市場調查報告書
商品編碼
1295406
強化葡萄酒市場——2023年至2028年預測Fortified Wine Market - Forecasts from 2023 to 2028 |
近年來,一些業內人士將大麻摻入葡萄酒中,生產出酒精含量高、風味獨特的新型強化葡萄酒。 原因是大麻已在北美各州合法化。 這吸引了該地區想要嘗試新的尖端酒精飲料的年輕顧客。
真正的品質是強化葡萄酒需求的一個主要因素。 可支配收入的增加和勞動力的擴大意味著消費者越來越多地選擇優質強化葡萄酒而不是本地品牌。 預計新興國家的這一趨勢將在未來幾年持續下去。
消費者往往對奢侈品牌抱有好感,因為奢侈品牌的加強型葡萄酒往往與更高的品質、獨特的風味和更高檔的飲用體驗聯繫在一起。 正因為如此,隨著越來越多的人願意為這些產品支付更高的價格,市場正在擴大。 此外,各種社交媒體影響者越來越多地使用加強型葡萄酒也鼓勵年輕一代對加強型葡萄酒產生興趣。
消費者對產品創新(例如更多風味選擇)的需求不斷增長,正在推動對強化葡萄酒的需求。 葡萄酒生產商正在生產具有新穎和異國風味的強化葡萄酒,以滿足不斷變化的消費者口味。 隨著製造商尋求差異化產品並增加市場份額,這種模式預計將持續下去。
對不同口味和酒精形式的強化葡萄酒的渴望也受到了年輕消費者對多樣性和獨特口味的吸引的推動。 客戶的需求促使釀酒師通過開發混合不同葡萄酒品種、口味和酒精飲料的新產品來徹底改變市場。
研究強調適量飲酒具有潛在的抗氧化和心血管健康益處,這促使人們對強化葡萄酒作為平衡生活方式的一部分越來越感興趣。我來了。 S. Renaud 和 M. De Lorgeril 在《柳葉刀》上發表了一項名為“裡昂飲食心臟研究”的著名研究(2022 年),研究了補充紅酒的地中海飲食對心血管健康的影響。 這項研究和類似的研究支持了人們對適量飲酒(包括加強型葡萄酒)的興趣,因為它具有潛在的心血管益處。
公司正在推出創新的新產品,因為他們看到強化葡萄酒市場可能在未來幾年內大幅發展。 例如,
加強型葡萄酒市場按類型分為波特酒、雪利酒、馬德拉酒、苦艾酒、馬斯喀特和馬薩拉。 加強型葡萄酒市場的波特酒細分市場已開發出新的口味和高度發達的全球分銷網絡,並且隨著波特酒產品的日益成熟,中國和印度等新興國家被其甜美華麗的風味所吸引。由於波特酒在顧客中越來越受歡迎,這一點是可以預期的。
按地區劃分,加強型葡萄酒市場分為北美、南美、歐洲、中東和非洲以及亞太地區。 由於消費者對優質和創新產品的需求不斷增加、分銷渠道不斷擴大以及葡萄酒雞尾酒越來越受歡迎,預計北美市場將會增長。
消費者對優質酒精飲料偏好的變化、城市人口的增加、可支配收入的增加以及社交和慶祝場合的葡萄酒消費趨勢不斷增長,推動了亞太地區的發展。
來自 Single Spirit Bar 簡介 加強型葡萄酒在美國越來越受歡迎。 這些酒吧對雪利酒和波特酒等年份加強型葡萄酒的偏愛尤為明顯。 公司已經開始積極的品牌推廣工作和社交媒體廣告,以提高品牌知名度。 在美國,2021年人均葡萄酒消費量為3.18加侖。 人均葡萄酒消費量增加的主要原因是大麻合法化。
這是由人們對葡萄酒文化的興趣日益增長、精釀飲料行業的擴張、當地酒莊和葡萄園的興起以及葡萄酒旅遊的日益普及等因素推動的。
新興經濟體葡萄酒貿易的擴張預計將進一步推動該領域的市場增長。 據美國農業部公佈的統計數據,日本對美國葡萄酒及相關產品的出口需求與上一年相比,從2020年的7964萬美元穩步增長到2022年的1.0892億美元,增長驚人。與上年相比增長28.3%。
日本對葡萄酒及相關產品的需求增加,受到多種因素的影響,包括消費者口味的變化、可支配收入的增加以及對適度飲酒對健康益處的了解的增加。代表著需求的增加。 這一趨勢也可能有利於加強型葡萄酒市場,該市場比普通葡萄酒酒精含量更高,保質期更長。 因此,日本葡萄酒行業的價值可能預示著強化葡萄酒業務的機遇和未來增長。
A novel variety of fortified wines with stronger alcohol content and distinctive flavor has been produced in recent years because of some industry participants infusing cannabis with wine. This is due to the legalization of marijuana in various North American states. This has drawn in younger customers in the area who are eager to try out novel and cutting-edge alcoholic beverages.
Premiumization is a major element in fortified wine demand. Consumers are increasingly choosing luxury fortified wines over local brands due to rising disposable income and an expanding working population. This tendency is anticipated in emerging nations to continue in the upcoming years.
Consumers often see premium fortified wines favorably since they are frequently associated with greater quality, distinctive flavors, and a more upscale drinking experience. Because of this, the market has grown as more people are prepared to spend a higher price on these goods. Additionally, the increasing use of fortified wines by various social media influencers is also encouraging the younger generation to show interest in fortified wine.
An increase in consumer demand for product innovations, such as additional flavor options, is driving the demand for fortified wine. Wine manufacturers produce novel and exotic flavors of fortified wine to meet changing customer tastes and preferences. This pattern is anticipated to persist as manufacturers try distinguishing their goods and gain market share.
The desire for fortified wines with various flavors and forms of alcohol is also being driven by young customers drawn to the diversity and distinctive taste. Due to client demand, winemakers have innovated the market by developing new products that blend various wine varieties, flavors, and alcoholic beverages.
Studies highlighting the potential health benefits of moderate wine consumption, such as antioxidants and potential cardiovascular benefits, have contributed to the growing interest in fortified wines as a part of a balanced lifestyle. A notable study by S. Renaud and M. De Lorgeril (2022) in The Lancet, called the Lyon Diet Heart Study, investigated the impact of a Mediterranean diet supplemented with red wine on cardiovascular health. This research and similar studies support the interest in moderate wine consumption, including fortified wines, for potential cardiovascular benefits.
Companies have launched new and innovative products as they see the fortified wine market has a huge potential to flourish in the coming years. For instance,
The fortified wine market is segmented based on type into port, sherry, madeira, vermouth, muscat, and marsala. The port segment of the fortified wine market is expected to grow due to the premiumization of port wine goods, together with new flavor developments and highly developed global distribution networks and the rising popularity of port wine among customers in developing nations like China and India, who are drawn to its sweet and opulent flavor.
By geography, the fortified wine market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American market is estimated to grow, driven by increasing consumer demand for premium and innovative products, expanding distribution channels, and the rising popularity of wine-based cocktails.
The Asia Pacific region is propelled by shifting consumer preferences towards premium alcoholic beverages, expanding urban population, increasing disposable incomes, and the growing trend of wine consumption in social gatherings and celebrations.
Fortified wines have increased in popularity across the US due to the introduction of single-spirit bars. The love of vintage fortified wines like sherry and port is especially evident in these pubs. Businesses have started aggressive branding initiatives and social media advertising to increase brand recognition. In the United States, the consumption of wine per resident in 2021 was 3.18 gallons per person. The main reason behind the increase in per capita consumption of wine was the legalization of marijuana.
Canada is another country that holds a significant share of this market after the United States, supported by factors such as the growing interest in wine culture, the expanding craft beverage industry, the emergence of local wineries and vineyards, and the rising popularity of wine tourism.
The growing trade of wine among developed economies is further projected to boost the segment's market growth. According to the statistics released by the USDA, the demand for the export of wine and related products from the United States in Japan has grown steadily from US$ 79.64 million in 2020 to US$ 108.92 million in 2022, with an astounding gain of 28.3% in the previous year.
This represents an increase in the demand for wine and related goods in Japan, which has been impacted by various causes, including shifting consumer preferences, rising disposable income, and increased knowledge of the health advantages of moderate wine intake. This tendency may also be advantageous for the market for fortified wine, which has a higher alcohol level and a longer shelf life than normal wine. As a result, the value of the Japanese wine industry may be a good sign of opportunities and future growth for the fortified wine business.