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市場調查報告書

聯名信用卡:新型冠狀病毒感染疾病(COVID-19)造成的損失後的重新出發

Co-branded Credit Cards: Reinventing Themselves Post Covid Losses

出版商 Mercator Advisory Group, Inc. 商品編碼 1022578
出版日期 內容資訊 英文 24 Pages, 7 Exhibits
商品交期: 最快1-2個工作天內
價格
聯名信用卡:新型冠狀病毒感染疾病(COVID-19)造成的損失後的重新出發 Co-branded Credit Cards: Reinventing Themselves Post Covid Losses
出版日期: 2021年08月10日內容資訊: 英文 24 Pages, 7 Exhibits
簡介

聯名信用卡,成為銀行發行的品牌網路信用卡的重要的結構要素。自有品牌的信用卡,不帶給銀行發行的信用卡影響,不過,面臨著來自辦理後付款的付款方式(Buy Now, Pay Later)的金融業者的壓力。

本報告以聯名信用卡為焦點,提供信用卡的發行張數,聯盟品牌的市場規模,聯盟品牌關係內部結構,未來展望,產業的方向性,信用發卡公司的策略性作用等相關彙整資訊。

調查對象企業 AARP, Alliance Data, Alaska Airlines, Allegiant, American Express, American Airlines, Apple, Bank of America, Barclaycard, Capital One, Carnival Cruise lines, Choice Hotels, Chase, Citi, Conde Nast, Costco, Delta Airlines, Discover, Goldman Sachs, GM, Emirates Airline, Frontier Airlines, Hawaiian Airlines, Holland America Cruiselines, Jet Blue, LendingTree, Macy's, Mastercard, National Football League (NFL), Lufthansa, PayPal, Priceline, PNC, Southwest Airlines, Spirit Airlines, SteinMart, Synchrony, USBank, United Airlines, Visa, Walmart, Wells Fargo, Wayfair, Williams Sonoma, Wyndham Hotels

調查的重點

  • PLCC從聯合品牌分離的事有意義的理由
  • 目前信用卡的發行張數
  • 聯盟品牌的市場規模
  • 聯盟品牌關係內部結構
  • 即使是在聯合品牌中,並非每一種關係都是永遠的
  • 產業的方向性
  • 信用發卡公司的策略性作用
目錄

Co-brands: 225 Million Credit Cards Vying for Market Share.

Network cards less affected by BNPL than private label cards, according to new report by Mercator Advisory Group.

Mercator Advisory Group released a report covering the co-branded credit card market, titled Co-branded Credit Cards: Reinventing Themselves Post Covid Losses. The research explains how co-branded credit cards are essential to issuers rebuilding their credit card volume in a post-COVID world.

This report separates co-branded credit cards from private label credit cards (PLCC) because the markets are diverging. Private label credit cards face pressure from Buy Now, Pay Later lenders that do not affect bank-issued credit cards. Co-branded credit cards are vital components of bank-issued branded network credit cards.

"Issuers must nurture their programs, but they must be careful not to give away the bank," states Brian Riley, Director, Credit Advisory Service at Mercator Advisory Group. "Sometimes they must be willing to walk away from a deal. Other times, they might need a good-old-fashioned break-up," Riley continued, "But a well-run program can add scale, increase loyalty in retail customers, and set the pace for cross-selling. Take American Express, Delta Airlines, Citi AAdvantage, or Chase United as examples. And then, there is Costco (Capital One) and Amazon to consider. The shift (and anticipated shift in the case of Amazon) impact both counterparties in the co-branded relationship."

This document contains 24 pages and 7 exhibits.

Companies mentioned in this document include: AARP, Alliance Data, Alaska Airlines, Allegiant, American Express, American Airlines, Apple, Bank of America, Barclaycard, Capital One, Carnival Cruise lines, Choice Hotels, Chase, Citi, Conde Nast, Costco, Delta Airlines, Discover, Goldman Sachs, GM, Emirates Airline, Frontier Airlines, Hawaiian Airlines, Holland America Cruiselines, Jet Blue, LendingTree, Macy's, Mastercard, National Football League (NFL), Lufthansa, PayPal, Priceline, PNC, Southwest Airlines, Spirit Airlines, SteinMart, Synchrony, USBank, United Airlines, Visa, Walmart, Wells Fargo, Wayfair, Williams Sonoma, Wyndham Hotels

One of the exhibits included in this report:

Highlights of the research note include:

  • Why it makes sense to separate PLCC from co-brands
  • Current credit card volumes
  • Co-branded market volumes
  • The inner workings of a co-branded relationship
  • Not every relationship is forever-even in co-branding
  • Where the industry is headed
  • Strategic plays for credit card issuers