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市場調查報告書

營運績效:轉帳卡的最佳行銷策略

Operational Excellence: The Best Debit Marketing Strategy

出版商 Mercator Advisory Group, Inc. 商品編碼 554057
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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營運績效:轉帳卡的最佳行銷策略 Operational Excellence: The Best Debit Marketing Strategy
出版日期: 2017年09月07日 內容資訊: 英文
簡介

本報告提供轉帳卡的利用減少趨勢與促進利用策略的相關調查,消費者利用減少狀況,在數位途徑消費者喜好的付款類型,轉帳卡利用的疑慮,促進利用的策略分析等彙整資料。

本調查的重點

  • 美國的零售購買的轉帳卡利用的減少
  • 數位途徑消費者喜好的付款類型
  • 轉帳卡的處理相關討論趨勢、最佳業務實踐
  • 「友善詐騙」的風險擴大
  • 降低錯誤判定的資料分析的利用相關討論

調查對象企業

  • CO-OP Financial Services
  • Mastercard
  • Visa
目錄

Consumers are changing their buying habits and including more online and mobile purchases. Debit cards are less likely to be used in those channels than credit cards due in part to their concerns about the safety of their transactions and usability of their cards.

A new research report by Mercator Advisory Group, Operational Excellence: The Best Debit Marketing Strategy , recommends that the best way to increase debit card usage and customer retention is to improve dispute handling and reduce the incidence of false positives in fraud detection.

"Debit has gotten a bad reputation in the popular press for being unsafe and less accepted, particularly in digital channels. To counteract this sentiment, banks and credit unions are re-examining their approach to handling cardholder disputes to make it less disruptive to consumers and the underlying activity in their checking accounts. Issuers are also focused on fine-tuning their transaction monitoring tools to protect transactions without being so restrictive as to turn away too many legitimate transactions," commented Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group and author of the report.

This report has 14 pages and 5 exhibits.

Companies mentioned in this report include : CO-OP Financial Services, Mastercard, and Visa.

One of the exhibits included in this report:

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Highlights of the report include:

  • Decline in the use of debit cards compared to credit cards for retail purchases in the United States
  • Transaction types that consumers prefer in digital channels
  • Trends and best practices in handling debit card disputes
  • The rising risk of "friendly fraud"
  • Discussion regarding the use of data analytics to curtail false positives
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