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市場調查報告書

行動應用程式&網站分析的全球市場 (∼2025年): 解決方案、服務

Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Industry Vertical, and Region - Global Forecast to 2025

出版商 MarketsandMarkets 商品編碼 956660
出版日期 內容資訊 英文 286 Pages
訂單完成後即時交付
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行動應用程式&網站分析的全球市場 (∼2025年): 解決方案、服務 Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Industry Vertical, and Region - Global Forecast to 2025
出版日期: 2020年08月28日內容資訊: 英文 286 Pages
簡介

全球行動應用程式&網站分析的市場規模在預測期間內預計將以17.9%的年複合成長率發展,從2020年的69億美元,成長到2025年的157億美元的規模。由於對客戶經驗的強化的焦點擴大,競爭經營者的差異化的需求,新型冠狀病毒感染疾病 (COVID-19)的影響的行動應用程式利用的擴大等要素促進該市場的成長。同時,資料同步的複雜度妨礙市場進一步成長。

本報告提供全球行動應用程式&網站分析的市場調查,市場定義和概要,價值鏈,COVID-19以及其他的市場影響因素分析,相關法律,技術、專利趨勢,市場規模的變化、預測,零組件、用途、引進方式、組織規模、產業、地區/主要國家等各種區分的明細,競爭環境,主要企業簡介等資訊彙整。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

第5章 市場概要、產業趨勢

  • 市場動態
    • 促進因素
    • 阻礙因素
    • 市場機會
    • 課題
    • 累積成長分析
  • 鄰近市場
  • 利用案例
  • 價值鏈分析
  • 專利分析
  • 法規的影響
  • 生態系統
  • 技術分析、趨勢
  • 價格分析

第6章 COVID-19的影響

第7章 市場分析、預測:各零件

  • 解決方案
    • 資料分析
    • 資料發現
    • 資料視覺化
    • 資料管理
  • 服務
    • 管理服務
    • 專業服務

第8章 市場分析、預測:各用途

  • 行動廣告、行銷分析
  • 搜尋引擎的追蹤、排名
  • 熱圖分析
  • 行銷自動化
  • 內容行銷
  • 社群媒體管理
  • 電子郵件行銷
  • App內、網站行為分析
  • 應用效能、廣告的最佳化
  • 其他

第9章 市場分析、預測:各引進模式

  • 內部部署
  • 雲端

第10章 市場分析、預測:各組織規模

  • 中小規模企業
  • 大企業

第11章 市場分析、預測:各產業

  • 銀行、金融服務、保險
  • 醫療保健、生命科學
  • 零售、電子商務
  • 旅遊、飯店
  • 政府
  • 媒體、廣告
  • 通訊、IT
  • 運輸、物流
  • 其他

第12章 市場分析、預測:各地區、主要國家

  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第13章 競爭情形

  • 概要
  • 市場評估架構
  • 市場佔有率
  • 主要企業的收益分析
  • 主要市場展開

第14章 企業評估矩陣、企業簡介

  • 企業評估矩陣:定義、調查手法
  • 企業評估矩陣
  • MICROSOFT
  • GOOGLE
  • ORACLE
  • SAP
  • AWS
  • IBM
  • TERADATA
  • ADOBE
  • SAS INSTITUTE
  • MICRO FOCUS
  • TIBCO SOFTWARE
  • SALESFORCE
  • SPLUNK
  • MICROSTRATEGY
  • AT INTERNET
  • WEBTRENDS
  • COMSCORE
  • MIXPANEL
  • UPLAND LOCALYTICS
  • AMPLITUDE ANALYTICS
  • QLIK
  • FLURRY
  • COOLADATA
  • COUNTLY
  • MOBILEBRIDGE
  • APPSFLYER
  • UXCAM

第15章 鄰近市場

第16章 附錄

目錄
Product Code: TC 7723

"Increasing focus on remote monitoring for the work from home initiatives are set to drive the mobile apps and web analytics market."

The global mobile apps and web analytics market size is projected to grow from USD 6.9billion in 2020 to USD 15.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.9% during the forecast period.Increasing focus on enhancing customer experience to achieve a unified view and offer personalized customer experience would drive the adoption of mobile apps and web analytics solutions. Rising need for competitive differentiation, and growing use of mobile apps due to COVID-19 pandemic,are also expected to drive the market growth. However, complexity of data synchronization is one of the factors hindering the market growth. The objective of the report is to define, describe, and forecast the mobile apps and web analytics market size based on component, solutions, applications, organization size, deployment mode, industry vertical, and region.

In a short time, the COVID-19 outbreak has affected markets and customers' behavior and is making a substantial impact on economies and societies. With offices, educational institutions, and manufacturing facilities shutting down for an indefinite period; major sports and events being postponed; and work-from-home and social distancing policies in effect, businesses are increasingly looking for technologies to help them sail through these difficult times. The COVID-19 pandemic is impacting businesses across the globe. Analytics companies are trying to fight this pandemic by keeping their assets online and ensuring the privacy and security of data across networks..

"Marketing Automation: The fastest-growing segmentof the mobile apps and web analytics market, by application"

The mobile apps and web analytics market, based on applicationsmobile advertising and marketinganalytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance and advertising optimization and others (customer churn analysis and brand management).Marketing automation equips brands with the technology, capabilities, and insights they need to understand and interact with their customers meaningfully, at scale, and in real time. Used properly, it can become an engine of mobile apps and web that moves a brand toward customer-centricity; this simply could not happen without data consolidation, given the complexity of omnichannel, digital communication.Using marketing automation tactics, businesses can stay on top of their marketing activities while effectively targeting customers with pre-programmed or automatically triggered messages across email, web, and social networks.

"Healthcare and Life Sciences: The largest growing vertical segment of the mobile apps and web analytics market."

The current pandemic situation caused by novel coronavirus has been one of the greatest catalysts in the proliferation of the AI in Healthcare. Extensive technology use cases that are emerging across drug discovery, illness diagnosis, and virus tracking will drive the ever-growing market of AI even in the post-pandemic period.The healthcare and life sciences industry vertical seeks to adopt the right solutions and technologies to engage with patients in a better way. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve the overall experience of patients. The solutions help in building patient loyalty, while they also help in improving organizational efficiency. The increased customer usage of digital devices, such as smartphones, tablets, wearables, blood pressure monitors, and EHR apps has increased the growth of data generation, which has resulted in the growing adoption of mobile apps and web analytics solutions.

"APAC: Thefastest growingregion in the mobile apps and web analytics market."

The growing digitalization across the APAC region to deal with a massive amount of data would drive the adoption of mobile apps and web analytics platform in the region. APAC has witnessed advanced and dynamic adoption of new technologies and is expected to record the highest CAGR during the forecast period. APAC is taking aggressive initiatives to leverage the IT infrastructure, enabling commercial users to adopt cutting-edge technologies. Many organizations, active in IoT, are from this region, such as Shenzhen, Samsung, and Hitachi. Certainly, the size of the potential market and local activity are attracting international organizations to focus IoT initiatives in the region.

Breakdown of Primaries:

The studies contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs.

The break-up of the primaries is as follows:

  • By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
  • By Designation: C-Level Executives: 50%, Directors: 30%, and Others: 20%
  • By Region: North America: 25%, APAC: 30%, Europe: 30%, MEA: 10%, and Latin America: 5%

Themobile apps and web analytics market is dominated by a few globally established players such as Microsoft (US) Google (US) Oracle (US) IBM (US), Salesforce (US), Adobe (US), SAP (Germany), TIBCO Software (US), Micro Focus (US), SAS Institute (US), Teradata (US) AWS (US), Splunk (US), MicroStrategy (US), AT Internet (France), Webtrends (US), comScore (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (US), Qlik (US), Flurry, Inc. (US), Cooladata (US), Countly (UK), MobileBridge (Netherlands), AppsFlyer (US), and UXCam (US).

Research Coverage:

The report segments the mobile apps and web analytics market and forecasts its size, by volume and value, based on region (North America, Europe, APAC, MEA and Latin America), component (solutions and services), services (managed services and professional services), by soluton (data analytics, data visualization, data discovery, and data management), by application (mobile advertising and marketinganalytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance and advertising optimization and others), by organization size (SMEs and large enterprises), by deployment mode (cloud and on-premises), and by industry vertical (BFSI, healthcare and life sciences, retail and eCommerce, travel and hospitality, media and advertisement, government, telecom and IT, transportation and logistics, others).

The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the mobile apps and web analytics market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report:

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall mobile apps and web analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 INTRODUCTION TO COVID-19
  • 1.2 COVID-19 HEALTH ASSESSMENT
    • FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
    • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • 1.3 COVID-19 ECONOMIC ASSESSMENT
    • FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    • 1.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
    • FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
  • 1.4 OBJECTIVES OF THE STUDY
  • 1.5 MARKET DEFINITION
    • 1.5.1 INCLUSIONS AND EXCLUSIONS
    • TABLE 1 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019-2025 (USD MILLION, Y-O-Y %)
  • 1.6 MARKET SCOPE
    • 1.6.1 MARKET SEGMENTATION
    • 1.6.2 REGIONS COVERED
    • 1.6.3 YEARS CONSIDERED FOR THE STUDY
  • 1.7 CURRENCY CONSIDERED
    • TABLE 2 UNITED STATES DOLLAR EXCHANGE RATE, 2017-2019
  • 1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 6 MOBILE APPS AND WEB ANALYTICS MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 7 DATA TRIANGULATION
    • 2.2.1 PRIMARY DATA
      • 2.2.1.1 Key industry insights
    • TABLE 3 PRIMARY INTERVIEWS
      • 2.2.1.2 Breakup of primary profiles
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY -APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE MOBILE APPS AND WEB ANALYTICS MARKET
    • FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY -APPROACH 2 - BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE MOBILE APPS AND WEB ANALYTICS MARKET
    • FIGURE 10 MOBILE APPS AND WEB ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
  • 2.4 IMPLICATIONS OF COVID-19 ON THE MOBILE APPS AND WEB ANALYTICS MARKET
    • FIGURE 11 QUARTERLY IMPACT OF COVID-19 DURING 2020-2021
    • 2.4.1 BOTTOM-UP APPROACH
  • 2.5 MARKET FORECAST
    • TABLE 4 FACTOR ANALYSIS
    • TABLE 5 IMPACT OF COVID-19
  • 2.6 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
    • FIGURE 12 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE
  • 2.7 ASSUMPTIONS FOR THE STUDY
  • 2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • TABLE 6 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015-2019 (USD MILLION, Y-O-Y %)
    • TABLE 7 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019-2025 (USD MILLION, Y-O-Y %)
    • FIGURE 13 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT
    • FIGURE 14 MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION
    • FIGURE 15 MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE
    • FIGURE 16 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE
    • FIGURE 17 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE
    • FIGURE 18 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION
    • FIGURE 19 MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL
    • FIGURE 20 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE APPS AND WEB ANALYTICS MARKET
    • FIGURE 21 RISING NEED FOR COMPETITIVE DIFFERENTIATION DRIVING THE ADOPTION OF MOBILE APPS AND WEB ANALYTICS
  • 4.2 MOBILE APPS AND WEB ANALYTICS MARKET: TOP THREE APPLICATIONS
    • FIGURE 22 SEARCH ENGINE TRACKING AND RANKING SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • 4.3 MOBILE APPS AND WEB ANALYTICS MARKET: BY REGION
    • FIGURE 23 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020
  • 4.4 MOBILE APPS AND WEB ANALYTICS MARKET IN NORTH AMERICA, BY SOLUTION AND APPLICATION
    • FIGURE 24 DATA ANALYTICS AND SEARCH ENGINE TRACKING AND RANKING SEGMENTS TO ACCOUNT FOR THE HIGHEST SHARES IN THE MOBILE APPS AND WEB ANALYTICS MARKET IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 25 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MOBILE APPS AND WEB ANALYTICS MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing focus on enhancing customer experience
      • 5.2.1.2 Growing trend of digitalization
      • 5.2.1.3 Rising need for competitive differentiation
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Complexity of data synchronization
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing demand for analyzing large voluminous data
      • 5.2.3.2 Growing use of mobile apps due to COVID-19 pandemic
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Privacy and security concerns due to disconnect between consumers and businesses
    • TABLE 8 MOBILE APPS AND WEB ANALYTICS MARKET: ANALYSIS OF DRIVERS AND OPPORTUNITIES IN THE COVID-19 ERA
    • TABLE 9 MOBILE APPS AND WEB ANALYTICS MARKET: ANALYSIS OF CHALLENGES AND RESTRAINTS IN THE COVID-19 ERA
    • 5.2.5 CUMULATIVE GROWTH ANALYSIS
  • 5.3 ADJACENT MARKETS
    • TABLE 10 ADJACENT MARKETS TO MOBILE APPS AND WEB ANALYTICS MARKET
  • 5.4 USE CASES
    • 5.4.1 DEAKIN UNIVERSITY ATTRACTS STUDENTS WITH PERSONALIZED JOURNEYS CREATED USING ADOBE EXPERIENCE CLOUD
    • 5.4.2 TERADATA HELPED PG&E UTILITY PROVIDER TO CATER TO DIVERSE CUSTOMERS WITH SPECIFIC NEEDS
    • 5.4.3 LEADING CONSUMER GOODS COMPANY BUILT ACTIONABLE MEDIA MIX USING VETRO PRODUCTS
    • 5.4.4 CORT ADOPTED ADOBE ANALYTICS SOLUTION TO REACH KEY DEMOGRAPHIC CUSTOMERS
    • 5.4.5 G2 GAINS ACTIONABLE INSIGHTS INTO USER BEHAVIOR WITH AMPLITUDE
    • 5.4.6 FINSERVE INCREASED APP ADOPTION AND APP STORE RATINGS BY LEVERAGING UPLAND LOCALYTICS' DIGITAL EXPERTISE AND PERSONALIZATION CAPABILITIES
  • 5.5 VALUE CHAIN ANALYSIS
    • FIGURE 26 VALUE CHAIN ANALYSIS
  • 5.6 PATENT ANALYSIS
    • 5.6.1 PATENTS FILED: MOBILE APPS AND WEB ANALYTICS, BY INDUSTRY VERTICAL, 2019-2020
  • 5.7 REGULATORY IMPLICATIONS
    • 5.7.1 GENERAL DATA PROTECTION REGULATION
    • 5.7.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996
    • 5.7.3 SECURITIES AND EXCHANGE COMMISSION
    • 5.7.4 COMPREHENSIVE CAPITAL ANALYSIS AND REVIEW
    • 5.7.5 DODD-FRANK WALL STREET REFORM AND CONSUMER PROTECTION ACT
    • 5.7.6 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
    • 5.7.7 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION
    • 5.7.8 CALIFORNIA CONSUMER PRIVACY ACT
    • 5.7.9 ISO/IEC JTC 1
      • 5.7.9.1 ISO/IEC JTC 1/SWG 5
      • 5.7.9.2 ISO/IEC JTC 1/SC 31
      • 5.7.9.3 ISO/IEC JTC 1/SC 27
      • 5.7.9.4 ISO/IEC JTC 1/WG 7 Sensors
    • 5.7.10 INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS STANDARDS ASSOCIATION
    • 5.7.11 EUROPEAN COMMITTEE FOR STANDARDIZATION/INTERNATIONAL STANDARDIZATION ORGANIZATION
    • 5.7.12 EUROPEAN COMMITTEE FOR STANDARDIZATION/ EUROPEAN COMMITTEE FOR ELECTROTECHNICAL STANDARDIZATION
    • 5.7.13 EUROPEAN TECHNICAL STANDARDS INSTITUTE
    • 5.7.14 INTERNATIONAL TELECOMMUNICATION UNION - TELECOMMUNICATION STANDARDIZATION SECTOR
    • 5.7.15 EUROPEAN MARKET INFRASTRUCTURE REGULATION
    • 5.7.16 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE
    • 5.7.17 SARBANES-OXLEY ACT OF 2002
    • 5.7.18 PERSONAL DATA PROTECTION ACT
  • 5.8 ECOSYSTEM
  • 5.9 TECHNOLOGY ANALYSIS AND TRENDS
    • 5.9.1 SMART WEARABLES
    • 5.9.2 IOT AND SMART OBJECTS
    • 5.9.3 MCOMMERCE
    • 5.9.4 MOTION AND LOCATION SENSING
    • 5.9.5 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
    • 5.9.6 CHATBOTS
    • 5.9.7 AUGMENT REALITY AND VIRTUAL REALITY
    • 5.9.8 BEACON TECHNOLOGY
    • 5.9.9 WIRELESS 5G NETWORK
    • 5.9.10 CLOUD PLATFORM STORAGE/CLOUD COMPUTING
    • 5.9.11 ENTERPRISE APPS
    • 5.9.12 EDGE COMPUTING
  • 5.10 PRICING ANALYSIS

6 MOBILE APPS AND WEB ANALYTICS MARKET: COVID-19 IMPACT

    • FIGURE 27 MOBILE APPS AND WEB ANALYTICS MARKET TO DECLINE DURING 2020- 2021

7 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT

  • 7.1 INTRODUCTION
    • FIGURE 28 SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 11 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 12 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
  • 7.2 SOLUTIONS
    • 7.2.1 SOLUTIONS: COVID-19 IMPACT
    • 7.2.2 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • TABLE 13 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 14 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • FIGURE 29 DATA ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 15 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION)
    • TABLE 16 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2019-2025 (USD MILLION)
    • 7.2.3 DATA ANALYTICS
    • 7.2.4 DATA DISCOVERY
    • 7.2.5 DATA VISUALIZATION
    • 7.2.6 DATA MANAGEMENT
  • 7.3 SERVICES
    • 7.3.1 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 30 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 17 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION)
    • TABLE 18 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2019-2025 (USD MILLION)
    • TABLE 19 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 20 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • 7.3.2 MANAGED SERVICES
    • 7.3.3 PROFESSIONAL SERVICES
      • 7.3.3.1 Consulting
      • 7.3.3.2 Support and maintenance
      • 7.3.3.3 Deployment and integration

8 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION

  • 8.1 INTRODUCTION
    • 8.1.1 APPLICATIONS: COVID-19 IMPACT
    • 8.1.2 APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 31 MARKETING AUTOMATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 21 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 22 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
  • 8.2 MOBILE ADVERTISING AND MARKETING ANALYTICS
  • 8.3 SEARCH ENGINE TRACKING AND RANKING
  • 8.4 HEAT MAP ANALYTICS
  • 8.5 MARKETING AUTOMATION
  • 8.6 CONTENT MARKETING
  • 8.7 SOCIAL MEDIA MANAGEMENT
  • 8.8 EMAIL MARKETING
  • 8.9 IN-APP AND WEB BEHAVIORAL ANALYSIS
  • 8.10 APPLICATION PERFORMANCE AND ADVERTISING OPTIMIZATION
  • 8.11 OTHERS

9 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE

  • 9.1 INTRODUCTION
    • 9.1.1 DEPLOYMENT MODE: COVID-19 IMPACT
    • 9.1.2 DEPLOYMENT MODE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 32 CLOUD SEGMENT TO WITNESS A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 23 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 24 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
  • 9.2 ON-PREMISES
    • TABLE 25 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 26 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.3 CLOUD
    • TABLE 27 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 28 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

10 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE

  • 10.1 INTRODUCTION
    • 10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT
    • 10.1.2 ORGANIZATION SIZE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 33 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 29 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 30 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
  • 10.2 SMALL AND MEDIUM-SIZED ENTERPRISES
  • 10.3 LARGE ENTERPRISES

11 MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL

  • 11.1 INTRODUCTION
  • 11.2 MOBILE APPS AND WEB ANALYTICS: ENTERPRISE USE CASES
    • 11.2.1 INDUSTRY VERTICALS: COVID-19 IMPACT
    • 11.2.2 INDUSTRY VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • FIGURE 34 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 31 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 32 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019-2025 (USD MILLION)
  • 11.3 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • TABLE 33 BANKING, FINANCIAL SERVICES, AND INSURANCE: USE CASES
  • 11.4 HEALTHCARE AND LIFE SCIENCES
    • TABLE 34 HEALTHCARE AND LIFE SCIENCES: USE CASES
  • 11.5 RETAIL AND ECOMMERCE
    • TABLE 35 RETAIL AND ECOMMERCE: USE CASES
  • 11.6 TRAVEL AND HOSPITALITY
    • TABLE 36 TRAVEL AND HOSPITALITY: USE CASES
  • 11.7 GOVERNMENT
    • TABLE 37 GOVERNMENT: USE CASES
  • 11.8 MEDIA AND ADVERTISEMENT
    • TABLE 38 MEDIA AND ADVERTISEMENT: USE CASES
  • 11.9 TELECOM AND INFORMATION TECHNOLOGY
    • TABLE 39 TELECOM AND INFORMATION TECHNOLOGY: USE CASES
  • 11.10 TRANSPORTATION AND LOGISTICS
    • TABLE 40 TRANSPORTATION AND LOGISTICS: USE CASES
  • 11.11 OTHERS
    • TABLE 41 OTHER INDUSTRY VERTICALS: USE CASES

12 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION

  • 12.1 INTRODUCTION
    • 12.1.1 REGIONS: COVID-19 IMPACT
    • FIGURE 35 ASIA PACIFIC TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • FIGURE 36 INDIA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 42 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 43 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 12.2 NORTH AMERICA
    • 12.2.1 NORTH AMERICA: COVID-19 IMPACT
    • 12.2.2 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • 12.2.3 NORTH AMERICA: TARIFFS AND REGULATIONS
    • FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 44 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 45 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 46 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION)
    • TABLE 47 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2019-2025 (USD MILLION)
    • TABLE 48 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 49 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 50 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 51 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 52 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 53 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 54 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 55 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 56 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 57 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 58 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 59 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.2.4 UNITED STATES
    • 12.2.5 CANADA
  • 12.3 EUROPE
    • 12.3.1 EUROPE: COVID-19 IMPACT
    • 12.3.2 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • 12.3.3 EUROPE: TARIFFS AND REGULATIONS
    • TABLE 60 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 61 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 62 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION)
    • TABLE 63 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2019-2025 (USD MILLION)
    • TABLE 64 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 65 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 66 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 67 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 68 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 69 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 70 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 71 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 72 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 73 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 74 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 75 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.3.4 UNITED KINGDOM
    • 12.3.5 FRANCE
    • 12.3.6 GERMANY
    • 12.3.7 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • 12.4.1 ASIA PACIFIC: COVID-19 IMPACT
    • 12.4.2 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • 12.4.3 ASIA PACIFIC: TARIFFS AND REGULATIONS
    • FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 76 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 77 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 78 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION)
    • TABLE 79 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2019-2025 (USD MILLION)
    • TABLE 80 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 81 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 82 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 83 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 84 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 85 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 86 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 87 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 88 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 89 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 90 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 91 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.4.4 CHINA
    • 12.4.5 INDIA
    • 12.4.6 JAPAN
    • 12.4.7 REST OF ASIA PACIFIC
  • 12.5 MIDDLE EAST AND AFRICA
    • 12.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
    • 12.5.2 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • 12.5.3 MIDDLE EAST AND AFRICA: TARIFFS AND REGULATIONS
    • TABLE 92 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 93 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 94 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION)
    • TABLE 95 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2019-2025 (USD MILLION)
    • TABLE 96 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 97 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 98 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 99 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 100 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 101 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 102 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 103 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 104 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 105 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 106 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 107 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.5.4 MIDDLE EAST
    • 12.5.5 AFRICA
  • 12.6 LATIN AMERICA
    • 12.6.1 LATIN AMERICA: COVID-19 IMPACT
    • 12.6.2 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
    • 12.6.3 LATIN AMERICA: TARIFFS AND REGULATIONS
    • TABLE 108 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 109 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 110 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION)
    • TABLE 111 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2019-2025 (USD MILLION)
    • TABLE 112 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 113 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 114 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 115 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 116 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 117 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 118 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 119 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 120 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 121 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 122 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 123 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.6.4 BRAZIL
    • 12.6.5 MEXICO
    • 12.6.6 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE

  • 13.1 OVERVIEW
  • 13.2 MARKET EVALUATION FRAMEWORK
    • FIGURE 39 MARKET EVALUATION FRAMEWORK: PARTNERSHIPS AND EXPANSIONS BETWEEN 2019 AND 2020
  • 13.3 MARKET SHARE, 2020
    • FIGURE 40 MICROSOFT LED MOBILE APPS AND WEB ANALYTICS MARKET IN 2019
  • 13.4 HISTORICAL REVENUE ANALYSIS OF KEY MARKET PLAYERS
    • FIGURE 41 REVENUE ANALYSIS OF KEY MARKET PLAYERS
  • 13.5 KEY MARKET DEVELOPMENTS
    • 13.5.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
    • TABLE 124 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2019-2020
    • 13.5.2 BUSINESS EXPANSIONS
    • TABLE 125 BUSINESS EXPANSIONS, 2020
    • 13.5.3 MERGERS AND ACQUISITIONS
    • 13.5.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS

14 COMPANY EVALUATION MATRIX AND COMPANY PROFILES

  • 14.1 INTRODUCTION
  • 14.2 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY
    • 14.2.1 RANKING OF KEY PLAYERS IN MOBILE APPS AND WEB ANALYTICS MARKET, 2020
    • FIGURE 42 RANKING OF KEY PLAYERS, 2020
  • 14.3 COMPANY EVALUATION MATRIX, 2020
    • 14.3.1 STAR
    • 14.3.2 EMERGING LEADERS
    • 14.3.3 PERVASIVE
    • FIGURE 43 MOBILE APPS AND WEB ANALYTICS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020

(Business and Financial Overview, Solutions and Services Offered, SWOT Analysis, and Recent Developments)**

  • 14.4 MICROSOFT
    • FIGURE 44 MICROSOFT: COMPANY SNAPSHOT
    • FIGURE 45 MICROSOFT: SWOT ANALYSIS
  • 14.5 GOOGLE
    • FIGURE 46 GOOGLE: COMPANY SNAPSHOT
    • FIGURE 47 GOOGLE: SWOT ANALYSIS
  • 14.6 ORACLE
    • FIGURE 48 ORACLE: COMPANY SNAPSHOT
    • FIGURE 49 ORACLE: SWOT ANALYSIS
  • 14.7 SAP
    • FIGURE 50 SAP: COMPANY SNAPSHOT
    • FIGURE 51 SAP: SWOT ANALYSIS
  • 14.8 AWS
    • FIGURE 52 AWS: COMPANY SNAPSHOT
    • FIGURE 53 AWS: SWOT ANALYSIS
  • 14.9 IBM
    • FIGURE 54 IBM: COMPANY SNAPSHOT
  • 14.10 TERADATA
    • FIGURE 55 TERADATA: COMPANY SNAPSHOT
  • 14.11 ADOBE
    • FIGURE 56 ADOBE: COMPANY SNAPSHOT
  • 14.12 SAS INSTITUTE
    • FIGURE 57 SAS INSTITUTE: COMPANY SNAPSHOT
  • 14.13 MICRO FOCUS
    • FIGURE 58 MICRO FOCUS: COMPANY SNAPSHOT
  • 14.14 TIBCO SOFTWARE
  • 14.15 SALESFORCE
    • FIGURE 59 SALESFORCE: COMPANY SNAPSHOT
    • FIGURE 60 SALESFORCE: SWOT ANALYSIS
  • 14.16 SPLUNK
    • FIGURE 61 SPLUNK: COMPANY SNAPSHOT
  • 14.17 MICROSTRATEGY
    • FIGURE 62 MICROSTRATEGY: COMPANY SNAPSHOT
  • 14.18 AT INTERNET
  • 14.19 WEBTRENDS
  • 14.20 COMSCORE
    • FIGURE 63 COMSCORE: COMPANY SNAPSHOT
  • 14.21 MIXPANEL
  • 14.22 UPLAND LOCALYTICS
  • 14.23 AMPLITUDE ANALYTICS
  • 14.24 QLIK
  • 14.25 FLURRY
  • 14.26 COOLADATA
  • 14.27 COUNTLY
  • 14.28 MOBILEBRIDGE
  • 14.29 APPSFLYER
  • 14.30 UXCAM

*Details on Business and Financial Overview, Solutions and Services Offered, SWOT Analysis, and Recent Developments might not be captured in case of unlisted companies.

  • 14.31 RIGHT-TO-WIN

15 ADJACENT MARKETS

  • 15.1 PREDICTIVE ANALYTICS MARKET
    • 15.1.1 INTRODUCTION
    • TABLE 128 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2015-2022 (USD MILLION, Y-O-Y %)
    • TABLE 129 PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TABLE 130 PREDICTIVE ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
    • TABLE 131 PREDICTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
    • TABLE 132 PREDICTIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
    • TABLE 133 PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015-2022 (USD MILLION)
    • TABLE 134 PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • TABLE 135 PREDICTIVE ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • 15.2 BIG DATA MARKET
    • 15.2.1 INTRODUCTION
    • FIGURE 64 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 136 BIG DATA MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 137 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 138 BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 139 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 140 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 141 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 142 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 143 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 144 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 145 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 146 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 147 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 148 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 149 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 150 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 151 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 152 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 153 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 154 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 155 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 156 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 157 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 158 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 159 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 160 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 161 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 162 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 163 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 164 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 165 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 166 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 167 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 168 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 169 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 170 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 171 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)

16 APPENDIX

  • 16.1 INDUSTRY EXPERTS
  • 16.2 DISCUSSION GUIDE
  • 16.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 16.4 AVAILABLE CUSTOMIZATIONS
  • 16.5 RELATED REPORTS
  • 16.6 AUTHOR DETAILS