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市場調查報告書

通用可重載 (GPR) 儲值卡:組合分析、成長策略

General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies

出版商 Mercator Advisory Group, Inc. 商品編碼 834434
出版日期 內容資訊 英文 16 Pages, 5 Exhibits
商品交期: 最快1-2個工作天內
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通用可重載 (GPR) 儲值卡:組合分析、成長策略 General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies
出版日期: 2019年02月28日內容資訊: 英文 16 Pages, 5 Exhibits
簡介

本報告提供通用可重載 (GPR) 儲值卡市場課題與成長機會調查,經濟環境、法律制度的變化帶來的課題,KPI的檢測、監視的重要性,美國的GPR卡市場變化與預測,手續費以外新的收益來源的獲得手段等分析彙整。

調查亮點

  • 通用可重載儲值轉帳卡程式的意義
  • 4項主要KPI
  • 美國的GPR預付轉帳卡市場:市場規模成果預測
  • 卡片擁有者的手續費擴大以外的收益生成法

刊載企業

  • Ace Cash Express
  • American Express
  • BB&T
  • Chase
  • ChexSystems
  • Green Dot
  • H&R Block/Intuit
  • HubSpot
  • Leanplum
  • Localytics
  • Netspend (TSYS)
  • Marketo
  • Pardot
  • PayPal
  • TeleCheck
  • US Bank
  • Walmart
  • Western Union
目錄

A new research report titled General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies has been released by Mercator Advisory Group that provides a deep dive into the challenges GPR program managers face due to an ever-churning cardholder base and continued regulatory instability. The report examines account acquisition, retention, KPIs, and methods for growth and discusses four specific KPIs that can be used to determine the financial health of the portfolio and methods for increased non-cardholder fee income.

"Providers of GPR prepaid debit cards should be evaluating their businesses and looking for ways to maintain and increase revenue," comments C. Sue Brown, Director of Mercator Advisory Group's Prepaid Advisory Service and author of the report. "Opportunities shift as economic and regulatory changes cause the card market segments to shift in volume from year to year. Because of these shifts, for GPR card portfolios to be successful, program managers need to continually measure and monitor key performance indicators to determine if any changes are needed in the program to maintain or improve profitability. The results of the KPIs can indicate what needs to be changed and where, not only in marketing but in features and functionality of the cards."

This research report is 16 pages long and has 5 exhibits.

Companies mentioned in the report include: Ace Cash Express, American Express, BB&T, Chase, ChexSystems, Green Dot, H&R Block/Intuit, HubSpot, Leanplum, Localytics, Netspend (TSYS), Marketo, Pardot, PayPal, TeleCheck, US Bank, Walmart, and Western Union.

One of the exhibits included in this report:

image1

Highlights of the report include:

  • The nuances of a general purpose reloadable prepaid debit card program
  • Four key performance indicators, or KPIs, for general purpose reloadable portfolios and their formulas
  • The size of the GPR prepaid debit card market in the U.S. in 2017 and a forecast for its growth
  • Revenue-generating methods other than increasing cardholder fees
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