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市場調查報告書
商品編碼
1013785

全球數位電子看板市場(2021年∼2026年)

Digital Signage Market - Forecasts from 2021 to 2026

出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 103 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球數位電子看板的市場規模在2019年估算為52億5,000萬美元,在預測期間中預計將以11.67%的年複合成長率增長,2026年之前達到113億7,200萬美元。

數位電子看板使用 LCD、LED 和投影顯示內容等技術,包括數位圖像、視頻、流媒體和信息,廣泛應用於公共場所、交通系統、博物館、體育場館、零售店、酒店和餐廳等. 提供尋路、展覽、營銷和戶外廣告。該技術越來越多地用於向公眾快速、輕鬆地提供更新的信息,最大限度地減少文書工作,通過動畫使廣告和營銷內容更具吸引力,並改善用戶體驗。許多數位電子看板供應商為他們的產品提供定制選項,使產品對他們的最終用戶來說更有利可圖。數位電子看板主要依靠硬件組件來確保提供高質量的內容。這些顯示器已經用大型壁掛式 LED 和 LCD 取代了傳統的小型和微型顯示屏,用於各個行業。它們專為需要供應商以更寬的視角吸引客戶/觀眾並從營銷信息中提取最大有效性的應用程序而設計。

本報告提供全球數位電子看板市場調查,彙整市場概要,解決方案·垂直產業·各地區的市場規模的變化與預測,市場成長要素及阻礙因素分析,波特的五力分析,競爭情形,主要企業簡介等資訊。

目錄

第1章 簡介

  • 市場定義
  • 市場區隔

第2章 調查手法

  • 調查資料
  • 假設

第3章 摘要整理

  • 調查的重點

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入廠商業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係
  • 產業的價值鏈分析

第5章 數位電子看板市場分析:各解決方案

  • 硬體設備
    • LCD顯示器
    • LED顯示器
    • OLED顯示器
    • 投影機
    • 其他
  • 軟體
  • 服務
    • 維修·支援服務
    • 安裝服務
    • 其他

第6章 數位電子看板市場分析:各垂直業界

  • 零售
  • 政府
  • 運輸·物流
  • 醫療保健·製藥
  • 媒體·娛樂
  • 教育
  • 飯店·休閒
  • 其他

第7章 數位電子看板市場分析:各地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 其他
  • 中東·非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 台灣
    • 泰國
    • 印尼
    • 其他

第8章 競爭環境與分析

  • 主要業者與策略分析
  • 新興企業和市場收益性
  • 合併·收購·協定·合作
  • 供應商的競爭力矩陣

第9章 企業簡介

  • Samsung
  • Panasonic Corporation
  • Sharp Corporation
  • Sony Corporation
  • BrightSign LLC
  • LG Electronics
  • Microsoft Corporation
  • Intel Corporation
  • KeyWest Technology, Inc.
  • Omnivex Corporation
目錄
Product Code: KSI061611400

The Digital Signage market is expected to grow at a compound annual growth rate of 11.67% over the forecast period to reach a market size of US$11.372 billion in 2026, from US$5.250 billion in 2019. Digital signage has been called and known as a sub-segment of signage. It usually uses technologies such as projectors, LED, and LCD to show content like digital information, streaming media, videos, and images. Digital signage is usually found in various types of public areas, such as corporate buildings, restaurants, hotels, stadiums, museums, retail stores, and others. Companies, institutions, and other relative sources have been using digital signage for advertisement, social causes, and other related causes. Moreover, with the growth of social media, the market is expected to grow at a considerable rate.

Latest Developments

Major players have been making significant developments in the market.

  • For instance, in October 2021, Velocity MSC, one of the major players in the market, announced that it would partner with G6 Hospitality LLC, intending to install digital signage within the lobbies of around 110 locations, and have been aiming to enhance and expand this novel opportunity to franchises. The novel installation would broaden and enlarge Velocity's DOOH media offerings.
  • In September 2021, Peerless-AV, a key producer of AV solutions, announced the launch of its upgraded outdoor digital menu boards, which had been intended to support 55-inch outdoor commercial display brands. The outdoor digital signage display models on the driveway would include Samsung OHF series displays, Peerless-AV Xtreme High Bright Outdoor Displays, and LG XE4F-M series high brightness outdoor displays. These developments are expected to play a major and key role in the market growth, in the coming years.
  • In September 2021, Maxhub, one of the key firms, announced the launch of a novel GH31 and m27 series of custom LED displays for digital signage applications. The company had stated that these displays had been designed and developed to be combined and inserted into virtual architectural designs, in specific landscape orientation.

Increasing usage by food & beverage companies

The market is expected to surge in the coming years, due to the increasing usage of digital signage for advertisement and other related purposes by food and beverage companies, worldwide. Restaurants, food outlets, and others have been using digital signage to attract their customers. They are investing a significant sum of capital in digital advertising to enhance and improve their branding and marketing strategy. Major companies have been making significant developments in the market. For instance, Pickel, one of the imperative players in the market, has been offering digital signage software solutions for restaurants. The company offers digital menu boards, also show live queue status, and market users promotions and offers effectively. Other players have also been making significant developments in the market. For instance, Novisign, one of the major players, has been offering digital menu board software for restaurants and food outlets. These trends and developments are expected to be an imperative factor in the market growth, in the coming years.

Segmentation:

By Solutions

  • Hardware
    • LCD Display
    • LED Display
    • OLED Display
    • Projectors
    • Others
  • Software
  • Services
    • Maintenance and Support Services
    • Installation Services
    • Others

By End User Industry

  • Retail
  • Government
  • Transportation & Logistics
  • Healthcare & Pharmaceutical
  • Media & Entertainment
  • Education
  • Hospitality & Leisure
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Table of Contents

1. Introduction

  • 1.1. Market Definition
  • 1.2. Market Segmentation

2. Research Methodology

  • 2.1. Research Data
  • 2.2. Assumptions

3. Executive Summary

  • 3.1. Research Highlights

4. Market Dynamics

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porters Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. Digital Signage Market Analysis, By Solutions

  • 5.1. Introduction
  • 5.2. Hardware
    • 5.2.1. LCD Display
    • 5.2.2. LED Display
    • 5.2.3. OLED Display
    • 5.2.4. Projectors
    • 5.2.5. Others
  • 5.3. Software
  • 5.4. Services
    • 5.4.1. Maintenance and Support Services
    • 5.4.2. Installation Services
    • 5.4.3. Others

6. Digital Signage Market Analysis, By End User Industry

  • 6.1. Introduction
  • 6.2. Retail
  • 6.3. Government
  • 6.4. Transportation & Logistics
  • 6.5. Healthcare & Pharmaceutical
  • 6.6. Media & Entertainment
  • 6.7. Education
  • 6.8. Hospitality & Leisure
  • 6.9. Others

7. Digital Signage Market Analysis, By Geography

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. UK
    • 7.4.2. France
    • 7.4.3. Germany
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. Thailand
    • 7.6.5. Taiwan
    • 7.6.6. Indonesia
    • 7.6.7. Australia
    • 7.6.8. Others

8. Competitive Environment and Analysis

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. Company Profiles

  • 9.1. Samsung
  • 9.2. Panasonic Corporation
  • 9.3. Sharp Corporation
  • 9.4. Sony Corporation
  • 9.5. BrightSign LLC
  • 9.6. LG Electronics
  • 9.7. Microsoft Corporation
  • 9.8. Intel Corporation
  • 9.9. KeyWest Technology Inc.
  • 9.10. Omnivex Corporation