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The Evolving Branch Banking Strategy

出版商 Mercator Advisory Group, Inc. 商品編碼 321208
出版日期 內容資訊 英文 20 pages
商品交期: 最快1-2個工作天內
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新的銀行分店策略 The Evolving Branch Banking Strategy
出版日期: 2014年12月16日 內容資訊: 英文 20 pages



  • Diebold
  • Glory Global Solutions
  • Nautilus Hyosung
  • NCR
  • Wincor Nixdorf


  • 銀行、信用合作社:7天24小時與專家的面對面,以調整存取和使用數位解決方案,滿足客戶/工會會員的需求,創造能抑製成本的分店的配合措施
  • 許多金融機關減少分店數,或是推進重建佈局中的新分店策略
  • 很多佈局的變化:一般交易、自助服務、必需協助服務、諮詢的單人房間區域、服務ATM等區分的開放式概念
  • 銷售及服務的訓練的ATM及分店的基本作用的變化:以交叉銷售&提升銷售的促銷及提高顧客滿意度為目標

Mercator Research Shows That Branches Remain Important

Research from Mercator Advisory Group examines the continued evolution of bank branches and the movement toward branch reconfiguration

In a new research report, The Evolving Branch Banking Strategy , Mercator Advisory Group reviews the importance of face-to-face communication when discussing complicated financial products and service such as loans, time deposits, and investments.

"Even while many banks, credit unions, and other financial institutions are right-sizing or otherwise reconfiguring their branches, most realize that in-person service is still important to their customers and members," comments Ed O'Brien, Director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This report is 20 pages long and has 14 exhibits.

Companies mentioned in this report include : Diebold, Glory Global Solutions, Nautilus Hyosung, NCR, and Wincor Nixdorf.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

One of the exhibits included in this report:


Highlights of this report include:

  • Banks and credit unions' efforts to create branches that meet (and exceed) customer/member needs while containing costs by balancing the desire for in-person expertise with 24x7 access as well as access to digital solutions
  • Emergence of new branch strategy as many financial institutions are reducing the number of branches they operate or reconfiguring their branch layouts
  • New variations in branch layouts, including open concepts with dedicated zones for basic transactions, self- and assisted-service interaction, private areas for advice-based services, and teller automation and cash recycling equipment to enhance the overall customer experience
  • Changes in the fundamental role of tellers and other branch through expanded sales and service training aimed at promoting cross- and up-sell efforts and increasing overall customer satisfaction
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