表紙
市場調查報告書

銷售開發平台的全球市場 (∼2024年):平台、服務

Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024

出版商 MarketsandMarkets 商品編碼 832941
出版日期 內容資訊 英文 124 Pages
訂單完成後即時交付
價格
銷售開發平台的全球市場 (∼2024年):平台、服務 Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024
出版日期: 2019年04月30日內容資訊: 英文 124 Pages
簡介

全球銷售開發平台的市場在預測期間內預計以19.8%的年複合成長率發展,從2019年的11億美元,成長到2024年26億美元的規模。銷售週期的縮短,行銷團隊及銷售團隊間的提高合作,銷售部門的效率提高等,各種要素促進該市場的成長。可是同時,在不同通路途徑間沒有一貫性的用戶體驗可能妨礙市場成長。

本報告提供全球銷售開發平台的市場調查,市場定義和概要,市場成長的各種影響因素及市場機會分析,利用案例,各零組件、引進類型、產業、地區/主要國家趨勢與市場規模的變化與預測,競爭環境,主要企業簡介等資訊彙整。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

第5章 市場概要、產業趨勢

  • 簡介
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
  • 產業趨勢
    • 利用案例

第6章 市場分析、預測:各零件

  • 簡介
  • 平台
  • 服務
    • 整合、實行
    • 訓練、支援

第7章 市場分析、預測:各組織規模

  • 簡介
  • 大規模企業
  • 中小規模企業

第8章 市場分析、預測:各引進類型

  • 簡介
  • 內部部署
  • 雲端

第9章 市場分析、預測:各產業

  • 簡介
  • 銀行、金融服務、保險
  • 消費品、零售
  • IT、通訊
  • 媒體、娛樂
  • 醫療保健、生命科學
  • 製造
  • 其他

第10章 市場分析、預測:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第11章 競爭環境

  • 概要
  • 競爭模式
    • 新產品、解決方案的投入、產品強化
    • 事業擴張
    • 收購
    • 聯盟、協定、合作
  • 競爭領導製圖

第12章 企業簡介

  • 簡介
  • SAP
  • BIGTINCAN
  • UPLAND SOFTWARE
  • SHOWPAD
  • SEISMIC
  • HIGHSPOT
  • ACCENT TECHNOLOGIES
  • CLEARSLIDE
  • BRAINSHARK
  • QUARK
  • BLOOMFIRE
  • CLIENTPOINT
  • QORUS SOFTWARE
  • PITCHER
  • MEDIAFLY
  • RALLYWARE
  • MINDTICKLE
  • QSTREAM, INC.

第13章 附錄

目錄
Product Code: TC 7065

"Growing demand to improve internal business process and need to scale sales effort with the help of advanced technology to drive the overall growth of the sales enablement platform market"

The global sales enablement platform market size is expected to grow from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. The sales enablement platform market is driven by various factors, such as reduced sales cycle, better collaboration between marketing and sales team, and enhanced efficiency of sales representative. However, inconsistent user experience across different access channels can hinder the growth of the market.

Consumer goods and retail segment to grow at the highest CAGR during the forecast period

With time, many retail organizations have deployed a mix of technologies, computer systems, and disparate applications to cater to the growing demands of customers. Customer experience proves to be a very vital differentiating factor among a wide array of online shopping options. Online retailers risk losing out on their users, because of negative customer experience. Hence, retailers around the globe are formulating sales enablement strategies that will help them to target customer with the personalized content. Sales enablement platform helps retailers attract and engage customers on different digital channels, for delivering omni-channel experience to their customers.

Integration and implementation services segment to hold the highest market share during the forecast period

Integration and implementation services provide ease to organization in deploying sales enablement platform. These services ensure organizations that applications would be integrated effortlessly with their internal and external systems and they would get the most out of investments made on IT infrastructure. System integrators help enterprises understand the operational functionalities of their existing systems and establish reliable connectivity between data, people, applications, and devices for the growth of business revenue.

APAC to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period, due to the increase in demand for sales enablement platform and services. Sales enablement enables an organization to fine-tune sales process so that it can align perfectly with the journey of prospects and customers. The APAC region is expected to experience extensive growth opportunities during the forecast period. Australia and New Zealand (ANZ), India, and China have emerged as undisputed leaders in the sales enablement platform market. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the sales enablement platform market.

  • By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
  • By designation: C-level - 40%, Director-level - 35%, and Others - 25%
  • By region: North America - 35%, Europe - 40%, APAC - 15%, RoW - 10%

Major vendors offering sales enablement platform and services across the globe include: SAP (Germany), Bigtincan (US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium), Brainshark (US), ClearSlide (US), ClientPoint (US), Accent Technologies (US), Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher (Switzerland), Mediafly (US), Rallyware (US), MindTickle (US) and Qstream (US).

The study includes an in-depth competitive analysis of these key players in the sales enablement platform market, with their company profiles, recent developments, and key market strategies.

Research Coverage:

The market study covers the sales enablement platform market size across segments. It aims at estimating the market size and the growth potential of this market across different segments, namely, component (platform and services), deployment type, organization size, industry vertical, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall sales enablement platform market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
  • 1.4 YEARS CONSIDERED FOR THE STUDY
  • 1.5 CURRENCY CONSIDERED
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primaries
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
  • 2.5 ASSUMPTIONS FOR THE STUDY
  • 2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SALES ENABLEMENT PLATFORM MARKET
  • 4.2 SALES ENABLEMENT PLATFORM MARKET IN NORTH AMERICA, BY INDUSTRY VERTICAL AND COUNTRY (2019)
  • 4.3 SALES ENABLEMENT PLATFORM MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Rising need to improve the internal business process
      • 5.2.1.2 Scaling sales efforts with the help of advanced technology
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Inconsistent user experience across various access channels
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Growing focus of organization toward optimizing sales workforce efficiency
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Upkeeping sales communication and maintaining a buyer-seller relationship
      • 5.2.4.2 Keeping the customer better informed about products at first instance
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 USE CASE 1: DUN & BRADSTREET
    • 5.3.2 USE CASE 2: NXSTAGE MEDICAL, INC.

6 SALES ENABLEMENT PLATFORM MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
  • 6.2 PLATFORM
    • 6.2.1 GROWING FOCUS OF ORGANIZATIONS TO AUTOMATE AND ENHANCE THEIR SALES PROCESSES TO DRIVE THE DEMAND FOR SALES ENABLEMENT PLATFORM
  • 6.3 SERVICES
    • 6.3.1 INTEGRATION AND IMPLEMENTATION
      • 6.3.1.1 Efficient deployment of sales enablement platform within organizations' systems to drive the growth of integration and implementation services
    • 6.3.2 TRAINING AND SUPPORT
      • 6.3.2.1 Growing need to empower sales representatives with enhanced skills for fully utilizing the sales enablement platform to drive the growth of training and support services

7 SALES ENABLEMENT PLATFORM MARKET, BY ORGANIZATION SIZE

  • 7.1 INTRODUCTION
  • 7.2 LARGE ENTERPRISES
    • 7.2.1 GROWING NEED TO HAVE LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO DRIVE THE DEMAND FOR SALES ENABLEMENT PLATFORM SOLUTIONS AMONG LARGE ENTERPRISES
  • 7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 7.3.1 THE NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE ADOPTION OF SALES ENABLEMENT PLATFORMS ACROSS SMES

8 SALES ENABLEMENT PLATFORM MARKET, BY DEPLOYMENT TYPE

  • 8.1 INTRODUCTION
  • 8.2 ON-PREMISES
    • 8.2.1 SECURITY CONCERN AMONG ENTERPRISES TO DRIVE THE ADOPTION OF ON-PREMISES SALES ENABLEMENT PLATFORM
  • 8.3 CLOUD
    • 8.3.1 SCALABILITY AND COST-EFFECTIVENESS ARE THE MAJOR FACTORS DRIVING THE ADOPTION OF CLOUD-BASED SALES ENABLEMENT PLATFORM

9 SALES ENABLEMENT PLATFORM MARKET, BY INDUSTRY VERTICAL

  • 9.1 INTRODUCTION
  • 9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 9.2.1 THE GROWING NEED TO OFFER BEST-IN-CLASS CUSTOMER EXPERIENCE TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE BFSI INDUSTRY VERTICAL
  • 9.3 CONSUMER GOODS AND RETAIL
    • 9.3.1 GROWING COMPETITION TO ENHANCE MARKET SHARE AND INCREASE MARGINS TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL
  • 9.4 IT AND TELECOM
    • 9.4.1 GROWING NEED TO OFFER BEST-IN-CLASS CUSTOMER EXPERIENCE TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE IT AND TELECOM INDUSTRY VERTICAL
  • 9.5 MEDIA AND ENTERTAINMENT
    • 9.5.1 GROWING NEED TO AUTOMATE CONTENT CREATION TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL
  • 9.6 HEALTHCARE AND LIFE SCIENCES
    • 9.6.1 GROWING NEED TO SHARE PERSONALIZED AND UPDATED COMPLIANCE-APPROVED CONTENT WITH PROSPECTS TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL
  • 9.7 MANUFACTURING
    • 9.7.1 GROWING NEED TO AUTOMATE AND ENHANCE SALES PROCESSES TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE MANUFACTURING INDUSTRY VERTICAL
  • 9.8 OTHERS

10 SALES ENABLEMENT PLATFORM MARKET, BY REGION

  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    • 10.2.1 UNITED STATES
      • 10.2.1.1 Automating sales process to improve deal closure rate to drive the US sales enablement platform market
    • 10.2.2 CANADA
      • 10.2.2.1 Deployment of cloud-based sales enablement platform to get actionable insights from information to fuel the market growth in Canada
  • 10.3 EUROPE
    • 10.3.1 UNITED KINGDOM
      • 10.3.1.1 Ability to measure and analyze sales result to drive the adoption of sales enablement platform and services in the UK
    • 10.3.2 GERMANY
      • 10.3.2.1 Developed communication infrastructure to propel the market growth in Germany
    • 10.3.3 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 AUSTRALIA AND NEW ZEALAND
      • 10.4.1.1 Customer-centric sales approach to drive the adoption of sales enablement technologies in ANZ
    • 10.4.2 CHINA
      • 10.4.2.1 Growing need among sales representative to adopt smart techniques to fuel the market growth in China
    • 10.4.3 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST AND AFRICA
    • 10.5.1 SOUTH AFRICA
      • 10.5.1.1 Ability to align various departments in an organization to boost the sales enablement market growth in South Africa
    • 10.5.2 UNITED ARAB EMIRATES
      • 10.5.2.1 Digital trend among various industry verticals to boost the adoption of sales enablement platform and services in UAE
    • 10.5.3 REST OF MIDDLE EAST AND AFRICA
  • 10.6 LATIN AMERICA
    • 10.6.1 BRAZIL
      • 10.6.1.1 Increasing awareness about sales enablement techniques to smoothen the business process to drive the adoption of sales enablement platform and services in Brazil
    • 10.6.2 MEXICO
      • 10.6.2.1 Increased productivity of the sales workforce by using sales enablement platform to boost the market growth in Mexico
    • 10.6.3 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
  • 11.2 COMPETITIVE SCENARIO
    • 11.2.1 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS
    • 11.2.2 BUSINESS EXPANSIONS
    • 11.2.3 ACQUISITIONS
    • 11.2.4 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
  • 11.3 COMPETITIVE LEADERSHIP MAPPING
    • 11.3.1 VISIONARY LEADERS
    • 11.3.2 DYNAMIC DIFFERENTIATORS
    • 11.3.3 INNOVATORS
    • 11.3.4 EMERGING COMPANIES

12 COMPANY PROFILES

  • 12.1 INTRODUCTION

(Business Overview, Solution, Platform, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 12.2 SAP
  • 12.3 BIGTINCAN
  • 12.4 UPLAND SOFTWARE
  • 12.5 SHOWPAD
  • 12.6 SEISMIC
  • 12.7 HIGHSPOT
  • 12.8 ACCENT TECHNOLOGIES
  • 12.9 CLEARSLIDE
  • 12.10 BRAINSHARK
  • 12.11 QUARK
  • 12.12 BLOOMFIRE
  • 12.13 CLIENTPOINT
  • 12.14 QORUS SOFTWARE
  • 12.15 PITCHER
  • 12.16 MEDIAFLY
  • 12.17 RALLYWARE
  • 12.18 MINDTICKLE
  • 12.19 QSTREAM, INC.

Details on Business Overview, Solution, Platform, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 AVAILABLE CUSTOMIZATIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 4: PLATFORM: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 5: SERVICES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
  • TABLE 6: SERVICES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 7: INTEGRATION AND IMPLEMENTATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 8: TRAINING AND SUPPORT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 9: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 10: LARGE ENTERPRISES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 11: SMALL AND MEDIUM-SIZED ENTERPRISES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 12: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 13: ON-PREMISES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 14: CLOUD: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 15: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 16: BANKING, FINANCIAL SERVICES, AND INSURANCE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 17: CONSUMER GOODS AND RETAIL: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 18: IT AND TELECOM: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 19: MEDIA AND ENTERTAINMENT: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 20: HEALTHCARE AND LIFE SCIENCES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 21: MANUFACTURING: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 22: OTHERS: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 23: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 24: NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 25: NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 26: NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 27: NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 28: NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 29: NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 30: EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 31: EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 32: EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 33: EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 34: EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 35: EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 36: ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 37: ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 38: ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 39: ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 40: ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 41: ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 42: MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 43: MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 44: MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 45: MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 46: MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 47: MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 48: LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 49: LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 50: LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 51: LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 52: LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 53: LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 54: NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS, 2018-2019
  • TABLE 55: BUSINESS EXPANSIONS, 2018-2019
  • TABLE 56: ACQUISITIONS, 2018-2019
  • TABLE 57: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017-2019
  • TABLE 58: EVALUATION CRITERIA

LIST OF FIGURES

  • FIGURE 1: SALES ENABLEMENT PLATFORM MARKET: RESEARCH DESIGN
  • FIGURE 2: SALES ENABLEMENT PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 3: INTEGRATION AND IMPLEMENTATION SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN THE SALES ENABLEMENT PLATFORM MARKET IN 2019
  • FIGURE 4: NORTH AMERICA TO ACCOUNT FOR THE HIGHEST SHARE OF THE SALES ENABLEMENT PLATFORM MARKET IN 2019
  • FIGURE 5: GROWING FOCUS OF ORGANIZATIONS TOWARD OPTIMIZING SALES WORKFORCE EFFICIENCY TO DRIVE THE GROWTH OF THE SALES ENABLEMENT PLATFORM MARKET
  • FIGURE 6: IT AND TELECOM INDUSTRY VERTICAL AND UNITED STATES TO ACCOUNT FOR THE HIGHEST SHARES IN THE NORTH AMERICAN SALES ENABLEMENT PLATFORM MARKET IN 2019
  • FIGURE 7: AUSTRALIA AND NEW ZEALAND TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
  • FIGURE 8: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: SALES ENABLEMENT PLATFORM MARKET
  • FIGURE 9: SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 10: INTEGRATION AND IMPLEMENTATION SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 11: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 12: CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 13: CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 14: ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
  • FIGURE 15: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 16: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 17: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE SALES ENABLEMENT PLATFORM MARKET, 2017-2019
  • FIGURE 18: SALES ENABLEMENT PLATFORM MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018
  • FIGURE 19: GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS
  • FIGURE 20: SAP: COMPANY SNAPSHOT
  • FIGURE 21: SAP: SWOT ANALYSIS
  • FIGURE 22: BIGTINCAN: COMPANY SNAPSHOT
  • FIGURE 23: BIGTINCAN: SWOT ANALYSIS
  • FIGURE 24: UPLAND SOFTWARE: COMPANY SNAPSHOT
  • FIGURE 25: UPLAND SOFTWARE: SWOT ANALYSIS
  • FIGURE 26: SEISMIC: SWOT ANALYSIS