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市場調查報告書

手機付款的平台與市場:市場評估架構

Mobile Payments Platforms and Markets: How High Is Up?

出版商 Mercator Advisory Group, Inc. 商品編碼 452412
出版日期 內容資訊 英文 26 pages
商品交期: 最快1-2個工作天內
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手機付款的平台與市場:市場評估架構 Mobile Payments Platforms and Markets: How High Is Up?
出版日期: 2017年03月01日 內容資訊: 英文 26 pages
簡介

本報告提供美國的手機付款的市場調查,目前市場環境,消費行為的愛好,市場規模的預測,各產品部門的市場機會與課題,推動手機付款的引進的新興技術,各種手機付款應用程式趨勢等彙整資料。

本調查的重點

  • 美國的手機付款環境現況:概要
  • 手機付款利用時的消費者的行動的愛好
  • 美國的手機付款市場:市場規模的預測
  • 手機付款的課題與市場機會:各產品部門
  • 推動手機付款的利用的新興技術
  • 近幾年趨勢:通用手機付款應用程式、商店獨有的手機付款應用程式

調查對象企業

  • Amazon
  • Apple
  • Capital One
  • Chase Bank
  • Chipotle
  • Citibank
  • Cybersource
  • CVS Health
  • Discover
  • Domino's
  • Dunkin' Donuts
  • EMVCo
  • Facebook
  • FIS Global
  • Google
  • Groupon
  • GrubHub
  • Kohl's
  • Lyft
  • MasterCard
  • OpenTable
  • PayPal
  • Samsung
  • Starbucks
  • Square
  • Target
  • Uber
  • Visa
  • Walgreens
  • Walmart
  • Whole Foods
目錄

Can mobile payments overcome early challenges and increase consumer adoption?

New Mercator Advisory Group research finds U.S. mobile payment systems and applications expanding but slow in achieving widespread consumer adoption thus far.

Mercator Advisory Group's most recent research report, ‘Mobile Payments Platforms and Markets: How High Is Up? ’, presents a framework for the assessing the U.S. mobile payments market. The report describes the current market landscape and discusses future implications for payments technology vendors, developers, merchants, and consumers. With e-commerce activity becoming the growth engine for U.S. retail sales, mobile payments technology and applications are expanding at a rapid clip to cash in on increasing consumer purchase transactions made via mobile browsers and smartphone apps.

Competition is intensifying among financial institutions, card networks, and alternative payment vendors seeking to grab their share of mobile payments transactions, now available to both online and in-store shoppers. While the smartphone makers were first to market with the mobile apps Apple Pay, Android Pay, Samsung Pay, financial institutions and card networks have joined with their own entries into the mobile payment universe such as Chase Pay and Citi Pay. Not to be left behind, single merchants, led by nationwide chains and franchises such as Starbucks and Dunkin' Donuts are launching their own mobile apps with special features to meet the needs of their customer bases.

Despite early optimism that mobile payment adoption would be widespread among both merchants and consumers, various inhibiting factors are in play. Challenges to higher mobile payment utilization include systems complexity and consumers' concerns about the security of the mobile payment method. Some emerging technologies are arriving that can address the mobile pay challenges making transactions more seamless and easier to use. This Mercator Advisory Group research report delves into the current state of mobile payments and discusses implications and areas of opportunity for technology developers, financial vendors, and merchants.

“Mobile shoppers want more integrated features and need more engaging reasons to use mobile payments, but most payment vendors and their merchant clients have simply not yet provided that,” comments Raymond Pucci, Associate Director of Research Services at Mercator Advisory Group, author of the report.

This research report contains 26 pages and 11 exhibits.

Companies mentioned in this report include: Amazon, Apple, Capital One, Chase Bank, Chipotle, Citibank, Cybersource, CVS Health, Discover, Domino's, Dunkin' Donuts, EMVCo, Facebook, FIS Global, Google, Groupon, GrubHub, Kohl's, Lyft, MasterCard, OpenTable, PayPal, Samsung, Starbucks, Square, Target, Uber, Visa, Walgreens, Walmart, and Whole Foods.

One of the exhibits included in this report:

Highlights of this research report include:

  • An overview of the current state of the U.S. mobile payments landscape
  • Consumer behavior preferences when considering mobile payment use
  • Projections of U.S. mobile payment market volume through 2025
  • Challenges and opportunities for mobile payments in certain vertical markets
  • Emerging technology that is positioned to enhance mobile payment utilization
  • Recent trends from both universal and single-merchant mobile payment apps
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