強化葡萄酒市場——2023年至2028年預測
市場調查報告書
商品編碼
1295406

強化葡萄酒市場——2023年至2028年預測

Fortified Wine Market - Forecasts from 2023 to 2028

出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

加強型葡萄酒市場預計將從 2021 年的 177.1 億美元增長到 2028 年的 265.73 億美元,複合年增長率為 5.97%。

近年來,一些業內人士將大麻摻入葡萄酒中,生產出酒精含量高、風味獨特的新型強化葡萄酒。 原因是大麻已在北美各州合法化。 這吸引了該地區想要嘗試新的尖端酒精飲料的年輕顧客。

真正的品質是強化葡萄酒需求的一個主要因素。 可支配收入的增加和勞動力的擴大意味著消費者越來越多地選擇優質強化葡萄酒而不是本地品牌。 預計新興國家的這一趨勢將在未來幾年持續下去。

促進因素:

支持市場拓展的高端技術。

消費者往往對奢侈品牌抱有好感,因為奢侈品牌的加強型葡萄酒往往與更高的品質、獨特的風味和更高檔的飲用體驗聯繫在一起。 正因為如此,隨著越來越多的人願意為這些產品支付更高的價格,市場正在擴大。 此外,各種社交媒體影響者越來越多地使用加強型葡萄酒也鼓勵年輕一代對加強型葡萄酒產生興趣。

不斷變化的消費者偏好

消費者對產品創新(例如更多風味選擇)的需求不斷增長,正在推動對強化葡萄酒的需求。 葡萄酒生產商正在生產具有新穎和異國風味的強化葡萄酒,以滿足不斷變化的消費者口味。 隨著製造商尋求差異化產品並增加市場份額,這種模式預計將持續下去。

對不同口味和酒精形式的強化葡萄酒的渴望也受到了年輕消費者對多樣性和獨特口味的吸引的推動。 客戶的需求促使釀酒師通過開發混合不同葡萄酒品種、口味和酒精飲料的新產品來徹底改變市場。

協會和研究/教育部門的存在

研究強調適量飲酒具有潛在的抗氧化和心血管健康益處,這促使人們對強化葡萄酒作為平衡生活方式的一部分越來越感興趣。我來了。 S. Renaud 和 M. De Lorgeril 在《柳葉刀》上發表了一項名為“裡昂飲食心臟研究”的著名研究(2022 年),研究了補充紅酒的地中海飲食對心血管健康的影響。 這項研究和類似的研究支持了人們對適量飲酒(包括加強型葡萄酒)的興趣,因為它具有潛在的心血管益處。

市場趨勢:

公司正在推出創新的新產品,因為他們看到強化葡萄酒市場可能在未來幾年內大幅發展。 例如,

  • 玫瑰苦艾酒由 Maison Mirabeau 生產,於 2022 年 1 月在英國推出。 玫瑰苦艾酒是一種頌揚法國南部植物的“芬芳”開胃酒。
  • 據新聞稿稱,2023 年 3 月,新西蘭強化葡萄酒生產商 Mazlands 宣布推出新黃標霞多麗起泡酒。 根據其描述,這種桶裝發酵飲料“乾爽宜人,帶有奶油桃子和芳香油桃的果香”。 單人或雙人禮包 19 美元。
  • 2022 年 9 月,泰勒宣布推出 Very Very Old Tawny Port (VVOP)。 這是一系列限量發行的極其稀有和高品質波特酒中的最新一款。 這一介紹可以通過展示泰勒作為創造陳年木桶陳釀波特酒先驅的技能和訣竅來幫助加強葡萄酒市場。 正如泰勒的新版本所說,這是一種“罕見的特權”,也可以吸引尋求獨特和私人葡萄酒體驗的新客戶。

鰹魚種類占很大份額。

加強型葡萄酒市場按類型分為波特酒、雪利酒、馬德拉酒、苦艾酒、馬斯喀特和馬薩拉。 加強型葡萄酒市場的波特酒細分市場已開發出新的口味和高度發達的全球分銷網絡,並且隨著波特酒產品的日益成熟,中國和印度等新興國家被其甜美華麗的風味所吸引。由於波特酒在顧客中越來越受歡迎,這一點是可以預期的。

區域見解。

按地區劃分,加強型葡萄酒市場分為北美、南美、歐洲、中東和非洲以及亞太地區。 由於消費者對優質和創新產品的需求不斷增加、分銷渠道不斷擴大以及葡萄酒雞尾酒越來越受歡迎,預計北美市場將會增長。

消費者對優質酒精飲料偏好的變化、城市人口的增加、可支配收入的增加以及社交和慶祝場合的葡萄酒消費趨勢不斷增長,推動了亞太地區的發展。

北美市場洞察

來自 Single Spirit Bar 簡介 加強型葡萄酒在美國越來越受歡迎。 這些酒吧對雪利酒和波特酒等年份加強型葡萄酒的偏愛尤為明顯。 公司已經開始積極的品牌推廣工作和社交媒體廣告,以提高品牌知名度。 在美國,2021年人均葡萄酒消費量為3.18加侖。 人均葡萄酒消費量增加的主要原因是大麻合法化。

這是由人們對葡萄酒文化的興趣日益增長、精釀飲料行業的擴張、當地酒莊和葡萄園的興起以及葡萄酒旅遊的日益普及等因素推動的。

擴大葡萄酒貿易

新興經濟體葡萄酒貿易的擴張預計將進一步推動該領域的市場增長。 據美國農業部公佈的統計數據,日本對美國葡萄酒及相關產品的出口需求與上一年相比,從2020年的7964萬美元穩步增長到2022年的1.0892億美元,增長驚人。與上年相比增長28.3%。

日本對葡萄酒及相關產品的需求增加,受到多種因素的影響,包括消費者口味的變化、可支配收入的增加以及對適度飲酒對健康益處的了解的增加。代表著需求的增加。 這一趨勢也可能有利於加強型葡萄酒市場,該市場比普通葡萄酒酒精含量更高,保質期更長。 因此,日本葡萄酒行業的價值可能預示著強化葡萄酒業務的機遇和未來增長。

內容

第 1 章簡介

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年的時間表

第 2 章研究方法

  • 研究設計
  • 調查數據
  • 驗證

第 3 章執行摘要

  • 主要發現

第 4 章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 行業價值鏈分析

第 5 章加強型葡萄酒市場:按類型

  • 簡介
  • 波特酒
  • 雪利酒
  • 馬德拉
  • 苦艾酒
  • 馬斯喀特
  • 瑪莎拉酒

第 6 章加強型葡萄酒市場:按地區劃分

  • 簡介
  • 北美
    • 按類型
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按國家/地區

第 7 章競爭格局與分析

  • 主要公司及戰略分析
  • 新興公司和市場盈利能力
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第 8 章公司簡介

  • Liberty Wines Limited
  • Sogevinus Fine Wines SL(Kopke)
  • Taylor's Port
  • Albina & Hanna
  • Backsberg
  • Mazuran's Vineyards Limited
  • Lombardo winery
  • Curatolo Arini
  • EMILIO HIDALGO SA
  • McWilliam's Wines Group Ltd
簡介目錄
Product Code: KSI061611789

The fortified wine market is projected to witness a compound annual growth rate of 5.97%, growing to US$26.573 billion by 2028 from US$17.710 billion in 2021.

A novel variety of fortified wines with stronger alcohol content and distinctive flavor has been produced in recent years because of some industry participants infusing cannabis with wine. This is due to the legalization of marijuana in various North American states. This has drawn in younger customers in the area who are eager to try out novel and cutting-edge alcoholic beverages.

Premiumization is a major element in fortified wine demand. Consumers are increasingly choosing luxury fortified wines over local brands due to rising disposable income and an expanding working population. This tendency is anticipated in emerging nations to continue in the upcoming years.

Drivers:

Premiumization to boost the market expansion.

Consumers often see premium fortified wines favorably since they are frequently associated with greater quality, distinctive flavors, and a more upscale drinking experience. Because of this, the market has grown as more people are prepared to spend a higher price on these goods. Additionally, the increasing use of fortified wines by various social media influencers is also encouraging the younger generation to show interest in fortified wine.

Evolving Consumer preferences

An increase in consumer demand for product innovations, such as additional flavor options, is driving the demand for fortified wine. Wine manufacturers produce novel and exotic flavors of fortified wine to meet changing customer tastes and preferences. This pattern is anticipated to persist as manufacturers try distinguishing their goods and gain market share.

The desire for fortified wines with various flavors and forms of alcohol is also being driven by young customers drawn to the diversity and distinctive taste. Due to client demand, winemakers have innovated the market by developing new products that blend various wine varieties, flavors, and alcoholic beverages.

Presence of associations and research/education sectors

Studies highlighting the potential health benefits of moderate wine consumption, such as antioxidants and potential cardiovascular benefits, have contributed to the growing interest in fortified wines as a part of a balanced lifestyle. A notable study by S. Renaud and M. De Lorgeril (2022) in The Lancet, called the Lyon Diet Heart Study, investigated the impact of a Mediterranean diet supplemented with red wine on cardiovascular health. This research and similar studies support the interest in moderate wine consumption, including fortified wines, for potential cardiovascular benefits.

Market Developments:

Companies have launched new and innovative products as they see the fortified wine market has a huge potential to flourish in the coming years. For instance,

  • The Rose Vermouth, produced by Maison Mirabeau, was introduced in the UK in January 2022. An 'aromatic' aperitif that honors southern French botanicals is called rose vermouth.
  • In March 2023, as per the press release by Mazurans, a fortified wine producer with a New Zealand base, announced the launch of its New Yellow Label Sparkling Chardonnay. According to its description, the barrel-fermented beverage is "delightfully dry, with fruity overtones of creamy peach and perfumed nectarine. It costs $19 for each single or double gift package.
  • In September 2022, Taylor's announced the launch of its Very Very Old Tawny Port (VVOP). This is the most recent in a series of limited rolls out of extremely rare and high-quality Ports. This introduction could help the fortified wine market by demonstrating Taylor's workmanship and brilliance as a pioneer in creating the greatest cask-aged Ports of great age. As described in Taylor's new release, it is a "rare privilege" It can also draw in new clients searching for a distinctive and private wine experience.

The skipjack species segment held a significant share.

The fortified wine market is segmented based on type into port, sherry, madeira, vermouth, muscat, and marsala. The port segment of the fortified wine market is expected to grow due to the premiumization of port wine goods, together with new flavor developments and highly developed global distribution networks and the rising popularity of port wine among customers in developing nations like China and India, who are drawn to its sweet and opulent flavor.

Regional Insights.

By geography, the fortified wine market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American market is estimated to grow, driven by increasing consumer demand for premium and innovative products, expanding distribution channels, and the rising popularity of wine-based cocktails.

The Asia Pacific region is propelled by shifting consumer preferences towards premium alcoholic beverages, expanding urban population, increasing disposable incomes, and the growing trend of wine consumption in social gatherings and celebrations.

North American market Insight:

Fortified wines have increased in popularity across the US due to the introduction of single-spirit bars. The love of vintage fortified wines like sherry and port is especially evident in these pubs. Businesses have started aggressive branding initiatives and social media advertising to increase brand recognition. In the United States, the consumption of wine per resident in 2021 was 3.18 gallons per person. The main reason behind the increase in per capita consumption of wine was the legalization of marijuana.

Canada is another country that holds a significant share of this market after the United States, supported by factors such as the growing interest in wine culture, the expanding craft beverage industry, the emergence of local wineries and vineyards, and the rising popularity of wine tourism.

Growing trade of wine

The growing trade of wine among developed economies is further projected to boost the segment's market growth. According to the statistics released by the USDA, the demand for the export of wine and related products from the United States in Japan has grown steadily from US$ 79.64 million in 2020 to US$ 108.92 million in 2022, with an astounding gain of 28.3% in the previous year.

This represents an increase in the demand for wine and related goods in Japan, which has been impacted by various causes, including shifting consumer preferences, rising disposable income, and increased knowledge of the health advantages of moderate wine intake. This tendency may also be advantageous for the market for fortified wine, which has a higher alcohol level and a longer shelf life than normal wine. As a result, the value of the Japanese wine industry may be a good sign of opportunities and future growth for the fortified wine business.

Market Segmentation:

By Type

  • Port
  • Sherry
  • Madeira
  • Vermouth
  • Muscat
  • Marsala

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • Indonesia
  • Taiwan
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Data
  • 2.3. Validation

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. FORTIFIED WINE MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Port
  • 5.3. Sherry
  • 5.4. Madeira
  • 5.5. Vermouth
  • 5.6. Muscat
  • 5.7. Marsala

6. FORTIFIED WINE MARKET, BY GEOGRAPHY

  • 6.1. Introduction
  • 6.2. North America
    • 6.2.1. By Type
    • 6.2.2. By Country
    • 6.2.2.1. USA
    • 6.2.2.2. Canada
    • 6.2.2.3. Mexico
  • 6.3. South America
    • 6.3.1. By Type
    • 6.3.2. By Country
    • 6.3.2.1. Brazil
    • 6.3.2.2. Argentina
    • 6.3.2.3. Others
  • 6.4. Europe
    • 6.4.1. By Type
    • 6.4.2. By Country
    • 6.4.2.1. Germany
    • 6.4.2.2. France
    • 6.4.2.3. United Kingdom
    • 6.4.2.4. Spain
    • 6.4.2.5. Others
  • 6.5. Middle East and Africa
    • 6.5.1. By Type
    • 6.5.2. By Country
    • 6.5.2.1. Saudi Arabia
    • 6.5.2.2. UAE
    • 6.5.2.3. Israel
    • 6.5.2.4. Others
  • 6.6. Asia Pacific
    • 6.6.1. By Type
    • 6.6.2. By Country
    • 6.6.2.1. China
    • 6.6.2.2. India
    • 6.6.2.3. South Korea
    • 6.6.2.4. Taiwan
    • 6.6.2.5. Thailand
    • 6.6.2.6. Indonesia
    • 6.6.2.7. Japan
    • 6.6.2.8. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 7.1. Major Players and Strategy Analysis
  • 7.2. Emerging Players and Market Lucrativeness
  • 7.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 7.4. Vendor Competitiveness Matrix

8. COMPANY PROFILES

  • 8.1. Liberty Wines Limited
  • 8.2. Sogevinus Fine Wines SL (Kopke)
  • 8.3. Taylor's Port
  • 8.4. Albina & Hanna
  • 8.5. Backsberg
  • 8.6. Mazuran's Vineyards Limited
  • 8.7. Lombardo winery
  • 8.8. Curatolo Arini
  • 8.9. EMILIO HIDALGO SA
  • 8.10. McWilliam's Wines Group Ltd