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Co-Branded Credit Cards: A 2014 Product Review

出版商 Mercator Advisory Group, Inc. 商品編碼 315332
出版日期 內容資訊 英文 24 Pages
商品交期: 最快1-2個工作天內
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聯名信用卡:產品檢討 Co-Branded Credit Cards: A 2014 Product Review
出版日期: 2014年10月01日 內容資訊: 英文 24 Pages



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  • 「消費者從複數的信用卡中如何利用POS選擇卡片?」又「消費者利用聯名信用產品的主要理由是什麼?」問題的回答


  • Alliance Data
  • American Express
  • Bank of America
  • Barclaycard
  • Capital One
  • Chase
  • Citi
  • Comenity
  • Discover
  • Disney
  • Gap Stores
  • Home Depot
  • Expedia
  • H.E.B.
  • Kroger
  • Lowe's
  • MasterCard
  • Meijer
  • Nordstrom
  • Orbitz
  • Synchrony
  • Target
  • TJX
  • US Bank
  • Visa
  • Walmart
  • World's Foremost Bank

New Features Emerging to Differentiate Co-branded Credit Cards

New research presents an updated review and comparison of co-branded credit card programs in the United States

A staple of nearly every domestic airline and hotel loyalty program, the co-branded credit card has become commonplace in today's consumer credit marketplace. Defined as a credit card branded by a network (American Express, Discover, MasterCard, or Visa) issued by or for a commercial firm (i.e., not a bank) under that firm's brand name, co-branded cards have become ubiquitous in the U.S. marketplace. A variety of firms, including retailers, supermarkets, gasoline companies, and entertainment venues in addition to providers of travel services, now offer co-branded credit cards.

The financial terms and value-added features and services associated with many of these cards have become conventional over time. But some nuances are beginning to emerge as both issuers and brand partners seek differentiation within this homogenous product set. Mercator Advisory Group's most recent research report, ‘Co-branded Credit Cards: A 2014 Product Review’, analyzes trends in today's leading offerings, highlights a few particularly creative programs, and examines various issuers' strategies for setting reward levels and pricing.

“The ability to offer an attractive value proposition to all stakeholders has contributed to the success of co-branded credit cards in the U.S. market,” comments Michael Misasi, Senior Analyst at Mercator Advisory Group and author of the report. “Issuers and brand partners must continually look for new ways to add value in order for their products to stand out.”

The report analysis is based on a review of the universe of major co-branded credit card programs and updates data from a similar review in an earlier Mercator Advisory Group report, Co-branded Consumer Cards 2010: Mature Products Ripe for Change. In total, the new report makes use of data collected from the websites of more than 100 leading co-brand reward programs.

One of the exhibits included in this report:

                     Source: Mercator Advisory Group.

This report contains 24 pages and 11 exhibits.

Companies mentioned in this report include: Alliance Data, American Express, Bank of America, Barclaycard, Capital One, Chase, Citi, Comenity, Discover, Disney, Gap Stores, Home Depot, Expedia, H.E.B., Kroger, Lowe's, MasterCard, Meijer, Nordstrom, Orbitz, Synchrony, Target, TJX, US Bank, Visa, Walmart, and World's Foremost Bank.

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