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市場調查報告書

點選流分析的全球市場 - 至2022年的預測:點擊路徑最佳化,網站最佳化,客戶分析,購物籃分析,個性化,流量分析

Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022

出版商 MarketsandMarkets 商品編碼 513860
出版日期 內容資訊 英文 167 Pages
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點選流分析的全球市場 - 至2022年的預測:點擊路徑最佳化,網站最佳化,客戶分析,購物籃分析,個性化,流量分析 Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022
出版日期: 2017年06月02日 內容資訊: 英文 167 Pages
簡介
通行證

全球點選流分析市場,預計從2017年的7億5030萬美元,到2022年擴大到15億6060萬美元。預計市場2017年∼2022年以15.8%的年複合成長率成長。

本報告提供全球點選流分析市場相關調查分析,市場概要,產業趨勢,各市場區隔的市場分析,競爭情形,主要企業等相關的系統性資訊。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 點選流分析市場的富有魅力的市場機會
  • 點選流分析市場:各地區的市場佔有率
  • 點選流分析市場:各產業領域,各地區
  • 生命週期分析:各地區

第5章 市場概要與產業趨勢

  • 市場概要
    • 簡介
    • 市場動態
  • 產業趨勢
    • 簡介
    • 使用案例
    • 各架構

第6章 點選流分析的全球市場:各類型

  • 簡介
  • 軟體
  • 服務
    • 專業服務
    • 管理服務

第7章 點選流分析的全球市場:各商業應用

  • 簡介
  • 點擊通行證最佳化
  • 客戶分析
  • 網站/應用最佳化
  • 購物籃分析,個性化
  • 流量分析
  • 其他

第8章 點選流分析的全球市場:各發展模式

  • 簡介
  • 內部部署
  • 隨選

第9章 點選流分析的全球市場:各組織規模

  • 簡介
  • 大企業
  • 中小企業

第10章 點選流分析的全球市場:各產業領域

  • 簡介
  • 零售、電子商務
  • 媒體、娛樂
  • 通訊、IT
  • 旅遊、飯店
  • BFSI
  • 運輸、物流
  • 政府
  • 能源、公共事業
  • 其他

第11章 點選流分析的全球市場:各地區

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲

第12章 競爭情形

  • MICROQUADRANT概要
  • MICROQUADRANT
  • 主要產品
  • 產業策略

第13章 企業簡介

  • ADOBE SYSTEMS INCORPORATED
  • AT INTERNET
  • GOOGLE, INC.
  • INTERNATIONAL BUSINESS MACHINES CORPORATION
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • CONNEXITY, INC.
  • HEWLETT PACKARD ENTERPRISE
  • JUMPSHOT, INC.
  • SPLUNK, INC.
  • TALEND S.A.
  • VERTO ANALYTICS, INC.
  • WEBTRENDS
  • VLOCITY, INC.

第14章 附錄

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目錄
Product Code: TC 5319

Rise in eCommerce is driving the growth

MarketsandMarkets expects the global clickstream analytics market to grow from USD 750.3 million in 2017 to USD 1,560.6 million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8%. The clickstream analytics market is growing rapidly because of the transition from traditional techniques to advanced eCommerce and analytics techniques, and the massive adoption of eCommerce across verticals. Factors such as data privacy laws and regulations, and presence of several open source clickstream analytics solutions are expected to limit the market growth.

Click path optimization is estimated to have the largest market size in 2017

The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). Clickstream provides all the activity data which has taken place on the website; it tracks each and every individual click and stores data in the weblogs. The pages analyzed during a visit is known as click path analysis. Click path optimization allows businesses to follow the customers through their navigation path to understand their interests, and provide them useful information; and enables marketers to bring out the conclusion for click path optimization in order to optimize path as per users' convenience. It will make the marketers understand the potential customers, or the visitors.

Retail and eCommerce vertical is expected to have the highest growth rate during the forecast period

Clickstream analytics solutions have been deployed across various verticals, including retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance (BFSI); transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education). The retail and eCommerce vertical is expected to witness the growth at the highest CAGR during the forecast period, because of the rise in eCommerce across all regions and increasing need for managing real-time data coming from various eCommerce activities. Further, clickstream analytics also helps to predict demand for resources, supplies, inventory, and equipment with a user-friendly interface.

North America is expected to hold the largest market share

North America, followed by Europe, is expected to continue being the largest revenue-generating region for the clickstream analytics vendors over the next five years. This is mainly due to the presence of various developed economies, such as Canada and the US and because of the high focus on innovations through research and development, and technology across industry verticals. Asia Pacific (APAC) is expected to be the highest growing region in the clickstream analytics market because of the increasing adoption of eCommerce and smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the clickstream analytics marketplace.

  • By Company - Tier 1 - 22%, Tier 2 - 30%, and Tier 3 - 48%
  • By Designation - C-Level - 30%, Director Level - 45%, and Others - 25%
  • By Region - North America - 48%, Europe - 30%, and APAC - 22%

The clickstream analytics ecosystem comprises the following major vendors:

  • 1. Adobe Systems (US)
  • 2. AT Internet (US)
  • 3. Google (US)
  • 4. IBM Corporation (US)
  • 5. Microsoft Corporation (US)
  • 6. Oracle Corporation (US),
  • 7. SAP SE (Germany)
  • 8. Connexity (US)
  • 9. Hewlett Packard Enterprise (US)
  • 10. Jumpshot (US)
  • 11. Splunk (US)
  • 12. Talend (US)
  • 13. Verto Analytics (Finland)
  • 14. Webtrends Corporation (US)
  • 15. Vlocity, Inc (US)

Scope of the Report:

The clickstream analytics market revenue is primarily classified into revenues from software and services. The software revenue is associated with pre-built standalone clickstream analytics application offerings, and the services revenue is associated with managed services and professional services. The professional services comprise system deployment and integration, support and maintenance, and consulting services. The market is also segmented on the basis of applications, deployment models, organization size, verticals, and regions.

Reasons to Buy the Report:

  • To get a comprehensive overview of the global clickstream analytics market
  • To gain wide range information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
  • To gain insights of the major countries/regions in which the clickstream analytics market is flourishing in various verticals

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakdown of primaries
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
  • 2.3. MICROQUADRANT RESEARCH METHODOLOGY
    • 2.3.1. VENDOR INCLUSION CRITERIA
  • 2.4. RESEARCH ASSUMPTIONS
  • 2.5. LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE CLICKSTREAM ANALYTICS MARKET
  • 4.2. CLICKSTREAM ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
  • 4.3. CLICKSTREAM ANALYTICS MARKET: VERTICALS AND REGIONS
  • 4.4. LIFE CYCLE ANALYSIS, BY REGION, 2017

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. MARKET OVERVIEW
    • 5.1.1. INTRODUCTION
    • 5.1.2. MARKET DYNAMICS
      • 5.1.2.1. Drivers
        • 5.1.2.1.1. Rise in eCommerce leading to unprecedented growth in consumer data
        • 5.1.2.1.2. Rapid adoption of mobile technology providing multiple digital touchpoints
      • 5.1.2.2. Restraints
        • 5.1.2.2.1. Data privacy laws and regulations
        • 5.1.2.2.2. Presence of open source clickstream analytics vendors
      • 5.1.2.3. Opportunities
        • 5.1.2.3.1. Multichannel marketing
        • 5.1.2.3.2. Emerging trend of predictive marketing
      • 5.1.2.4. Challenges
        • 5.1.2.4.1. Data collection and identifying business requirements
        • 5.1.2.4.2. Real-time clickstream data analysis
  • 5.2. INDUSTRY TRENDS
    • 5.2.1. INTRODUCTION
    • 5.2.2. CLICKSTREAM ANALYTICS USE CASES
      • 5.2.2.1. Introduction
      • 5.2.2.2. USE CASE #1: TRAFFIC ANALYSIS
      • 5.2.2.3. USE CASE #2: WEBSITE OPTIMIZATION
      • 5.2.2.4. USE CASE #3: BASKET ANALYSIS AND PERSONALIZATION
      • 5.2.2.5. USE CASE #4: CUSTOMER ANALYSIS
    • 5.2.3. CLICKSTREAM ANALYTICS, BY ARCHITECTURE

6. CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY TYPE

  • 6.1. INTRODUCTION
  • 6.2. SOFTWARE
  • 6.3. SERVICES
    • 6.3.1. PROFESSIONAL SERVICES
      • 6.3.1.1. Deployment and integration
      • 6.3.1.2. Support and maintenance
      • 6.3.1.3. Consulting services
    • 6.3.2. MANAGED SERVICES

7. CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY BUSINESS APPLICATION

  • 7.1. INTRODUCTION
  • 7.2. CLICK PATH OPTIMIZATION
  • 7.3. CUSTOMER ANALYSIS
  • 7.4. WEBSITE/APPLICATION OPTIMIZATION
  • 7.5. BASKET ANALYSIS AND PERSONALIZATION
  • 7.6. TRAFFIC ANALYSIS
  • 7.7. OTHERS

8. CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL

  • 8.1. INTRODUCTION
  • 8.2. ON-PREMISES
  • 8.3. ON-DEMAND

9. CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE

  • 9.1. INTRODUCTION
  • 9.2. LARGE ENTERPRISES
  • 9.3. SMALL AND MEDIUM-SIZED ENTERPRISES

10. CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. RETAIL AND ECOMMERCE
  • 10.3. MEDIA AND ENTERTAINMENT
  • 10.4. TELECOMMUNICATIONS AND IT
  • 10.5. TRAVEL AND HOSPITALITY
  • 10.6. BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 10.7. TRANSPORTATION AND LOGISTICS
  • 10.8. GOVERNMENT
  • 10.9. ENERGY AND UTILITIES
  • 10.10. OTHERS

11. GEOGRAPHIC ANALYSIS

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
  • 11.3. EUROPE
  • 11.4. ASIA PACIFIC
  • 11.5. LATIN AMERICA
  • 11.6. MIDDLE EAST AND AFRICA

12. COMPETITIVE LANDSCAPE

  • 12.1. MICROQUADRANT OVERVIEW
    • 12.1.1. INNOVATORS
    • 12.1.2. VANGUARDS
    • 12.1.3. EMERGING
    • 12.1.4. DYNAMICS
  • 12.2. MICROQUADRANT
  • 12.3. CLICKSTREAM ANALYTICS MARKET: PRODUCT OFFERING
  • 12.4. CLICKSTREAM ANALYTICS MARKET: BUSINESS STRATEGY

13. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments,)*

  • 13.1. ADOBE
  • 13.2. AT INTERNET
  • 13.3. GOOGLE
  • 13.4. IBM
  • 13.5. MICROSOFT
  • 13.6. ORACLE
  • 13.7. SAP
  • 13.8. CONNEXITY
  • 13.9. HPE
  • 13.10. JUMPSHOT
  • 13.11. SPLUNK
  • 13.12. TALEND
  • 13.13. VERTO ANALYTICS
  • 13.14. WEBTRENDS
  • 13.15. VLOCITY

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, might not be captured in case of unlisted companies.

14. APPENDIX

  • 14.1. INSIGHTS OF INDUSTRY EXPERTS
  • 14.2. DISCUSSION GUIDE
  • 14.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 14.5. AVAILABLE CUSTOMIZATION
  • 14.6. RELATED REPORTS
  • 14.7. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 2: SOFTWARE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 3: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 4: SERVICES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 5: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 6: PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 7: DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 8: SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 9: CONSULTING SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 10: MANAGED SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 11: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 12: CLICK PATH OPTIMIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 13: CUSTOMER ANALYSIS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 14: WEBSITE/APPLICATION OPTIMIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 15: BASKET ANALYSIS AND PERSONALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 16: TRAFFIC ANALYSIS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 17: OTHER BUSINESS APPLICATIONS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 18: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 19: ON-PREMISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 20: ON-DEMAND: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 21: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 22: LARGE ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 23: SMALL AND MEDIUM-SIZED ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 24: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 25: RETAIL AND ECOMMERCE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 26: MEDIA AND ENTERTAINMENT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 27: TELECOMMUNICATIONS AND IT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 28: TRAVEL AND HOSPITALITY: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 29: BANKING, FINANCIAL SERVICES, AND INSURANCE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 30: TRANSPORTATION AND LOGISTICS: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 31: GOVERNMENT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 32: ENERGY AND UTILITIES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 33: OTHERS: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 34: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 35: NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 36: NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 37: NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 38: NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 39: NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 40: NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 41: NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 42: EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 43: EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 44: EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 45: EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 46: EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 47: EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 48: EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 49: ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 50: ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 51: ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 52: ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 53: ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 54: ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 55: ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 56: LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 57: LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 58: LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 59: LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 60: LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 61: LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 62: LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 63: MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 64: MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 65: MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 66: MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 67: MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 68: MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 69: MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: CLICKSTREAM ANALYTICS MARKET: MARKET SEGMENTATION
  • FIGURE 2: REGIONAL SCOPE
  • FIGURE 3: CLICKSTREAM ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 4: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 7: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 8: EVALUATION CRITERIA
  • FIGURE 9: CLICKSTREAM ANALYTICS MARKET: ASSUMPTIONS
  • FIGURE 10: CLICKSTREAM ANALYTICS MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET DURING 2017-2022
  • FIGURE 11: CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF TYPES (2017 VS. 2022)
  • FIGURE 12: CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SERVICE (2017-2022)
  • FIGURE 13: CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF PROFESSIONAL SERVICE (2017-2022)
  • FIGURE 14: CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF BUSINESS APPLICATION (2017-2022)
  • FIGURE 15: CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF DEPLOYMENT MODEL (2017-2022)
  • FIGURE 16: CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF ORGANIZATION SIZE (2017-2022)
  • FIGURE 17: CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF VERTICAL (2017 VS. 2022)
  • FIGURE 18: INCREASING VOLUME AND VARIETY OF BUSINESS DATA IS THE MAJOR FACTOR CONTRIBUTING TO THE GROWTH OF THE CLICKSTREAM ANALYTICS MARKET
  • FIGURE 19: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2017
  • FIGURE 20: RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2017
  • FIGURE 21: NORTH AMERICA AND EUROPE TO ENTER MATURITY PHASE DURING 2017-2022
  • FIGURE 22: CLICKSTREAM ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 23: CLICKSTREAM ANALYTICS ARCHITECTURE
  • FIGURE 24: SERVICES SEGMENT IS EXPECTED TO HAVE A LARGER CAGR DURING THE FORECAST PERIOD
  • FIGURE 25: MANAGED SERVICES SEGMENT IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 26: CONSULTING SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: BASKET ANALYSIS AND PERSONALIZATION APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SHARE AND THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 31: ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 32: ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR IN THE CLICKSTREAM ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 33: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 34: ASIA PACIFIC MARKET SNAPSHOT
  • FIGURE 35: ADOBE: COMPANY SNAPSHOT
  • FIGURE 36: ADOBE: PRODUCT OFFERING SCORECARD
  • FIGURE 37: ADOBE: BUSINESS STRATEGY SCORECARD
  • FIGURE 38: AT INTERNET: PRODUCT OFFERING SCORECARD
  • FIGURE 39: AT INTERNET: BUSINESS STRATEGY SCORECARD
  • FIGURE 40: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 41: GOOGLE: PRODUCT OFFERING SCORECARD
  • FIGURE 42: GOOGLE: BUSINESS STRATEGY SCORECARD
  • FIGURE 43: IBM: COMPANY SNAPSHOT
  • FIGURE 44: IBM: PRODUCT OFFERING SCORECARD
  • FIGURE 45: IBM: BUSINESS STRATEGY SCORECARD
  • FIGURE 46: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 47: MICROSOFT: PRODUCT OFFERING SCORECARD
  • FIGURE 48: MICROSOFT: BUSINESS STRATEGY SCORECARD
  • FIGURE 49: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 50: ORACLE: PRODUCT OFFERING SCORECARD
  • FIGURE 51: ORACLE: BUSINESS STRATEGY SCORECARD
  • FIGURE 52: SAP: COMPANY SNAPSHOT
  • FIGURE 53: SAP: PRODUCT OFFERING SCORECARD
  • FIGURE 54: SAP: BUSINESS STRATEGY SCORECARD
  • FIGURE 55: CONNEXITY: PRODUCT OFFERING SCORECARD
  • FIGURE 56: CONNEXITY: BUSINESS STRATEGY SCORECARD
  • FIGURE 57: HPE: COMPANY SNAPSHOT
  • FIGURE 58: HPE: PRODUCT OFFERING SCORECARD
  • FIGURE 59: HPE: BUSINESS STRATEGY SCORECARD
  • FIGURE 60: JUMPSHOT: PRODUCT OFFERING SCORECARD
  • FIGURE 61: JUMPSHOT: BUSINESS STRATEGY SCORECARD
  • FIGURE 62: SPLUNK: COMPANY SNAPSHOT
  • FIGURE 63: SPLUNK: PRODUCT OFFERING SCORECARD
  • FIGURE 64: SPLUNK: BUSINESS STRATEGY SCORECARD
  • FIGURE 65: TALEND S.A.: COMPANY SNAPSHOT
  • FIGURE 66: TALEND: PRODUCT OFFERING SCORECARD
  • FIGURE 67: TALEND: BUSINESS STRATEGY SCORECARD
  • FIGURE 68: VERTO ANALYTICS: PRODUCT OFFERING SCORECARD
  • FIGURE 69: VERTO ANALYTICS: BUSINESS STRATEGY SCORECARD
  • FIGURE 70: WEBTRENDS: PRODUCT OFFERING SCORECARD
  • FIGURE 71: WEBTRENDS: BUSINESS STRATEGY SCORECARD
  • FIGURE 72: VLOCITY: PRODUCT OFFERING SCORECARD
  • FIGURE 73: VLOCITY: BUSINESS STRATEGY SCORECARD
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