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市場調查報告書

影響者行銷平台的全球市場 - 至2024年的預測:搜尋、發現,宣傳活動管理,影響者關係管理,分析、匯報

Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024

出版商 MarketsandMarkets 商品編碼 881639
出版日期 內容資訊 英文 122 Pages
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影響者行銷平台的全球市場 - 至2024年的預測:搜尋、發現,宣傳活動管理,影響者關係管理,分析、匯報 Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024
出版日期: 2019年07月01日內容資訊: 英文 122 Pages
簡介

全球影響者行銷平台市場預計將從2019年的55億美元,擴大到2024年的223億美元。市場在2019年∼2024年間,預測將以年複合成長率 (CAGR) 32.4%的速度成長。

本報告提供全球影響者行銷平台市場相關調查分析,市場概要,產業趨勢,各市場區隔的市場分析,競爭情形,主要企業等相關的系統性資訊。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 影響者行銷平台市場的富有魅力的市場機會
  • 影響者行銷平台市場:各應用領域
  • 影響者行銷平台市場:各地區的市場佔有率

第5章 市場概要與產業趨勢

  • 簡介
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
    • 影響者行銷平台市場:使用案例
    • 法規的影響
    • 聯邦交易委員會
    • 一般的資料保護條例
    • 管治,風險,遵守標準等

第6章 影響者行銷平台的全球市場:各零件

  • 簡介
  • 解決方案
  • 服務

第7章 影響者行銷平台的全球市場:各應用領域

  • 簡介
  • 搜尋、發現
  • 宣傳活動管理
  • 影響者關係管理
  • 分析、匯報
  • 遵守管理、詐欺檢測
  • 其他

第8章 影響者行銷平台的全球市場:各組織規模

  • 簡介
  • 中小企業
  • 大企業

第9章 影響者行銷平台的全球市場:各終端用戶

  • 簡介
  • 流行、生活方式
  • 代理店、PR
  • 零售、消費品
  • 健康和保健
  • 廣告科技
  • 銀行、金融
  • 觀光旅遊
  • 其他

第10章 影響者行銷平台的全球市場:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲

第11章 競爭情形

  • 競爭領導製圖
  • 產品系列的優勢
  • 事業策略的優秀性

第12章 企業簡介

  • 簡介
  • IZEA
  • HYPR
  • TRAACKR
  • INFLUENCERDB
  • LAUNCHMETRICS
  • JULIUS
  • KLEAR
  • UPFLUENCE
  • ASPIREIQ
  • MAVRCK
  • ONALYTICA
  • LUMANU
  • LEFTY
  • LINQIA
  • SOCIAL BEAT

第13章 附錄

目錄
Product Code: TC 7191

"Customers' shift toward video-based content across over-the-top (OTT) space to drive the adoption of influencer marketing platform across end users"

MarketsandMarkets expects the global influencer marketing platform market to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. Major growth factors for the market include customers' shift toward video-based content across over-the-top (OTT) space and the need for reducing authentication & identification costs. However, security and privacy issues with new advanced technologies would limit the market growth.

Health and wellness to grow at a higher CAGR during the forecast period

Based on end-user, the influencer marketing platform market is divided into fashion & lifestyle, agencies & public relations, retail & consumer goods, health & wellness, banking & financial institutes, travel & tourism and others. The influencer marketing platform market has a sustainable future in the healthcare sector as efforts are being made to spread awareness of lifestyle & wellness programs and medical care. The end-users are benefited in various ways through influencer marketing as they understand about the numerous products which help them identifying authentic products and services. Influencer marketing solutions are an effective marketing tool, which aid various hospitals and health providers in increasing patient engagement, branding, and professional reputation building.

Large enterprises to hold a higher market share during the forecast period

Organizations have been gradually recognizing the importance of influencer marketing platform software and have started deploying them as per their needs and available resources. Conventional marketing and advertisement techniques are not sufficient in the age of social media. These techniques don't create much impact over the customers and results in wastage of the money and efforts. Wherein, influencer marketing technique targets the people who pursue hobbies and interest in the same area that enables marketers to identify their targeted prospectus and build a relationship with them through social media personalities.

Influencer marketing platform market in Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

The high growth in the APAC market is attributed to the significant growth potential, increasing social media adoption, and rising digitalization with an increasing need to remain globally competitive. Furthermore, the inclination of APAC countries toward emerging technologies such as Artificial Intelligence (AI) is also expected to fuel the growth of the influencer marketing platform market. However, the lack of technological awareness, privacy issues, and limited technical expertise in advanced technologies remain significant hurdles in the influencer marketing platform adoption across the region. The cloud-based influencer marketing platforms present an optimal solution for these countries by minimizing integration complexities and installation costs.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the influencer marketing platform market.

  • By Company - Tier 1-10%, Tier 2-25%, and Tier 3-65%
  • By Designation - C-Level-25%, Director Level-50%, and Others-25%
  • By Region - North America-40%, Europe-30%, and APAC-20%, RoW - 10%

The influencer marketing platform market comprises major solution providers such as IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu (US), Lefty (France), Linqia (US), and Social Beat (India). The study includes an in-depth competitive analysis of these key players in the influencer marketing platform market with their company profiles, recent developments, and key market strategies.

Research Coverage:

The influencer marketing platform market revenue is classified primarily into revenues from solution and services. Solution revenue is associated with the platform, tools, marketplaces, and SaaS offerings while services' revenue is associated with deployment and integration, support and maintenance, and consulting services. The market is also segmented based on application, organization size, end user, and region.

Key Benefits of Buying the Report:

The report would help the market leaders/new entrants in the market with the information on the closest approximations of the revenue numbers for the overall influencer marketing platform market and the subsegments. The report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKET SEGMENTATION
    • 1.3.2. REGIONS COVERED
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY CONSIDERED
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakup of primaries
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3. MARKET SIZE ESTIMATION
  • 2.4. MARKET FORECAST
  • 2.5. COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
    • 2.5.1. VENDOR INCLUSION CRITERIA
  • 2.6. ASSUMPTIONS FOR THE STUDY
  • 2.7. LIMITATIONS OF THE STUDY

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE INFLUENCER MARKETING PLATFORM MARKET
  • 4.2. INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION (2019-2024)
  • 4.3. INFLUENCER MARKETING PLATFORM MARKET: MARKET SHARE ACROSS REGIONS

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Customers' shift toward video-based content across the OTT space
      • 5.2.1.2. Increase in adoption of ad-blocking software
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Lack of capabilities to measure campaign effectiveness
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Influencer marketing platform to gain customer trust and create new brand image
      • 5.2.3.2. Influencer marketing to increase demand for big data analytics, AI, and ML
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Increase in the number of fake followers
    • 5.2.5. INFLUENCER MARKETING PLATFORM MARKET: USE CASES
      • 5.2.5.1. To regain attention from target consumers with the influencer marketing platform from Traackr
      • 5.2.5.2. To boost sales on Father's Day through influencers
      • 5.2.5.3. To conduct a campaign for promoting Britain's economical tourism across Europe through influencers
    • 5.2.6. REGULATORY IMPLICATIONS
    • 5.2.7. FEDERAL TRADE COMMISSION
    • 5.2.8. GENERAL DATA PROTECTION REGULATION
    • 5.2.9. GOVERNANCE, RISK, AND COMPLIANCE STANDARDS
    • 5.2.10. HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH
    • 5.2.11. HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT

6. INFLUENCER MARKETING PLATFORM MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOLUTIONS
    • 6.2.1. INCREASING NEED TO IDENTIFY RIGHT INFLUENCERS TO DRIVE THE MARKET GROWTH
  • 6.3. SERVICES
      • 6.3.1.1. Consulting
        • 6.3.1.1.1. Need for enhanced strategic outlook, improved performance efficiencies, and business transformation to drive the consulting services
      • 6.3.1.2. Deployment and integration
        • 6.3.1.2.1. Rise in the adoption of influencer marketing platform solutions with inherent need to align the solution to the client environment to drive the deployment and integration services
      • 6.3.1.3. Support and maintenance
        • 6.3.1.3.1. Complexity of operations and the need for regular assistance during the software lifecycle to foster the growth of support and maintenance services

7. INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION

  • 7.1. INTRODUCTION
  • 7.2. SEARCH AND DISCOVERY
    • 7.2.1. NEED OF IDENTIFYING POTENTIAL INFLUENCERS FOR MARKETING CAMPAIGNS
  • 7.3. CAMPAIGN MANAGEMENT
    • 7.3.1. GROWING NEED FOR BUILDING CUSTOMER COMMUNICATION TO DRIVE THE CAMPAIGN MANAGEMENT
  • 7.4. INFLUENCER RELATIONSHIP MANAGEMENT
    • 7.4.1. TO BUILD LONG-TERM RELATIONSHIP WITH INFLUENCERS TO ENHANCE BRAND TRUST AMONG CUSTOMERS
  • 7.5. ANALYTICS AND REPORTING
    • 7.5.1. INCREASING DATA ACROSS SOCIAL MEDIA TO DRIVE THE GROWTH OF ANALYTICS AND REPORTING
  • 7.6. COMPLIANCE MANAGEMENT AND FRAUD DETECTION
    • 7.6.1. NEED FOR REDUCING FRAUDULENT ACTIVITIES TO DRIVE THE GROWTH
  • 7.7. OTHERS

8. INFLUENCER MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE

  • 8.1. INTRODUCTION
  • 8.2. SMALL AND MEDIUM-SIZED ENTERPRISES
    • 8.2.1. INCREASING COMPETITION AMONG LARGE ENTERPRISES TO ACQUIRE LARGE NUMBER OF CUSTOMER BASE TO FOSTER THE GROWTH OF INFLUENCER MARKETING
  • 8.3. LARGE ENTERPRISES
    • 8.3.1. INCREASING ADOPTION OF ADVANCED TECHNOLOGIES TO DRIVE THE ADOPTION OF INFLUENCER MARKETING PLATFORM IN LARGE ENTERPRISES

9. INFLUENCER MARKETING PLATFORM MARKET, BY END USER

  • 9.1. INTRODUCTION
  • 9.2. FASHION AND LIFESTYLE
    • 9.2.1. NEED FOR HIGHER CUSTOMER ENGAGEMENT AND ENHANCED BRAND RECOGNITION TO DRIVE THE GROWTH OF THE MARKET FOR FASHION AND LIFESTYLE
  • 9.3. AGENCIES AND PUBLIC RELATIONS
    • 9.3.1. NEED FOR COMPREHENSIVE SOCIAL MEDIA MARKETING SOLUTION DRIVING THE ADOPTION OF INFLUENCER MARKETING PLATFORM AMONG AGENCIES AND PR
  • 9.4. RETAIL AND CONSUMER GOODS
    • 9.4.1. INCREASING COMPETITION AMONG RETAILERS TO DRIVE THE ADOPTION
  • 9.5. HEALTH AND WELLNESS
    • 9.5.1. TO SPREAD AWARENESS AND PROMOTE LIFESTYLE WELLNESS PROGRAMS
  • 9.6. ADTECH
    • 9.6.1. INCREASING NEED OF IDENTIFYING BUYER'S PREFERENCES TO DRIVE THE GROWTH
  • 9.7. BANKING AND FINANE
    • 9.7.1. NEED TO PROMOTE FINANCIAL OFFERINGS DRIVING THE ADOPTION OF INFLUENCER MARKETING PLATFORMS
  • 9.8. TRAVEL AND TOURISM
    • 9.8.1. INCREASING DISCUSSION ON TRAVEL LOCATIONS ACROSS SOCIAL MEDIA TO DRIVE THE ADOPTION OF INFLUENCER MARKETING PLATFORM
  • 9.9. OTHERS

10. INFLUENCER MARKETING PLATFORM MARKET, BY REGION

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
    • 10.2.1. UNITED STATES
      • 10.2.1.1. Rapid growth of technologies and infrastructures to increase the adoption of influencer marketing platform solutions in the US
    • 10.2.2. CANADA
      • 10.2.2.1. Increasing adoption of AI technology among banking and retail industry to drive the adoption of influencer marketing platforms in Canada
  • 10.3. EUROPE
    • 10.3.1. UNITED KINGDOM
      • 10.3.1.1. Increasing adherence of compliance policies among influencer marketing solution providers to boost adoption of influencer marketing solutions in the UK
    • 10.3.2. FRANCE
      • 10.3.2.1. Increasing use of fashion and lifestyle products to create potential market for influencer marketing platform in France
    • 10.3.3. GERMANY
      • 10.3.3.1. Rising use of online content to drive the market growth in Germany
    • 10.3.4. REST OF EUROPE
  • 10.4. ASIA PACIFIC
    • 10.4.1. CHINA
      • 10.4.1.1. Demand for online shopping to surge the adoption of influencer marketing platforms in China
    • 10.4.2. INDIA
      • 10.4.2.1. Companies from other region expanding and collaborating with Indian brands to grow their business in India
    • 10.4.3. AUSTRALIA AND NEW ZEALAND
      • 10.4.3.1. Growing focus of influencer marketing platform solution providers in ANZ to drive market growth
    • 10.4.4. REST OF ASIA PACIFIC
  • 10.5. LATIN AMERICA
    • 10.5.1. BRAZIL
      • 10.5.1.1. Emerging startups in Brazil to drive growth of influencer marketing platform market
    • 10.5.2. MEXICO
      • 10.5.2.1. Increasing use of new technologies to secure financial and personal data to create demand for influencer marketing platform solutions in Mexico
    • 10.5.3. REST OF LATIN AMERICA
  • 10.6. MIDDLE EAST AND AFRICA
    • 10.6.1. SOUTH AFRICA
      • 10.6.1.1. Increasing research and development activities to increase the need for influencer marketing platform technology among retailers
    • 10.6.2. MIDDLE EAST
      • 10.6.2.1. increasing internet connections and social media users to trigger the growth of the influencer marketing platform market in the Middle East

11. COMPETITIVE LANDSCAPE

  • 11.1. COMPETITIVE LEADERSHIP MAPPING
    • 11.1.1. PROGRESSIVE COMPANIES
    • 11.1.2. RESPONSIVE COMPANIES
    • 11.1.3. DYNAMIC COMPANIES
    • 11.1.4. STARTING BLOCKS
  • 11.2. STRENGTH OF PRODUCT PORTFOLIO
  • 11.3. BUSINESS STRATEGY EXCELLENCE

12. COMPANY PROFILES (Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View)*

  • 12.1. INTRODUCTION
  • 12.2. IZEA
  • 12.3. HYPR
  • 12.4. TRAACKR
  • 12.5. INFLUENCERDB
  • 12.6. LAUNCHMETRICS
  • 12.7. JULIUS
  • 12.8. KLEAR
  • 12.9. UPFLUENCE
  • 12.10. ASPIREIQ
  • 12.11. MAVRCK
  • 12.12. ONALYTICA
  • 12.13. LUMANU
  • 12.14. LEFTY
  • 12.15. LINQIA
  • 12.16. SOCIAL BEAT

*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. DISCUSSION GUIDE
  • 13.2. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3. AVAILABLE CUSTOMIZATION
  • 13.4. RELATED REPORTS
  • 13.5. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: FACTOR ANALYSIS
  • TABLE 2: EVALUATION CRITERIA
  • TABLE 3: INFLUENCER MARKETING PLATFORM MARKET SIZE AND GROWTH RATE, 2019-2024 (USD MILLION, Y-O-Y %)
  • TABLE 4: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 5: SOLUTIONS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 6: SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 7: SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 8: CONSULTING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 9: DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 10: SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 11: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 12: SEARCH AND DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 13: CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 14: INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 15: ANALYTICS AND REPORTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 16: COMPLIANCE MANAGEMENT AND FRAUD DETECTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 17: OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 18: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 19: SMALL AND MEDIUM-SIZED ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 20: LARGE ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 21: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
  • TABLE 22: FASHION AND LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 23: AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 24: RETAIL AND CONSUMER GOODS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 25: HEALTH AND WELLNESS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 26: ADTECH: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 27: BANKING AND FINANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 28: TRAVEL AND TOURISM: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 29: OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 30: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 31: NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 32: NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 33: NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 34: NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 35: NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
  • TABLE 36: NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 37: EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 38: EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 39: EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 40: EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 41: EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
  • TABLE 42: EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 43: ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 44: ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 45: ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 46: ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 47: ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
  • TABLE 48: ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 49: LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 50: LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 51: LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 52: LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 53: LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
  • TABLE 54: LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 55: MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 56: MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 57: MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 58: MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 59: MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SUB-REGION, 2017-2024 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: GLOBAL INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN
  • FIGURE 2: INFLUENCER MARKETING PLATFORM MARKET: MARKET ESTIMATION AND FORECAST METHODOLOGY
  • FIGURE 3: INFLUENCER MARKETING PLATFORM MARKET OVERVIEW
  • FIGURE 4: HIGHEST GROWTH SEGMENTS IN THE INFLUENCER MARKETING PLATFORM MARKET
  • FIGURE 5: INFLUENCER MARKETING PLATFORM MARKET, BY COMPONENT (2019 VS. 2024)
  • FIGURE 6: INFLUENCER MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE (2019-2024)
  • FIGURE 7: INCREASING DEMAND FOR ROBUST INFLUENCER SEARCH AND DISCOVERY TOOLS ACROSS FASHION AND LIFESTYLE INDUSTRY TO DRIVE THE INFLUENCER MARKETING PLATFORM MARKET
  • FIGURE 8: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION (2019-2024)
  • FIGURE 9: NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
  • FIGURE 10: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: INFLUENCER MARKETING PLATFORM MARKET
  • FIGURE 11: SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 12: SUPPORT AND MAINTENANCE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 13: INFLUENCER RELATIONSHIP MANAGEMENT APPLICATION TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 14: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 15: HEALTH AND WELLNESS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 16: ASIA PACIFIC TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 17: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 18: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 19: INFLUENCER MARKETING PLATFORM MARKET, COMPETITIVE LEADERSHIP MAPPING, 2019
  • FIGURE 20: IZEA: COMPANY SNAPSHOT
  • FIGURE 21: IZEA: SWOT ANALYSIS
  • FIGURE 22: HYPR: SWOT ANALYSIS
  • FIGURE 23: TRAACKR: SWOT ANALYSIS
  • FIGURE 24: SWOT ANALYSIS: INFLUERNCERDB
  • FIGURE 25: LAUNCHMETRICS: SWOT ANALYSIS
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