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忠誠度管理的全球市場 ∼2024年:各提供形態、企業規模、部署方式、終端用戶產業、地區

Loyalty Management Market by Delivery Type (Standalone Program and Managed Platform), Organization Size, Deployment Mode, End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality), and Region - Global Forecast to 2024

出版商 MarketsandMarkets 商品編碼 345133
出版日期 內容資訊 英文 83 Pages
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忠誠度管理的全球市場 ∼2024年:各提供形態、企業規模、部署方式、終端用戶產業、地區 Loyalty Management Market by Delivery Type (Standalone Program and Managed Platform), Organization Size, Deployment Mode, End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality), and Region - Global Forecast to 2024
出版日期: 2019年06月07日內容資訊: 英文 83 Pages
簡介

全球忠誠度管理市場,預計2019年達68億美元,2024年達109億美元,以10.1%的年複合成長率 (CAGR) 成長。市場成長的主要的促進因素,為客戶體驗的強化需求,及確保競爭優勢的必要性等。預期在各地區中,在亞太地區產生迅速的市場成長。

本報告提供全球忠誠度管理的市場相關分析,系統概要和市場基本結構、最新趨勢,主要市場促進、阻礙因素,市場趨勢與今後的預測 (過去2年、今後6年份),各提供形態、各企業規模、各部署方式、各產業、各地區的詳細趨勢,市場競爭的狀態,今後的技術開發、市場發展的方向性,主要企業簡介等調查。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 市場概要

  • 市場動態
  • 利用案例
  • 實行技術

第5章 忠誠度管理市場:各提供形態

  • 獨立式計劃
  • 管理、平台

第6章 忠誠度管理市場:各企業規模

  • 中小企業
  • 大企業

第7章 忠誠度管理市場:各部署方式

  • 內部部署方式
  • 雲端方式

第8章 忠誠度管理市場:各終端用戶產業

  • 銀行、金融服務、保險 (BFSI)
  • 汽車
  • 航空
  • 零售業、日用品
  • 媒體、娛樂
  • 飯店
  • 其他

第9章 忠誠度管理市場:各地區

  • 市場成長率預測
  • 市場佔有率預測
  • 北美市場
  • 歐洲市場
  • 亞太地區市場
  • 中東、非洲市場
  • 南美市場

第10章 競爭環境

  • 企業策略方向性 (製圖)
  • 主要企業的排行榜、評估表
  • 企業策略方向性:獨立式計劃、供應商的情況

第11章 企業簡介

  • COMARCH
  • IBM
  • ORACLE
  • AIMIA
  • SAP
  • BOND BRAND LOYALTY
  • TIBCO SOFTWARE
  • CAPILLARY
  • ICF NEXT
  • ANTAVO
  • MARITZ
  • BLUEOCEAN
  • EPSILON
  • KOBIE MARKETING

第12章 附錄

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目錄
Product Code: TC 3881

"Increasing adoption of omnichannel and multi-channel programs and advanced technologies to drive the loyalty management market"

The global loyalty management market size is expected to grow from USD 6.8 billion in 2019 to USD 10.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period. The growing need for enhancing customer experience and gaining competitive advantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.

Customer loyalty is the most important differentiating factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.

Among deployment modes, the cloud segment to grow at a higher CAGR during the forecast period

Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Customer analytics segment to dominate the market by managed platform during the forecast period

Owing to a complete dependency on managed/outsourced services to manage customer loyalty, large enterprises continue to rely on vendors, such as Comarch, ICF Next, and Capillary. Analyzing customer behavior through their spending/shopping behavior has become a high requisite by retailers/business owners to understand customer needs and pitch them targeted offers. Thus, customer analytics is expected to record the highest growth rate during the forecast period.

Asia Pacific to grow at the highest CAGR during the forecast period

Organizations across the APAC opting for omnichannel marketing to achieve customer loyalty. Advancements of mobile technology and applications in APAC countries, such as Japan, China, and India. Travel and hospitality, retail, and banking are the major verticals driving the loyalty management market in APAC. China, Japan, and Australia have a high adoption rate of the loyalty management solution and services that resolve the complex queries by customers. APAC countries have enormous potential to grow further, due to the fast adoption of technologies. To enhance their growth and broaden the customer base, organizations have started implementing loyalty management solutions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty management market.

The following is the breakup of the profiles of primary participants:

  • By Company: Tier 1 - 35%, Tier 2 - 40%, and Tier 3 - 25%
  • By Designation: C-Level - 65% and Director Level - 35%
  • By Region: North America - 30%, Europe - 35%, APAC - 25%, and RoW - 10%

The following key vendors are profiled in the report:

  • IBM (US)
  • Comarch (Poland)
  • Aimia (Canada)
  • SAP (Germany)
  • Oracle (US)
  • Bond Band Loyalty (Canada)
  • Tibco (US)
  • Salesforce (US)
  • Maritz Holdings Inc. (US)
  • Capillary (Singapore)
  • ICF Next (US)
  • Antavo (Singapore)
  • Blue Ocean (Canada)
  • Kobie Marketing (US)
  • Epsilon (US)

Research Coverage:

The loyalty management market has been segmented based on delivery type (standalone program and managed platform), enterprise size, deployment, vertical (BFSI, aviation, automotive, retail and consumer goods, media and entertainment, and hospitality) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the global loyalty management market.

Reasons to Buy the Report:

The report would help market leaders/new entrants in the following ways:

  • The report comprehensively segments the loyalty management market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across major regions.
  • It would help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities.
  • The report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes the competitor ecosystem, new service developments, partnerships, and acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 STAKEHOLDERS
  • 1.3 YEARS CONSIDERED FOR THE STUDY
  • 1.4 MARKET SCOPE
  • 1.5 MARKET DEFINITIONS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH FLOW
  • 2.2 FACTOR ANALYSIS
  • 2.3 FORECAST MODEL

3 EXECUTIVE SUMMARY

4 MARKET OVERVIEW

  • 4.1 MARKET DYNAMICS
  • 4.2 USE CASES
  • 4.3 ENABLING TECHNOLOGIES

5 LOYALTY MANAGEMENT MARKET, BY DELIVERY TYPE

  • 5.1 STANDALONE PROGRAM
  • 5.2 MANAGED PLATFORM

6 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 6.1 SMES
  • 6.2 LARGE ENTERPRISES

7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT MODE

  • 7.1 ON-PREMISES
  • 7.2 CLOUD BASED

8 LOYALTY MANAGEMENT MARKET, BY END-USER VERTICAL

  • 8.1 BFSI
  • 8.2 AUTOMOTIVE
  • 8.3 AVIATION
  • 8.4 RETAIL AND CONSUMER GOODS
  • 8.5 MEDIA AND ENTERTAINMENT
  • 8.6 HOSPITALITY
  • 8.7 OTHERS*

Others include education. Telecom and healthcare

9 LOYALTY MANAGEMENT MARKET, BY REGION

  • 9.1 MARKET GROWTH RATE OUTLOOK
  • 9.2 MARKET SHARE OUTLOOK
  • 9.3 NORTH AMERICA
  • 9.4 EUROPE
  • 9.5 ASIA PACIFIC
  • 9.6 MIDDLE EAST AND AFRICA
  • 9.7 LATIN AMERICA

10 COMPETITIVE LANDSCAPE

  • 10.1 COMPETITIVE LEADERSHIP MAPPING
  • 10.2 RANKING AND SCORECARD FOR KEY PLAYERS
  • 10.3 COMPETITIVE LEADERSHIP MAPPING (STANDALONE PROGRAM VENDORS)

11 COMPANY PROFILES

  • 11.1 COMARCH
  • 11.2 IBM
  • 11.3 ORACLE
  • 11.4 AIMIA
  • 11.5 SAP
  • 11.6 BOND BRAND LOYALTY
  • 11.7 TIBCO SOFTWARE
  • 11.8 CAPILLARY
  • 11.9 ICF NEXT
  • 11.10 ANTAVO
  • 11.11 MARITZ
  • 11.12 BLUEOCEAN
  • 11.13 EPSILON
  • 11.14 KOBIE MARKETING

12 APPENDIX

  • 12.1 DISCUSSION GUIDE
  • 12.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 12.3 RELATED REPORTS

LIST OF TABLES

  • TABLE - 01: CUSTOMER ATTRITION RATE

LIST OF FIGURES

  • FIGURE - 01: MANAGED PLATFORM TO HOLD HIGHEST MARKET SHARE IN 2024 AND EXPAND AT HIGHEST CAGR
  • FIGURE - 02: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY STANDALONE PROGRAM (IN USD MILLION)
  • FIGURE - 03: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY MANAGED PLATFORM (IN USD MILLION)
  • FIGURE - 04: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY DEPLOYMENT MODE (IN USD MILLION)
  • FIGURE - 05: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY ORGANIZATION SIZE (IN USD MILLION)
  • FIGURE - 06: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY VERTICAL (IN USD MILLION)
  • FIGURE - 07: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • FIGURE - 08: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY STANDALONE PROGRAM (IN USD MILLION)
  • FIGURE - 09: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY MANAGED PLATFORM (IN USD MILLION)
  • FIGURE - 10: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY DEPLOYMENT MODE (IN USD MILLION)
  • FIGURE - 11: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY ORGANIZATION SIZE (IN USD MILLION)
  • FIGURE - 12: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY VERTICAL (IN USD MILLION)
  • FIGURE - 13: ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • FIGURE - 14: ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY STANDALONE PROGRAM (IN USD MILLION)
  • FIGURE - 15: ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY MANAGED PLATFORM (IN USD MILLION)
  • FIGURE - 16: ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY DEPLOYMENT MODE (IN USD MILLION)
  • FIGURE - 17: ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY ORGANIZATION SIZE (IN USD MILLION)
  • FIGURE - 18: ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY VERTICAL (IN USD MILLION)
  • FIGURE - 19: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • FIGURE - 20: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY STANDALONE PROGRAM (IN USD MILLION)
  • FIGURE - 21: LATIN AMERICA: LOYALTY MANAGEMENT MARKET, 2024, BY MANAGED PLATFORM (IN USD MILLION)
  • FIGURE - 22: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY DEPLOYMENT MODE (IN USD MILLION)
  • FIGURE - 23: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY ORGANIZATION SIZE (IN USD MILLION)
  • FIGURE - 24: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY VERTICAL (IN USD MILLION)
  • FIGURE - 25: MEA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • FIGURE - 26: MEA: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY STANDALONE PROGRAM (IN USD MILLION)
  • FIGURE - 27: MEA: LOYALTY MANAGEMENT MARKET, 2024, BY MANAGED PLATFORM (IN USD MILLION)
  • FIGURE - 28: MEA: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY DEPLOYMENT MODE (IN USD MILLION)
  • FIGURE - 29: MEA: LOYALTY MANAGEMENT MARKET SIZE, 2017-2024, BY ORGANIZATION SIZE (IN USD MILLION)
  • FIGURE - 30: MEA: LOYALTY MANAGEMENT MARKET SIZE, 2024, BY VERTICAL (IN USD MILLION)
  • FIGURE - 31: COMPETITIVE LEADERSHIP MAPPING
  • FIGURE - 32: COMPETITIVE LEADERSHIP MAPPING (STANDALONE PROGRAM VENDORS)
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