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市場調查報告書
商品編碼
1087112

女性貼身護理產品：市場預測（2022-2027）

Global Women Intimate Care Market - Forecasts from 2022 to 2027
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 160 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球女性私密護理產品市場預計在 2020 年達到 143.68 億美元，在預測期內以 3.70% 的複合年增長率擴大到 2027 年的 185.28 億美元。我是。推動市場發展的因素包括女性消費者的衛生意識提高以及超市、大賣場和專賣店數量的增加。

本報告探討了全球女性貼身護理產品市場，包括市場規模和預測、市場驅動因素和挑戰、市場趨勢、細分市場分析、競爭狀況和主要參與者。提供概況等系統信息的。

目錄

第1章介紹

  • 市場概況
  • COVID-19 情景
  • 市場定義
  • 市場細分

第2章調查方法

  • 調查數據
  • 假設

第 3 章執行摘要

  • 調查重點

第4章市場動態

  • 市場促進因素
  • 市場製約因素
  • 波特五力分析
    • 供應商的議價能力
    • 買方的議價能力
    • 替代威脅
    • 新進入者威脅
    • 競爭對手之間的敵對關係
  • 產業價值鏈分析

第 5 章女性私密護理產品市場：按產品類型分類

  • 簡介
  • 貼心洗護
  • 貼心擦拭
  • 保濕霜
  • 粉
  • 其他

第 6 章女性私密護理產品市場：按年齡組劃分

  • 簡介
  • 12-19歲
  • 20-29歲
  • 30-39歲
  • 40歲以上

第7章女性私密護理產品市場：按分銷渠道

  • 簡介
  • 在線
  • 離線

第8章女性私密護理產品市場：按地區劃分

  • 簡介
  • 北美
    • 按產品類型 (2020-2027)
    • 按年齡組 (2020-2027)
    • 按分銷渠道 (2020-2027)
    • 按國家/地區
  • 南美洲
    • 按產品類型 (2020-2027)
    • 按年齡組 (2020-2027)
    • 按分銷渠道 (2020-2027)
    • 按國家/地區
  • 歐洲
    • 按產品類型 (2020-2027)
    • 按年齡組 (2020-2027)
    • 按分銷渠道 (2020-2027)
    • 按國家/地區
  • 中東和非洲
    • 按產品類型 (2020-2027)
    • 按年齡組 (2020-2027)
    • 按分銷渠道 (2020-2027)
    • 按國家/地區
  • 亞太地區
    • 按產品類型 (2020-2027)
    • 按年齡組 (2020-2027)
    • 按分銷渠道 (2020-2027)
    • 按國家/地區
    • 中國
    • 日本
    • 韓國
    • 印度
    • 澳大利亞
    • 其他

第9章競爭態勢與分析

  • 主要公司及戰略分析
  • 初創企業和市場優勢
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第 10 章公司簡介

  • Redcliffe Hygiene Private Limited
  • Redroom Technology Pvt Ltd
  • Joylux, Inc
  • Hindustan Unilever Limited
  • Procter & Gamble
  • Johnson & Johnson
  • Bodyform
  • Kimberly-clark corporation
  • Unicharm Corporation
簡介目錄
Product Code: KSI061613764

Global women intimate care market was valued at US$14.368 billion in the year 2020. This market is anticipated to grow at a compound annual rate of 3.70% to attain a market size worth US$18.528 billion by 2027. The market growth is attributed to the rising awareness among female consumers regarding intimate hygiene. A growing number of supermarkets, hypermarkets, and specialty stores, are significantly contributing to the overall market growth owing to the easy availability of these products. Moreover, rising purchasing power and high disposable income have further boosted the overall market growth. Additionally, the rapid increase in the working female population has boosted the demand for high-quality intimate care products which is further boosting the overall market growth. Rising awareness of women towards females' hygiene and its relatable products owing to increased risk of health issues and skin diseases in the intimate area has further boosted the market growth. Growing cases of genital skin infections are encouraging women across the globe to maintain their intimate hygiene which is significantly contributing to the overall market growth. Furthermore, several initiatives are taken by the government and international organizations to create awareness about the benefits of maintaining feminine hygiene which is also contributing to the market growth. For instance, UNICEF has launched a campaign which promotes positive menstrual hygiene in Pakistan. Everteen has launched 'The Fix Your Periods' which is an online campaign under which awareness is created about the modern methods of menstrual hygiene management. The campaign was supported by Indian Medical Academy for Preventive Health Women Health Organization (WHO) and HEAL Foundation.

INCREASING GOVERNMENT INITIATIVES TOWARDS MENSTRUAL HYGIENE

One of the prime reasons supporting the growth of the market is the increasing government initiatives toward menstrual hygiene and health. The governments of various developing countries are taking several initiatives to distribute free sanitary pads to women in order to expand the feminine hygiene sector. For instance, the government of Japan has allocated JPY 1.3 billion to help women in need of menstrual products. They also helped local municipalities by distributing sanitary pads and tampons to the public free of cost. Government of India has come into partnership with several private entities and non-governmental organizations and has taken several initiatives such as Eco Femme, and My Pad to popularize the use of sanitary napkins among the underprivileged and rural women. Moreover, increasing innovations and developments by key players in the market are anticipated to further drive the market growth. For instance, Carefree has launched the actifresh panty liners which have new and improved twist resist technology that helps to minimize the bunching and twisting in India. Sofy launched "Soofy Cool" which is India's first cool napkin, the product has a revolutionary cool pad technology that gives a feeling of coolness for an '' Irritation Free Period.

INTIMATE WASH IS A GROWING OPPORTUNITY FOR PLAYERS

Intimate wash has a large market share because women of all ages are increasingly turning to this product to maintain a natural pH balance while preserving sanitation and cleanliness. Intimate washing can help prevent vulvovaginal disease and infections. Supported by international guidelines, daily gentle cleansing of the vulva is an important part of feminine hygiene and overall intimate health.

With rising women's education and awareness, the world is becoming more open-minded and vocal about women's hygiene products. Women are becoming more aware of the need of choosing an intimate wash that is properly made and clinically tested to provide targeted antibacterial and other health benefits. Moreover, the increasing contribution of women to the workforce is an additional factor. Further, social media also has a big influence in bringing awareness and promoting intimate wash products. Rising female disposable income with increased awareness is promoting the usage of women's intimate care products. According to the World Bank, 46% of the female population above 15years, all across the world are part of the labor workforce.

INDIA SHOWS GOOD GROWTH PROSPECTS

The market's expansion can be driven by the rising genital hygiene consciousness among female consumers. The effective influence of women toward female hygiene products due to the higher risk of health problems in the intimate area leading to various skin diseases has expected to bolster the market growth. Furthermore, rising awareness about the offerings by makers has shaped female consumers to prioritize genital hygiene, propelling the development of the women's intimate care market.

Segmentation

  • By Product Type

Intimate Wash

Intimate Wipes

Moisturizers and Creams

Powder

Others

  • By Age Group

12-19 years

20-29 years

30-39 years

40 years and above

  • By Distribution Channel

Online

Offline

  • By Geography

North America

  • United States
  • Canada
  • Mexico

South America

  • Brazil
  • Argentina
  • Others

Europe

  • Germany
  • Spain
  • United Kingdom
  • France
  • Italy
  • Others

The Middle East and Africa

  • Saudi Arabia
  • Israel
  • UAE
  • Others

Asia Pacific

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Covid-19 Scenario
  • 1.3. Market Definition
  • 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Powers of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. Threat of New Entrants
    • 4.3.5. Competitive Rivalry in Industry
  • 4.4. Industry Value Chain Analysis

5. WOMEN INTIMATE CARE MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Intimate Wash
  • 5.3. Intimate Wipes
  • 5.4. Moisturizers and Creams
  • 5.5. Powder
  • 5.6. Others

6. WOMEN INTIMATE CARE MARKET BY AGE GROUP

  • 6.1. Introduction
  • 6.2. 12-19 years
  • 6.3. 20-29 years
  • 6.4. 30-39 years
  • 6.5. 40 years and above

7. WOMEN INTIMATE CARE MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. WOMEN INTIMATE CARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. North America Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.2.2. North America Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.2.3. North America Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.2.4. By Country
      • 8.2.4.1. United States
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. South America Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.3.2. South America Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.3.3. South America Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. Europe Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.4.2. Europe Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.4.3. Europe Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. Spain
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. France
      • 8.4.4.5. Italy
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. MEA Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.5.2. MEA Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.5.3. MEA Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. Israel
      • 8.5.4.3. UAE
      • 8.5.4.4. Others
  • 8.6. Asia Pacific 
    • 8.6.1. Asia-Pacific Women Intimate Care Market, By Product Type, 2020 to 2027
    • 8.6.2. Asia-Pacific Women Intimate Care Market, By Age Group, 2020 to 2027
    • 8.6.3. Asia-Pacific Women Intimate Care Market, By Distribution Channel, 2020 to 2027
    • 8.6.4. By Country
    • 8.6.5. China
    • 8.6.6. Japan
    • 8.6.7. South Korea
    • 8.6.8. India
    • 8.6.9. Australia
    • 8.6.10. Others

9. COMPETITIVE INTELLIGENCE

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. Redcliffe Hygiene Private Limited
  • 10.2. Redroom Technology Pvt Ltd
  • 10.3. Joylux, Inc
  • 10.4. Hindustan Unilever Limited
  • 10.5. Procter & Gamble
  • 10.6. Johnson & Johnson
  • 10.7. Bodyform
  • 10.8. Kimberly-clark corporation
  • 10.9. Unicharm Corporation