表紙
市場調查報告書

轉帳卡利潤:聚焦的方法

Debit Rewards: Taking a Focused Approach

出版商 Mercator Advisory Group, Inc. 商品編碼 858140
出版日期 內容資訊 英文 15 Pages, 8 Exhibits
商品交期: 最快1-2個工作天內
價格
Back to Top
轉帳卡利潤:聚焦的方法 Debit Rewards: Taking a Focused Approach
出版日期: 2019年06月04日內容資訊: 英文 15 Pages, 8 Exhibits
簡介

金融卡發行公司摸索最有動力購買,且成本效益高的忠誠度獎勵計劃。

本報告提供轉帳卡的獎勵計劃的相關調查,金融機關提供卡所有者的利潤的各種類型,各金融機關類型的利潤分析,加盟店的措施,推動購買慾的獎勵計劃相關討論等彙整資料。

調查內容的亮點

  • 金融機關向卡所有者提供的利潤的各種類型
  • 轉帳卡獎勵計劃的調查
    • 大金融機關
    • 小規模金融機關 (資產額100億美元以下)
    • 數位銀行
  • 加盟店的調查:加盟店所提供利潤
  • 轉帳卡利潤的支援:金融機關可能採用的方法
    • 利潤推動購買慾的客戶層的焦點

刊載企業

  • American Express
  • Axos Bank
  • Bank of America
  • BB&T
  • Consumers Credit Union
  • Cumberland Farms
  • Discover
  • Farmer's State Bank
  • Fifth Third Bank
  • First United Bank and Trust
  • Green Dot Bank
  • JP Morgan Chase
  • Kroger
  • PNC Bank
  • Randolph Brooks FCU
  • Schools First FCU
  • Security Service FCU
  • Starbucks
  • SunCoast FCU
  • SunTrust Bank
  • Target
目錄

Debit card issuers' search for the most motivating yet cost-effective loyalty reward options.

Rewards offered with traditional debit cards are still available from large and small financial institutions but are on the decline as debit card issuers look to cut costs in the face of ever smaller product margins. Forty percent of U.S. consumers surveyed by Mercator Advisory Group indicate that they are receiving rewards with their debit card today.

Mercator Advisory Group's latest research report, “Debit Card Rewards: Taking a Focused Approach”, discusses new competition faced by debit card issuers and suggests how then can keep their programs motivating yet cost-effective.

“Consumers today may have a more difficult time finding debit cards rewards from traditional financial institutions, but digital-only or challenger banks and merchants are filling the void. Some consumers, particularly those in younger demographic segments, which financial institutions want as customers, appear motivated to spend more in the pursuit of rewards and are taking their transactions and balances to these alternative payment options,” comments Sarah Grotta, Director, Debit and Alternative Products Advisory Service at Mercator Advisory Group and author of the report.

This report has 15 pages and 8 exhibits.

Companies mentioned in this report include: American Express, Axos Bank, Bank of America, BB&T, Consumers Credit Union, Cumberland Farms, Discover, Farmer's State Bank, Fifth Third Bank, First United Bank and Trust, Green Dot Bank, JP Morgan Chase, Kroger, PNC Bank, Randolph Brooks FCU, Schools First FCU, Security Service FCU, Starbucks, SunCoast FCU, SunTrust Bank, and Target.

One of the exhibits included in this report:

Highlights of the report include:

  • Review of the types of rewards that financial intuitions are providing to their cardholders
  • Survey of debit card rewards programs of large financial institutions, institutions below $10 billion in assets, and digital-only banks
  • Survey of merchant segments with merchant-provided rewards
  • A discussion of approaches that financial institutions can take to support rewards on debit cards through a narrower focus on customers most likely to benefit and be motivated by them
Back to Top