 24 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.3.2 DATA ANALYTICS
    • TABLE 25 DATA ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 26 DATA ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.3.3 DATA DISCOVERY
    • TABLE 27 DATA DISCOVERY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 28 DATA DISCOVERY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.3.4 DATA VISUALIZATION
    • TABLE 29 DATA VISUALIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 30 DATA VISUALIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.3.5 DATA MANAGEMENT
    • TABLE 31 DATA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 32 DATA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 6.4 SERVICES
    • 6.4.1 ADOPTION OF MOBILE APPS AND WEB ANALYTICS TO FACILITATE GROWTH
    • FIGURE 27 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 33 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY TYPE, 2016-2021 (USD MILLION)
    • TABLE 34 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY TYPE, 2022-2027 (USD MILLION)
    • TABLE 35 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 36 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.4.2 MANAGED SERVICES
    • TABLE 37 MANAGED SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 38 MANAGED SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.4.3 PROFESSIONAL SERVICES
    • TABLE 39 PROFESSIONAL SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 40 PROFESSIONAL SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
      • 6.4.3.1 Consulting
      • 6.4.3.2 Support & maintenance
      • 6.4.3.3 Deployment & integration

7 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE

  • 7.1 INTRODUCTION
    • 7.1.1 DEPLOYMENT MODES: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 28 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 41 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION)
    • TABLE 42 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
  • 7.2 ON-PREMISES
    • 7.2.1 STRINGENT PRIVACY LAWS TO DRIVE GROWTH OF ON-PREMISES SOLUTIONS
    • TABLE 43 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 44 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 7.3 CLOUD
    • 7.3.1 RISING FOCUS ON REDUCING OPERATIONAL COSTS AND INCREASING DATA ACCESSIBILITY
    • TABLE 45 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 46 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)

8 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION SIZES: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 29 LARGE ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 47 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION)
    • TABLE 48 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
  • 8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 8.2.1 GROWING NEED TO ANALYZE TARGET AUDIENCE
    • TABLE 49 SMES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 50 SMES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 8.3 LARGE ENTERPRISES
    • 8.3.1 INCREASING FOCUS ON MAKING DATA-DRIVEN DECISIONS
    • TABLE 51 LARGE ENTERPRISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 52 LARGE ENTERPRISES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)

9 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION

  • 9.1 INTRODUCTION
  • 9.2 APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 30 MARKETING AUTOMATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 53 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION)
    • TABLE 54 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
  • 9.3 MOBILE ADVERTISING & MARKETING ANALYTICS
    • 9.3.1 MAJOR USE OF MARKETING ANALYTICS IN CUSTOMER RETENTION
    • TABLE 55 MOBILE ADVERTISING & MARKETING ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 56 MOBILE ADVERTISING & MARKETING ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.4 SEARCH ENGINE TRACKING & RANKING
    • 9.4.1 KEYWORD RANKINGS HELP INCREASE SALES
    • TABLE 57 SEARCH ENGINE TRACKING & RANKING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 58 SEARCH ENGINE TRACKING & RANKING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.5 HEAT MAP ANALYTICS
    • 9.5.1 GROWING DEMAND TO LEVERAGE HEAT MAP ANALYTICS
    • TABLE 59 HEAT MAP ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 60 HEAT MAP ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.6 IN-APP & WEB BEHAVIORAL ANALYSIS
    • 9.6.1 GROWING NEED TO GAUGE USER BEHAVIOR TO TRACK ACHIEVEMENT
    • TABLE 61 IN-APP & WEB BEHAVIOR ANALYSIS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 62 IN-APP & WEB BEHAVIOR ANALYSIS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.7 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION
    • 9.7.1 RECORDING PERFORMANCE AND IDENTIFYING ANOMALIES TO BOOST BROWSING EXPERIENCE
    • TABLE 63 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 64 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.8 MARKETING AUTOMATION
    • 9.8.1 INCREASED ADOPTION OF TECHNOLOGIES TO DESIGN CUSTOMER-CENTRIC BRANDS
    • TABLE 65 MARKETING AUTOMATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 66 MARKETING AUTOMATION: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.9 CONTENT MARKETING
    • 9.9.1 RISING NEED TO DETERMINE EFFECTIVENESS OF MARKETING CAMPAIGNS
    • TABLE 67 CONTENT MARKETING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 68 CONTENT MARKETING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.10 SOCIAL MEDIA MANAGEMENT
    • 9.10.1 INCREASED USE OF SOCIAL MEDIA TO ENHANCE BRAND PRESENCE
    • TABLE 69 SOCIAL MEDIA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 70 SOCIAL MEDIA MANAGEMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.11 OTHER APPLICATIONS
    • TABLE 71 OTHER APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 72 OTHER APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)

10 MOBILE APPS AND WEB ANALYTICS, BY VERTICAL

  • 10.1 INTRODUCTION
    • 10.1.1 VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 31 BANKING, FINANCIAL SERVICES, & INSURANCE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 2027
    • TABLE 73 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2016-2021 (USD MILLION)
    • TABLE 74 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
    • 10.2.1 RISING NEED TO IMPROVE BUSINESS PERFORMANCE AND OPERATIONAL EFFICIENCY
    • TABLE 75 BFSI: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 76 BFSI: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.3 HEALTHCARE & LIFE SCIENCES
    • 10.3.1 INCREASED USE OF AI MODELS IN CRITICAL DECISION-MAKING
    • TABLE 77 HEALTHCARE & LIFE SCIENCES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 78 HEALTHCARE & LIFE SCIENCES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.4 RETAIL & ECOMMERCE
    • 10.4.1 RISING DEMAND FOR PERSONALIZED CUSTOMER EXPERIENCE
    • TABLE 79 RETAIL & ECOMMMERCE: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 80 RETAIL & ECOMMMERCE: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.5 GOVERNMENT & PUBLIC SECTOR
    • 10.5.1 MOBILE APPS AND WEB ANALYTICS PROVIDE ROBUST ENVIRONMENT
    • TABLE 81 GOVERNMENT & PUBLIC SECTOR: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 82 GOVERNMENT & PUBLIC SECTOR: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.6 MEDIA & ENTERTAINMENT
    • 10.6.1 RAPID SPREAD OF DIGITAL TECHNOLOGY AND RISE OF INTERNET
    • TABLE 83 MEDIA & ENTERTAINMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 84 MEDIA & ENTERTAINMENT: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.7 TELECOMMUNICATIONS
    • 10.7.1 RISING NEED TO INCREASE CUSTOMER LIFETIME VALUE BY TRACKING NETWORK RELIABILITY
    • TABLE 85 TELECOMMUNICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 86 TELECOMMUNICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.8 TRANSPORTATION & LOGISTICS
    • 10.8.1 GROWING NEED FOR TECHNOLOGICAL ADVANCEMENTS TO DRIVE GOOD CONSUMER EXPERIENCE
    • TABLE 87 TRANSPORTATION & LOGISTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 88 TRANSPORTATION & LOGISTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.9 MANUFACTURING
    • 10.9.1 GROWING NEED TO OPTIMIZE PLANT PRODUCTION
    • TABLE 89 MANUFACTURING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION
    • TABLE 90 MANUFACTURING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.10 ENERGY & UTILITIES
    • 10.10.1 MOBILE APPS AND WEB ANALYTICS HELP MEET ENVIRONMENTAL GOALS
    • TABLE 91 ENERGY & UTILITIES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 92 ENERGY & UTILITIES: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.11 TRAVEL & HOSPITALITY
    • 10.11.1 ENHANCED TRAVELING EXPERIENCE POSSIBLE THROUGH MOBILE APPS AND ANALYTICS
    • TABLE 93 TRAVEL & HOSPITALITY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 94 TRAVEL & HOSPITALITY: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.12 OTHER VERTICALS
    • TABLE 95 OTHER VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 96 OTHER VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)

11 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION

  • 11.1 INTRODUCTION
    • 11.1.1 MOBILE APPS AND WEB ANALYTICS MARKET: IMPACT OF RECESSION
    • FIGURE 32 INDIA TO ACCOUNT FOR HIGHEST COUNTRY-LEVEL CAGR DURING FORECAST PERIOD
    • FIGURE 33 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 97 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 98 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.2 NORTH AMERICA
    • 11.2.1 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 99 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 100 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 101 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 102 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • TABLE 103 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2016-2021 (USD MILLION)
    • TABLE 104 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 105 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION)
    • TABLE 106 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 107 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION)
    • TABLE 108 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 109 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION)
    • TABLE 110 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 111 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2016-2021 (USD MILLION)
    • TABLE 112 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 113 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2016-2021 (USD MILLION)
    • TABLE 114 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.2.2 US
      • 11.2.2.1 Growing need for robust infrastructure, innovation, and initiatives
    • TABLE 115 US: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 116 US: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 117 US: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 118 US: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • 11.2.3 CANADA
      • 11.2.3.1 Advent of digital economy powered by IoT
  • 11.3 EUROPE
    • 11.3.1 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • TABLE 119 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 120 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 121 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 122 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • TABLE 123 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2016-2021 (USD MILLION)
    • TABLE 124 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 125 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION)
    • TABLE 126 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 127 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION)
    • TABLE 128 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 129 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION)
    • TABLE 130 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 131 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2016-2021 (USD MILLION)
    • TABLE 132 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 133 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2016-2021 (USD MILLION)
    • TABLE 134 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.3.2 UK
      • 11.3.2.1 Rising competition in retail industry
    • TABLE 135 UK: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 136 UK: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 137 UK: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 138 UK: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • 11.3.3 GERMANY
      • 11.3.3.1 Increased demand for technological development from various companies
    • 11.3.4 FRANCE
      • 11.3.4.1 Rising adoption of technology solutions for quick predictive results
    • 11.3.5 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • 11.4.1 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 35 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 139 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 140 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 141 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 142 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • TABLE 143 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2016-2021 (USD MILLION)
    • TABLE 144 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 145 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION)
    • TABLE 146 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 147 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION)
    • TABLE 148 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 149 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION)
    • TABLE 150 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 151 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2016-2021 (USD MILLION)
    • TABLE 152 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 153 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2016-2021 (USD MILLION)
    • TABLE 154 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.4.2 CHINA
      • 11.4.2.1 Rising investments by government
    • TABLE 155 CHINA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 156 CHINA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 157 CHINA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 158 CHINA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • 11.4.3 JAPAN
      • 11.4.3.1 Federal support for cutting-edge technologies and strong organic growth capabilities
    • 11.4.4 INDIA
      • 11.4.4.1 Growing adoption of Social, Mobile, Analytics, and Cloud (SMAC) among SMEs
    • 11.4.5 REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    • 11.5.1 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET DRIVERS
    • TABLE 159 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 160 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 161 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 162 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • TABLE 163 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2016-2021 (USD MILLION)
    • TABLE 164 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 165 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION)
    • TABLE 166 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 167 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION)
    • TABLE 168 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 169 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION)
    • TABLE 170 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 171 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2016-2021 (USD MILLION)
    • TABLE 172 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 173 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2016-2021 (USD MILLION)
    • TABLE 174 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.5.2 UAE
      • 11.5.2.1 Increasing focus on ensuring comprehensive protection from online risks
    • 11.5.3 SAUDI ARABIA
      • 11.5.3.1 Rising adoption of mobile apps and web analytics to boost digitization
    • 11.5.4 ISRAEL
      • 11.5.4.1 Growing investments in advanced technologies by government
    • 11.5.5 TURKEY
      • 11.5.5.1 Growing competitiveness among technology players
    • 11.5.6 QATAR
      • 11.5.6.1 Growing use of technology to reshape corporate operations
    • 11.5.7 SOUTH AFRICA
      • 11.5.7.1 Growing urgency to implement advanced, easy-to-use mobile apps
    • 11.5.8 REST OF THE MIDDLE EAST & AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • TABLE 175 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 176 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 177 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2016-2021 (USD MILLION)
    • TABLE 178 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 179 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2016-2021 (USD MILLION)
    • TABLE 180 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION, 2022-2027 (USD MILLION)
    • TABLE 181 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION)
    • TABLE 182 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 183 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION)
    • TABLE 184 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 185 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION)
    • TABLE 186 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 187 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2016-2021 (USD MILLION)
    • TABLE 188 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 189 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2016-2021 (USD MILLION)
    • TABLE 190 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.6.2 BRAZIL
      • 11.6.2.1 Rising focus on shaping technological landscape
    • 11.6.3 MEXICO
      • 11.6.3.1 Increasing government initiatives to support cloud-based solutions
    • 11.6.4 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 OVERVIEW
  • 12.2 STRATEGIES ADOPTED BY KEY PLAYERS
    • TABLE 191 STRATEGIES ADOPTED BY KEY PLAYERS
  • 12.3 REVENUE ANALYSIS
    • FIGURE 36 REVENUE ANALYSIS FOR KEY PLAYERS, 2017-2021 (USD MILLION)
  • 12.4 MARKET SHARE ANALYSIS
    • FIGURE 37 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
    • TABLE 192 INTENSITY OF COMPETITIVE RIVALRY
  • 12.5 EVALUATION QUADRANT FOR KEY PLAYERS, 2022
    • 12.5.1 STARS
    • 12.5.2 EMERGING LEADERS
    • 12.5.3 PERVASIVE PLAYERS
    • 12.5.4 PARTICIPANTS
    • FIGURE 38 EVALUATION MATRIX FOR KEY PLAYERS, 2022
  • 12.6 EVALUATION MATRIX FOR STARTUPS/SMES, 2022
    • 12.6.1 PROGRESSIVE COMPANIES
    • 12.6.2 RESPONSIVE COMPANIES
    • 12.6.3 DYNAMIC COMPANIES
    • 12.6.4 STARTING BLOCKS
    • FIGURE 39 EVALUATION MATRIX FOR STARTUPS/SMES, 2022
  • 12.7 COMPETITIVE BENCHMARKING
    • TABLE 193 COMPETITIVE BENCHMARKING OF KEY PLAYERS, 2022
    • TABLE 194 LIST OF KEY STARTUPS/SMES
    • TABLE 195 COMPETITIVE BENCHMARKING OF STARTUPS/SMES
  • 12.8 COMPETITIVE SCENARIO
    • 12.8.1 PRODUCT LAUNCHES
    • TABLE 196 PRODUCT LAUNCHES, 2018-2022
    • 12.8.2 DEALS
    • TABLE 197 DEALS, 2018-2022
    • 12.8.3 OTHERS
    • TABLE 198 OTHERS, 2018-2022

13 COMPANY PROFILES

(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)**

  • 13.1 MAJOR PLAYERS
    • 13.1.1 MICROSOFT
    • TABLE 199 MICROSOFT: BUSINESS OVERVIEW
    • FIGURE 40 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 200 MICROSOFT: PRODUCTS OFFERED
    • TABLE 201 MICROSOFT: PRODUCT LAUNCHES
    • TABLE 202 MICROSOFT: DEALS
    • 13.1.2 SAP
    • TABLE 203 SAP: BUSINESS OVERVIEW
    • FIGURE 41 SAP: COMPANY SNAPSHOT
    • TABLE 204 SAP: PRODUCTS OFFERED
    • TABLE 205 SAP: DEALS
    • 13.1.3 IBM
    • TABLE 206 IBM: BUSINESS OVERVIEW
    • FIGURE 42 IBM: COMPANY SNAPSHOT
    • TABLE 207 IBM: PRODUCTS OFFERED
    • TABLE 208 IBM: PRODUCT LAUNCHES
    • TABLE 209 IBM: DEALS
    • 13.1.4 SAS INSTITUTE
    • TABLE 210 SAS INSTITUTE: BUSINESS OVERVIEW
    • FIGURE 43 SAS INSTITUTE: COMPANY SNAPSHOT
    • TABLE 211 SAS INSTITUTE: PRODUCTS OFFERED
    • TABLE 212 SAS INSTITUTE: DEALS
    • TABLE 213 SAS INSTITUTE: OTHERS
    • 13.1.5 GOOGLE
    • TABLE 214 GOOGLE: BUSINESS OVERVIEW
    • FIGURE 44 GOOGLE: COMPANY SNAPSHOT
    • TABLE 215 GOOGLE: PRODUCTS OFFERED
    • TABLE 216 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 217 GOOGLE: DEALS
    • 13.1.6 ORACLE
    • TABLE 218 ORACLE: BUSINESS OVERVIEW
    • FIGURE 45 ORACLE: COMPANY SNAPSHOT
    • TABLE 219 ORACLE: PRODUCTS OFFERED
    • TABLE 220 ORACLE: PRODUCT LAUNCHES
    • TABLE 221 ORACLE: DEALS
    • 13.1.7 AWS
    • TABLE 222 AWS: BUSINESS OVERVIEW
    • FIGURE 46 AWS: COMPANY SNAPSHOT
    • TABLE 223 AWS: PRODUCTS OFFERED
    • TABLE 224 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 225 AWS: DEALS
    • TABLE 226 AWS: OTHERS
    • 13.1.8 TERADATA
    • TABLE 227 TERADATA: BUSINESS OVERVIEW
    • FIGURE 47 TERADATA: COMPANY SNAPSHOT
    • TABLE 228 TERADATA: PRODUCTS OFFERED
    • TABLE 229 TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 230 TERADATA: DEALS
    • 13.1.9 ADOBE
    • TABLE 231 ADOBE: BUSINESS OVERVIEW
    • FIGURE 48 ADOBE: COMPANY SNAPSHOT
    • TABLE 232 ADOBE: PRODUCTS OFFERED
    • TABLE 233 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 234 ADOBE: DEALS
    • 13.1.10 MICRO FOCUS
    • TABLE 235 MICRO FOCUS: BUSINESS OVERVIEW
    • FIGURE 49 MICRO FOCUS: COMPANY SNAPSHOT
    • TABLE 236 MICRO FOCUS: PRODUCTS OFFERED
    • TABLE 237 MICRO FOCUS: PRODUCT LAUNCHES
    • TABLE 238 MICRO FOCUS: DEALS
    • 13.1.11 COMSCORE
    • TABLE 239 COMSCORE: BUSINESS OVERVIEW
    • FIGURE 50 COMSCORE: COMPANY SNAPSHOT
    • TABLE 240 COMSCORE: PRODUCTS OFFERED
    • TABLE 241 COMSCORE: PRODUCT LAUNCHES
    • TABLE 242 COMSCORE: DEALS
    • TABLE 243 COMSCORE: OTHERS
    • 13.1.12 SALESFORCE
    • TABLE 244 SALESFORCE: BUSINESS OVERVIEW
    • FIGURE 51 SALESFORCE: COMPANY SNAPSHOT
    • TABLE 245 SALESFORCE: PRODUCTS OFFERED
    • TABLE 246 SALESFORCE: PRODUCT LAUNCHES
    • TABLE 247 SALESFORCE: DEALS
    • 13.1.13 SPLUNK
    • TABLE 248 SPLUNK: BUSINESS OVERVIEW
    • FIGURE 52 SPLUNK: COMPANY SNAPSHOT
    • TABLE 249 SPLUNK: PRODUCTS OFFERED
    • TABLE 250 SPLUNK: PRODUCT LAUNCHES
    • TABLE 251 SPLUNK: DEALS
    • 13.1.14 MICROSTRATEGY
    • TABLE 252 MICROSTRATEGY: BUSINESS OVERVIEW
    • FIGURE 53 MICROSTRATEGY: COMPANY SNAPSHOT
    • TABLE 253 MICROSTRATEGY: PRODUCTS OFFERED
    • TABLE 254 MICROSTRATEGY: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 255 MICROSTRATEGY: DEALS
    • 13.1.15 AT INTERNET
    • TABLE 256 AT INTERNET: BUSINESS OVERVIEW
    • TABLE 257 AT INTERNET: PRODUCTS OFFERED
    • TABLE 258 AT INTERNET: DEALS
    • 13.1.16 WEBTRENDS
    • TABLE 259 WEBTRENDS: BUSINESS OVERVIEW
    • TABLE 260 WEBTRENDS: SOLUTIONS OFFERED
    • TABLE 261 WEBTRENDS: OTHERS
    • 13.1.17 UPLAND LOCALYTICS
    • TABLE 262 UPLAND LOCALYTICS: BUSINESS OVERVIEW
    • TABLE 263 UPLAND LOCALYTICS: SOLUTIONS OFFERED
    • TABLE 264 UPLAND LOCALYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 265 UPLAND LOCALYTICS: DEALS
    • 13.1.18 QLIK
    • TABLE 266 QLIK: BUSINESS OVERVIEW
    • TABLE 267 QLIK: SOLUTIONS OFFERED
    • TABLE 268 QLIK: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 269 QLIK: DEALS
    • TABLE 270 QLIK: OTHERS
    • 13.1.19 TIBCO SOFTWARE
    • TABLE 271 TIBCO SOFTWARE: BUSINESS OVERVIEW
    • TABLE 272 TIBCO SOFTWARE: SOLUTIONS OFFERED
    • TABLE 273 TIBCO SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 274 TIBCO SOFTWARE: DEALS
    • 13.1.20 MIXPANEL
    • TABLE 275 MIXPANEL: BUSINESS OVERVIEW
    • TABLE 276 MIXPANEL: SOLUTIONS OFFERED
    • TABLE 277 MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 278 MIXPANEL: DEALS
    • TABLE 279 MIXPANEL: OTHERS
    • 13.1.21 AMPLITUDE ANALYTICS
  • 13.2 STARTUPS/SMES.
    • 13.2.1 FLURRY
    • 13.2.2 MEDALLIA
    • 13.2.3 COUNTLY
    • 13.2.4 MOBILEBRIDGE
    • 13.2.5 APPSFLYER
    • 13.2.6 UXCAM
    • 13.2.7 MATOMO
    • 13.2.8 PLAUSIBLE
    • 13.2.9 FATHOM
    • 13.2.10 INCUBASYS
    • 13.2.11 DATAMATICS
    • 13.2.12 CELADON
    • 13.2.13 ALPHA BYTE
    • 13.2.14 SINGULAR
  • *Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)** might not be captured in case of unlisted companies.

14 ADJACENT AND RELATED MARKETS

  • 14.1 PREDICTIVE ANALYTICS MARKET
    • 14.1.1 MARKET DEFINITION
    • 14.1.2 MARKET OVERVIEW
    • TABLE 280 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2015-2020 (USD MILLION AND Y-O-Y%)
    • TABLE 281 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2021-2026 (USD MILLION, Y-O-Y%)
      • 14.1.2.1 Predictive analytics market, by component
    • TABLE 282 PREDICTIVE ANALYTICS MARKET, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 283 PREDICTIVE ANALYTICS MARKET, BY COMPONENT, 2021-2026 (USD MILLION)
      • 14.1.2.2 Predictive analytics market, by solution
    • TABLE 284 PREDICTIVE ANALYTICS MARKET, BY SOLUTION, 2015-2020 (USD MILLION)
    • TABLE 285 PREDICTIVE ANALYTICS MARKET, BY SOLUTION, 2021-2026 (USD MILLION)
      • 14.1.2.3 Predictive analytics market, by service
    • TABLE 286 PREDICTIVE ANALYTICS MARKET, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 287 PREDICTIVE ANALYTICS MARKET, BY SERVICE, 2021-2026 (USD MILLION)
      • 14.1.2.4 Predictive analytics market, by deployment mode
    • TABLE 288 PREDICTIVE ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 289 PREDICTIVE ANALYTICS MARKET, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
      • 14.1.2.5 Predictive analytics market, by organization size
    • TABLE 290 PREDICTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 291 PREDICTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • 14.1.2.6 Predictive analytics market, by vertical
    • TABLE 292 PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 293 PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2021-2026 (USD MILLION)
      • 14.1.2.7 Predictive analytics market, by region
    • TABLE 294 PREDICTIVE ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 295 PREDICTIVE ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION)
  • 14.2 BIG DATA MARKET
    • 14.2.1 MARKET DEFINITION
    • 14.2.2 MARKET OVERVIEW
      • 14.2.2.1 Big data market, by component
    • TABLE 296 BIG DATA MARKET, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 297 BIG DATA MARKET, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 298 BIG DATA MARKET, BY SOLUTION, 2016-2020 (USD MILLION)
    • TABLE 299 BIG DATA MARKET, BY SOLUTION, 2021-2026 (USD MILLION)
    • TABLE 300 BIG DATA MARKET, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 301 BIG DATA MARKET, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 302 PROFESSIONAL BIG DATA SERVICES MARKET, BY TYPE, 2016-2020 (USD MILLION)
    • TABLE 303 PROFESSIONAL BIG DATA SERVICES MARKET, BY TYPE, 2021-2026 (USD MILLION)
      • 14.2.2.2 Big data market, by deployment mode
    • TABLE 304 BIG DATA MARKET, BY DEPLOYMENT MODE, 2016-2020 (USD MILLION)
    • TABLE 305 BIG DATA MARKET, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 306 CLOUD DEPLOYMENT MARKET, BY TYPE, 2016-2020 (USD MILLION)
    • TABLE 307 CLOUD DEPLOYMENT MARKET, BY TYPE, 2021-2026 (USD MILLION)
      • 14.2.2.3 Big data market, by organization size
    • TABLE 308 BIG DATA MARKET, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 309 BIG DATA MARKET, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • 14.2.2.4 Big data market, by business function
    • TABLE 310 BIG DATA MARKET, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 311 BIG DATA MARKET, BY BUSINESS FUNCTION, 2021-2026 (USD MILLION)
      • 14.2.2.5 Big data market, by industry vertical
    • TABLE 312 BIG DATA MARKET, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 313 BIG DATA MARKET, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION)
      • 14.2.2.6 Big data market, by region
    • TABLE 314 BIG DATA MARKET, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 315 BIG DATA MARKET, BY REGION, 2021-2026 (USD MILLION)

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS