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市場調查報告書

行銷資源管理 (MRM)的全球市場 - 至2025年的預測:解決方案,服務

Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025

出版商 MarketsandMarkets 商品編碼 932709
出版日期 內容資訊 英文 164 Pages
訂單完成後即時交付
價格
行銷資源管理 (MRM)的全球市場 - 至2025年的預測:解決方案,服務 Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025
出版日期: 2020年04月15日內容資訊: 英文 164 Pages
簡介

全球行銷資源管理 (MRM) 市場規模預測將從2020年的29億美元,擴大到2025年50億美元,在預測期間內預計將以年複合成長率11.8%的速度成長。市場成長的促進因素,是具備互相連接的解決方案和第三方整合的組合式套件的優點,確保品牌和法規的和規性的必要性,內容的重複排除與交付減少週期時間預測的必要性。但,對新行銷技術缺乏信賴,及選擇適當全面的平台時的困境等要素,預計帶給MRM解決方案的引進課題。

本報告提供全球行銷資源管理 (MRM) 市場相關調查分析,市場概要,產業趨勢,各市場區隔的市場分析,競爭情形,主要企業等相關的系統性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 行銷資源管理 (MRM) 市場上富有魅力的市場機會
  • 全球行銷資源管理 (MRM) 市場:各行業
  • 行銷資源管理 (MRM) 市場:主要國家

第5章 市場概要與產業趨勢

  • 簡介
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
  • 產業趨勢

第6章 行銷資源管理 (MRM) 市場:各零件

  • 簡介
  • 解決方案
  • 服務

第7章 行銷資源管理 (MRM) 市場:各組織規模

  • 簡介
  • 大企業
  • 中小企業

第8章 行銷資源管理 (MRM) 市場:各部署類型

  • 簡介
  • 內部部署
  • 雲端

第9章 行銷資源管理 (MRM) 市場:各行業

  • 簡介
  • 銀行、金融服務、保險
  • 消費品、零售
  • 製造
  • IT、IT支援服務
  • 通訊
  • 醫療、生命科學
  • 媒體、娛樂
  • 旅遊、飯店
  • 教育
  • 能源、公共事業
  • 其他

第10章 行銷資源管理 (MRM) 市場:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第11章 競爭情形

  • 簡介
  • 競爭模式
  • 競爭領導製圖

第12章 企業簡介

  • 簡介
  • SAP
  • SAS
  • APRIMO
  • BRANDMAKER
  • WORKFRONT
  • HCL TECHNOLOGIES
  • ORACLE
  • ALLOCADIA
  • PERCOLATE
  • ADOBE
  • INFOR
  • NORTHPLAINS
  • BROADRIDGE
  • SITECORE
  • CONTENTSERV
  • BYNDER
  • CENSHARE
  • MARCOMCENTRAL
  • ELATERAL
  • CAPITAL ID
  • WEDIA
  • NEWSCRED
  • INMOTIONNOW
  • SIMPLE
  • 主要企業

第13章 附錄

目錄
Product Code: TC 3396

"Need for managing rising marketing budgets and marketing resources, such as digital assets, content, and human resources along with marketing workflows, to drive the adoption of MRM solutions and services"

The global Marketing Resource Management (MRM) market size is expected to grow from USD 2.9 billion in 2020 to USD 5.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Factors driving the market growth are benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and the need for reducing cycle time projections through content deduplication and distribution. However, factors, such as lack of trust in new marketing technologies and the dilemma of choosing the right and comprehensive platform, are expected to pose challenges in the implementation of MRM solutions.

Cloud deployment type is expected to grow at a higher CAGR during the forecast period

Most of the organizations want access to ostensibly infinite resources with rising technology infusion and an increase in data, and hence, they are increasingly moving towards adopting cloud-based technologies. The cloud deployment model is mostly adopted by the organizations that want rapid implementation, reduced setup, and operational cost. Owing to this, many leading MRM solution providers, such as SAP, SAS, Aprimo, Workfront, and HCL Technologies, are focusing on improving their cloud portfolio, which is another factor that aids to the increase in the adoption of a cloud deployment model for MRM solutions.

Consumer goods and retail industry vertical to hold the highest share during the forecast period

Rising competition and dynamic consumer demands compel consumer goods and retail industry to improve their marketing strategies for enabling enhanced customer experience continuously. With this, organizations across the consumer goods and retail industry are increasingly deploying MRM solutions to improve the allocation of their marketing budgets, optimize vendor, partner, and marketing content management, and streamline the campaign execution and content localization. Furthermore, to adhere to various regulations prevailing in the industry and the need for improving customer and supplier experiences, are various other factors for the high adoption of MRM solutions among consumer goods and retail companies.

APAC to grow at the highest CAGR during the forecast period

The high growth of the market in the Asia Pacific (APAC) can be attributed to the high consumer spending and internet penetration, rising number of business processes, springing startups having limited IT budgets, and increasing adoption of cloud technologies. Furthermore, various global MRM solution providers, including Oracle, IBM, SAP, MRMcore, and Informatica, have their businesses in the region due to the region's low-cost benefits and high availability of the workforce, with which adoption of MRM solutions is expected to increase rapidly in future across the region.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), Vice Presidents (VPs), communication directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the MRM market.

  • By Company - Tier 1-18%, Tier 2-44%, and Tier 3-38%
  • By Designation - C-Level Executives-32%, Director Level-36%, and Others-32%
  • By Region - North America-38%, Europe-26%, and APAC-10%, MEA- 10%, and Latin America- 8%

The MRM market comprises major solution providers, such as SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US), inMotionNow (US), and Simple (Australia). The study includes an in-depth competitive analysis of key players in the MRM market with their company profiles, recent developments, and key market strategies.

Research Coverage:

The MRM market revenue is primarily classified into revenues from solutions and services. Solutions revenue is associated with planning and spend management, asset management, channel marketing management, and performance management MRM tools and software. Further, services' revenue is associated with various consulting and implementation, and training, support, and maintenance services. The market is also segmented on the basis of deployment type, organization size, industry vertical, and region.

Key Benefits of Buying the Report:

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall MRM market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 YEARS CONSIDERED FOR THE STUDY
  • 1.4 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKETING RESOURCE MANAGEMENT MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
  • 2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
    • 2.5.1 ASSUMPTIONS FOR THE STUDY
    • 2.5.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MARKETING RESOURCE MANAGEMENT MARKET
  • 4.2 GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL
  • 4.3 MARKETING RESOURCE MANAGEMENT MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Benefits of modular suites with interconnected solutions and third-party integrations
      • 5.2.1.2 Growing need for ensuring brand and regulatory compliance
      • 5.2.1.3 Indispensable requirements for reducing the cycle time projections through content deduplication and distribution
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Upfront cost associated with new systems
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Scope of expansion for emerging market players due to divestiture of a few major marketing resource management businesses
      • 5.2.3.2 Emerging technology solutions driven by artificial intelligence and machine learning to deliver sustainable omnichannel experience
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Lack of trust on new marketing technologies
      • 5.2.4.2 Dilemma of choosing the right and comprehensive platform
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 CASE 1: IMPROVING MARKETING BUDGET UTILIZATION THROUGH MONITORING OF MARKETING SPEND AND IDENTIFICATION OF RESOURCE WASTAGE
    • 5.3.2 CASE 2: ELIMINATING DUPLICATE SYSTEMS TO REDUCE COST AND CYCLE TIME PROJECTIONS AND INCREASE DIRECT MARKETING OUTPUT
    • 5.3.3 CASE 3: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES TO IMPROVE MARKETING PERFORMANCE

6 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
  • 6.2 SOLUTIONS
    • 6.2.1 SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
    • 6.2.2 PLANNING AND BUDGETING MANAGEMENT
    • 6.2.3 ASSET MANAGEMENT
    • 6.2.4 CHANNEL MARKETING MANAGEMENT
    • 6.2.5 PERFORMANCE MANAGEMENT
  • 6.3 SERVICES
    • 6.3.1 SERVICES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
    • 6.3.2 CONSULTING AND IMPLEMENTATION
    • 6.3.3 TRAINING, SUPPORT, AND MAINTENANCE

7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 7.1 INTRODUCTION
  • 7.2 LARGE ENTERPRISES
    • 7.2.1 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS

8 MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE

  • 8.1 INTRODUCTION
  • 8.2 ON PREMISES
    • 8.2.1 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 8.3 CLOUD
    • 8.3.1 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS

9 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL

  • 9.1 INTRODUCTION
  • 9.2 BANKING, FINANCIAL SERVICES AND INSURANCE
    • 9.2.1 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.3 CONSUMER GOODS AND RETAIL
    • 9.3.1 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.4 MANUFACTURING
    • 9.4.1 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES
    • 9.5.1 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET DRIVER
  • 9.6 TELECOMMUNICATIONS
    • 9.6.1 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.7 HEALTHCARE AND LIFE SCIENCES
    • 9.7.1 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.8 MEDIA AND ENTERTAINMENT
    • 9.8.1 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.9 TRAVEL AND HOSPITALITY
    • 9.9.1 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.10 EDUCATION
    • 9.10.1 SERVICES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.11 ENERGY AND UTILITIES
    • 9.11.1 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
  • 9.12 OTHERS

10 MARKETING RESOURCE MANAGEMENT MARKET, BY REGION

  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
    • 10.2.2 UNITED STATES
    • 10.2.3 CANADA
  • 10.3 EUROPE
    • 10.3.1 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
    • 10.3.2 UNITED KINGDOM
    • 10.3.3 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
    • 10.4.2 INDIA
    • 10.4.3 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST AND AFRICA
    • 10.5.1 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
    • 10.5.2 SAUDI ARABIA
    • 10.5.3 REST OF MIDDLE EAST AND AFRICA
  • 10.6 LATIN AMERICA
    • 10.6.1 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS
    • 10.6.2 BRAZIL
    • 10.6.3 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 INTRODUCTION
  • 11.2 COMPETITIVE SCENARIO
    • 11.2.1 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS
    • 11.2.2 PARTNERSHIPS AND AGREEMENTS
    • 11.2.3 ACQUISITIONS
  • 11.3 COMPETITIVE LEADERSHIP MAPPING
    • 11.3.1 VISIONARY LEADERS
    • 11.3.2 DYNAMIC DIFFERENTIATORS
    • 11.3.3 INNOVATORS
    • 11.3.4 EMERGING COMPANIES

12 COMPANY PROFILES

  • 12.1 INTRODUCTION

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis,)*

  • 12.2 SAP
  • 12.3 SAS
  • 12.4 APRIMO
  • 12.5 BRANDMAKER
  • 12.6 WORKFRONT
  • 12.7 HCL TECHNOLOGIES
  • 12.8 ORACLE
  • 12.9 ALLOCADIA
  • 12.10 PERCOLATE
  • 12.11 ADOBE
  • 12.12 INFOR
  • 12.13 NORTHPLAINS
  • 12.14 BROADRIDGE
  • 12.15 SITECORE
  • 12.16 CONTENTSERV
  • 12.17 BYNDER
  • 12.18 CENSHARE
  • 12.19 MARCOMCENTRAL
  • 12.20 ELATERAL
  • 12.21 CAPITAL ID
  • 12.22 WEDIA
  • 12.23 NEWSCRED
  • 12.24 INMOTIONNOW
  • 12.25 SIMPLE

Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, might not be captured in case of unlisted companies.

  • 12.26 RIGHT TO WIN

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 AVAILABLE CUSTOMIZATIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 2 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 3 PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 4 NORTH AMERICA: PLANNING AND BUDGET MANAGEMENT, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 5 ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 6 NORTH AMERICA: ASSET MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 7 CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 8 NORTH AMERICA: CHANNEL MARKETING MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 9 PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 10 NORTH AMERICA: PERFORMANCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 11 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 12 CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 13 NORTH AMERICA: CONSULTING AND IMPLEMENTATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 14 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 15 NORTH AMERICA: TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 16 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 17 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 18 NORTH AMERICA LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 20 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 21 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 22 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 23 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 24 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 25 NORTH AMERICA: CLOUD MARKET SIZE: BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 26 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 27 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 28 NORTH AMERICA: BANKING, FINANCIAL SERVICES AND INSURANCE MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 29 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 30 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 31 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 32 NORTH AMERICA: MANUFACTURING MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 33 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 34 NORTH AMERICA: INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 35 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 36 NORTH AMERICA: TELECOMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 37 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 38 NORTH AMERICA: HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 39 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 40 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 41 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 42 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 43 EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 44 NORTH AMERICA: EDUCATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 45 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 46 NORTH AMERICA: ENERGY AND UTILITIES MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 47 OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 48 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 49 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 50 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 51 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 52 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 53 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 54 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 55 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 56 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY 2018-2025 (USD MILLION)
  • TABLE 57 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 58 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 59 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 60 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 61 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 62 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 63 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 64 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 65 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 66 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 67 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 68 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 69 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 70 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 71 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 72 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 73 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 74 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 75 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 76 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 77 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 78 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 79 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 80 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 81 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 82 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 83 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 84 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 85 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 86 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 87 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 88 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 89 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 90 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 91 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
  • TABLE 92 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 93 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 94 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2025 (USD MILLION)
  • TABLE 95 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 96 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY 2018-2025 (USD MILLION)
  • TABLE 97 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018-2020
  • TABLE 98 PARTNERSHIPS AND AGREEMENTS, 2019-2020
  • TABLE 99 ACQUISITIONS, 2020
  • TABLE 100 EVALUATION CRITERIA

LIST OF FIGURES

  • FIGURE 1 GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN
  • FIGURE 2 MARKETING RESOURCE MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: REVENUE GENERATION FROM MARKETING RESOURCE MANAGEMENT SOLUTIONS AND SERVICES VENDORS
  • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: ILLUSTRATIVE EXAMPLE OF ORACLE (2019)
  • FIGURE 5 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
  • FIGURE 6 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT, BY COMPONENT (2020)
  • FIGURE 7 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT, BY DEPLOYMENT TYPE (2020)
  • FIGURE 8 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT, BY ORGANIZATION SIZE (2020)
  • FIGURE 9 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020
  • FIGURE 10 NEED TO IMPROVE MARKETING OPERATIONS THROUGH PROPER MANAGEMENT OF MARKETING RESOURCES IN REAL TIME TO DRIVE THE GROWTH OF THE MARKETING RESOURCE MANAGEMENT MARKET
  • FIGURE 11 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO ACCOUNT FOR THE HIGHEST MARKET SHARES DURING THE FORECAST PERIOD
  • FIGURE 12 MARKETING RESOURCE MANAGEMENT MARKET IN INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 13 MARKETING RESOURCE MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 14 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 15 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 17 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 18 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 19 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
  • FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 22 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE MARKETING RESOURCE MANAGEMENT MARKET, 2018-2020
  • FIGURE 23 MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2020
  • FIGURE 24 SAP: COMPANY SNAPSHOT
  • FIGURE 25 SAP: SWOT ANALYSIS
  • FIGURE 26 SAS: COMPANY SNAPSHOT
  • FIGURE 27 SAS: SWOT ANALYSIS
  • FIGURE 28 APRIMO: SWOT ANALYSIS
  • FIGURE 29 BRANDMAKER: SWOT ANALYSIS
  • FIGURE 30 WORKFRONT: SWOT ANALYSIS
  • FIGURE 31 HCL TECHNOLOGIES: COMPANY SNAPSHOT
  • FIGURE 32 ORACLE: COMPANY SNAPSHOT
  • FIGURE 33 ADOBE: COMPANY SNAPSHOT
  • FIGURE 34 INFOR: COMPANY SNAPSHOT