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市場調查報告書

自有品牌信用卡 (PLCC)的最新趨勢:新的競爭與市場機會

Private Label Credit Cards Update: New Opportunities, New Competitors

出版商 Mercator Advisory Group, Inc. 商品編碼 920808
出版日期 內容資訊 英文 19 Pages
商品交期: 最快1-2個工作天內
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自有品牌信用卡 (PLCC)的最新趨勢:新的競爭與市場機會 Private Label Credit Cards Update: New Opportunities, New Competitors
出版日期: 2019年12月31日內容資訊: 英文 19 Pages
簡介

本報告提供美國的自有品牌信用卡 (PLCC)的市場調查,零售部門的消費行為的變化,PLCC的新競爭對手,PLCC經營者的策略性展開、實行創新產品開發趨勢等彙整資料。

調查內容的亮點

  • 消費者調查的資料
    • 美國的卡片擁有者的利用行動的變化
    • 收銀機、POS的替代方法造成的付款轉移趨勢
  • 美國的PLCC帳號、通用卡趨勢
  • 美國的個人用無擔保貸款商品趨勢
  • 競爭環境:PLCC發行者、競爭經營者
  • 主要零售商計劃和發行合作夥伴的回顧
  • 金融商品革新造成的PLCC環境的再形成:抵押PLCC、半封閉迴路型PLCC計劃

刊載企業、組織

  • Alliance Data/Comenity
  • Amazon
  • Apple
  • Capital One
  • Chase
  • Citibank
  • Discover
  • Goldman Sachs
  • US Bank
  • Synchrony
  • TD Bank
  • Walmart
目錄

Program innovations keep private label credit cards competitive in the consumer retail marketplace.

New research report by Mercator Advisory Group reviews the U.S. private label credit card market and stakeholders as they adapt to changing retail and consumer interests.

In spite of their many advantages and widely deployed infrastructure, private label credit cards (PLCCs) are now subject to new competitive market forces in the U.S. market. Yet they remain an essential credit vehicle. They have successfully been adapted and grown over decades. They continue to show flexibility as retailers refresh their offerings, and they continue to enjoy a major numeric advantage in number of accounts compared to the newer transactional credit accounts. The analysis presented in Mercator Advisory Group's latest research report, Private Label Credit Cards Update: New Opportunities, New Competitors, reviews strategic developments and product outlook for private label credit cards and their stakeholders.

“The ability of the PLCC industry to remake itself and grow over the decades is remarkable, and it continues to attract new issuers and program sponsors. The competitive challenges facing retailers in adjusting the mix of online versus physical store sales creates strategic challenges for all stakeholders,” commented the author of the research report, Brian Riley, Director, Credit Advisory Service at Mercator Advisory Group. “But innovative programs ensure PLCC products will keep pace with the needs of retailers and their customers.”

This research report contains 19 pages and 12 exhibits.

Companies and other organizations mentioned in this research report include: Alliance Data/Comenity, Amazon, Apple, Capital One, Chase, Citibank, Discover, Goldman Sachs, US Bank, Synchrony, TD Bank, and Walmart.

One of the exhibits included in this report:

Highlights of the research report include:

  • Consumer survey data documenting U.S. cardholders' shifts in product use and inclinations to use alternative credit at checkout or point of sale (POS)
  • Trends in PLCC accounts versus general purpose cards and unsecured personal loan products in the United States.
  • The competitive environment of PLCC issuer competitors
  • A review of the leading retailer programs and issuing partners
  • Product innovations reshaping the PLCC landscape, including secured PLCCs and semi-closed loop PLCC programs
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