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市場調查報告書

室外數位廣告 (DOOH)的全球市場 - 至2023年的預測:廣告看板,街道傢俱,交通廣告

Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2023

出版商 MarketsandMarkets 商品編碼 557115
出版日期 內容資訊 英文 142 Pages
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室外數位廣告 (DOOH)的全球市場 - 至2023年的預測:廣告看板,街道傢俱,交通廣告 Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2023
出版日期: 2017年09月15日 內容資訊: 英文 142 Pages
簡介

室外數位廣告 (DOOH) 市場,預計從2016年的125億2000萬美元,到2023年擴大到262億1000萬美元。預計市場2017年∼2023年以10.7%的年複合成長率成長。

本報告提供全球室外數位廣告 (DOOH) 市場相關調查分析,市場概要,產業趨勢,各市場區隔的市場分析,競爭情形,主要企業等相關的系統性資訊。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 室外數位廣告 (DOOH) 市場的富有魅力的機會
  • 室外數位廣告 (DOOH) 市場:各用途
  • 亞太地區的國家在室外數位廣告 (DOOH) 市場上的有利機會
  • 室外數位廣告 (DOOH) 市場:各產業領域
  • 室外數位廣告 (DOOH) 市場:各商業領域

第5章 市場概要

  • 簡介
  • 市場動態
    • 推動因素
    • 阻礙因素
    • 機會
    • 課題

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 室外數位廣告 (DOOH) 市場趨勢

第7章 室外數位廣告 (DOOH)的全球市場:各產品

  • 簡介
  • 廣告看板
  • 街道傢俱
  • 交通廣告

第8章 室外數位廣告 (DOOH)的全球市場:各用途

  • 簡介
  • 室內
  • 室外
  • 使用顯示器

第9章 室外數位廣告 (DOOH)的全球市場:各產業領域

  • 簡介
  • 商業
  • 基礎設施
  • 機關
  • 其他

第10章 室外數位廣告 (DOOH)的全球市場:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 其他

第11章 競爭情形

  • 簡介
  • 市場排行榜分析
  • 競爭情形與趨勢

第12章 企業簡介

  • 簡介
  • PRISMVIEW LLC
  • JCDECAUX
  • LAMAR ADVERTISING COMPANY
  • OUTFRONT MEDIA INC.
  • CLEAR CHANNEL OUTDOOR HOLDINGS, INC.
  • NEC Display Solutions
  • DAKTRONICS
  • OOH!MEDIA LTD.
  • BROADSIGN INTERNATIONAL LLC
  • MVIX, INC.
  • 主要創新者

第13章 附錄

目錄
Product Code: SE 5577

"Increased spending on programmatic advertising and improved technological innovations in display technologies are fostering the growth of the digital out of home market"

The digital out of home market, was valued at USD 12.52 billion in 2016 and is expected to reach USD 26.21 billion by 2023, at a CAGR of 10.7% during the forecast period. Programmatic advertising has a major role in the overall digital out of home market. The programmatic advertising platform is an online auction where media buyers specify their targeting requirements, such as audience demographics, time of day and location, as well as their budgetary constraints. According to a survey conducted by the Digital Place Based Advertising Association (DPAA) (US), 39% of media buyers are interested in purchasing programmatic platforms for digital out of home advertising.

Direct-view fine-pixel light-emitting diode (LED) and direct-view large-pixel LED displays are becoming increasingly common within retail and transit environments, and there have been a number of innovative interactive displays featured in the outdoor advertising campaigns. The intuitive and interactive nature of interactive touch-point displays and kiosks has fueled the growth of the interactive systems and made the customer buying experience easy and less time-consuming. The factors restraining the growth of the digital out of home market include an increase in the trend of online/broadcast advertisement and lack of standards for interoperability between devices.

"Increasing usage of VR and AR, growing demand for IoT, and emergence of the cloud platform are driving the growth of the digital out of home market"

Virtual reality (VR) and augmented reality (AR) have a great ability in creating content for a wide range of audiences with the added value of capturing the users' attention. The integration of AR and VR with the digital out of home advertising may help the companies in building brand value and increase both the reach and interactivity of their campaigns. The most important aspect of AR campaigns is the ability to extract valuable data. Tracking what users are interested in, combined with their details and movements allows companies to shift campaigns and set prices accordingly.

Cloud-based platform has offered the much-needed flexibility for businesses to scale up and grow on a global level. These platforms have become capable of processing complex data, enabling the creation of interconnected systems. Internet of Things (IoT) allows users and things to be connected anytime and anywhere for anything using any network or service. This creates a large source of information about users, with their objects or gadgets being able to autonomously gather their likes, dislikes, and preferences. IoT as a technology involves a significant amount of data that has to be stored, managed, and analyzed. Cloud-based software is very efficient as it can manage the content on a single screen or multiple screens. The cloud-based software solution is considered cost-effective as it minimizes the expenses that are required for purchasing, installing, and maintaining the server.

"North America and APAC are the major regions for the digital out of home market"

North America held the largest share of the digital out of home market in 2016. North America being technologically advanced and developed is a leading market for the cutting edge technology, which is used in the advertisement sector. The digital out of home market in North America is driven by various factors such as the high standard of living of customers and the need to save time, need for accuracy and efficiency in the retail sector. Asia Pacific (APAC) is expected to exhibit the highest growth rate in the digital out of home market because of its acceptance in the retail, transport, banking, financial services and insurance (BFSI), and entertainment sectors.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts. Following is the breakup of the profile of primary participants:

  • By Company Type: Tier 1 - 22%, Tier 2 - 34%, and Tier 3 - 44%
  • By Designation: C-Level Executives - 32%, Directors - 33%, and Others - 35%
  • By Region: North America - 42%, Europe - 30%, APAC - 15%, and RoW - 13%

The major players in this market includes JCDecaux (France), Clear Channel Outdoor Holdings, Inc. (US), Lamar Advertising Company (US), OUTFRONT Media (US), Daktronics (US), and Prismview LLC (US) among others.

Research Coverage:

The report estimates the market size and future growth potential of the digital out of home market across different segments such as product, application, vertical, and geography. Moreover, the report includes the industry trends, market dynamics, and competitive analysis of the key players in the market, along with their company profiles, competitive leadership mapping, and recent developments.

Key Benefits of Buying the Report:

The report would help the market leaders/new entrants by providing them the closest approximations of the revenue numbers for the digital out of home segments and subsegments. Moreover, this report would help stakeholders to better understand the competitor landscape and gain insights to strengthen their businesses and have suitable go-to-market strategies. Furthermore, this report helps the stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. STUDY SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. List of major secondary sources
      • 2.1.1.2. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Experts involved in primary interviews
      • 2.1.2.2. Breakdown of primaries
      • 2.1.2.3. Key data from primary sources
      • 2.1.2.4. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
      • 2.2.1.1. Approach for capturing the market ranking through bottom-up analysis (Demand side)
    • 2.2.2. TOP-DOWN APPROACH
      • 2.2.2.1. Approach for capturing the market ranking through top-down analysis (Supply side)
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES FOR GROWTH OF DIGITAL OUT OF HOME MARKET
  • 4.2. DIGITAL OUT OF HOME MARKET, BY APPLICATION
  • 4.3. APAC COUNTRIES EXHIBITING LUCRATIVE OPPORTUNITIES IN DIGITAL OUT OF HOME MARKET
  • 4.4. DIGITAL OUT OF HOME MARKET, BY VERTICAL
  • 4.5. DIGITAL OUT OF HOME MARKET, BY COMMERCIAL VERTICAL

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Increased spending on programmatic advertising
      • 5.2.1.2. Increasing focus on business intelligence and rising market competitiveness
      • 5.2.1.3. Rising infrastructure investments in emerging countries with improved digital out of home advertising space
      • 5.2.1.4. Technological innovations in display technologies
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Increasing trend of online/broadcast advertisement
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Rising demand for Internet of Things (IoT) and emergence of the cloud platform
      • 5.2.3.2. Increasing usage of virtual and augmented reality in digital out of home advertising
      • 5.2.3.3. Increasing acceptance of audio-visual transit advertising
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Developing equipment suitable for all weather conditions
      • 5.2.4.2. Lack of standards for interoperability between devices

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. TRENDS IN DIGITAL OUT OF HOME MARKET
    • 6.3.1. RAPID GROWTH IN USE OF BEACONS WITH FOCUS ON ANALYTICS
    • 6.3.2. ADVANCEMENTS IN NFC-ENABLED DIGITAL OUT OF HOME
    • 6.3.3. INCREASING DEMAND FOR DYNAMIC CONTENT CREATION
    • 6.3.4. IMPACT OF LATEST TECHNOLOGICAL TRENDS ON DIGITAL OUT OF HOME
      • 6.3.4.1. Internet of things (IoT)
      • 6.3.4.2. Big data
      • 6.3.4.3. Artificial intelligence
    • 6.3.5. TREND TOWARDS SEPARATE DIGITAL ASSET MANAGEMENT PLATFORM

7. DIGITAL OUT OF HOME MARKET, BY PRODUCT (QUALITATIVE CHAPTER)

  • 7.1. INTRODUCTION
  • 7.2. BILLBOARD
  • 7.3. STREET FURNITURE
  • 7.4. TRANSIT

8. DIGITAL OUT OF HOME MARKET, BY APPLICATION

  • 8.1. INTRODUCTION
  • 8.2. INDOOR
  • 8.3. OUTDOOR
  • 8.4. DISPLAYS USED IN DIGITAL OUT OF HOME ADVERTISING
    • 8.4.1. LCD
    • 8.4.2. OLED DISPLAY
    • 8.4.3. DIRECT-VIEW FINE-PIXEL LED
    • 8.4.4. DIRECT-VIEW LARGE-PIXEL LED
    • 8.4.5. E-PAPER DISPLAY

9. DIGITAL OUT OF HOME MARKET, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. COMMERCIAL
    • 9.2.1. RETAIL
    • 9.2.2. CORPORATE AND GOVERNMENT
    • 9.2.3. HEALTHCARE
    • 9.2.4. HOSPITALITY
  • 9.3. INFRASTRUCTURAL
    • 9.3.1. TRANSPORTATION
    • 9.3.2. ENTERTAINMENT
  • 9.4. INSTITUTIONAL
    • 9.4.1. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
    • 9.4.2. EDUCATION
  • 9.5. OTHER VERTICALS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
    • 10.2.1. US
    • 10.2.2. CANADA
    • 10.2.3. MEXICO
  • 10.3. EUROPE
    • 10.3.1. UK
    • 10.3.2. GERMANY
    • 10.3.3. FRANCE
    • 10.3.4. REST OF EUROPE
  • 10.4. ASIA PACIFIC (APAC)
    • 10.4.1. CHINA
    • 10.4.2. JAPAN
    • 10.4.3. SOUTH KOREA
    • 10.4.4. AUSTRALIA
    • 10.4.5. INDIA
    • 10.4.6. REST OF APAC
  • 10.5. REST OF THE WORLD (ROW)
    • 10.5.1. MIDDLE EAST & AFRICA
    • 10.5.2. SOUTH AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. INTRODUCTION
  • 11.2. MARKET RANKING ANALYSIS
  • 11.3. COMPETITIVE SITUATION AND TRENDS
    • 11.3.1. MAJOR STRATEGIES ADOPTED BY KEY PLAYERS

12. COMPANY PROFILES (Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*

  • 12.1. INTRODUCTION
  • 12.2. PRISMVIEW LLC
  • 12.3. JCDECAUX
  • 12.4. LAMAR ADVERTISING COMPANY
  • 12.5. OUTFRONT MEDIA INC.
  • 12.6. CLEAR CHANNEL OUTDOOR HOLDINGS, INC.
  • 12.7. NEC DISPLAY SOLUTIONS LTD
  • 12.8. DAKTRONICS
  • 12.9. OOH!MEDIA LTD.
  • 12.10. BROADSIGN INTERNATIONAL LLC
  • 12.11. MVIX, INC.
  • 12.12. KEY INNOVATORS
    • 12.12.1. CHRISITIE DIGITAL SYSTEMS USA, INC.
    • 12.12.2. OCEAN OUTDOOR UK LTD
    • 12.12.3. AYUDA MEDIA SYSTEMS
    • 12.12.4. AOTO ELECTRONICS CO., LTD.
    • 12.12.5. DEEPSKY CORPORATION LTD.

*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. INSIGHTS OF INDUSTRY EXPERTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.5. AVAILABLE CUSTOMIZATIONS
  • 13.6. RELATED REPORTS
  • 13.7. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2014-2023 (USD BILLION)
  • TABLE 2: DIGITAL OUT OF HOME MARKET, BY VERTICAL, 2014-2023 (USD BILLION)
  • TABLE 3: DIGITAL OUT OF HOME MARKET FOR COMMERCIAL VERTICAL, BY SECTOR, 2014-2023 (USD MILLION)
  • TABLE 4: DIGITAL OUT OF HOME MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 5: DIGITAL OUT OF HOME MARKET FOR COMMERCIAL VERTICAL IN NORTH AMERICA, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 6: DIGITAL OUT OF HOME MARKET FOR COMMERCIAL VERTICAL IN EUROPE, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 7: DIGITAL OUT OF HOME MARKET FOR COMMERCIAL VERTICAL IN APAC, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 8: DIGITAL OUT OF HOME MARKET FOR COMMERCIAL VERTICAL IN ROW, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 9: DIGITAL OUT OF HOME MARKET FOR INFRASTRUCTURAL VERTICAL, BY SECTOR, 2014-2023 (USD MILLION)
  • TABLE 10: DIGITAL OUT OF HOME MARKET FOR INFRASTRUCTURAL VERTICAL, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 11: DIGITAL OUT OF HOME MARKET FOR INFRASTRUCTURAL VERTICAL IN NORTH AMERICA, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 12: DIGITAL OUT OF HOME MARKET FOR INFRASTRUCTURAL VERTICAL IN EUROPE, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 13: DIGITAL OUT OF HOME MARKET FOR INFRASTRUCTURAL VERTICAL IN APAC, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 14: DIGITAL OUT OF HOME MARKET FOR INFRASTRUCTURAL VERTICAL IN ROW, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 15: DIGITAL OUT OF HOME MARKET FOR INSTITUTIONAL VERTICAL, BY SECTOR, 2014-2023 (USD MILLION)
  • TABLE 16: DIGITAL OUT OF HOME MARKET FOR INSTITUTIONAL VERTICAL, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 17: DIGITAL OUT OF HOME MARKET FOR INSTITUTIONAL VERTICAL IN NORTH AMERICA, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 18: DIGITAL OUT OF HOME MARKET FOR INSTITUTIONAL VERTICAL IN EUROPE, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 19: DIGITAL OUT OF HOME MARKET FOR INSTITUTIONAL VERTICAL IN APAC, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 20: DIGITAL OUT OF HOME MARKET FOR INSTITUTIONAL VERTICAL IN ROW, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 21: DIGITAL OUT OF HOME MARKET FOR OTHER VERTICALS, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 22: DIGITAL OUT OF HOME MARKET FOR OTHER VERTICALS IN NORTH AMERICA, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 23: DIGITAL OUT OF HOME MARKET FOR OTHER VERTICALS IN EUROPE, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 24: DIGITAL OUT OF HOME MARKET FOR OTHER VERTICALS IN APAC, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 25: DIGITAL OUT OF HOME MARKET FOR OTHER VERTICALS IN ROW, BY REGION, 2014-2023 (USD MILLION)
  • TABLE 26: DIGITAL OUT OF HOME MARKET, BY REGION, 2014-2023 (USD BILLION)
  • TABLE 27: DIGITAL OUT OF HOME MARKET IN NORTH AMERICA, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 28: DIGITAL OUT OF HOME MARKET IN EUROPE, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 29: DIGITAL OUT OF HOME MARKET IN APAC, BY COUNTRY, 2014-2023 (USD MILLION)
  • TABLE 30: DIGITAL OUT OF HOME MARKET IN ROW, BY REGION, 2014-2023 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: MARKET SEGMENTATION
  • FIGURE 2: DIGITAL OUT OF HOME (DOOH) MARKET, BY GEOGRAPHY
  • FIGURE 3: DIGITAL OUT OF HOME MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION
  • FIGURE 4: DIGITAL OUT OF HOME MARKET: RESEARCH DESIGN
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 7: MARKET BREAKDOWN & DATA TRIANGULATIONS
  • FIGURE 8: DIGITAL OUT OF HOME MARKET, 2014-2023 (USD BILLION)
  • FIGURE 9: DIGITAL OUT OF HOME MARKET, BY APPLICATION, 2014-2023 (USD BILLION)
  • FIGURE 10: DIGITAL OUT OF HOME MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
  • FIGURE 11: APAC EXPECTED TO REGISTER HIGHEST CAGR IN DOOH MARKET BETWEEN 2017 AND 2023
  • FIGURE 12: DIGITAL OUT OF HOME MARKET EXPECTED TO EXHIBIT HIGH GROWTH BETWEEN 2017 AND 2023
  • FIGURE 13: OUTDOOR APPLICATION IS EXPECTED TO DOMINATE DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 14: INDIA EXPECTED TO REGISTER HIGHEST CAGR IN DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 15: COMMERCIAL VERTICAL TO HOLD LARGEST SHARE OF DIGITAL OUT OF HOME MARKET BETWEEN 2017 AND 2023
  • FIGURE 16: RETAIL SECTOR EXPECTED TO GROW AT HIGHEST CAGR IN DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 17: DIGITAL OUT OF HOME MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 18: VALUE CHAIN ANALYSIS: MAJOR VALUE ADDED DURING PRODUCT DEVELOPMENT AND INTEGRATION PHASES
  • FIGURE 19: PRODUCTS IN DIGITAL OUT OF HOME MARKET
  • FIGURE 20: DIGITAL OUT OF HOME MARKET, BY APPLICATION
  • FIGURE 21: INDOOR APPLICATION IS EXPECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 22: TYPE OF DISPLAYS IN DOOH ADVERTISING
  • FIGURE 23: DIGITAL OUT OF HOME MARKET, BY VERTICAL
  • FIGURE 24: INFRASTRUCTURAL VERTICAL IS EXPECTED TO REGISTER HIGHEST CAGR IN DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 25: APAC IS EXPECTED TO REGISTER HIGHEST CAGR IN DIGITAL OUT OF HOME MARKET FOR COMMERCIAL VERTICAL DURING FORECAST PERIOD
  • FIGURE 26: DIGITAL OUT OF HOME MARKET, BY GEOGRAPHY
  • FIGURE 27: NORTH AMERICA IS EXPECTED TO DOMINATE DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 28: GEOGRAPHIC SNAPSHOT OF DIGITAL OUT OF HOME MARKET: RAPIDLY GROWING MARKETS EMERGING AS NEW HOTSPOTS
  • FIGURE 29: APAC EXPECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 30: US EXPECTED TO REGISTER HIGHEST CAGR IN DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 31: US HELD A MAJOR SHARE OF DIGITAL OUT OF HOME MARKET IN NORTH AMERICA IN 2016
  • FIGURE 32: UK IS EXPECTED TO DOMINATE DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 33: AUSTRALIA IS EXPECTED TO REGISTER HIGHEST CAGR IN DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 34: SNAPSHOT OF DIGITAL OUT OF HOME MARKET IN APAC: CHINA - MOST LUCRATIVE MARKET IN 2015
  • FIGURE 35: MIDDLE EAST & AFRICA IS EXPECTED TO DOMINATE DIGITAL OUT OF HOME MARKET DURING FORECAST PERIOD
  • FIGURE 36: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND EXPANSIONS AS THE KEY GROWTH STRATEGIES BETWEEN 2015 AND 2017
  • FIGURE 37: MARKET RANKING ANALYSIS OF THE TOP 5 PLAYERS IN DIGITAL OUT OF HOME MARKET, 2016
  • FIGURE 38: BATTLE FOR MARKET SHARE: CONTRACT AND PARTNERSHIPS WERE THE KEY STRATEGIES ADOPTED BY COMPANIES BETWEEN 2015 AND 2017
  • FIGURE 39: CONTRACT AND PARTNERSHIPS WERE MAJOR STRATEGIES ADOPTED BY INDUSTRY PLAYERS
  • FIGURE 40: GEOGRAPHIC REVENUE MIX OF KEY DIGITAL OUT OF HOME MARKET PLAYERS
  • FIGURE 41: JCDECUAX: COMPANY SNAPSHOT
  • FIGURE 42: LAMAR ADVERTISING COMPANY: COMPANY SNAPSHOT
  • FIGURE 43: OUTFRONT MEDIA INC.: COMPANY SNAPSHOT
  • FIGURE 44: CLEAR CHANNEL OUTDOOR HOLDINGS, INC.: COMPANY SNAPSHOT
  • FIGURE 45: DAKTRONICS: COMPANY SNAPSHOT
  • FIGURE 46: OOH!MEDIA LTD.: COMPANY SNAPSHOT
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