表紙
市場調查報告書

行動行銷的全球市場:各零件 (平台,服務)、各流通管道、各企業規模 (中小企業,大企業)、各產業 (零售業、電子商務,旅遊業,物流,汽車,通訊、IT)、各地區的預測 (到2024年)

Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024

出版商 MarketsandMarkets 商品編碼 321885
出版日期 內容資訊 英文 155 Pages
訂單完成後即時交付
價格
行動行銷的全球市場:各零件 (平台,服務)、各流通管道、各企業規模 (中小企業,大企業)、各產業 (零售業、電子商務,旅遊業,物流,汽車,通訊、IT)、各地區的預測 (到2024年) Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024
出版日期: 2020年01月21日內容資訊: 英文 155 Pages
簡介

全球行動行銷市場預測將從2019年105億美元,成長到2024年250億美元的規模,並以18.9%的年複合成長率 (CAGR) 成長。市場成長的主要原因,是行動Web/行動應用程式的利用增加,及行動裝置的利用增加造成行動行銷的人氣擴大,行動用戶的滲透率上升,社群媒體和廣告的成長伴隨的行動行銷的強化等。另一方面,機密資料相關安全、隱私保護的問題,及平台實行的困難等,也有妨礙市場成長的可能性。預計各企業規模中的中小企業用,各產業中的通訊、IT產業,各地區中的北美市場,今後預計大幅成長。

本報告提供全球行動行銷市場相關分析,市場基本結構和最新形勢,主要市場促進、阻礙因素,市場趨勢預測 (過去2年、今後6年份),各零件、各流通管道、各企業規模、各產業、各地區的詳細趨勢,市場競爭的狀態,主要企業簡介等調查。

第1章 簡介

第2章 調查方法

第3章 摘要整理

第4章 重要考察

第5章 市場概要與產業趨勢

  • 簡介
  • 市場動態
    • 推動市場要素
    • 市場阻礙因素
    • 市場機會
    • 課題
  • 產業趨勢
    • 技術創新,社群,行動,分析,雲端
    • 案例研究
    • 法規上的影響

第6章 行動行銷市場:各零件

  • 簡介
  • 月台
  • 服務

第7章 行動行銷市場:各通路

  • 簡介
  • 通訊
  • 推動通知
  • 行動郵件
  • QR編碼
  • 地理定位為基礎的行銷
  • App內訊息
  • 行動web
  • 其他

第8章 行動行銷市場:各企業規模

  • 簡介
  • 中小企業
  • 大企業

第9章 行動行銷市場:各產業

  • 簡介
  • 零售業、電子商務
  • 旅遊業,物流
  • 汽車
  • 銀行、金融服務、保險 (BFSI)
  • 通訊、IT
  • 媒體、娛樂
  • 健康管理
  • 政府
  • 其他

第10章 行動行銷市場:各地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 澳洲、紐西蘭
    • 其他
  • 中東、非洲地區
    • 阿拉伯聯合大公國
    • 南非
    • 其他
  • 中南美
    • 巴西
    • 墨西哥
    • 其他

第11章 競爭環境

  • 企業策略方向性:製圖
    • 企業先驅
    • 創新的企業
    • 活動的企業
    • 新企業
  • 產品系列的擴充度
  • 事業策略的優秀性
  • 行動行銷市場主要企業 (2019年)

第12章 公司概要

  • AIRSHIP
  • SWRVE
  • VIBES
  • ADOBE
  • BRAZE
  • ACOUSTIC
  • LOCALYTICS
  • ORACLE
  • SALESFORCE
  • SAP
  • MARKETO
  • PYZE
  • FOLLOWANALYTICS
  • XTREMEPUSH
  • IMIMOBILE
  • MOENGAGE
  • PUNCHH
  • SAILTHRU
  • LEANPLUM
  • NETCORE SOLUTIONS
  • RIGHT-TO-WIN

第13章 附錄

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目錄
Product Code: TC 2942

"Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising to drive the growth of the mobile marketing market"

The global mobile marketing market size is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising for enhancing mobile marketing are expected to drive the growth of the market across the globe. However, security and privacy concerns for confidential data and complications in the implementation of mobile marketing platform are expected to restrict the growth of the market across the globe.

"Services segment to grow at the highest CAGR during the forecast period"

The services segment is projected to grow at the highest CAGR during the forecast period. Services form an integral part of the mobile marketing life cycle. They assist in carrying out software functionalities, ranging from deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The services segment of the mobile marketing market is expected to have a promising future due to various integration of marketing applications. Services help organizations in building successful customer relationships by continuously supporting them through their business tenure. They also benefit organizations by enhancing marketing project execution and streamlining marketing operations.

"SMEs segment to lead the mobile marketing market in 2019"

SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from using traditional marketing to digital marketing, and a majority of their marketing expenditure now goes into digital marketing channels. The mobile marketing platform market in the SMEs segment is expected to gain traction in the years to come, as more vendors would come up with different mobile marketing platforms to cater to the demands of the SMEs.

"Telecom and IT segment to grow at the highest CAGR during the forecast period"

Mobile marketing solutions have been finding their way into the telecom and IT vertical for the last 10 years. Telecommunications companies use mobile marketing as a channel to communicate with their customers to enhance customer loyalty, increase brand awareness, and consistently generate revenue. SMS, MMS, and mobile emails have been widely used by telecom and IT vertical. Location-based marketing is also gaining traction in this vertical, as telecommunications companies now tend to send offers and promotions based on customers' location.

"North America to lead the mobile marketing market in 2019"

North America is estimated to be the largest market size contributor in 2019, and the trend is expected to continue during the forecast period due to the rapid adoption of mobile marketing platform and services among enterprises in this region. North America has been an early adopter and a host to innovative initiatives for advanced technologies. Moreover, there is a significant rise in automated marketing spending by organizations due to increasing competition faced by these organizations to achieve new customers, satisfy old customers, and retain these customers. Most mobile marketing platform vendors, including the major players, such as Adobe, Airship, Braze, Swrve, and Oracle, have a direct or an indirect presence in this region via distributors, and resellers. The major mobile marketing vendors in North America have adopted several strategies to enhance their existing product portfolio and expand their presence in the mobile marketing market.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the mobile marketing market.

  • By Company Type: Tier 1 - 62%, Tier 2 - 23%, and Tier 3 - 15%
  • By Designation: C-level - 38%, Directors - 30%, and Others - 32%
  • By Region: North America - 40%, Europe - 15%, APAC - 35%, MEA - 5%, and Latin America- 5%

Major vendors of mobile marketing platform and services include: Airship (US), Swrve Inc. (US), Vibes (US), Braze, Inc. (US), Adobe (US), Acoustic, L.P. (US), Localytics (US), Oracle (US), Salesforce (US), SAP (Germany), Marketo (US), Pyze Inc. (US), FollowAnalytics (US), Xtremepush (UK), IMI Mobile Private Limited (UK), MoEngage (UK Punchh (US), Sailthru (US), Leanplum (US), and Netcore Solutions (India).

The study included an in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.

Research Coverage:

The market study covers the mobile marketing market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on components (platform and services), channels, organization sizes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall mobile marketing market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 YEARS CONSIDERED FOR THE STUDY
  • 1.4 CURRENCY CONSIDERED
  • 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primaries
      • 2.1.2.2 Key industry insights
  • 2.2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
  • 2.5 RESEARCH ASSUMPTIONS
  • 2.6 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE MARKETING MARKET
  • 4.2 ASIA PACIFIC MOBILE MARKETING MARKET, BY COMPONENT AND COUNTRY
  • 4.3 MOBILE MARKETING MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Popularity of mobile marketing with increasing mobile devices
      • 5.2.1.2 High penetration of mobile users
      • 5.2.1.3 Growth of social media and advertising
      • 5.2.1.4 Increased use of mobile web and mobile applications
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Security and privacy concerns over confidential data
      • 5.2.2.2 Complication in implementation
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Evolving need for AI and big data analytics in mobile marketing
      • 5.2.3.2 Digital engagement through augmented reality and VR
      • 5.2.3.3 Marketing through different social media platforms
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Selection of relevant mobile marketing techniques and vendors
      • 5.2.4.2 Understanding consumer behavior
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 TECHNOLOGY INNOVATION, SOCIAL, MOBILE, ANALYTICS, AND CLOUD
    • 5.3.2 CASE STUDIES
      • 5.3.2.1 Case study 1: GSN Games takes mobile engagement to the next level using Airship
      • 5.3.2.2 Case study 2: Arnotts engaged with Puca for the Christmas gifts app with mobile vouchers
      • 5.3.2.3 Case study 3: Conde Nast uses Adobe marketing cloud to reach its core audiences and boost revenue for the company and advertisers through optimized content and experiences
    • 5.3.3 REGULATORY IMPLICATIONS
      • 5.3.3.1 Mobile Marketing Association
      • 5.3.3.2 Federal Trade Commission

6 MOBILE MARKETING MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
  • 6.2 PLATFORM
    • 6.2.1 INCREASING NEED TO ENHANCE MOBILE MARKETING PROCESSES DRIVING THE GROWTH OF MOBILE MARKETING PLATFORM
  • 6.3 SERVICES
    • 6.3.1 GROWING NEED FOR INTEGRATING MOBILE MARKETING PLATFORM WITH OTHER ENTERPRISE BUSINESS APPLICATIONS TO DRIVE THE GROWTH OF MOBILE MARKETING SERVICES

7 MOBILE MARKETING MARKET, BY CHANNEL

  • 7.1 INTRODUCTION
  • 7.2 MESSAGING
  • 7.3 PUSH NOTIFICATION
  • 7.4 MOBILE EMAIL
  • 7.5 QUICK RESPONSE CODE
  • 7.6 LOCATION-BASED MARKETING
  • 7.7 IN-APP MESSAGING
  • 7.8 MOBILE WEB
  • 7.9 OTHERS

8 MOBILE MARKETING MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
  • 8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 8.2.1 NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE GROWTH OF MARKET ACROSS SMALL AND MEDIUM-SIZED ENTERPRISES
  • 8.3 LARGE ENTERPRISES
    • 8.3.1 ABILITY TO ADOPT ADVANCED TECHNOLOGIES DRIVING THE GROWTH OF MOBILE MARKETING IN LARGE ENTERPRISES

9 MOBILE MARKETING MARKET, BY VERTICAL

  • 9.1 INTRODUCTION
  • 9.2 RETAIL AND ECOMMERCE
    • 9.2.1 INCREASED ADOPTION OF SMARTPHONES AND TABLETS AND USAGE OF MOBILE INTERNET OFFER GREAT OPPORTUNITIES TO RETAILERS
  • 9.3 TRAVEL AND LOGISTICS
    • 9.3.1 MOBILE DEVICES OFFER TRAVEL COMPANIES GREAT MARKETING PLATFORM TO ATTRACT AND RETAIN CUSTOMERS AND INCREASE SALES
  • 9.4 AUTOMOTIVE
    • 9.4.1 MOBILE MARKETING OFFERS REAL-TIME AND TWO-WAY COMMUNICATION TO CUSTOMERS
  • 9.5 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 9.5.1 NEED TO PROMOTE FINANCIAL OFFERINGS DRIVING THE DEMAND FOR MOBILE MARKETING IN THE BFSI VERTICAL
  • 9.6 TELECOM AND IT
    • 9.6.1 ADVENT OF TECHNOLOGICAL ADVANCEMENTS TO BOOST THE ADOPTION OF MOBILE MARKETING SOLUTIONS IN THE TELECOM AND IT VERTICAL
  • 9.7 MEDIA AND ENTERTAINMENT
    • 9.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE MEDIA AND ENTERTAINMENT VERTICAL
  • 9.8 HEALTHCARE
    • 9.8.1 GROWING NEED TO DELIVER PERSONALIZED AND RELEVANT CONTENT TO PROSPECTS DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE HEALTHCARE VERTICAL
  • 9.9 GOVERNMENT
    • 9.9.1 INCREASED USAGE OF SMS COMMUNICATION CHANNEL TO BOOST THE MOBILE MARKETING GROWTH IN THE GOVERNMENT VERTICAL
  • 9.10 OTHERS

10 MOBILE MARKETING MARKET, BY REGION

  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    • 10.2.1 UNITED STATES
      • 10.2.1.1 Presence of major key vendors to drive the growth of mobile marketing market in the US
    • 10.2.2 CANADA
      • 10.2.2.1 Growing adoption of SMAC technologies to drive the growth of mobile marketing market in Canada
  • 10.3 EUROPE
    • 10.3.1 UNITED KINGDOM
      • 10.3.1.1 Growing multichannel marketing and technological advancements to drive the growth of mobile marketing market in the UK
    • 10.3.2 GERMANY
      • 10.3.2.1 Growing need for providing enhanced customer experience to drive the growth of mobile marketing market in Germany
    • 10.3.3 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 CHINA
      • 10.4.1.1 Rising adoption of mobile devices and increasing internet penetration to encourage enterprises to adopt mobile marketing in China
    • 10.4.2 JAPAN
      • 10.4.2.1 High penetration of IT helps change customer opinions regarding mobile marketing
    • 10.4.3 AUSTRALIA AND NEW ZEALAND
      • 10.4.3.1 Rise in digitalization among enterprises to drive the mobile marketing market growth in ANZ
    • 10.4.4 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST AND AFRICA
    • 10.5.1 UNITED ARAB EMIRATES
      • 10.5.1.1 Rise in the adoption of cloud services to drive the growth of mobile marketing market in the UAE
    • 10.5.2 SOUTH AFRICA
      • 10.5.2.1 Growing need for maximizing RoI to drive the growth of mobile marketing market in South Africa
    • 10.5.3 REST OF MIDDLE EAST AND AFRICA
  • 10.6 LATIN AMERICA
    • 10.6.1 BRAZIL
      • 10.6.1.1 Growing adoption of the internet to drive the growth of mobile marketing market in Brazil
    • 10.6.2 MEXICO
      • 10.6.2.1 Increased awareness among enterprises to smoothen marketing activities driving the growth of mobile marketing market in Mexico
    • 10.6.3 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 COMPETITIVE LEADERSHIP MAPPING
    • 11.1.1 VISIONARY LEADERS
    • 11.1.2 INNOVATORS
    • 11.1.3 DYNAMIC DIFFERENTIATORS
    • 11.1.4 EMERGING COMPANIES
  • 11.2 STRENGTH OF PRODUCT PORTFOLIO
  • 11.3 BUSINESS STRATEGY EXCELLENCE
  • 11.4 KEY PLAYERS IN THE MOBILE MARKETING MARKET, 2019

12 COMPANY PROFILES

  • 12.1 AIRSHIP

(Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis)*

  • 12.2 SWRVE
  • 12.3 VIBES
  • 12.4 ADOBE
  • 12.5 BRAZE
  • 12.6 ACOUSTIC
  • 12.7 LOCALYTICS
  • 12.8 ORACLE
  • 12.9 SALESFORCE
  • 12.10 SAP
  • 12.11 MARKETO
  • 12.12 PYZE
  • 12.13 FOLLOWANALYTICS
  • 12.14 XTREMEPUSH
  • 12.15 IMIMOBILE
  • 12.16 MOENGAGE
  • 12.17 PUNCHH
  • 12.18 SAILTHRU
  • 12.19 LEANPLUM
  • 12.20 NETCORE SOLUTIONS

Details on Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis might not be captured in case of unlisted companies.

  • 12.21 RIGHT-TO-WIN

13 APPENDIX

  • 13.1 INDUSTRY EXPERTS
  • 13.2 DISCUSSION GUIDE
  • 13.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.4 AVAILABLE CUSTOMIZATIONS
  • 13.5 RELATED REPORTS
  • 13.6 AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1 FACTOR ANALYSIS
  • TABLE 2 MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 3 PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 4 SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 5 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 6 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 7 LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 8 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 9 RETAIL AND ECOMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 10 TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 11 AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 12 BANKING, FINANCIAL SERVICES, AND INSURANCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 13 TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 14 MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 15 HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 16 GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 17 OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 18 MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 19 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 20 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 21 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 22 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 23 NORTH AMERICA: PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 24 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 25 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 26 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 27 NORTH AMERICA: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 28 NORTH AMERICA: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 29 NORTH AMERICA: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 30 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 31 NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 32 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 33 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 34 NORTH AMERICA: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 35 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 36 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 37 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 38 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 39 CANADA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 40 CANADA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 41 CANADA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 42 EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 43 EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 44 EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 45 EUROPE: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 46 EUROPE: PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 47 EUROPE: SERVICES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 48 EUROPE: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 49 EUROPE: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 50 EUROPE: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 51 EUROPE: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 52 EUROPE: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 53 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 54 EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 55 EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 56 EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 57 EUROPE: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 58 EUROPE: OTHERS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 59 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 60 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 61 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 62 GERMANY: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 63 GERMANY: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 64 GERMANY: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 65 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 66 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 67 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 68 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 69 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 70 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 71 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 72 CHINA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 73 CHINA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 74 CHINA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 75 JAPAN: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 76 JAPAN: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 77 JAPAN: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 78 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 79 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 80 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 81 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 82 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 83 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 84 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 85 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 86 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 87 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 88 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 89 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 90 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 91 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 92 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 93 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 94 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 95 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 96 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 97 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 98 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 99 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 100 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 101 BRAZIL: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 102 BRAZIL: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 103 BRAZIL: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 104 MEXICO: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 105 MEXICO: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 106 MEXICO: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 107 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 108 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 109 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1 GLOBAL MOBILE MARKETING MARKET: RESEARCH DESIGN
  • FIGURE 2 MOBILE MARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 3 MOBILE MARKETING MARKET SIZE, 2019-2024
  • FIGURE 4 PLATFORM SEGMENT TO LEAD THE MOBILE MARKETING MARKET IN 2019
  • FIGURE 5 LARGE ENTERPRISES SEGMENT TO HAVE THE FASTEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 6 RETAIL AND ECOMMERCE VERTICAL TO LEAD THE MOBILE MARKETING MARKET IN 2019
  • FIGURE 7 MOBILE MARKETING MARKET: REGIONAL SNAPSHOT
  • FIGURE 8 INCREASED USE OF MOBILE WEB AND MOBILE APPLICATIONS TO DRIVE THE MARKET GROWTH DURING THE FORECAST PERIOD
  • FIGURE 9 PLATFORM SEGMENT AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARES IN ASIA PACIFIC IN 2019
  • FIGURE 10 AUSTRALIA AND NEW ZEALAND AND CHINA TO GROW AT THE FASTEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 11 MOBILE MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 12 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 13 LARGE ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 14 TELECOM AND IT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 15 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 18 MOBILE MARKETING MARKET: (GLOBAL) COMPETITIVE LEADERSHIP MAPPING
  • FIGURE 19 AIRSHIP: SWOT ANALYSIS
  • FIGURE 20 SWRVE: SWOT ANALYSIS
  • FIGURE 21 VIBES: SWOT ANALYSIS
  • FIGURE 22 ADOBE: COMPANY SNAPSHOT
  • FIGURE 23 ADOBE: SWOT ANALYSIS
  • FIGURE 24 BRAZE: SWOT ANALYSIS
  • FIGURE 25 ORACLE: COMPANY SNAPSHOT
  • FIGURE 26 SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 27 SAP: COMPANY SNAPSHOT