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市場調查報告書

提高顧客忠誠度,商人的遊戲化、其他策略

Gamification and Other Strategies for Merchants to Enhance Customer Loyalty

出版商 Mercator Advisory Group, Inc. 商品編碼 852967
出版日期 內容資訊 英文 19 Pages, 6 Exhibits
商品交期: 最快1-2個工作天內
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提高顧客忠誠度,商人的遊戲化、其他策略 Gamification and Other Strategies for Merchants to Enhance Customer Loyalty
出版日期: 2019年05月23日內容資訊: 英文 19 Pages, 6 Exhibits
簡介

本報告提供各種顧客忠誠度計劃調查分析,商人的主要成功因素相關的系統性資訊。

調查內容的亮點

  • 忠誠度計畫結構,對顧客忠誠度帶來的影響
  • 提高忠誠度計畫的成功率的整合功能
  • 促進客戶參與的遊戲化方法
  • 客戶的忠誠度計畫的參與是最多的各產業領域市場
  • 為了吸引消費者的注意行動應用程式發揮的作用

刊載企業

  • 7-Eleven、Alliance Data Systems、Amazon.com、AMC Theatres、American Airlines、Apple、Bahama Breeze、BJ's Wholesale Club、Bloomingdale's、JPMorgan Chase、Citgo、Citibank、Costco、Cumberland Farms、Darden、Delta Airlines、Discover、Domino's Pizza、Dunkin'、Excentus、Exxon Mobil、Facebook、Fandango、FIS、GasBuddy、Google、Loblaw、LongHorn Steakhouse、Lowe's、Lyft、Macy's、Marriott、Mastercard、Nordstrom、McDonald's、Olive Garden、Panera Bread、Punchh、Regal、Rite Aid、Sam's Club、Samsung、Seasons 52、Shell、Shopify、Smile、Southwest Airlines、Stamp Me、Starbucks、Synchrony、Target、Twitter、Uber、United Airlines、Visa、Whole Foods、Yard House、ZipLine
目錄

Most studies find that merchants spend at least five times more to gain a new customer than to keep an existing one. Further, higher customer retention typically leads to greater business profits. A new research report from Mercator Advisory Group, Gamification and Other Strategies for Merchants to Enhance Customer Loyalty, assesses different types of customer loyalty programs across various retail verticals and discusses key success factors for merchants to act upon.

"Getting shoppers to keep coming back is critical for both brick-and-mortar stores and e-commerce in the retail world. Consumers can choose among a variety of competing brands, and engaging loyalty programs are often a differentiating factor encouraging continued patronage," commented Raymond Pucci, Director of Merchant Services at Mercator Advisory Group, author of this report.

This report is 19 pages long and has 6 exhibits.

Companies mentioned in this report: 7-Eleven, Alliance Data Systems, Amazon.com, AMC Theatres, American Airlines, Apple, Bahama Breeze, BJ's Wholesale Club, Bloomingdale's, JPMorgan Chase, Citgo, Citibank, Costco, Cumberland Farms, Darden, Delta Airlines, Discover, Domino's Pizza, Dunkin', Excentus, Exxon Mobil, Facebook, Fandango, FIS, GasBuddy, Google, Loblaw, LongHorn Steakhouse, Lowe's, Lyft, Macy's, Marriott, Mastercard, Nordstrom, McDonald's, Olive Garden, Panera Bread, Punchh, Regal, Rite Aid, Sam's Club, Samsung, Seasons 52, Shell, Shopify, Smile, Southwest Airlines, Stamp Me, Starbucks, Synchrony, Target, Twitter, Uber, United Airlines, Visa, Whole Foods, Yard House, ZipLine

One of the exhibits included in this report:

image1

Highlights of this research report include:

  • How loyalty program structure influences customer loyalty
  • Integrated features that increase loyalty programs' success
  • Gamification methods that drive customer engagement
  • Vertical markets that have highest customer participation in loyalty programs
  • The role that mobile apps play in keeping consumers' attention
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