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美國食材雜貨網路購物:啟動但會遇到很多課題的途徑

U.S. Online Grocery Shopping Takes Off but Remains a Challenging Channel

出版商 Mercator Advisory Group, Inc. 商品編碼 876842
出版日期 內容資訊 英文 14 Pages
商品交期: 最快1-2個工作天內
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美國食材雜貨網路購物:啟動但會遇到很多課題的途徑 U.S. Online Grocery Shopping Takes Off but Remains a Challenging Channel
出版日期: 2019年06月26日內容資訊: 英文 14 Pages
簡介

由於消費者電子商務利用的擴大和食品雜貨訂單履行的技術進步,美國食材雜貨線上銷售量以創紀錄等級持續增加。全國及地區的食品連鎖,應對應這個線上途徑,進行對相關技術及輸送資源大規模投資。

本報告提供美國食材雜貨網路購物趨勢調查,目前課題與市場機會,未來展望等彙整資料。

調查內容的亮點

  • 帶來食品雜貨產業的影響的競爭因素
  • 電子商務的虛擬商品陳列架化
  • 第三方輸送經營者發揮的輔助性作用
  • 美國的主要線上食品雜貨店的市場佔有率
  • 阻礙食品雜貨的線上定購:消費者利用的障礙

刊載企業

  • Ahold Delhaize
  • Albertsons
  • Aldi
  • Amazon.com
  • BJ's Wholesale Club
  • Costco
  • Food Lion
  • FreshDirect
  • Instacart
  • Giant
  • Hannaford
  • H-E-B
  • Kroger
  • Lidl
  • Market Basket
  • Peapod
  • Postmates
  • Publix
  • Sam's Club
  • Shipt
  • Smart & Final
  • Stew Leonard's
  • Stop & Shop
  • Target
  • Trader Joe's
  • Walmart
  • Wegmans
  • Whole Foods
目錄

Driven by growing consumer e-commerce and advances in grocery order fulfillment, U.S. online grocery sales continue to increase to record levels. National and regional grocery chains are making major investments in technology and delivery resources to address this online sales channel. A new research report from Mercator Advisory Group, U.S. Online Grocery Shopping Takes Off but Remains a Challenging Channel assesses current industry challenges and opportunities as well as future considerations and implications for the grocery industry.

"Consumers want convenience and immediacy in their everyday shopping routines. Grocers have been late to the online party, but now they are going all out to support customers that prefer online shopping. But grocery order fulfillment is labor intensive and last-mile delivery is expensive, so the online channel will be financially challenging for grocers." commented Raymond Pucci, Director, Merchant Services at Mercator Advisory Group, the author of this report.

This report is 14 pages long and has 4 exhibits.

Companies mentioned in this report: Ahold Delhaize, Albertsons, Aldi, Amazon.com, BJ's Wholesale Club, Costco, Food Lion, FreshDirect, Instacart, Giant, Hannaford, H-E-B, Kroger, Lidl, Market Basket, Peapod, Postmates, Publix, Sam's Club, Shipt, Smart & Final, Stew Leonard's, Stop & Shop, Target, Trader Joe's, Walmart, Wegmans, and Whole Foods.

One of the exhibits included in this report:

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Highlights of this research report include:

  • Competitive industry forces impacting the grocery industry
  • How e-commerce has become the virtual grocery aisle
  • Supporting role played by third-party delivery companies
  • Market share data estimates of leading U.S. online grocers
  • Obstacles to consumer adoption of online grocery ordering
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