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Premium Credit Cards: How to Hit a Small, Moving Target

出版商 Mercator Advisory Group, Inc. 商品編碼 356347
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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高級信用卡:獲得小規模且有移動性的客戶層 Premium Credit Cards: How to Hit a Small, Moving Target
出版日期: 2016年04月15日 內容資訊: 英文




  • 高級信用卡的各種趨勢、普及率、支出額估計
  • 主要發行業者為了差異化高級卡品牌&商品而採用的策略
  • 在網路層級提供的高級商品平台概要
  • 最受歡迎的高級卡的特徵、優點比較網
  • 高級卡發行業者相關的策略性考察


  • American Express
  • Citibank
  • City National Bank
  • Discover
  • Facebook
  • JPMorgan Chase
  • MasterCard
  • Visa

Credit card issuers' interest in mass affluent and high-net-worth cardholders has not waned in the wake of the recession. Indeed, leading premium card issuers have redoubled their efforts to acquire these consumers as a source of high-volume, low-risk credit card spend.

Mercator Advisory Group's newest report, ‘Premium Credit Cards: How to Hit a Small, Moving Target’, updates key statistics on affluent and high-net-worth consumers. It analyzes statistics that are fundamental to card product development in the U.S. market such as market growth, product ownership, and monthly and yearly card spending by cardholder segment. The report also reviews recent developments in the major card networks' product platforms and provides an update on new features and benefits of leading issuers' superpremium offerings.

“Growth in the overall number of high-net-worth and mass affluent households has remained modest,” comments Alex Johnson, Director of Mercator Advisory Group's Credit Advisory Service and author of the report. “The biggest area of growth, in terms of card spend, is occurring in the lowest tier of the mass affluent segment, and this is motivating issuers to invest in the features and rewards of cards targeted at that segment.”

This report contains 27 pages and 14 exhibits.

Companies mentioned in this report include: American Express, Citibank, City National Bank, Discover, Facebook, JPMorgan Chase, MasterCard, and Visa.

One of the exhibits included in this report:

                     Source:Mercator Advisory Group based on Phoenix Marketing International Affluent Market Program data used by permission.

Highlights of the report include:

  • Estimates, trends, and penetration rates in premium credit card spending
  • Tactics that leading issuers have employed to differentiate premium card brands and products
  • An overview of premium product platforms offered at the network level
  • Comparison grids of the features/benefits of the most popular premium card offerings
  • Strategic considerations for premium card issuers
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