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零售點數卡趨勢:美國 (2014年)

Retail Gift Card Trends in the United States: 2014 in Review

出版商 Mercator Advisory Group, Inc. 商品編碼 333949
出版日期 內容資訊 英文 20 Pages
商品交期: 最快1-2個工作天內
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零售點數卡趨勢:美國 (2014年) Retail Gift Card Trends in the United States: 2014 in Review
出版日期: 2015年01月01日 內容資訊: 英文 20 Pages



  • 封閉迴路型商店內點數卡部門:2013年的降低後恢復,2014年記錄寫下接近2位數的成長率
  • 由於消費者取向獎勵卡成長順利,零售卡發行業者開始注目這個部門
  • 由於焦點轉移,2014年員工合作伙伴獎勵卡部門收費額減少
  • 透過發行業者的流通管道途徑:在B2B,網際網路收費變動中,零售業者透過卡片商場維持穩定地收費
  • 2014年的虛擬卡收費額雖然額面上穩定,但不同業者的業績卻各不相同,其他
  • 再收費額佔總額的比例維持10%以上,ETC


  • Blackhawk Network
  • Dunkin Donuts
  • epay
  • Gyft (First Data)
  • InComm
  • MCX
  • Starbucks Coffee Company

Mercator Advisory Group's new research report, Retail Gift Card Trends in the United States: 2014 in Review , documents the dollars loaded in 2014 onto closed-loop prepaid cards or prepaid account access devices issued by retailers. In the past, the segments in this report were included in Mercator Advisory Group's closed-loop market assessments. After a decline in 2013, the gift card market rallied in 2014 and retailers saw their customers loading more funds onto closed-loop cards.

While retailers reported that the winter holiday season was slower for them in 2014 than 2013, that did not affect the overall market. Total loads in the segment climbed despite a couple of slow months.

In the past, Mercator Advisory Group published distribution information for prepaid cards as a separate report. The report released today includes distribution information along with load information for retailer-issued cards. All the charts and tables in this report represent the average reported percentage of total loads, whether the cards were issued for direct-from-consumer loads or as incentives or other business-to-business purposes.

"Closed-loop gift cards continue to be popular for retailers and their customers," said Ben Jackson, the Director of Mercator Advisory Group's Prepaid Advisory Service and author of the report. "Despite downward pressure in 2013, the market rebounded last year, and customers showed their affinity for closed-loop prepaid cards."

This report contains 20 pages and 12 exhibits.

Companies mentioned in this report include : Blackhawk Network, Dunkin Donuts, epay, Gyft (First Data), InComm, MCX, Starbucks Coffee Company.

Members of Mercator Advisory Group Prepaid Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

One of the exhibits included in this report:


Highlights of the report include:

  • The closed-loop, In-Store gift segment recovered from its decline in 2013 and saw near double-digit growth through 2014.
  • Retail issuers seemed to emphasize consumer incentives, as growth in that segment was strong.
  • Loads in the Employee and Partner Incentives segment declined in 2014 as the emphasis seemed to shift in the incentives market.
  • This report also includes information on the distribution channels used by issuers. Retailers continue to see steady load volumes through card malls even as business-to-business and Internet loads fluctuate.
  • Reported virtual card load volumes held steady in 2014, but the experiences of individual retailers varied.
  • Reloads as a percentage of total volume remain above 10%.
  • Reloads continuing as a percentage of total volume above 10%.
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