Fintech for Seniors: It's Just the Beginning
|出版商||Mercator Advisory Group, Inc.||商品編碼||587013|
|年長者金融科技:初創期的市場 Fintech for Seniors: It's Just the Beginning|
|出版日期: 2017年12月04日||內容資訊: 英文||
Rapidly growing population of older adults represents market opportunity for fintech innovation in financial services.
Mercator Advisory Group releases new research on the market opportunity for financial technology to assist older adults with financial products and services.
Mercator Advisory Group's new research report Fintech for Seniors: It's Just the Beginning addresses the market opportunity for financial technology innovation in products and services to serve the needs of the rapidly growing population of older adults or "seniors."
There are now nearly 50 million residents over the age of 65 in the United States, a number the U.S. Census Bureau estimates will more than double by 2060. Increased longevity and continued growth in the senior population will require innovative solutions for the industries that target this segment. Thus far, much financial technology (fintech) innovation for this population segment has been concentrated in healthcare and home automation, while innovation in banking and payments has been targeted more toward the Millennial generation. There are some promising examples of fintech innovation for the senior market, particularly applications giving seniors more control over their finances and technology for financial protection.