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市場調查報告書

零售店的行動應用程式:超越付款的重要性

Merchant Mobile Apps: Much More Than Payments

出版商 Mercator Advisory Group, Inc. 商品編碼 927032
出版日期 內容資訊 英文 19 Pages
商品交期: 最快1-2個工作天內
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零售店的行動應用程式:超越付款的重要性 Merchant Mobile Apps: Much More Than Payments
出版日期: 2020年02月28日內容資訊: 英文 19 Pages
簡介

由於智慧型手機的普及與行動電子商務的成長,行動應用程式的生態系統成為在零售店維持客戶的關係上不可或缺的存在。

本報告提供美國的零售店的行動應用程式的現狀調查,市場概要,功能的差異化趨勢,使用相關消費者的愛好,應用程式的付款趨勢,未來市場機會等彙整資料。

調查內容的亮點

  • 零售店行動應用市場狀況
  • 行動應用程式的功能的差異化
  • 行動應用程式的使用中消費者的愛好
  • 行動應用程式為基礎的付款的方向性
  • 零售店的行動應用程式:未來市場機會

刊載企業

  • Amazon
  • Apple
  • Burger King
  • CardFree
  • Cheesecake Factory
  • Chipotle
  • Cumberland Farms
  • CVS Health
  • Domino's
  • Dunkin'
  • ExxonMobil
  • Federal Reserve Bank
  • Google
  • Gulf Oil
  • Kohl's
  • McDonald's
  • PayPal
  • Pizza Hut
  • Panera Bread
  • Samsung
  • Shell
  • Starbucks
  • Subway
  • Target
  • Walmart
目錄

Merchant Mobile Apps Drive Consumer Adoption and Engagement.

Mercator Advisory Group research report highlights key differentiating factors within merchant mobile app landscape.

Ubiquitous smartphone ownership and mobile commerce growth have driven the mobile app ecosystem to become essential to merchants' success in sustaining relationships with their customers. A new research report from Mercator Advisory Group, ‘Merchant Mobile Apps: Much More Than Payments ’, provides insight on the current state of merchant mobile apps in the United States, with support from Mercator's survey data on consumer behavior in the U.S.

“Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across almost all retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity,” commented Raymond Pucci, Director, Merchant Services at Mercator Advisory Group, the author of this report.

This report is 19 pages long and has 10 exhibits.

Companies and other organizations mentioned in this report: Amazon, Apple, Burger King, CardFree, Cheesecake Factory, Chipotle, Cumberland Farms, CVS Health, Domino's, Dunkin', ExxonMobil, Federal Reserve Bank, Google, Gulf Oil, Kohl's, McDonald's, PayPal, Pizza Hut, Panera Bread, Samsung, Shell, Starbucks, Subway, Target, Walmart.

One of the exhibits included in this report:

Highlights of this research report include:

  • Merchant mobile app market landscape
  • Differentiating mobile app features and functions
  • Primary data showing consumer preferences in mobile app use
  • Direction of mobile app-based payments
  • Future opportunities for merchant mobile apps