通用可重載 (GPR) 儲值卡:組合分析、成長策略
General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies
|出版商||Mercator Advisory Group, Inc.||商品編碼||834434|
|出版日期||內容資訊||英文 16 Pages, 5 Exhibits
|通用可重載 (GPR) 儲值卡:組合分析、成長策略 General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies|
|出版日期: 2019年02月28日||內容資訊: 英文 16 Pages, 5 Exhibits||
本報告提供通用可重載 (GPR) 儲值卡市場課題與成長機會調查，經濟環境、法律制度的變化帶來的課題，KPI的檢測、監視的重要性，美國的GPR卡市場變化與預測，手續費以外新的收益來源的獲得手段等分析彙整。
A new research report titled General Purpose Reloadable Prepaid Card Portfolio Measurements and Growth Strategies has been released by Mercator Advisory Group that provides a deep dive into the challenges GPR program managers face due to an ever-churning cardholder base and continued regulatory instability. The report examines account acquisition, retention, KPIs, and methods for growth and discusses four specific KPIs that can be used to determine the financial health of the portfolio and methods for increased non-cardholder fee income.
"Providers of GPR prepaid debit cards should be evaluating their businesses and looking for ways to maintain and increase revenue," comments C. Sue Brown, Director of Mercator Advisory Group's Prepaid Advisory Service and author of the report. "Opportunities shift as economic and regulatory changes cause the card market segments to shift in volume from year to year. Because of these shifts, for GPR card portfolios to be successful, program managers need to continually measure and monitor key performance indicators to determine if any changes are needed in the program to maintain or improve profitability. The results of the KPIs can indicate what needs to be changed and where, not only in marketing but in features and functionality of the cards."
Companies mentioned in the report include: Ace Cash Express, American Express, BB&T, Chase, ChexSystems, Green Dot, H&R Block/Intuit, HubSpot, Leanplum, Localytics, Netspend (TSYS), Marketo, Pardot, PayPal, TeleCheck, US Bank, Walmart, and Western Union.