表紙
市場調查報告書

美國的購買者付款市場:行動的有機的動向

Buyer PaymentsInsights: The Organic Move to Mobile

出版商 Mercator Advisory Group, Inc. 商品編碼 955102
出版日期 內容資訊 英文 53 Pages
商品交期: 最快1-2個工作天內
價格
美國的購買者付款市場:行動的有機的動向 Buyer PaymentsInsights: The Organic Move to Mobile
出版日期: 2020年08月22日內容資訊: 英文 53 Pages
簡介

在美國的消費者之間,進行消費時依賴行動設備的程度高漲。2018年,只有線上零售業者的消費者的16%透過行動設備購買商品,不過,2020年增加到33%。還有銷售旅遊相關商品的產業的行動設備利用也比前一年增加。不論消費管道(商店,線上),無間斷的消費體驗, 能彈性選擇支付方法這點,是消費最重要的方面之一。

本報告提供從2020年2月28日到3月10日,美國的成人3,000人為對象的線上面板調查的結果彙整資料,網羅購買時的體驗,進行消費的場所,特許權計劃,在各種銷售管道的支付方法,小規模企業的支援,消費態度等,消費相關的各種題目。本調查是在新冠狀病毒感染疾病(COVID-19)對美國經濟產生重大負面影響之前進行的。

本報告所包含的圖表的1個:

報告的亮點

  • 對商店及線上購買的態度
  • 消費行動
  • 行動消費
  • 對中小企業的態度
  • 利用各種科技的消費者的態度
  • 結帳的新方法
目錄

Shoppers Increasingly Shopping on Mobile Devices

Mercator Advisory Group's latest survey shows an increasing use of mobile devices for shopping, and buying, products and services.

Mercator Advisory Group's most recent consumer survey report, ‘Buyer PaymentsInsights - The Organic Move to Mobile’, from the its annual Buyer PaymentsInsights series, examines U.S. consumers' current shopping habits and how they pay for goods and services in-store and online.

The report is based on an online panel survey administered to 3,000 U.S. adults between February 28 and March 10, 2020. The survey covered the buyer experience and included questions that explored where consumers shop, loyalty program membership, how they pay in different merchant verticals, small business patronage, shopping attitudes, and many more shopping related subjects. It is important to note, this survey was conducted before the COVID-19 virus negatively affected much of the American economy.

This year, we have seen an increasing reliance on mobile devices for shopping. For example, in 2018, 16% of shoppers at online-only retailers purchased items via their mobile device. That increased to 33% in 2020. Many travel related merchant verticals also saw meaningful increases in mobile buying year-over-year.

Regardless of the shopping channel (i.e., in-store or online), having the flexibility of payment choice is among the most important aspects of shopping, as is a seamless shopping experience.

This year, we asked shoppers about their attitudes towards shopping at small businesses. Only one-fifth (21%) of American consumers report that they actively look for small businesses when they shop, and the same proportion are willing to pay more at a small business.

"This report provides a detailed analysis of how consumers shop and their attitudes towards shopping that provide guidance to understanding why they behave the way they do. The shift from the computer to smartphone shopping is critical for any merchant who has an e-commerce presence," stated the author of the report, Peter Reville , director of Primary Research Services at Mercator Advisory Group, which includes the North American PaymentsInsights series.

This report in slide form is 53 pages long.

One of the exhibits included in this report:

Highlights of this report include:

  • Attitude towards shopping in-store and online
  • Shopping behaviors
  • Mobile shopping
  • Attitudes towards small businesses
  • Attitudinal segmentation of consumers based on technology
  • New ways to checkout