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市場調查報告書

顧客資料平台 (CDP)的全球市場 - 至2025年的預測:顧客留存率、客戶參與,預測分析,個性化、建議

Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025

出版商 MarketsandMarkets 商品編碼 928660
出版日期 內容資訊 英文 196 Pages
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顧客資料平台 (CDP)的全球市場 - 至2025年的預測:顧客留存率、客戶參與,預測分析,個性化、建議 Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025
出版日期: 2020年03月11日內容資訊: 英文 196 Pages
簡介

顧客資料平台 (CDP) 市場規模預測將從2020年的24億美元,到2025年達到103億美元,在預測期間內預計將以年複合成長率34.0%的速度成長。CDP的主要的成長要素是企業的行銷、廣告活動的支出增加,客戶情報狀況的變化,客戶流通管道的劇增等。

本報告提供全球顧客資料平台 (CDP) 市場相關調查分析,市場概要,產業趨勢,各市場區隔的市場分析,競爭情形,主要企業等相關的系統性資訊。

目錄

第1章 簡介

第2章 調查方法

第3章 摘要整理

第4章 重要考察

  • 顧客資料平台 (CDP) 市場上富有魅力的市場機會
  • 顧客資料平台 (CDP) 市場:3大平台
  • 顧客資料平台 (CDP) 市場:各地區
  • 北美的顧客資料平台 (CDP) 市場:各用途,各產業領域

第5章 市場概要與產業趨勢

  • 簡介
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
  • 產業趨勢
  • 法規的影響
  • 未來預測
  • CDP架構

第6章 顧客資料平台 (CDP) 市場:各零件

  • 簡介
  • 平台
  • 服務

第7章 顧客資料平台 (CDP) 市場:各部署模式

  • 簡介
  • 雲端
  • 內部部署

第8章 顧客資料平台 (CDP) 市場:各組織規模

  • 簡介
  • 中小企業
  • 大企業

第9章 顧客資料平台 (CDP) 市場:各用途

  • 簡介
  • 個性化、建議
  • 預測分析
  • 客戶參與、顧客留存率
  • 行銷資料市場區隔
  • 安全管理
  • 其他

第10章 顧客資料平台 (CDP) 市場:各產業領域

  • 簡介
  • BFSI
  • 零售、電子商務
  • 媒體、娛樂
  • 旅遊、飯店
  • 通訊、IT
  • 醫療
  • 其他

第11章 顧客資料平台 (CDP) 市場:各功能

  • 簡介
  • 開放存取
  • 即時分析
  • 觀眾管理
  • 身份識別管理

第12章 顧客資料平台 (CDP) 市場:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第13章 競爭情形

  • 簡介
  • 新興企業分析

第14章 企業簡介

  • 簡介
  • ORACLE
  • SAP
  • ADOBE
  • SALESFORCE
  • MICROSOFT
  • SAS INSTITUTE
  • TERADATA
  • NICE
  • DUN & BRADSTREET
  • LEADSPACE
  • ZYLOTECH
  • BLUEVENN
  • CALIBERMIND
  • CELEBRUS (D4T4 SOLUTIONS)
  • TEALIUM
  • AGILONE
  • BLUECONIC
  • LYTICS
  • IGNITIONONE
  • AMPERITY
  • 成功策略

第15章 附錄

目錄
Product Code: TC 6601

"The global customer data platform size to grow at a CAGR of 34.0% during the forecast period"

The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.

Services segment to grow at a higher CAGR during the forecast period

The CDP market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are consulting services and support and maintenance. The growth of this segment can be attributed to the increasing deployment of CDP, which leads to the increasing demand for pre- and post-deployment services, as these solutions require training due to technical complexities.

Travel and hospitality industry vertical to grow at the highest CAGR during the forecast period

The CDP market by industry vertical has been segmented into Banking, Financial Services and Insurance (BFSI), travel and hospitality, telecom and IT, retail and ecommerce, healthcare, media and entertainment, government, and others (government, automobile, and education). The travel and hospitality segment is expected to grow at a rapid pace during the forecast period. Organizations are adopting CDP solutions to understand customer behavior and design better campaigns to give a personalized experience to their customers.

Asia Pacific to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Increasing investments by the technology companies in major APAC countries, such as India, China and Japan; growing digitalization; increasing adoption of advanced big data and analytics technologies; and government regulations and initiatives are expected to drive the growth of the market in the APAC region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the CDP.

  • By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
  • By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
  • By Region: North America: 45%, APAC: 15%, Europe: 30%, MEA: 5%, and Latin America: 5%

The report includes the study of the key players offering data lake solutions and services. It profiles major vendors in the global CDP market. The major vendors are Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). It also includes an in-depth competitive analysis of the key players in the CDP market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage:

The market study covers the CDP market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall CDP market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
  • 1.4 YEARS CONSIDERED FOR THE STUDY
  • 1.5 CURRENCY CONSIDERED
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 KEY INDUSTRY INSIGHTS
  • 2.4 MARKET SIZE ESTIMATION
    • 2.4.1 TOP-DOWN APPROACH
    • 2.4.2 BOTTOM-UP APPROACH
  • 2.5 MARKET FORECAST
  • 2.6 MICROQUADRANT RESEARCH METHODOLOGY
    • 2.6.1 VENDOR INCLUSION CRITERIA
  • 2.7 RESEARCH ASSUMPTIONS
  • 2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET
  • 4.2 CUSTOMER DATA PLATFORM MARKET: TOP 3 APPLICATIONS
  • 4.3 CUSTOMER DATA PLATFORM MARKET, BY REGION
  • 4.4 CUSTOMER DATA PLATFORM MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing spending on marketing and advertising activities by enterprises
      • 5.2.1.2 Changing landscape of customer intelligence
      • 5.2.1.3 Proliferation of customer channels
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Data privacy laws and protection of customer data are critical for CDP adoption
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Automated smart machines to drive customer experience
      • 5.2.3.2 Increasing investment and funding in CDP startups
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Longer time required for creating marketing campaigns
      • 5.2.4.2 Confusion around what CDP can and should do
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 USE CASES
      • 5.3.1.1 Use case: To understand an increasingly diverse customer base across industries
      • 5.3.1.2 Use case: To drive a highly personalized account-based marketing campaign
      • 5.3.1.3 Use case: To close more valuable deals quickly
      • 5.3.1.4 Use case: To increase pipeline quality, conversion rates and win rates
  • 5.4 REGULATORY IMPLICATIONS
    • 5.4.1 GENERAL DATA PROTECTION REGULATION
    • 5.4.2 GOVERNANCE, RISK, AND COMPLIANCE
    • 5.4.3 EUROPEAN UNION DATA PROTECTION REGULATION
    • 5.4.4 CAN-SPAM ACT
    • 5.4.5 EPRIVACY REGULATION
    • 5.4.6 SOC 2 TYPE 2 COMPLIANCE
    • 5.4.7 CALIFORNIA CONSUMER PRIVACY ACT
  • 5.5 FUTURE OUTLOOK
    • 5.5.1 COMPETITIVE BENCHMARKING
  • 5.6 CUSTOMER DATA PLATFORM ARCHITECTURE

6 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENT: CUSTOMER DATA PLATFORM MARKET DRIVERS
  • 6.2 PLATFORM
  • 6.3 SERVICES
    • 6.3.1 CONSULTING SERVICES
      • 6.3.1.1 Support and maintenance

7 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE

  • 7.1 INTRODUCTION
    • 7.1.1 DEPLOYMENT MODE: CUSTOMER DATA PLATFORM MARKET DRIVERS
  • 7.2 CLOUD
  • 7.3 ON-PREMISES

8 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION SIZE: CUSTOMER DATA PLATFORM MARKET DRIVERS
  • 8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
  • 8.3 LARGE ENTERPRISES

9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION

  • 9.1 INTRODUCTION
    • 9.1.1 APPLICATION: CUSTOMER DATA PLATFORM MARKET DRIVERS
  • 9.2 PERSONALIZED RECOMMENDATIONS
  • 9.3 PREDICTIVE ANALYTICS
  • 9.4 CUSTOMER ENGAGEMENT AND RETENTION
  • 9.5 MARKETING DATA SEGMENTATION
  • 9.6 SECURITY MANAGEMENT
  • 9.7 OTHERS

10 CUSTOMER DATA PLATFORM MARKET, BY INDUSTRY VERTICAL

  • 10.1 INTRODUCTION
    • 10.1.1 INDUSTRY VERTICAL: CUSTOMER DATA PLATFORM MARKET DRIVERS
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 10.3 RETAIL AND ECOMMERCE
  • 10.4 MEDIA AND ENTERTAINMENT
  • 10.5 TRAVEL AND HOSPITALITY
  • 10.6 TELECOM AND IT
  • 10.7 HEALTHCARE
  • 10.8 OTHER INDUSTRY VERTICALS

11 CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY

  • 11.1 INTRODUCTION
  • 11.2 OPEN ACCESS
  • 11.3 REAL-TIME ANALYTICS
  • 11.4 AUDIENCE MANAGEMENT
  • 11.5 IDENTITY MANAGEMENT

12 CUSTOMER DATA PLATFORM MARKET, BY REGION

  • 12.1 INTRODUCTION
  • 12.2 NORTH AMERICA
    • 12.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • 12.2.2 UNITED STATES
    • 12.2.3 CANADA
  • 12.3 EUROPE
    • 12.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • 12.3.2 UNITED KINGDOM
    • 12.3.3 GERMANY
    • 12.3.4 FRANCE
    • 12.3.5 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • 12.4.1 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • 12.4.2 CHINA
    • 12.4.3 JAPAN
    • 12.4.4 INDIA
    • 12.4.5 REST OF ASIA PACIFIC
  • 12.5 MIDDLE EAST AND AFRICA
    • 12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • 12.5.2 MIDDLE EAST
    • 12.5.3 AFRICA
  • 12.6 LATIN AMERICA
    • 12.6.1 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • 12.6.2 BRAZIL
    • 12.6.3 MEXICO
    • 12.6.4 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE

  • 13.1 INTRODUCTION
  • 13.2 STARTUP MICROQUADRANT OVERVIEW
    • 13.2.1 PROGRESSIVE COMPANIES
    • 13.2.2 RESPONSIVE COMPANIES
    • 13.2.3 DYNAMIC COMPANIES
    • 13.2.4 STARTING BLOCKS

14 COMPANY PROFILES

  • 14.1 INTRODUCTION

(Business overview, Platforms and Services offered, Recent developments & SWOT analysis)*

  • 14.2 ORACLE
  • 14.3 SAP
  • 14.4 ADOBE
  • 14.5 SALESFORCE
  • 14.6 MICROSOFT
  • 14.7 SAS INSTITUTE
  • 14.8 TERADATA
  • 14.9 NICE
  • 14.10 DUN & BRADSTREET
  • 14.11 LEADSPACE
  • 14.12 ZYLOTECH
  • 14.13 BLUEVENN
  • 14.14 CALIBERMIND
  • 14.15 CELEBRUS (D4T4 SOLUTIONS)
  • 14.16 TEALIUM
  • 14.17 AGILONE
  • 14.18 BLUECONIC
  • 14.19 LYTICS
  • 14.20 IGNITIONONE
  • 14.21 AMPERITY

Details on Business overview, Platforms and Services offered, Recent developments & SWOT analysis might not be captured in case of unlisted companies.

  • 14.22 RIGHT TO WIN

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 AVAILABLE CUSTOMIZATION
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019
  • TABLE 2: EVALUATION CRITERIA
  • TABLE 3: CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH, 2020-2025 (USD MILLION)
  • TABLE 4: ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET
  • TABLE 5: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 6: PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 7: SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2025 (USD MILLION)
  • TABLE 8: SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 9: CONSULTING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 10: SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 11: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
  • TABLE 12: CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 13: ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 14: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 15: SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 16: LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 17: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 18: PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 19: PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 20: CUSTOMER ENGAGEMENT AND RETENTION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 21: MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 22: SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 23: OTHERS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 24: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION) 81  
  • TABLE 25: BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 26: RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 27: MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 28: TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 29: TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 30: HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 31: OTHER INDUSTRY VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 32: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • TABLE 33: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
  • TABLE 34: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020-2025 (USD MILLION)
  • TABLE 35: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 36: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION)
  • TABLE 37: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • TABLE 38: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION)
  • TABLE 39: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
  • TABLE 40: UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
  • TABLE 41: UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020-2025 (USD MILLION)
  • TABLE 42: UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 43: UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION)
  • TABLE 44: UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • TABLE 45: UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION)
  • TABLE 46: CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
  • TABLE 47: CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020-2025 (USD MILLION)
  • TABLE 48: CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 49: CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION) 104  
  • TABLE 50: CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • TABLE 51: CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION)
  • TABLE 52: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 53: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 54: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
  • TABLE 55: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
  • TABLE 56: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 57: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 58: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 59: UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 60: UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 61: UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
  • TABLE 62: UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
  • TABLE 63: UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 64: GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 65: GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 66: GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
  • TABLE 67: GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
  • TABLE 68: GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 69: FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 70: FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 71: FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
  • TABLE 72: FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
  • TABLE 73: FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 74: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION) 118  
  • TABLE 75: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020-2025 (USD MILLION)
  • TABLE 76: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 77: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION)
  • TABLE 78: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • TABLE 79: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020-2025 (USD MILLION)
  • TABLE 80: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
  • TABLE 81: CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
  • TABLE 82: CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020-2025 (USD MILLION)
  • TABLE 83: CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 84: CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION)
  • TABLE 85: CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • TABLE 86: JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
  • TABLE 87: JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020-2025(USD MILLION)
  • TABLE 88: JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 89: JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION)
  • TABLE 90: JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • TABLE 91: INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
  • TABLE 92: INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020-2025 (USD MILLION)
  • TABLE 93: INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • TABLE 94: INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020-2025 (USD MILLION)
  • TABLE 95: INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • TABLE 96: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 97: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 98: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
  • TABLE 99: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 129  
  • TABLE 100: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 101: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 102: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 103: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 104: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 105: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
  • TABLE 106: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
  • TABLE 107: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 108: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 109: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN
  • FIGURE 2: BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 3: DATA TRIANGULATION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
  • FIGURE 7: MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
  • FIGURE 8: CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 9: FACTOR ANALYSIS
  • FIGURE 10: CUSTOMER DATA PLATFORM MARKET: ASSUMPTIONS
  • FIGURE 11: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT
  • FIGURE 12: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE
  • FIGURE 13: CUSTOMER DATA PLATFORM SNAPSHOT, BY DEPLOYMENT MODE
  • FIGURE 14: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ORGANIZATION SIZE
  • FIGURE 15: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION
  • FIGURE 16: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL
  • FIGURE 17: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION
  • FIGURE 18: INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES AND PROLIFERATION OF CUSTOMER CHANNELS TO BE THE KEY FACTORS DRIVING THE OVERALL GROWTH OF THE CUSTOMER DATA PLATFORM MARKET
  • FIGURE 19: CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 20: NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020
  • FIGURE 21: CUSTOMER RETENTION & ENGAGEMENT APPLICATION AND TRAVEL & HOSPITALITY INDUSTRY VERTICAL IN NORTH AMERICA ACCOUNTED FOR THE HIGHEST SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2020
  • FIGURE 22: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET
  • FIGURE 23: CUSTOMER DATA PLATFORM FUNCTIONALITY
  • FIGURE 24: PLATFORM SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 25: SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 26: CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: TRAVEL AND HOSPITALITY INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 31: INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 32: ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 33: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 34: CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 35: CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 36: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 37: CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 38: CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 39: CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 40: CUSTOMER DATA PLATFORM MARKET (STARTUP), COMPETITIVE LEADERSHIP MAPPING, 2020
  • FIGURE 41: ORACLE: COMPANY SNAPSHOT
  • FIGURE 42: ORACLE: SWOT ANALYSIS
  • FIGURE 43: SAP: COMPANY SNAPSHOT
  • FIGURE 44: SAP: SWOT ANALYSIS
  • FIGURE 45: ADOBE: COMPANY SNAPSHOT
  • FIGURE 46: ADOBE: SWOT ANALYSIS
  • FIGURE 47: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 48: SALESFORCE: SWOT ANALYSIS
  • FIGURE 49: MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 50: MICROSOFT: SWOT ANALYSIS
  • FIGURE 51: SAS INSTITUTE: COMPANY SNAPSHOT
  • FIGURE 52: TERADATA: COMPANY SNAPSHOT
  • FIGURE 53: NICE: COMPANY SNAPSHOT