表紙
市場調查報告書

戶外廣告的全球市場:分析、趨勢、預測 (2020∼2024年)

Global Outdoor Advertising Market: Insights, Trends and Forecast (2020-2024)

出版商 Koncept Analytics 商品編碼 929342
出版日期 內容資訊 英文 89 Pages
訂單完成後即時交付
價格
戶外廣告的全球市場:分析、趨勢、預測 (2020∼2024年) Global Outdoor Advertising Market: Insights, Trends and Forecast (2020-2024)
出版日期: 2020年03月23日內容資訊: 英文 89 Pages
簡介

全球戶外廣告的市場規模預測今後將以5.1%的年複合成長率持續成長,2024年達到541億3000萬美元的規模。市場成長的主要原因,是人口增加和經濟發展的上升,消費者的信賴度的提高等。近來的市場上特別值得注意的事項,是DOOH (Digital Out-of-Home) 廣告市場急速成長,及街頭家具(長凳、電線桿等)活用型的戶外廣告市場擴大,,創新的戶外廣告工具的登場,信標科技愈來愈受重視等。各地區中,美國市場出現顯著成長的動向。

本報告提供全球戶外廣告的市場相關分析,整體市場規模趨勢預測 (過去、今後5年份) ,及各領域及各地區、各國詳細趨勢,主要的推動及阻礙市場要素,企業間的競爭狀態、業績比較,主要企業簡介等調查。

第1章 市場概要

  • 廣告
  • 戶外廣告

第2章 全球廣告市場分析

  • 全球廣告市場規模 (以金額為準)
  • 全球廣告市場規模,預測值 (以金額為準)
  • 全球廣告市場規模:各領域 (以金額為準)
  • 全球廣告市場規模:各領域,對上年度比 (以金額為準)
  • 全球廣告支出額:各國

第3章 全球戶外廣告市場分析

  • 全球戶外廣告市場規模 (以金額為準)
  • 全球戶外廣告市場規模,預測值 (以金額為準)
  • 全球戶外廣告市場規模:各領域 (以金額為準)
  • 全球戶外廣告支出額:各國

第4章 戶外廣告市場分析:各地區

  • 美國
    • 戶外廣告市場規模 (以金額為準)
    • 戶外廣告市場規模,預測值 (以金額為準)
    • 戶外廣告市場規模:各領域 (以金額為準)
  • 英國
  • 澳洲
  • 加拿大

第5章 市場動態

  • 推動市場要素
    • 急速成長的旅遊產業
    • 計劃式數位顯示器廣告支出的增加
    • 城市人口的增加
    • 經濟發展的加速
    • 消費者的信賴提高
  • 主要趨勢和動靜
    • 室外數位廣告 (DOOH) 市場競爭激烈
    • 街頭家具型戶外廣告市場擴大
    • 市場一體化
    • 創新的戶外廣告工具的銷售
    • 信標科技技術的人氣增加
  • 課題
    • 發展中國家的外撥電話行銷服務市場成長
    • 激烈的市場競爭
    • 嚴格的法規

第6章 競爭環境

  • 全球戶外廣告市場
    • 市場佔有率比較:主要企業間
    • 市場收益額比較:主要企業間
    • 股票市值比較:主要企業間
  • 美國的戶外廣告市場
    • 市場佔有率比較:主要企業間
  • 英國的戶外廣告市場
    • 市場佔有率比較:主要企業間

第7章 企業簡介

  • JCDecaux SA
    • 產業概要
    • 主要的財務指標
    • 事業策略
  • Clear Channel Outdoor Holdings, Inc.
  • Lamar Advertising Company
  • Outfront Media Inc.
  • APG¦SGA Group
  • Stroer SE & Co. KGaA
目錄

The global outdoor advertising market value is forecasted to reach US$54.13 billion in 2024, growing at a CAGR of 5.1%, for the period spanning from 2020 to 2024. The factors such as booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market. However, growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition and stringent regulations. A few notable trends include intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, launch of innovative out-of-home advertisement tools and developing beacon technology fondness.

Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups. The popular outdoor advertising categories are billboards, street furniture, transit and alternative advertising. Presently, billboards are the most demand medium owing to high demand for digital billboards in malls and other tourist infrastructures in various countries.

The fastest growing regional market is the U.S. due to rising digital OOH promotion tools such as a jukebox, spectacular and signage adoption by the corporates, restaurant owners and telecom sector to endorse their products and target the moving populous in different areas.

Scope of the report:

The report provides a comprehensive analysis of the global outdoor advertisement market, segmented on the basis of types i.e. billboards, street furniture and transit.

The major regional markets (US, UK, Australia and Canada) have been analysed.

The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.

The competitive landscape of the market, along with the company profiles of leading players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Outfront Media Inc., APG|SGA Group and Stroer SE & Co. KGaA. are also presented in detail.

Key Target Audience:

  • Outdoor Advertisement Medium Manufacturers
  • Raw Material Suppliers
  • End Users (Hospitality, E-Commerce, Real Estate, Retail)
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities

Table of Contents

1. Market Overview

  • 1.1 Advertising
  • 1.2 Outdoor Advertising

2. Global Advertising Market Analysis

  • 2.1 Global Advertising Market Value
  • 2.2 Global Advertising Market Value Forecast
  • 2.3 Global Advertising Market Value by Segments
  • 2.4 Global Advertising Expenditures YoY Change by Segments
  • 2.5 Global Advertising Expenditures by Country

3. Global Outdoor Advertising Market Analysis

  • 3.1 Global Outdoor Advertising Market Value
  • 3.2 Global Outdoor Advertising Market Value Forecast
  • 3.3 Global Outdoor Advertising Market Value by Segments
  • 3.4 Global Outdoor Advertising Market Value by Country

4. Regional Outdoor Advertising Market Analysis

  • 4.1 The U.S.
    • 4.1.1 The U.S. Outdoor Advertising Market Value
    • 4.1.2 The U.S. Outdoor Advertising Market Value Forecast
    • 4.1.3 The U.S. Outdoor Advertising Market Value by Segments
  • 4.2 The U.K.
    • 4.2.1 The U.K. Outdoor Advertising Market Value
    • 4.2.2 The U.K. Outdoor Advertising Market Value Forecast
    • 4.2.3 The U.K. Outdoor Advertising Market Value by Segments
  • 4.3 Australia
    • 4.3.1 Australia Outdoor Advertising Market Value
    • 4.3.2 Australia Outdoor Advertising Market Value Forecast
    • 4.3.3 Australia Outdoor Advertising Market Value by Segments
  • 4.4 Canada
    • 4.4.1 Canada Outdoor Advertising Market Value
    • 4.4.2 Canada Outdoor Advertising Market Value Forecast

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Booming Tourism Industry
    • 5.1.2 Growing Programmatic Digital Display Ad Spending
    • 5.1.3 Increasing Urban Populace
    • 5.1.4 Accelerating Economic Growth
    • 5.1.5 Improving Consumer Confidence
  • 5.2 Key Trends and Developments
    • 5.2.1 Intensifying DOOH Advertising Market
    • 5.2.2 Rising Street Furniture Outdoor Advertising Market
    • 5.2.3 Market Consolidation
    • 5.2.4 Launch of Innovative Out-of-Home Advertisement Tools
    • 5.2.5 Developing Beacon Technology Fondness
  • 5.3 Challenges
    • 5.3.1 Growing Outbound Telemarketing Market in Developing Economies
    • 5.3.2 Intense Competition
    • 5.3.3 Stringent Regulations

6. Competitive Landscape

  • 6.1 Global Outdoor Advertising Market
    • 6.1.1 Key Players - Market Share Comparison
    • 6.1.2 Key Players - Revenue Comparison
    • 6.1.3 Key Players - Market Cap Comparison
  • 6.2 The U.S. Outdoor Advertising Market
    • 6.2.1 Key Players - Market Share Comparison
  • 6.3 The U.K. Outdoor Advertising Market
    • 6.3.1 Key Players - Market Share Comparison

7. Company Profiles

  • 7.1 JCDecaux SA
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 Clear Channel Outdoor Holdings, Inc.
    • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Lamar Advertising Company
    • 7.3.1 Business Overview
    • 7.3.2 Financial Overview
  • 7.4 Outfront Media Inc.
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies
  • 7.5 APG|SGA Group
    • 7.5.1 Business Overview
    • 7.5.2 Financial Overview
    • 7.5.3 Business Strategies
  • 7.6 Stroer SE & Co. KGaA
    • 7.6.1 Business Overview
    • 7.6.2 Financial Overview
    • 7.6.3 Business Strategies

List of Figures

  • Types of Advertising
  • Types of Outdoor Advertising
  • Global Advertising Market Value (2015-2019)
  • Global Advertising Market Value Forecast (2020-2024)
  • Global Advertising Market Value by Segments (2019)
  • Global Advertising Expenditures YoY Change by Segments (2019)
  • Global Advertising Expenditures by Country (2019)
  • Global Outdoor Advertising Market Value (2015-2019)
  • Global Outdoor Advertising Market Value Forecast (2020-2024)
  • Global Outdoor Advertising Market Value by Segments (2019)
  • Global Outdoor Advertising Market Value by Country (2019)
  • The U.S. Outdoor Advertising Market Value (2015-2019)
  • The U.S. Outdoor Advertising Market Value Forecast (2020-2024)
  • The U.S. Outdoor Advertising Market Value by Segments (2019)
  • The U.K. Outdoor Advertising Market Value (2015-2019)
  • The U.K. Outdoor Advertising Market Value Forecast (2020-2024)
  • The U.K. Outdoor Advertising Market Value by Segments (2019)
  • Australia Outdoor Advertising Market Value (2015-2019)
  • Australia Outdoor Advertising Market Value Forecast (2020-2024)
  • Australia Outdoor Advertising Market Value by Segments (2019)
  • Canada Outdoor Advertising Market Value (2015-2019)
  • Canada Outdoor Advertising Market Value Forecast (2020-2024)
  • Global Tourism Industry Value & Volume (2015-2019)
  • The U.S. Programmatic Digital Display Ad Spending (2015-2019)
  • Global Urban Population (2015-2019)
  • Global Gross Domestic Product (GDP) per Capita (2015-2019)
  • Consumer Confidence Index in the U.S. and Europe (2015-2019)
  • Global DOOH Advertising Market Value Share (2019-2024)
  • The U.S. Street Furniture Outdoor Advertising Market Value Forecast (2019-2024)
  • Asia-Pacific Outbound Telemarketing Market Value Forecast (2019-2024)
  • Key Players - Market Share Comparison (2019)
  • Key Players - Market Cap Comparison (2020)
  • Key Players - US Outdoor Advertising Market Share Comparison (2019)
  • Key Players - UK Outdoor Advertising Market Share Comparison (2019)
  • JCDecaux Revenues and Net Income (2015-2019)
  • JCDecaux Revenues by Segments (2019)
  • JCDecaux Revenues by Region (2019)
  • CCO Revenues and Net Income (Loss) (2015-2019)
  • CCO Revenues by Segments (2019)
  • Lamar Advertising Net Revenues and Net Income (2015-2019)
  • Lamar Advertising Net Revenues by Segments (2019)
  • Outfront Media Revenues and Net Income (Loss) (2015-2019)
  • Outfront Media Revenues by Segments (2019)
  • Outfront Media Revenues by Region (2019)
  • APG|SGA Group Revenues and Net Income (2015-2019)
  • APG|SGA Group Revenues by Region (2019)
  • Stroer Revenues and Profit (Loss) (2014-2018)
  • Stroer Revenues by Segments (2018)

List of Tables

  • Global Outdoor Advertising Market Consolidations (2018)
  • Key Players - Revenue Comparison (2019)
  • JCDecaux Segment Description