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市場調查報告書

行動參與度的全球市場 2023年:SMS & MMS,推動通知,App內通訊,電子郵件,應用/網站內容

Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023

出版商 MarketsandMarkets 商品編碼 563419
出版日期 內容資訊 英文 143 Pages
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行動參與度的全球市場 2023年:SMS & MMS,推動通知,App內通訊,電子郵件,應用/網站內容 Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023
出版日期: 2018年10月04日內容資訊: 英文 143 Pages
簡介

全球行動參與度市場,預計從2017年的44億4,000萬美元到2023年達387億美元,以43.46%的年複合成長率 (CAGR) 擴大。該市場的主要推動因素,是行動裝置應用的利用擴大及對行動優先策略的關注高漲等。可是,行動參與宣傳活動的高額初期投資,及行動應用程式收益化的困難,成為對該市場來說主要的阻礙因素。

本報告提供全球行動參與度市場相關調查分析,整體市場概要,各垂直產業、用戶類型、解決方案、地區的詳細市場分析與預測,競爭情形,市場影響要素分析,及主要企業簡介等系統性資訊。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 重要考察

  • 促進市場成長的零售、金融服務業的行動參與度自動化解決方案的需求擴大
  • 行動參與度自動化市場:各垂直產業
  • 行動參與度自動化市場
  • 行動參與度自動化市場:各地區、解決方案
  • 行動參與度自動化市場:產業引進分析

第5章 市場概要

  • 簡介
  • 市場動態
    • 推動因素
    • 阻礙因素
    • 市場機會
    • 課題

第6章 行動參與度自動化市場:各垂直產業

  • 簡介
  • 金融服務
  • 媒體、娛樂
  • 零售
  • 旅遊、飯店
  • 通訊、IT
  • 其他

第7章 行動參與度自動化市場:各用戶類型

  • 簡介
  • 中小企業
  • 大企業

第8章 行動參與度自動化市場:各解決方案

  • 簡介
  • SMS、MMS
  • 推動通知
  • App內通訊
  • 電子郵件
  • 應用/網站內容
  • 其他解決方案

第9章 地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區 (APAC)
  • 其他 (ROW)

第10章 競爭情形

  • 簡介
  • 市場排行榜分析
  • 競爭情形
  • 近幾年的發展趨勢

第11章 企業簡介

  • IBM
  • SALESFORCE
  • ORACLE
  • ADOBE
  • VIBES
  • SELLIGENT
  • URBAN AIRSHIP
  • APPBOY
  • LOCALYTICS
  • SWRVE
  • TAPJOY
  • MARKETO
  • 主要創新者

第12章 附錄

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目錄
Product Code: SE 5622

"The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023"

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.

"The market for SMEs is expected to hold the larger share during the forecast period"

The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.

"Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period"

The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.

"Mobile engagement market in APAC is expected to grow at the highest rate during the forecast"

The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smartphones. The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.

Given below is the breakdown of primary participants' profiles on the basis of different parameters:

  • By Company Type: Tier 1 - 45%, Tier 2 - 32%, and Tier 3 - 23%
  • By Designation: C-Level - 30%, Directors - 45%, and Others -25%
  • By Region: North America - 26%, Europe - 40%, APAC - 22%, and RoW - 12%

The key players operating in the market include: IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).

Research Coverage:

In this report, the market has been segmented on the basis of user type, solution, vertical, and geography. The report offers a detailed view of the market across four main regions-North America, Europe, APAC, and RoW (comprising the Middle East and Africa, and South America). The strategic benchmarking has also been included in the report.

Reasons to Buy the Report:

  • This report includes statistics pertaining to the mobile engagement market by user type, solution, vertical, and geography.
  • The strategic benchmarking adopted by market players have been provided for the mobile engagement market.
  • The major drivers, restraints, challenges, and opportunities for the mobile engagement market have been described in detail in this report.
  • The report includes the illustrative segmentation, analysis, and market size forecast for the mobile engagement market based on its segments and subsegments.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. DEFINITION
  • 1.3. STUDY SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. GEOGRAPHIC SCORE
    • 1.3.3. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHT

  • 4.1. INCREASING DEMAND FOR MOBILE ENGAGEMENT AUTOMATION SOLUTIONS IN RETAIL AND FINANCIAL SERVICES VERTICALS TO DRIVE MARKET GROWTH
  • 4.2. MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL
  • 4.3. MOBILE ENGAGEMENT AUTOMATION MARKET, 2017
  • 4.4. MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION & BY SOLUTION
  • 4.5. MOBILE ENGAGEMENT AUTOMATION MARKET: INDUSTRY ADOPTION ANALYSIS

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. High penetration of mobile phones
      • 5.2.1.2. Increasing use of mobile device applications
      • 5.2.1.3. Growing focus toward mobile first strategy
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. High initial investment to set up mobile engagement automation campaigns
      • 5.2.2.2. Difficulty in monetizing mobile apps
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Development of mobile engagement applications for healthcare vertical
      • 5.2.3.2. Increased use of social media platforms enhancing mobile engagement automation
      • 5.2.3.3. Rapid development of information technology and digital services increasing connectivity with consumers in travel and hospitality vertical
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Increasing concerns related to data privacy

6. MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL

  • 6.1. INTRODUCTION
  • 6.2. FINANCIAL SERVICES
  • 6.3. MEDIA AND ENTERTAINMENT
  • 6.4. RETAIL
  • 6.5. TRAVEL AND HOSPITALITY
  • 6.6. TELECOM AND IT
  • 6.7. OTHERS

7. MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE

  • 7.1. INTRODUCTION
  • 7.2. SMALL AND MEDIUM-SIZED ENTERPRISES
  • 7.3. LARGE-SCALE ENTERPRISES

8. MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION

  • 8.1. INTRODUCTION
  • 8.2. SMS AND MMS
  • 8.3. PUSH NOTIFICATIONS
  • 8.4. IN-APP MESSAGING
  • 8.5. E-MAILS
  • 8.6. APP /WEB CONTENT
  • 8.7. OTHER SOLUTIONS

9. GEOGRAPHIC ANALYSIS

  • 9.1. INTRODUCTION
  • 9.2. NORTH AMERICA
    • 9.2.1. US
    • 9.2.2. CANADA
    • 9.2.3. MEXICO
  • 9.3. EUROPE
    • 9.3.1. UK
    • 9.3.2. GERMANY
    • 9.3.3. FRANCE
    • 9.3.4. REST OF EUROPE
  • 9.4. APAC
    • 9.4.1. JAPAN
    • 9.4.2. CHINA
    • 9.4.3. INDIA
    • 9.4.4. AUSTRALIA
    • 9.4.5. REST OF APAC
  • 9.5. ROW
    • 9.5.1. MIDDLE EAST & AFRICA
    • 9.5.2. SOUTH AMERICA

10. COMPETITIVE LANDSCAPE

  • 10.1. INTRODUCTION
  • 10.2. MARKET RANKING ANALYSIS: MOBILE ENGAGEMENT AUTOMATION MARKET
  • 10.3. COMPETITIVE SCENARIO
  • 10.4. RECENT DEVELOPMENTS
    • 10.4.1. PRODUCT LAUNCHES
    • 10.4.2. PARTNERSHIPS/AGREEMENTS
    • 10.4.3. ACQUISITIONS

11. COMPANY PROFILES (Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key relationships)*

  • 11.1. IBM
  • 11.2. SALESFORCE
  • 11.3. ORACLE
  • 11.4. ADOBE
  • 11.5. VIBES
  • 11.6. SELLIGENT
  • 11.7. URBAN AIRSHIP
  • 11.8. APPBOY
  • 11.9. LOCALYTICS
  • 11.10. SWRVE
  • 11.11. TAPJOY
  • 11.12. MARKETO
  • 11.13. KEY INNOVATORS

*Details on Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key relationships might not be captured in case of unlisted companies.

12. APPENDIX

  • 12.1. INSIGHTS OF INDUSTRY EXPERTS
  • 12.2. DISCUSSION GUIDE
  • 12.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 12.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 12.5. AVAILABLE CUSTOMIZATIONS
  • 12.6. RELATED REPORTS
  • 12.7. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 2: MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 3: MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 4: MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 5: MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 6: MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 7: MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 8: MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 9: MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 10: MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 11: MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 12: MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 13: MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 14: MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 15: MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 16: MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 17: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 18: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 19: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 20: MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 21: MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 22: MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 23: MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 24: MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 25: MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 26: MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 27: MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 28: MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 29: MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 30: MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 31: MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 32: MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 33: MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 34: MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 35: MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 36: MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 37: MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 38: MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 39: MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 40: MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/ WEB CONTENT, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 41: MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 42: MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 43: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 44: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 45: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • TABLE 46: MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 47: MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 48: MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 49: MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 50: MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 51: MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY COUNTRY/REGION, 2015-2023 (USD MILLION)
  • TABLE 52: MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 53: MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 54: MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 55: MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY COUNTRY/REGION, 2015-2023 (USD MILLION)
  • TABLE 56: MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 57: MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 58: MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 59: MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 60: MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY VERTICAL, 2015-2023 (USD MILLION)
  • TABLE 61: MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY SOLUTION, 2015-2023 (USD MILLION)
  • TABLE 62: MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY USER TYPE, 2015-2023 (USD MILLION)
  • TABLE 63: RANKING OF TOP 5 PLAYERS IN MOBILE ENGAGEMENT AUTOMATION MARKET (2016)
  • TABLE 64: PRODUCT LAUNCHES, 2015-JULY 2017
  • TABLE 65: PARTNERSHIPS/AGREEMENTS, 2015-JULY 2017
  • TABLE 66: ACQUISITIONS, 2015-JULY 2017

LIST OF FIGURES

  • FIGURE 1: SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET
  • FIGURE 2: RESEARCH DESIGN
  • FIGURE 3: PROCESS FLOW OF MARKET SIZE ESTIMATION
  • FIGURE 4: DATA TRIANGULATION
  • FIGURE 5: RETAIL VERTICAL TO HOLD THE LARGEST SIZE OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN 2017
  • FIGURE 6: MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES TO GROW AT A HIGHER RATE BETWEEN 2017 AND 2023
  • FIGURE 7: PUSH NOTIFICATIONS TO LEAD THE MOBILE ENGAGEMENT AUTOMATION MARKET BETWEEN 2017 AND 2023
  • FIGURE 8: MARKET FOR PUSH NOTIFICATIONS FOR FINANCIAL SERVICES VERTICAL TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
  • FIGURE 9: MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023
  • FIGURE 10: ATTRACTIVE GROWTH OPPORTUNITIES FOR THE MOBILE ENGAGEMENT AUTOMATION MARKET
  • FIGURE 11: RETAIL VERTICAL TO HOLD THE LARGEST SIZE OF THE MOBILE ENGAGEMENT AUTOMATION MARKET BY 2023
  • FIGURE 12: MOBILE ENGAGEMENT AUTOMATION MARKET IN INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 13: PUSH NOTIFICATIONS TO HOLD THE LARGEST SHARE OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN 2017
  • FIGURE 14: MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES VERTICAL IS AT ITS GROWTH STAGE
  • FIGURE 15: MARKET DYNAMICS: MOBILE ENGAGEMENT AUTOMATION MARKET
  • FIGURE 16: PENETRATION OF SIM CARDS IN DIFFERENT REGIONS BETWEEN 2015 AND 2020
  • FIGURE 17: GLOBAL AVERAGE TIME SPENT IN HOURS/DAY ON IN-APP MESSAGING BETWEEN 2016 AND 2017
  • FIGURE 18: MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL
  • FIGURE 19: SMES EXPECTED TO LEAD MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT DURING FORECAST PERIOD
  • FIGURE 20: SMES EXPECTED TO LEAD MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL DURING FORECAST PERIOD
  • FIGURE 21: MARKET FOR PUSH NOTIFICATION EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 22: MARKET FOR SMES EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 23: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS IN APAC EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 24: MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE
  • FIGURE 25: MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES IN ROW TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 26: MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION
  • FIGURE 27: MARKET FOR IN-APP MESSAGING FOR RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS FOR SMES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT FOR SMES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS IN APAC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 31: MOBILE ENGAGEMENT AUTOMATION MARKET, BY GEOGRAPHY
  • FIGURE 32: GEOGRAPHIC SNAPSHOT: MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
  • FIGURE 33: MOBILE ENGAGEMENT AUTOMATION MARKET IN INDIA TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2023
  • FIGURE 34: SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA
  • FIGURE 35: NORTH AMERICA: MOBILE ENGAGEMENT MARKET SNAPSHOT
  • FIGURE 36: SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE
  • FIGURE 37: EUROPE: MOBILE ENGAGEMENT MARKET SNAPSHOT
  • FIGURE 38: SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC
  • FIGURE 39: APAC: MOBILE ENGAGEMENT MARKET SNAPSHOT
  • FIGURE 40: SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW
  • FIGURE 41: KEY GROWTH STRATEGIES ADOPTED BY TOP COMPANIES, 2015-JULY 2017
  • FIGURE 42: MARKET EVALUATION FRAMEWORK: PRODUCT LAUNCHES FUELED GROWTH AND INNOVATION BETWEEN 2015 AND JULY 2017
  • FIGURE 43: BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES WAS CONSIDERED KEY STRATEGY BETWEEN 2015 AND JULY 2017
  • FIGURE 44: IBM: COMPANY SNAPSHOT
  • FIGURE 45: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 46: ORACLE: COMPANY SNAPSHOT
  • FIGURE 47: ADOBE: COMPANY SNAPSHOT
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