表紙
市場調查報告書
商品編碼
1013782

數位戶外廣告市場:2021年∼至2026年的預測

Digital Out of Home Advertising Market - Forecasts from 2021 to 2026

出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 104 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

數位戶外廣告的市場規模,在預計預測期間預計以10.35%的年複合成長率成長,從2019年的167億5,000萬美元到2026年達到333億7,200萬美元。數位室外媒體,以及DOOH媒體,是指在一般人能到訪的環境顯示的數位媒體。其中,包含數位招牌和室外招牌,商場和醫療保健提供者等企業可見到畫面的網路。

由於DOOH與其他感測器和軟體並用,發揮創造性、語境、相關性的機會無限擴大,靜態的顯示器無法實現的事成為可能,這些預計推動該市場的成長。可是,各地區的內容和尺寸等數位戶外廣告的法規,及數位戶外廣告的成本變動,可能成為阻礙該市場的因素。

本報告提供全球數位戶外廣告市場的相關調查,市場規模和預測,成長及阻礙因素,各產品、終端用戶、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 市場定義
  • 市場區隔

第2章 調查手法

  • 調查資料
  • 前提條件

第3章 摘要整理

  • 調查的重點

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特五力分析
  • 產業的價值鏈分析

第5章 各產品:數位戶外廣告市場分析

  • 數位城市面板
  • 數位廣告看板
  • 數位海報
  • 其他

第6章 各終端用戶業界:數位戶外廣告市場分析

  • 零售
  • 醫療保健
  • 飯店
  • 銀行
  • 其他

第7章 各地區:數位戶外廣告市場分析

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 法國
    • 德國
    • 義大利
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 印度
    • 泰國
    • 印尼
    • 台灣
    • 其他

第8章 競爭環境與分析

  • 主要企業策略分析
  • 新興企業和市場收益性
  • 合併,收購,協定,及合作
  • 供應商的競爭矩陣

第9章 企業簡介

  • Lamar Advertising Company
  • OUTFRONT Media Inc.
  • Primedia Outdoor
  • Broadsign
  • JCDecaux Group
  • Fairway Outdoor Advertising
  • Hurricane Media UK Ltd
  • AllOver Media, LLC
  • Clear Channel Outdoor
  • Ocean Outdoor UK Limited
目錄
Product Code: KSI061611334

The Digital Out of Home Advertising market is expected to grow at a compound annual growth rate of 10.35% over the forecast period to reach a market size of US$33.372 billion in 2026, from US$16.750 billion in 2019. The digital out of home advertising market is expected to surge in the coming years, due to the growth of digital advertising by various corporations, institutions, and others, worldwide. Digital-out-of-home advertising has been a major growing method of advertising, worldwide. It has been offering and providing several advantages, like improving and targeting traffic data. Moreover, it has also increased the creative advertising ability, which is essential to attract customers. According to several official surveys conducted in the past few years, there has been a significant surge in the popularity of DooH services in countries and regions such as the United States, Europe, China, and India.

Latest Developments

Major firms and corporations have been making significant developments in the market.

  • In September 2021, UZE Mobily, one of the major players in the market, announced the launch of a novel self-service, end to end and fully automated programmatic advertising platform for both small and large businesses. Under this platform, the advertisers will be allowed to run their mobile DooH home ad campaigns by themselves across the UZE's marketplace of around 200k stationary and mobility displays.
  • In September 2021, Multiply Group, a major subsidiary of International Holdings Company, announced that it had increased and surged its investment in its United States digital media platform with a follow-up investment in Firefly. The company had stated that the novel transaction and investment had been in line with the company's values and strategy to capture a key market share in DooH. Multiply Group, with this novel transaction, had been aiming to bring digital advertisement services to rideshares and taxis in the MENA region.
  • In September 2021, Alfi Inc. announced that it had partnered with Vistar Media, a major programmatic exchange to offer agencies and advertisers programmatic access to Alfi's impactful and imperative inventory. Under this agreement, Alfi would allow its users to purchase DooH campaigns programmatically.

Growth in the retail sector:

The market is expected to surge in the coming years, due to the rising demand for digital out-of-home advertising by retail sectors, worldwide. DooH media and advertising has proven to be a major source of enhancing and increasing awareness, drive and grow more retail store visits, develop brand equity, and enhance overall retailing advertising effectiveness. DooH offers considerable benefits to retailers. With location-based messaging, it allows a consumer to have last moment store turns and purchase decisions at the last moment. Major companies have been making significant developments in the market. For instance, in June 2021, Grocery TV announced that it would be expanding its digital advertising network to around 6,000 retail locations across key DMAs, which also include New York, Chicago, and Los Angeles. Grocery TV, which was launched in 2019, had become one of the biggest DooH advertising networks in grocery retail.

Segmentation:

By Product

  • Digital Urban Panel
  • Digital Billboards
  • Digital Posters
  • Others

By End User Industry

  • Retail
  • Healthcare
  • Hospitality
  • Banking
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Table of Contents

1. Introduction

  • 1.1. Market Definition
  • 1.2. Market Segmentation

2. Research Methodology

  • 2.1. Research Data
  • 2.2. Assumptions

3. Executive Summary

  • 3.1. Research Highlights

4. Market Dynamics

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porters Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. Digital Out of Home Advertising Market Analysis, By Product

  • 5.1. Introduction
  • 5.2. Digital Urban Panel
  • 5.3. Digital Billboards
  • 5.4. Digital Posters
  • 5.5. Others

6. Digital Out of Home Advertising Market Analysis, By End User Industry

  • 6.1. Introduction
  • 6.2. Retail
  • 6.3. Healthcare
  • 6.4. Hospitality
  • 6.5. Banking
  • 6.6. Others

7. Digital Out of Home Advertising Market Analysis, By Geography

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. UK
    • 7.4.2. France
    • 7.4.3. Germany
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. Thailand
    • 7.6.5. Taiwan
    • 7.6.6. Indonesia
    • 7.6.7. Australia
    • 7.6.8. Others

8. Competitive Environment and Analysis

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. Company Profiles

  • 9.1. Lamar Advertising Company
  • 9.2. OUTFRONT Media Inc.
  • 9.3. Primedia Outdoor
  • 9.4. Broadsign
  • 9.5. JCDecaux Group
  • 9.6. Fairway Outdoor Advertising
  • 9.7. Hurricane Media UK Ltd.
  • 9.8. AllOver Media LLC
  • 9.9. Clear Channel Outdoor
  • 9.10. Ocean Outdoor UK Ltd.