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市場調查報告書

生物識別技術:美國消費者接受度預測

Biometrics: A Market Forecast for Consumer Adoption

出版商 Mercator Advisory Group, Inc. 商品編碼 425872
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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生物識別技術:美國消費者接受度預測 Biometrics: A Market Forecast for Consumer Adoption
出版日期: 2017年01月26日 內容資訊: 英文
簡介

本報告針對美國消費者對於行動設備上的生物識別技術認證使用動向進行調查、提供促進生物識別技術的主要影響因素、消費者對於生物識別技術認證接受的預測、從硬體到軟體&雲端技術的轉移預測、促進普及需要克服的課題。

本調查重點

  • 引進生物識別技術的影響4大主要課題:
    • 消費者意識
    • 可用性
    • 實用性
    • 應用程式支援
  • 上述4種課題評價預測
    • 支援生物識別技術的硬體內建行動設備普及率
    • 永續性生物識別技術市場可用性
    • 使用認證生物識別技術的美國消費者比例
  • 行動生物識別技術使用的永續ID變化
    • 從硬體到軟體的轉移與時機
  • 活用Mercator Advisory GroupソCMSS (CustomerMonitor Survey Series) 資訊
    • 針對美國成人3,000人調查
  • CMSS調查
    • 消費者對於生物識別技術信心不足
  • 行動銀行過去數年CMSS調查數據的課題
    • 消費者對安全性與有效性的擔憂
目錄

New biometrics technology is reshaping the authentication market

In new research report, Mercator Advisory Group predicts the course of adoption of biometric authentication via mobile device in the United States

A new research report from Mercator Advisory Group titled Biometrics: A Market Forecast for Consumer Adoption provides predictions out to 2025 for the penetration of the U.S. market by mobile devices that implement the hardware required to support biometrics, the market availability of persistent biometrics and the percentage of the U.S. population that will utilize biometrics for authentication.

Passwords are now totally unreliable. They were vulnerable before Yahoo lost 1 billion passwords to criminals but can't be trusted today unless additional identification methods are incorporated. As identified in the companion report Biometrics: A New Wrinkle Changes the Authentication Landscape , biometrics will clearly be the technology to displace passwords over time and will do so at a unexpectedly fast rate as behavioral biometrics convert the market into a software and cloud based driven solution.

"This forecast evaluates four key issues that will most impact the adoption of biometrics, including consumer attitudes, availability, practicality and application support," said Tim Sloane, Vice President, Payments Innovation, at Mercator Advisory Group and author of report. "The availability of several years of Mercator CustomerMonitor Survey Series (CMSS) research on consumer adoption of mobile banking provided us an excellent model for predicting how quickly the consumer's distrust of biometrics will be converted into usage based on convenience and promotion by trusted friends and businesses."

The new report forecasting consumer adoption of biometrics will help authenticators plan their next technology implementation and help them evaluate the credibility of ROI estimates associated with the deployment of biometric hardware and centralized storage of biometric information. This report is critical for any executives preparing to make any such investments.

The forecast will also be important to suppliers in the authentication market, as it indicates that a dramatic market shift is underway.

This research report is 16 pages long and has 4 exhibits.

Companies mentioned in this report include : Amazon, Apple, Facebook, FIDO Alliance, Google, Yahoo.

One of the exhibits included in this report:

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Highlights of the report:

  • Evaluates four key issues that will most impact the adoption of biometrics: Consumer Attitudes, Availability, Practicality, and Application Support.
  • Using the output of the evaluations of the four issues above, forecasts to 2025 the penetration of the U.S. market by mobile devices that have the hardware required to support biometrics, the market availability of persistent biometrics, and the percentage of the U.S. population that will utilize biometrics for authentication.
  • Predicts when the availability of persistent identity utilizing behavioral biometrics will transition the industry away from hardware to a software- and cloud-based solution.
  • Utilizes data from Mercator Advisory Group's CustomerMonitor Survey Series (CMSS) research of 3,000 U.S. adults as the 2016 starting point for U.S. adoption of biometrics on mobile devices.
  • Cites Mercator CustomerMonitor Survey Series (CMSS) research used here to quantify the current lack of consumer trust in biometrics.
  • Presents evidence of several years of Mercator CustomerMonitor Survey Series (CMSS) research data on mobile banking, where consumers had equal concerns regarding safety and efficacy, to establish a consumer adoption model for biometrics.
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