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Improving Banking Performance with Analytics and Market Segmentation

出版商 Mercator Advisory Group, Inc. 商品編碼 325458
出版日期 內容資訊 英文 25 pages
商品交期: 最快1-2個工作天內
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透過分析及市場區隔改善銀行業績 Improving Banking Performance with Analytics and Market Segmentation
出版日期: 2015年03月04日 內容資訊: 英文 25 pages


本報告將驗證如何活用顧客關係管理(CRM:Customer Relationship Management)與分析系統以滿足顧客期待,並改善銀行業績。


  • 現今的銀行及金融機構,為了維持成長仍不斷拚命努力,在美國的財務危機之後的數年仍持續維持獲益。
  • 虧損機構的數量在過去五年已經大幅減少,但是股東權益報酬率(ROE)、資產報酬率(ROA)等方面依然是逆風狀態。
  • 雖然景氣衰退之後營運的金融機構減少,但仍處於不利的狀態。特別是由於銀行顧客逐漸認識如行動裝置等的新型支付方式與互動方法,多數的金融機構已意識到顧客期待也日漸增長。
  • 透過活用先進的CRM分析系統,加深對顧客的理解與關係,有可能大幅改善銀行業績。


  • D+H
  • Equifax
  • FICO
  • FIS
  • Horicon Bank
  • MicroStrategy
  • SAS
  • Westpac Bank

Analytics and Market Segmentation Tools Helping U.S. Banks and Credit Unions to Improve the Bottom Line

In the research report, Improving Banking Performance with Analytics and Market Segmentation, Mercator Advisory Group reviews how expectations can be met, and in many cases exceeded, by leveraging expanded capabilities available through customer relationship management (CRM) and analytics systems.

“Many FIs are looking to more powerful customer and predictive analytics solutions working with more robust and insightful enterprise marketing systems to engage more closely with their banking customers and build long-term, sustainable, and profitable relationships,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

Highlights of this report include:

  • Today's banks and other financial institutions are still struggling to grow and be consistently profitable several years after the financial crisis in the U.S.
  • While the number of unprofitable institutions has declined considerably over the past half-decade, there are still headwinds in such areas as return on equity and return on assets.
  • This is occurring although there are fewer financial institutions in business today than immediately after the recession.
  • Many FIs are realizing that banking customers' expectations have increased significantly as they become more aware of new ways to transact and interact, especially via mobile device.
  • Bank performance can be significantly improved by leveraging the power of advanced CRM and analytics systems to better understand and engage with banking customers.

One of the exhibits included in this report:

                        Source: Mercator Advisory Group.

This report is 25 pages long and has 16 exhibits.

Organizations mentioned in this report include: D+H, Equifax, FICO, FIS, Horicon Bank, MicroStrategy, SAS, and Westpac Bank.

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