表紙
市場調查報告書

觀眾分析的全球市場 - 至2023年的預測:解決方案,服務 (專業服務,管理服務)

Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023

出版商 MarketsandMarkets 商品編碼 662048
出版日期 內容資訊 英文 127 Pages
訂單完成後即時交付
價格
觀眾分析的全球市場 - 至2023年的預測:解決方案,服務 (專業服務,管理服務) Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023
出版日期: 2018年07月11日內容資訊: 英文 127 Pages
簡介

觀眾分析市場,預計從2018年的36億1000萬美元,到2022年擴大到63億美元。預計市場2018年∼2023年以11.8%的年複合成長率成長。

本報告提供全球觀眾分析市場相關調查分析,市場概要,產業趨勢,各市場區隔的市場分析,競爭情形,主要企業等相關的系統性資訊。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 觀眾分析市場的富有魅力的市場機會
  • 觀眾分析市場:各零件
  • 觀眾分析市場:3大產業領域/各地區的市場佔有率
  • 市場投資方案

第5章 市場概要與產業趨勢

  • 簡介
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題

第6章 觀眾分析的全球市場:各零件

  • 簡介
  • 解決方案
  • 服務
    • 專業服務
    • 管理服務

第7章 觀眾分析的全球市場:各應用領域

  • 簡介
  • 銷售、行銷管理
  • 客戶體驗管理
  • 競爭情報

第8章 觀眾分析的全球市場:各組織規模

  • 簡介
  • 大企業
  • 中小企業

第9章 觀眾分析的全球市場:各產業領域

  • 簡介
  • BFSI
  • 通訊、IT
  • 醫療、生命科學
  • 政府、公共部門
  • 製造
  • 媒體、娛樂
  • 零售、消費品
  • 旅遊、飯店
  • 其他

第10章 觀眾分析的全球市場:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第11章 競爭模式

  • 概要

第12章 企業簡介

  • ADOBE
  • IBM
  • GOOGLE
  • ORACLE
  • COMSCORE
  • SAS
  • AKAMAI
  • CXENSE
  • NETBASE SOLUTIONS
  • UNIFI SOFTWARE
  • CADREON
  • SOCIALBAKERS
  • CRIMSON HEXAGON
  • QUIVIDI
  • 3DIVI
  • FLYTXT
  • TELMAR
  • STORYFIT
  • BRANDCHAT
  • VERTO ANALYTICS
  • ANALYTICOWL
  • VERIMATRIX
  • BRANDWATCH
  • LOTAME

第13章 附錄

目錄
Product Code: TC 6450

"Growing focus on competitive intelligence, and increasing user engagement on digital platforms are expected to drive the audience analytics market"

The audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Increasing need to improve the audience experience, and targeting the right audience for successful marketing campaigns and advertising are the major growth factors for the market. However, lack of awareness about the benefits of audience analytics solution could affect the growth of audience analytics market.

Service type is expected to grow at a higher rate during the forecast period

Services are an important part of audience analytics offerings. Audience analytics services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24X7 customer service availability, and support to enterprises using the audience analytics solution.

Small and Medium-sized Enterprises (SMEs) is expected to grow at a higher rate during the forecast period

SMEs have realized that immediate response, quick business decisions, and customer satisfaction are the key features needed to expand their business, generate more revenue, and ensure desired outcomes. They face intense competition from large enterprises. Therefore, to gain a competitive edge, SMEs are adopting audience analytics solutions and services that would offer a quicker response, timely decisions, and customer satisfaction.

North America is expected to hold the largest market size, and Asia Pacific (APAC) to grow the fastest

North America is expected to hold the largest market size during the forecast period, as organizations are shifting toward new and upgraded technologies with the increasing adoption of digital business strategies. Furthermore, organizations have invested in advanced technologies to gain a competitive advantage and improve business operations. APAC is expected to be the fastest-growing region in the global audience analytics market, owing to the positive economic outlook, and increasing spending on Information Technology (IT) infrastructure and digital marketing tools.

The break-up profiles of primary participants are given below:

  • By company: Tier 1 - 43%, Tier 2 - 35%, and Tier 3 - 22%
  • By designation: C-level - 60%, Director level - 25%, and Others - 15%
  • By region: North America - 44%, Europe - 25%, APAC - 21%, and RoW - 10%

The following key players in the ATS market are profiled in the report:

  • 1. comScore (US)
  • 2. Adobe (US)
  • 3. Oracle (US)
  • 4. IBM (US)
  • 5. Google (US)
  • 6. Unifi Software (US)
  • 7. SAS (US)
  • 8. Akamai (US)
  • 9. Cxense (Norway)
  • 10. NetBase Solutions (US)
  • 11. Cadreon (US)
  • 12. Socialbakers (Czech Republic)
  • 13. Crimson Hexagon (US)
  • 14. Quividi (France)
  • 15. 3DiVi (US)
  • 16. Flytxt (Netherlands)
  • 17. Telmar (US)
  • 18. StoryFit (US)
  • 19. Brandchats (Spain)
  • 20. Verto Analytics (US)
  • 21. AnalyticsOwl (US)
  • 22. Verimatrix (US)
  • 23. Brandwatch (UK)
  • 24. Sightcorp (Netherlands)
  • 25. Lotame Solutions (US)

Research Coverage:

The audience analytics market has been segmented on the basis of components, applications, organization size, verticals, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews, services, key strategies, new product launches, partnerships, agreements and collaborations, business expansions, and competitive landscape associated with the audience analytics market.

The report will help the market leaders/new entrants in this market in the following ways:

  • This report segments the audience analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across major regions.
  • This report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
  • This report helps stakeholders in better understanding the competitors and gaining more insights to better their position in the business. The competitive landscape section includes the vendor comparison of the major players in the audience analytics market.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakdown of primaries
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
  • 2.3. RESEARCH ASSUMPTIONS
  • 2.4. LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE AUDIENCE ANALYTICS MARKET
  • 4.2. AUDIENCE ANALYTICS MARKET, BY COMPONENT(2018 VS. 2023)
  • 4.3. AUDIENCE ANALYTICS MARKET: MARKET SHARES OF TOP 3 VERTICALS AND REGIONS, 2018
  • 4.4. MARKET INVESTMENT SCENARIO

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Increasing user engagement on digital platforms
      • 5.2.1.2. Growing focus on competitive intelligence
      • 5.2.1.3. Increasing need to improve the audience experience
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Complexities in analytical workflows
      • 5.2.2.2. High initial upfront cost of analytics platforms
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Growing efforts for the development of smart cities
      • 5.2.3.2. Increasing adoption of the audience analytics solution among SMEs
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Data security and privacy concerns

6. AUDIENCE ANALYTICS MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOLUTION
  • 6.3. SERVICES
    • 6.3.1. PROFESSIONAL SERVICES
      • 6.3.1.1. Training, education, and consulting
      • 6.3.1.2. Support and maintenance
    • 6.3.2. MANAGED SERVICES

7. AUDIENCE ANALYTICS MARKET, BY APPLICATION

  • 7.1. INTRODUCTION
  • 7.2. SALES AND MARKETING MANAGEMENT
  • 7.3. CUSTOMER EXPERIENCE MANAGEMENT
  • 7.4. COMPETITIVE INTELLIGENCE

8. AUDIENCE ANALYTICS MARKET, BY ORGANIZATION SIZE

  • 8.1. INTRODUCTION
  • 8.2. LARGE ENTERPRISES
  • 8.3. SMALL AND MEDIUM-SIZED ENTERPRISES

9. AUDIENCE ANALYTICS MARKET, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 9.3. TELECOMMUNICATIONS AND ITES
  • 9.4. HEALTHCARE AND LIFE SCIENCES
  • 9.5. GOVERNMENT AND PUBLIC SECTOR
  • 9.6. MANUFACTURING
  • 9.7. MEDIA AND ENTERTAINMENT
  • 9.8. RETAIL AND CONSUMER GOODS
  • 9.9. TRAVEL AND HOSPITALITY
  • 9.10. OTHERS

10. AUDIENCE ANALYTICS MARKET, BY REGION

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
    • 10.2.1. UNITED STATES
    • 10.2.2. CANADA
  • 10.3. EUROPE
    • 10.3.1. UNITED KINGDOM
    • 10.3.2. GERMANY
    • 10.3.3. FRANCE
    • 10.3.4. REST OF EUROPE
  • 10.4. ASIA PACIFIC
    • 10.4.1. CHINA
    • 10.4.2. JAPAN
    • 10.4.3. SINGAPORE
    • 10.4.4. AUSTRALIA AND NEW ZEALAND
    • 10.4.5. REST OF ASIA PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
    • 10.5.1. KINGDOM OF SAUDI ARABIA
    • 10.5.2. UNITED ARAB EMIRATES
    • 10.5.3. QATAR
    • 10.5.4. SOUTH AFRICA
    • 10.5.5. REST OF MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA
    • 10.6.1. BRAZIL
    • 10.6.2. MEXICO
    • 10.6.3. REST OF LATIN AMERICA

11. COMPETITIVE SCENARIO

  • 11.1. OVERVIEW
    • 11.1.1. NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS
    • 11.1.2. PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
    • 11.1.3. MERGERS AND ACQUISITIONS
    • 11.1.4. BUSINESS EXPANSIONS

12. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 12.1. ADOBE
  • 12.2. IBM
  • 12.3. GOOGLE
  • 12.4. ORACLE
  • 12.5. COMSCORE
  • 12.6. SAS
  • 12.7. AKAMAI
  • 12.8. CXENSE
  • 12.9. NETBASE SOLUTIONS
  • 12.10. UNIFI SOFTWARE
  • 12.11. CADREON
  • 12.12. SOCIALBAKERS
  • 12.13. CRIMSON HEXAGON
  • 12.14. QUIVIDI
  • 12.15. 3DIVI
  • 12.16. FLYTXT
  • 12.17. TELMAR
  • 12.18. STORYFIT
  • 12.19. BRANDCHAT
  • 12.20. VERTO ANALYTICS
  • 12.21. ANALYTICOWL
  • 12.22. VERIMATRIX
  • 12.23. BRANDWATCH
  • 12.24. LOTAME
  • 12.25. SIGHTCORP

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. DISCUSSION GUIDE
  • 13.2. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.4. AVAILABLE CUSTOMIZATIONS
  • 13.5. RELATED REPORTS
  • 13.6. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 2: SOLUTION: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 3: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 4: SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 5: PROFESSIONAL SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 6: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 7: TRAINING, EDUCATION, AND CONSULTING: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 8: SUPPORT AND MAINTENANCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: MANAGED SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 10: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 11: SALES AND MARKETING MANAGEMENT: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12: CUSTOMER EXPERIENCE MANAGEMENT: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 13: COMPETITIVE INTELLIGENCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 14: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 15: LARGE ENTERPRISES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: SMALL AND MEDIUM-SIZED ENTERPRISES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 17: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 18: BANKING, FINANCIAL SERVICES, AND INSURANCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 19: TELECOMMUNICATION AND ITES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: HEALTHCARE AND LIFE SCIENCES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 21: GOVERNMENT AND PUBLIC SECTOR: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 22: MANUFACTURING: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 23: MEDIA AND ENTERTAINMENT: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 24: RETAIL AND CONSUMER GOODS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 25: TRANSPORTATION AND LOGISTICS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 26: OTHERS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 27: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 28: NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 29: NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 30: NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 31: NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 32: NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 33: NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 34: NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 35: EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 36: EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 37: EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 38: EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 39: EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 40: EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 41: EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 42: ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 43: ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 44: ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 45: ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 46: ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 47: ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 48: ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 49: MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 50: MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 51: MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 52: MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 53: MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 54: MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 55: MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 56: LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 57: LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 58: LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 59: LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 60: LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 61: LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 62: LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 63: NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS, 2016-2018
  • TABLE 64: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017
  • TABLE 65: MERGERS AND ACQUISITIONS, 2016-2018
  • TABLE 66: BUSINESS EXPANSIONS, 2016-2018

LIST OF FIGURES

  • FIGURE 1: AUDIENCE ANALYTICS MARKET: MARKET SEGMENTATION
  • FIGURE 2: REGIONAL SCOPE
  • FIGURE 3: AUDIENCE ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 4: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 7: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 8: AUDIENCE ANALYTICS MARKET: ASSUMPTIONS
  • FIGURE 9: TOP 3 SEGMENTS WITH THE LARGEST MARKET SHARES IN THE AUDIENCE ANALYTICS MARKET
  • FIGURE 10: AUDIENCE ANALYTICS MARKET: REGIONAL SNAPSHOT
  • FIGURE 11: INCREASING USER ENGAGEMENT ON DIGITAL PLATFORMS IS EXPECTED TO DRIVE THE GLOBAL AUDIENCE ANALYTICS MARKET
  • FIGURE 12: SOLUTION SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018
  • FIGURE 13: MEDIA AND ENTERTAINMENT VERTICAL AND NORTH AMERICA ARE EXPECTED TO HAVE THE LARGEST MARKET SHARES IN 2018
  • FIGURE 14: ASIA PACIFIC IS EXPECTED TO EMERGE AS THE BEST MARKET FOR INVESTMENTS FOR THE NEXT 5 YEARS
  • FIGURE 15: AUDIENCE ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 16: SOLUTION SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018
  • FIGURE 17: PROFESSIONAL SERVICES SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018
  • FIGURE 18: TRAINING, EDUCATION, AND CONSULTING SEGMENT IS ESTIMATED TO HAVE THE LARGER MARKET SIZE IN 2018
  • FIGURE 19: SALES AND MARKETING MANAGEMENT SEGMENT IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE IN 2018
  • FIGURE 20: LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 21: MEDIA AND ENTERTAINMENT VERTICAL IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE IN 2018
  • FIGURE 22: NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 23: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 24: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 25: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE AUDIENCE ANALYTICS MARKET, 2017-2018
  • FIGURE 26: ADOBE: COMPANY SNAPSHOT
  • FIGURE 27: ADOBE: SWOT ANALYSIS
  • FIGURE 28: IBM: COMPANY SNAPSHOT
  • FIGURE 29: IBM: SWOT ANALYSIS
  • FIGURE 30: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 31: GOOGLE: SWOT ANALYSIS
  • FIGURE 32: ORACLE : COMPANY SNAPSHOT
  • FIGURE 33: ORACLE: SWOT ANALYSIS
  • FIGURE 34: COMSCORE: COMPANY SNAPSHOT
  • FIGURE 35: COMSCORE: SWOT ANALYSIS
  • FIGURE 36: SAS: COMPANY SNAPSHOT
  • FIGURE 37: AKAMAI: COMPANY SNAPSHOT
  • FIGURE 38: CXENSE: COMPANY SNAPSHOT