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市場調查報告書

付款、ATM、預付:依然多的現金利用

Payments, ATMs, and Prepaid: Cash Still Has Its Place

出版商 Mercator Advisory Group, Inc. 商品編碼 906158
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
本報告書已不再販售
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付款、ATM、預付:依然多的現金利用 Payments, ATMs, and Prepaid: Cash Still Has Its Place
出版日期: 2019年08月12日內容資訊: 英文

本報告已在2019年10月2日停止出版

簡介

本報告提供美國消費者的付款行動、付款的愛好調查,行動電子錢包、會話型貿易的利用,禮物卡的購買、使用,商店內ATM的購買行動的影響等,線上、商店、行動消費的消費者的新的行動模式彙整。

調查內容的亮點

  • 美國消費者的行動電子錢包的使用率
  • 信用卡是最常使用的付款方式、其次是轉帳卡
  • 商店內ATM的使用者:大多數為了更多的購買的現金提領利用
  • 由於安全性、匿名性的理由訪客登錄、線上購買時的卡片資訊輸入的喜好趨勢
  • 為了自己購買通用重新加載 (GPR) 卡、e禮物卡,GP禮物卡、零售商禮物卡購買禮物的趨勢

刊載企業範例

  • Affirm
  • Android/Google
  • Apple
  • Klarna
  • PayPal
  • Samsung
目錄

New survey explores U.S. consumers' dynamic shopping behaviors in the emerging mobile age.

Second report from Mercator Advisory Group's 2019 Customer Merchant Experience Survey focuses on consumer's payment preferences and spending.

Interested in this Report?

Mercator Advisory Group's latest Primary Data report, ‘Payments, ATMs, and Prepaid: Cash Still Has Its Place ’, is the based on the company's 2019 Customer Merchant Experience Survey. The online survey of 3,000 U.S. adult consumers, which was conducted in March 2019, explores consumers' merchant experiences as they shop in-store, online, and via mixed channels. The survey was designed with the goal of defining and highlighting consumer expectations for optimal experiences with merchants.

This second of three reports on the survey's findings looks more specifically at the emerging behavior patterns of customers as they shop in-store, online, via mobile. The report's analysis of the findings offers insights on payment behavior with traditional and newer methods, the use of mobile wallets and conversational commerce, gift card purchasing and usage, and the impact of in-store ATMs on spending and store visits.

Pete Reville, Director, Primary Research Services, Mercator Advisory Group, the author of this report comments, “When it comes to payments, U.S. consumers choose from a number of options and they have a specific option in mind when they walk into a merchant's store. Often, ticket size can be the primary determinant. Cash is still used extensively for smaller-ticket purchases. Another interesting insight from the survey results is the decrease in the use of conversational agents (e.g., Siri, Alexa, in car voice solutions) since last year's survey, which suggests that, for some consumers, payment via conversational interface it hasn't lived up to expectations.”

Companies mentioned are: Affirm, Android/Google, Apple, Klarna, PayPal and Samsung.

One of the exhibits included in this report:

Highlights of this report include:

  • Four in 10 U.S. consumers currently use a mobile wallet.
  • Credit cards are often the most method of payment, followed closely by debit cards
  • Among those who have used an ATM in a store, the majority report that they use of withdrawal at the ATM to purchase more and visit the store more often.
  • Security and/or anonymity compel consumers to prefer to login as guest and enter their card information when shopping online.
  • Consumers are more likely to buy reloadable GP (GPR) cards and e-gift cards for themselves and GP gift cards and retailer gift cards as gifts.
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