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市場調查報告書

行銷歸因軟體的全球市場分析、預測 (∼2023年):解決方案、服務

Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2023

出版商 MarketsandMarkets 商品編碼 780406
出版日期 內容資訊 英文 154 Pages
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行銷歸因軟體的全球市場分析、預測 (∼2023年):解決方案、服務 Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2023
出版日期: 2019年01月25日內容資訊: 英文 154 Pages
簡介

全球行銷歸因軟體的市場在預測期間內預計將以14.4%的年複合成長率 (CAGR) 發展,從2018年的18億美元,成長到2023年36億美元的規模。針對性行銷支出的最佳化,及行銷活動的客戶行動的追蹤的需求高漲等要素促進該市場的成長。同時,資料隱私和個人訊息保護成為該軟體的引進的重要課題。

本報告提供全球行銷歸因軟體的市場調查,市場定義和概要,市場成長的各種影響因素及市場機會分析,利用案例,歸因分析模式,各零組件、歸因類型、引進類型、組織規模、產業、地區/主要國家趨勢與市場規模的變化與預測,競爭環境,主要企業簡介等資訊彙整。

第1章 簡介

第2章 調查方法

第3章 摘要整理

第4章 重要考察

第5章 市場概要

  • 簡介
  • 市場動態
    • 成長推動因素
    • 阻礙成長要素
    • 市場機會
    • 課題
  • 產業趨勢
    • 利用案例:ADOBE
    • 利用案例:SAP
    • 利用案例:CAKE & ACCELERIZE
  • 歸因模式
    • 起點模式
    • 終點模式
    • 線形模式
    • 衰減模式
    • U型模式
    • W型模式
    • 概率模式、演算法模式

第6章 行銷歸因軟體市場分析、預測:各零件

  • 簡介
  • 解決方案
  • 服務
    • 整合、實行
    • 諮詢
    • 支援、維護

第7章 行銷歸因軟體市場分析、預測:各歸因類型

  • 簡介
  • 單一來源類型
  • 多來源類型
  • 概率、演算法類型

第8章 行銷歸因軟體市場分析、預測:各引進類型

  • 簡介
  • 內部部署
  • 雲端

第9章 行銷歸因軟體市場分析、預測:各組織規模

  • 簡介
  • 中小規模企業
  • 大規模企業

第10章 行銷歸因軟體市場分析、預測:各產業

  • 簡介
  • 零售
  • FMCG、消費者取向商品
  • 電腦相關產品、CE產品
  • 通訊、IT
  • 銀行、金融服務、保險
  • 媒體&娛樂
  • 醫療保健
  • 旅遊、飯店
  • 其他

第11章 行銷歸因軟體市場分析、預測:各地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 其他
  • 亞太地區
    • 澳洲&紐西蘭
    • 中國
    • 印度
    • 其他
  • 中東&非洲
    • 沙烏地阿拉伯
    • UAE
    • 南非
    • 其他
  • 南美
    • 巴西
    • 墨西哥
    • 其他

第12章 競爭環境

  • 概要
  • 競爭模式

第13章 企業簡介

  • ADOBE
  • ORACLE
  • GOOGLE
  • SAP
  • VISUAL IQ
  • ANALYTIC PARTNERS
  • ATTRIBUTION
  • CALIBERMIND
  • ENGAGIO
  • FOSPHA
  • IRI
  • LEADSRX
  • LEANDATA
  • MARKETING ATTRIBUTION
  • MERKLE
  • NEUSTAR
  • OPTIMINE
  • ROCKERBOX
  • SINGULAR
  • WIZALY

第14章 附錄

目錄
Product Code: TC 6874

"Growing need to track customer behavior for targeted marketing activities to drive the marketing attribution software market"

The global marketing attribution software market size is expected to grow from USD 1.8 billion in 2018 to USD 3.6 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.4% during the forecast period. The marketing attribution software market's major growth factors are rising need to optimize the marketing spend and effective tracking of customer behavior for targeted marketing activities. However, data privacy and protection of personal data is critical to marketing attribution software adoption.

Probabilistic or algorithmic attribution segment to grow at the highest CAGR during the forecast period

Probabilistic or algorithmic attribution features data-driven conversion credits among all touchpoints and uses algorithms with machine learning or predictive analytics to figure out where the credit is due. This model analyzes both converting and non-converting customer journey across all channels. It further helps in identifying which marketing channels have the maximum impact and importance of different touchpoints across the customer journey.

Telecom and IT segment to hold the largest market size during the forecast period

Enterprises in the telecom and Information Technology (IT) vertical are focusing on effectively targeting new users and decreasing attribution rate of the existing customers. They are emphasizing on implementing effective marketing campaigns to increase its subscriber base, thus are targeting users via different online channels. The increase in the number of internet and mobile devices is said to have fueled the growth of the telecom and IT vertical in the marketing attribution software market. Marketing attribution solutions help telecom and IT enterprises to analyze effective digital channel to optimize its marketing spends and improve user experience. This vertical is at the forefront of leveraging marketing attribution solutions, due to the emerging need for effectively targeting an audience via a right communication channel.

Asia Pacific to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period, due to the increasing demand for marketing attribution software and services. Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing attribution software marketplace.

  • By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
  • By designation: C-level - 40%, D-level - 35%, and Others - 25%
  • By region: North America - 35%, Europe - 27%, APAC - 23%, MEA - 10%, and Latin America - 5%

Major vendors offering marketing attribution software and services across the globe include: Adobe (US), Google (US), SAP (Germany), Visual IQ (US), Oracle (US), Rockerbox (US), Neustar (US), Engagio (US), LeadsRx (US), LeanData (US), Singular (US), Marketing Attribution (US), Attribution (US), CaliberMind (US), WIZALY (France), OptiMine (US), Analytic Partners (US), Merkle (US), Fospha (UK), and IRI (US).

The study includes an in-depth competitive analysis of these key players in the marketing attribution software market with their company profiles, recent developments, and key market strategies.

Research Coverage:

The market study covers the marketing attribution software market size across segments. It aims at estimating the market size and the growth potential of this market across segments, such as attribution type, component, organization size, deployment type, vertical, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall marketing attribution software market and sub segments. This report would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKET SEGMENTATION
    • 1.3.2. REGIONS COVERED
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY CONSIDERED
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakup of primary profiles
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3. MARKET SIZE ESTIMATION
    • 2.3.1. TOP-DOWN APPROACH
    • 2.3.2. BOTTOM-UP APPROACH
  • 2.4. MARKET FORECAST
  • 2.5. ASSUMPTIONS FOR THE STUDY
  • 2.6. LIMITATIONS OF THE STUDY

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
  • 4.2. MARKETING ATTRIBUTION SOFTWARE MARKET IN NORTH AMERICA, BY VERTICAL AND COUNTRY
  • 4.3. MARKETING ATTRIBUTION SOFTWARE MARKET: MAJOR COUNTRIES

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Rising need to optimize the marketing spend
      • 5.2.1.2. Effective tracking of customer behavior for targeted marketing activities
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Data privacy and protection of personal data critical to marketing attribution software adoption
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Growing adoption of AI and big data analytics in marketing activities
      • 5.2.3.2. Increasing number of marketing channels to reach the end customers
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Selection of a relevant attribution model and vendor
      • 5.2.4.2. Integrating marketing attribution software with other business applications
  • 5.3. INDUSTRY TRENDS
    • 5.3.1. USE CASE 1: ADOBE
    • 5.3.2. USE CASE 2: SAP
    • 5.3.3. USE CASE 3: CAKE & ACCELERIZE
  • 5.4. ATTRIBUTION MODELS
    • 5.4.1. FIRST TOUCH ATTRIBUTION
    • 5.4.2. LAST TOUCH ATTRIBUTION
    • 5.4.3. LINEAR ATTRIBUTION
    • 5.4.4. TIME DECAY ATTRIBUTION
    • 5.4.5. U-SHAPED (POSITION-BASED) ATTRIBUTION
    • 5.4.6. W-SHAPED ATTRIBUTION
    • 5.4.7. PROBABILISTIC OR ALGORITHMIC ATTRIBUTION

6. MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOLUTION
    • 6.2.1. GROWING NEED TO EFFECTIVELY TRACK CUSTOMER BEHAVIOR FOR TARGETED MARKETING ACTIVITIES LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
  • 6.3. SERVICES
    • 6.3.1. INTEGRATION AND IMPLEMENTATION SERVICES
      • 6.3.1.1. Increased need among enterprises to adopt automated marketing solutions for measuring impact of existing marketing campaigns and optimizing marketing spend likely to drive the adoption of integration and implementation services
    • 6.3.2. ADVISORY SERVICES
      • 6.3.2.1. Growing need to adopt the right marketing attribution model for effective marketing activities likely to propel the adoption of advisory services among enterprises
    • 6.3.3. SUPPORT AND MAINTENANCE
      • 6.3.3.1. Focus on upgrading existing technology with the pace of technological advancements to drive the growth of support and maintenance services

7. MARKETING ATTRIBUTION SOFTWARE MARKET, BY ATTRIBUTION TYPE

  • 7.1. INTRODUCTION
  • 7.2. SINGLE-SOURCE ATTRIBUTION
    • 7.2.1. GROWING NEED TO IDENTIFY EFFECTIVE DIGITAL CHANNEL FOR MARKETING ACTIVITIES LIKELY TO PROPEL THE GROWTH OF SINGLE-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
  • 7.3. MULTI-SOURCE ATTRIBUTION
    • 7.3.1. INCREASED NEED TO IDENTIFY MULTIPLE DIGITAL CHANNELS FOR IMPROVED LEAD CONVERSION LIKELY TO DRIVE ADOPTION OF MULTI-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
  • 7.4. PROBABILISTIC OR ALGORITHMIC ATTRIBUTION
    • 7.4.1. PRECISE IDENTIFICATION OF DIFFERENT DIGITAL CHANNELS FOLLOWING COMPLEX CUSTOMER BUYING BEHAVIOR TO PROPEL THE ADOPTION OF PROBABILISTIC OR ALGORITHMIC ATTRIBUTION MODEL

8. MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT TYPE

  • 8.1. INTRODUCTION
  • 8.2. ON-PREMISES
    • 8.2.1. SECURITY CONCERNS AMONG ENTERPRISES TO DRIVE THE ADOPTION OF THE ON-PREMISES DEPLOYMENT TYPE
  • 8.3. CLOUD
    • 8.3.1. SCALABILITY AND COST-EFFECTIVENESS OF CLOUD-BASED MARKETING ATTRIBUTION SOLUTIONS TO DRIVE ITS ADOPTION

9. MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE

  • 9.1. INTRODUCTION
  • 9.2. SMALL AND MEDIUM-SIZED ENTERPRISES
    • 9.2.1. NEED FOR COST-EFFECTIVE SOLUTIONS OFFERING HIGH SCALABILITY AND ENHANCED SYSTEM PERFORMANCE TO DRIVE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG SMES
  • 9.3. LARGE ENTERPRISES
    • 9.3.1. NEED FOR COMPETITIVE EDGE IN THE MARKET LIKELY TO DRIVE THE MARKETING ATTRIBUTION MARKET AMONG LARGE ENTERPRISES

10. MARKETING ATTRIBUTION SOFTWARE MARKET, BY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. RETAIL
    • 10.2.1. HEAVY INTERNET PENETRATION ACROSS REGIONS AND CUSTOMER RELIANCE ON ONLINE PLATFORMS TO FUEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE RETAIL VERTICAL
  • 10.3. FMCG AND CONSUMER PACKAGED GOODS
    • 10.3.1. INCREASED USE OF DIGITAL PLATFORMS BY CUSTOMERS TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE ARENA OF FMCG AND CPG
  • 10.4. COMPUTING PRODUCTS AND CONSUMER ELECTRONICS
    • 10.4.1. HIGH COMPETITION AND DYNAMIC CUSTOMER REQUIREMENTS DURING PURCHASE OF GOODS LIKELY TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES FOR EFFECTIVE TARGET MARKETING AND MARKETING SPEND OPTIMIZATION
  • 10.5. TELECOM AND IT
    • 10.5.1. SIGNIFICANT INCREASE IN INTERNET PENETRATION, DYNAMIC CUSTOMER NEEDS, AND FIERCE COMPETITION LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG TELCOS AND IT COMPANIES
  • 10.6. BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 10.6.1. AGGRESSIVE SHIFT OF BFSI ENTERPRISES TO DIGITAL MODE FOR ENHANCED CUSTOMER EXPERIENCE AND EASE OF BUSINESS ALONG WITH FIERCE COMPETITION TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS
  • 10.7. MEDIA AND ENTERTAINMENT
    • 10.7.1. INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE AND EFFECTIVELY MEASURE EFFECTIVE MARKETING CHANNELS TO DRIVE MARKETING ATTRIBUTION SOFTWARE MARKET
  • 10.8. HEALTHCARE
    • 10.8.1. NEED TO OPTIMIZE MARKETING SPENDS AND IDENTIFY EFFECTIVE DIGITAL CHANNELS FOR MARKETING ACTIVITIES TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
  • 10.9. TRAVEL AND HOSPITALITY
    • 10.9.1. NEED TO HAVE COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS AMONG ENTERPRISES LIKELY TO DRIVE GROWTH IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
  • 10.10. OTHERS

11. MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
    • 11.2.1. UNITED STATES
      • 11.2.1.1. Increasing digital channel effectiveness is driving the marketing attribution market in the US
    • 11.2.2. CANADA
      • 11.2.2.1. Need for measuring and analyzing the marketing performance to increase the adoption of marketing attribution solutions among organizations in Canada
  • 11.3. EUROPE
    • 11.3.1. UNITED KINGDOM
      • 11.3.1.1. Growing need to analyze the performance metrics of marketing campaigns to drive the adoption of marketing attribution solutions
    • 11.3.2. GERMANY
      • 11.3.2.1. Increased need for multi-channel marketing and rise of data volume in the arena of marketing to propel the growth of the marketing attribution software market
    • 11.3.3. FRANCE
      • 11.3.3.1. Increased awareness among enterprises to understand how digital channels work together to drive the growth of marketing attribution software market
    • 11.3.4. REST OF EUROPE
  • 11.4. ASIA PACIFIC
    • 11.4.1. AUSTRALIA AND NEW ZEALAND
      • 11.4.1.1. Need to effectively analyze the complex marketing data is likely to fuel the adoption of marketing attribution solutions
    • 11.4.2. CHINA
      • 11.4.2.1. Demand for consistent data-driven marketing solutions among clients to drive the marketing attribution market
    • 11.4.3. INDIA
      • 11.4.3.1. Increased awareness among enterprises to smoothen their marketing activities propelling the adoption of marketing attribution solutions
    • 11.4.4. REST OF ASIA PACIFIC
  • 11.5. MIDDLE EAST AND AFRICA
    • 11.5.1. KINGDOM OF SAUDI ARABIA
      • 11.5.1.1. Increased need to quantify the relative impact of marketing revenue to propel the marketing attribution software market in KSA
    • 11.5.2. UNITED ARAB EMIRATES
      • 11.5.2.1. On-the-go marketing fostered by mobile gadgets across different marketing channels to boost the need to adopt marketing attribution solutions among enterprises in the UAE
    • 11.5.3. SOUTH AFRICA
      • 11.5.3.1. Increasing pressure on marketing teams to improve RoI on marketing spends to boost the adoption of marketing attribution solutions in South Africa
    • 11.5.4. REST OF MIDDLE EAST AND AFRICA
  • 11.6. LATIN AMERICA
    • 11.6.1. BRAZIL
      • 11.6.1.1. Need to attribute cross-device measurement among enterprises for smart spending and high returns to boost the growth of the marketing attribution software market
    • 11.6.2. MEXICO
      • 11.6.2.1. Improving customer experience throughout the buying journey and identifying effective marketing channels to propel the adoption of marketing attribution solutions
    • 11.6.3. REST OF LATIN AMERICA

12. COMPETITIVE LANDSCAPE

  • 12.1. OVERVIEW
  • 12.2. COMPETITIVE SCENARIO
    • 12.2.1. PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS
    • 12.2.2. BUSINESS EXPANSIONS
    • 12.2.3. ACQUISITIONS
    • 12.2.4. PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS

13. COMPANY PROFILES (Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 13.1. ADOBE
  • 13.2. ORACLE
  • 13.3. GOOGLE
  • 13.4. SAP
  • 13.5. VISUAL IQ
  • 13.6. ANALYTIC PARTNERS
  • 13.7. ATTRIBUTION
  • 13.8. CALIBERMIND
  • 13.9. ENGAGIO
  • 13.10. FOSPHA
  • 13.11. IRI
  • 13.12. LEADSRX
  • 13.13. LEANDATA
  • 13.14. MARKETING ATTRIBUTION
  • 13.15. MERKLE
  • 13.16. NEUSTAR
  • 13.17. OPTIMINE
  • 13.18. ROCKERBOX
  • 13.19. SINGULAR
  • 13.20. WIZALY

*Details on Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14. APPENDIX

  • 14.1. DISCUSSION GUIDE
  • 14.2. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3. AVAILABLE CUSTOMIZATIONS
  • 14.4. RELATED REPORTS
  • 14.5. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 4: SOLUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 5: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICES, 2016-2023 (USD MILLION)
  • TABLE 6: SERVICES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 7: INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 8: ADVISORY SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 10: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD BILLION)
  • TABLE 11: SINGLE-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12: MULTI-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
  • TABLE 13: PROBABILISTIC OR ALGORITHMIC ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
  • TABLE 14: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 15: ON-PREMISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: CLOUD: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 17: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 18: SMALL AND MEDIUM SIZED ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 19: LARGE ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 21: RETAIL: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 22: FMCG AND CONSUMER PACKAGED GOODS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 23: COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 24: TELECOM AND IT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 25: BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 26: MEDIA AND ENTERTAINMENT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 27: HEALTHCARE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 28: TRAVEL AND HOSPITALITY: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 29: OTHERS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 30: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 31: NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 32: NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
  • TABLE 33: NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 34: NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 35: NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 36: NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 37: NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 38: EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 39: EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
  • TABLE 40: EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 41: EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 42: EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 43: EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 44: EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 45: ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 46: ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
  • TABLE 47: ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 48: ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 49: ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 50: ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 51: ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 52: MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 53: MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
  • TABLE 54: MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 55: MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 56: MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 57: MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 58: MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 59: LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 60: LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
  • TABLE 61: LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 62: LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 63: LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 64: LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 65: LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 66: PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018
  • TABLE 67: BUSINESS EXPANSIONS, 2017-2018
  • TABLE 68: ACQUISITIONS, 2017-2018
  • TABLE 69: PARTNERSHIPS, AGREEMENTS, COLLABORATIONS, 2018

LIST OF FIGURES

  • FIGURE 1: MARKETING ATTRIBUTION SOFTWARE MARKET: RESEARCH DESIGN
  • FIGURE 2: BREAKUP OF PRIMARY PARTICIPANTS' PROFILES: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 3: MARKETING ATTRIBUTION SOFTWARE MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES
  • FIGURE 4: ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 5: MULTI-SOURCE ATTRIBUTION SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2018
  • FIGURE 6: SUPPORT AND MAINTENANCE SERVICES SEGMENT TO ACCOUNT FOR THE HIGHEST SHARE IN 2018
  • FIGURE 7: INCREASING NEED TO JUSTIFY MARKETING SPEND TO DRIVE THE MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 8: TELECOM AND IT VERTICAL, AND UNITED STATES TO DOMINATE THE NORTH AMERICAN MARKETING ATTRIBUTION SOFTWARE MARKET IN 2018
  • FIGURE 9: INDIA TO GROW AT THE HIGHEST CAGR IN THE MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 10: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING ATTRIBUTION SOFTWARE MARKET
  • FIGURE 11: MOST WIDELY USED CHANNELS FOR DIGITAL MARKETING
  • FIGURE 12: PERCENTAGE OF ADVERTISING SPEND ALLOCATED TO VARIOUS CHANNELS
  • FIGURE 13: SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 14: MULTI-SOURCE ATTRIBUTION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 15: CLOUD DEPLOYMENT TYPE TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 16: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 17: RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 18: NORTH AMERICA TO HOLD THE HIGHEST SHARE IN 2018
  • FIGURE 19: ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 20: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 21: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 22: KEY DEVELOPMENTS IN THE MARKETING ATTRIBUTION SOFTWARE MARKET, 2016-2018
  • FIGURE 23: MARKET EVALUATION FRAMEWORK
  • FIGURE 24: ADOBE: COMPANY SNAPSHOT
  • FIGURE 25: SWOT ANALYSIS: ADOBE
  • FIGURE 26: ORACLE: COMPANY SNAPSHOT
  • FIGURE 27: SWOT ANALYSIS: ORACLE
  • FIGURE 28: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 29: SWOT ANALYSIS: GOOGLE
  • FIGURE 30: SAP: COMPANY SNAPSHOT
  • FIGURE 31: SWOT ANALYSIS: SAP
  • FIGURE 32: SWOT ANALYSIS: VISUAL IQ