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市場調查報告書

智慧音響全球市場(金額、設置基礎、出貨個數):研究、傾向、預測 (2020∼2024年)

Global Smart Speaker Market (by Value, Installed Base & Shipments) - Insights, Trends & Forecast (2020-2024)

出版商 Koncept Analytics 商品編碼 923309
出版日期 內容資訊 英文 102 Pages
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智慧音響全球市場(金額、設置基礎、出貨個數):研究、傾向、預測 (2020∼2024年) Global Smart Speaker Market (by Value, Installed Base & Shipments) - Insights, Trends & Forecast (2020-2024)
出版日期: 2020年01月27日內容資訊: 英文 102 Pages
簡介

全球智慧音響市場推估會在2020∼2024年成長21.12%的CAGR,並在2024年達到199億1000萬美元的規模。市場成長的主要因素包括IoT裝置的普及和「語音商務」 (Voice Commerce) 的擴大、在千禧世代中的人氣、5G基礎建設整備等。另一方面,隨著市場成長,語言本地化或隱私/安全性風險、價格高昂等課題也產生了。現在,有Amazon Alexa或Google Assistant、Apple Siri、Duer OS、Xiao Al、Ali Genie等平台提供服務,其中尤以Alexa最為突出,以低價、多功能、高效率等特色佔了最多市佔率。從國別來看,美國、中國這兩個國家是最大的市場。

本報告分析了全球智慧音響市場,並調查了整體市場規模動態預測 (過去、未來5年分) ,以及平台別、地區別及主要國家 (美國、中國) 的詳細動態、主要市場促進及抑制因素或最新情勢、企業間的競爭狀態、業績比較、主要企業檔案等。

第1章 市場概要

  • 何謂智慧音響
  • 智慧音響的功能
  • 智慧音響的優點
  • 智慧音響的缺點
  • 智慧音響裝置
  • 智慧音響:虛擬助理平台
  • 主要智慧音響:虛擬助理平台

第2章 全球市場分析

  • 全球智慧音響市場規模:實績數值 (以金額計算)
  • 全球智慧音響市場規模:預測數值 (以金額計算)
  • 全球智慧音響市場規模、平台別
  • 全球智慧音響市場規模、地區別
  • 全球智慧音響市場:設置基礎
    • 市場規模預測數值 (設置基礎)
    • 市佔率 (設置基礎)
    • Alexa的市場規模 (預測數值、設置基礎)
    • Google Assistant的市場規模 (預測數值、設置基礎)
    • Siri的市場規模 (預測數值、設置基礎)
  • 智慧音響市場規模、地區別 (設置基礎)
  • 全球智慧音響出貨個數 (實績數值)
  • 全球智慧音響出貨個數 (預測數值)
  • 全球智慧音響出貨個數:地區別

第3章 地區別市場分析

  • 美國
    • 美國智慧音響市場規模:實績數值 (以金額計算)
    • 美國智慧音響市場規模:預測數值 (以金額計算)
    • 全球智慧音響市佔率、平台別
    • 美國國內Alexa銷售額 (實績數值)
    • 美國國內Alexa銷售額 (預測數值)
    • 美國國內Google Assistant銷售額 (實績數值)
    • 美國國內Google Assistant銷售額 (預測數值)
    • 美國國內Siri銷售額 (實績數值)
    • 美國國內Siri銷售額 (預測數值)
    • 美國智慧音響市場、產品別
  • 中國
    • 中國智慧音響出貨個數

第4章 市場動態

  • 促進成長要素
    • 可支配所得增加
    • 智慧家居間數增加
    • 城市人口增加
    • IoT裝置的普及
    • 「語音商務」大受歡迎
    • 5G基礎設施整備
    • 受到智慧音響吸引的千禧世代
  • 主要趨勢與動靜
    • 在自家使用智慧音響的情況急速增加
    • 自然語言處理(NLP)的進步
    • 技術性產品的傾向變大
    • 多功能裝置的需求高漲
  • 挑戰
    • 語言本地化
    • 隱私面/安全面的風險
    • 價格高昂

第5章 競爭環境

  • 全球市場
    • 市場獲益額與股票時價總額比較
    • 全球智慧音響市佔率結構:企業別
    • 全球智慧音響市場出貨個數:企業別
    • 市佔率結構 (出貨個數基礎) :類別企業別
  • 美國市場
    • 美國智慧音響市佔率結構:企業別
  • 中國市場
    • 中國智慧音響市佔率結構:企業別

第6章 公司概要

  • Amazon.com、Inc.
    • 事業概要
    • 財務概要
    • 事業策略
  • Apple, Inc.
  • Alphabet Inc.(Google)
  • Baidu, Inc.
  • Alibaba Group Holding Limited
  • Xiaomi Corporation
目錄

The global smart speaker market is estimated to reach US$19.91 billion in 2024, growing at a CAGR of 21.12% for the period spanning from 2020 to 2024. The factors such as increasing disposable income, rising number of smart homes, growing urban population, increasing penetration of IoT devices, rising voice commerce, millennials attraction towards smart speaker and establishment of 5G connections are expected to drive the market. However, growth of the industry will be challenged by localization of language privacy and security risks and high prices. A few notable trends include increasing usage of smart speakers at home, advancement in natural language processing, growing inclination towards technological advancement and rising demand for multifunctional devices.

The global smart speaker market is broadly segmented into various platforms including Amazon Alexa, Google Assistant, Apple Siri, Duer OS, Xiao Al, Ali Genie and others. Rising consumer preference for Alexa, low cost and high efficiency along with its multi-functional features helped Alexa to remain at top position amongst all the smart speakers. In the smart speaker market, Alexa accounted for the highest share in 2019.

The fastest growing regional market is the United States owing to increasing number of devices per household coupled with the rising adoption of smart speakers. The U.S. and China are highly established premium markets that contribute to significant shares in the global market. Growing installed base users for smart devices in the China propelled the demand for smart speakers.

Scope of the report:

  • The report provides a comprehensive analysis of the global smart speaker market is broadly segmented into various platforms including Amazon Alexa, Google Assistant, Apple Siri, Duer OS, Xiao Al, Ali Genie and others.
  • The major regional markets have been analyzed, along with country coverage of the US and China.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Amazon.com Inc., Apple Inc., Alphabet Inc., Baidu Inc., Alibaba Group Holding Limited, Xiaomi Corporation) are also presented in detail.

Key Target Audience:

  • Smart Speaker Manufacturers
  • Raw Material/Component Suppliers
  • End Users
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities

Table of Contents

1. Market Overview

  • 1.1. Smart Speakers
  • 1.2. Features of Smart Speakers
  • 1.3. Pros of Smart Speakers
  • 1.4. Cons of Smart Speakers
  • 1.5. Smart Speakers Devices
  • 1.6. Smart Speakers- Virtual Assistant Platforms
  • 1.7. Major Smart Speakers- Virtual Assistant Platforms

2. Global Market Analysis

  • 2.1. Global Smart Speaker Market by Value
  • 2.2. Global Smart Speaker Market Forecast by Value
  • 2.3. Global Smart Speaker Market by Platform
  • 2.4. Global Smart Speaker Market by Region
  • 2.5. Global Smart Speaker Market by Installed Base
    • 2.5.1. Global Smart Speaker Market Forecast by Installed Base
    • 2.5.2. Global Smart Speaker Market Share by Installed Base
    • 2.5.3. Global Alexa Forecast by Installed Base
    • 2.5.4. Global Google Assistant Forecast by Installed Base
    • 2.5.5. Global Siri Forecast by Installed Base
  • 2.6. Global Smart Speaker Installed Base by Region
  • 2.7. Global Smart Speaker Shipments
  • 2.8. Global Smart Speaker Shipments Forecast
  • 2.9. Global Smart Speaker Shipment by Region

3. Regional Market Analysis

  • 3.1. The US
    • 3.1.1. The US Smart Speaker Market by Value
    • 3.1.2. The US Smart Speaker Market Forecast by Value
    • 3.1.3. The US Smart Speaker Market Share by Platform
    • 3.1.4. The US Alexa Smart Speaker Sales by Value
    • 3.1.5. The US Alexa Smart Speaker Sales Forecast by Value
    • 3.1.6. The US Google Assistant Smart Speaker Sales by Value
    • 3.1.7. The US Google Assistant Smart Speaker Sales Forecast by Value
    • 3.1.8. The US Siri Smart Speaker Sales by Value
    • 3.1.9. The US Siri Smart Speaker Sales Forecast by Value
    • 3.1.10. The US Smart Speaker Market by Product
  • 3.2. China
    • 3.2.1. China Smart Speaker Shipment

4. Market Dynamics

  • 4.1. Growth Drivers
    • 4.1.1. Increasing Disposable Income
    • 4.1.2. Increasing Number of Smart Homes
    • 4.1.3. Growing Urban Population
    • 4.1.4. Growing Penetration of IoT Devices
    • 4.1.5. Increasing Popularity of Voice Commerce
    • 4.1.6. Establishment of 5G Infrastructure
    • 4.1.7. Millennials Attraction Towards Smart Speakers
  • 4.2. Key Trends & Developments
    • 4.2.1. Rapid Increase in the Usage of Smart Speakers at Home
    • 4.2.2. Advancement in Natural Language Processing (NLP)
    • 4.2.3. Growing Inclination Towards Technological Products
    • 4.2.4. Rising Demand for Multifunctional Devices
  • 4.3. Challenges
    • 4.3.1. Localization of Language
    • 4.3.2. Privacy and Security Risk
    • 4.3.3. High Prices

5. Competitive Landscape

  • 5.1. Global Market
    • 5.1.1. Revenue and Market Cap Comparison
    • 5.1.2. Global Smart Speaker Market Share by Company
    • 5.1.3. Global Smart Speaker Shipment by Company
    • 5.1.4. Global Smart Speaker Shipment Category Share by Company
  • 5.2. The U.S. Market
    • 5.2.1. The U.S. Smart Speaker Market Share by Company
  • 5.3. China Market
    • 5.3.1. China Smart Speaker Market Share by Company

6. Company Profiles

  • 6.1. Amazon.com, Inc.
    • 6.1.1. Business Overview
    • 6.1.2. Financial Overview
    • 6.1.3. Business Strategies
  • 6.2. Apple, Inc.
    • 6.2.1. Business Overview
    • 6.2.2. Financial Overview
    • 6.2.3. Business Strategies
  • 6.3. Alphabet Inc. (Google)
    • 6.3.1. Business Overview
    • 6.3.2. Financial Overview
    • 6.3.3. Business Strategies
  • 6.4. Baidu, Inc.
    • 6.4.1. Business Overview
    • 6.4.2. Financial Overview
    • 6.4.3. Business Strategies
  • 6.5. Alibaba Group Holding Limited
    • 6.5.1. Business Overview
    • 6.5.2. Financial Overview
    • 6.5.3. Business Strategies
  • 6.6. Xiaomi Corporation
    • 6.6.1. Business Overview
    • 6.6.2. Financial Overview
    • 6.6.3. Business Strategies

List of Figures

  • Features of Smart Speakers
  • Smart Speakers Devices
  • Major Smart Speakers- Virtual Assistant Platforms
  • Global Smart Speaker Market by Value (2015-2019)
  • Global Smart Speaker Market Forecast by Value (2020-2024)
  • Global Smart Speaker Market by Platform (2019)
  • Global Smart Speaker Market by Region (2019)
  • Global Smart Speaker Market Forecast by Installed Base (2019-2024)
  • Global Smart Speaker Market Share by Installed Base (2019)
  • Global Alexa Forecast by Installed Base (2019-2024)
  • Global Google Assistant Forecast by Installed Base (2020-2024)
  • Global Siri Forecast by Installed Base (2020-2024)
  • Global Smart Speaker Installed Base by Region (2019)
  • Global Smart Speaker Shipments (2015-2019)
  • Global Smart Speaker Shipments Forecast (2020-2024)
  • Global Smart Speaker Shipment by Region (2019*)
  • The US Smart Speaker Market by Value (2015-2019)
  • The US Smart Speaker Market Forecast by Value (2020-2024)
  • The US Smart Speaker Market Share by Platform (2019)
  • The US Alexa Smart Speaker Sales by Value (2015-2019)
  • The US Alexa Smart Speaker Sales Forecast by Value (2020-2024)
  • The US Google Assistant Smart Speaker Sales by Value (2017-2019)
  • The US Google Assistant Smart Speaker Sales Forecast by Value (2020-2024)
  • The US Siri Smart Speaker Sales by Value (2017-2019)
  • The US Siri Smart Speaker Sales Forecast by Value (2020-2024)
  • The US Smart Speaker Market by Product (2019)
  • China Smart Speaker Shipment (2019-2024)
  • Global Gross National Income (GNI) Per Capita (2014-2018)
  • Global Smart Home Market Forecast (2019-2024)
  • Global Urban Population (2014-2018)
  • Number of Installed IoT Devices (2015-2019)
  • Monthly Active US Smart Speaker Voice Commerce Users (2017-2018)
  • Number of 5G Connections Forecast by Region (2021-2025)
  • Smart Speakers Ownership in the US Households (2017-2018)
  • US Retail Prices of Selected Voice Enabled Smart Speakers
  • Key Players - Revenue & Market Cap Comparison (2018/2019)
  • Global Smart Speaker Market Share by Company (2019)
  • Global Smart Speaker Shipment by Company (2018-2019)
  • Global Smart Speaker Shipment Category Share by Company ( Q3 2019)
  • The U.S. Smart Speaker Market Share by Company (2019)
  • China Smart Speaker Market Share by Company (2019)
  • Amazon.com Net Sales by Segment (2018)
  • Amazon.com Net Sales by Region (2018)
  • Amazon.com Net Sales and Net Income (Loss) (2014-2018)
  • Apple, Inc. Net Sales by Segments (2018)
  • Apple, Inc. Net Sales by Products (2018)
  • Apple, Inc. Net Sales and Net Income (2014-2018)
  • Alphabet Inc. (Google) Sales by Product Category (2018)
  • Alphabet Inc. (Google) Sales by Region (2018)
  • Alphabet Inc. (Google) Revenues and Net Income (2014-2018)
  • Baidu, Inc. Revenues by Segment (2018)
  • Baidu, Inc. Revenues and Net Income (2014-2018)
  • Alibaba Group Holding Limited Revenue by Segment (2019)
  • Alibaba Group Holding Limited Revenues and Net Income (2015-2019)
  • Xiaomi Corporation Sales by Segment (2018)
  • Xiaomi Corporation Sales by Region (2018)
  • Xiaomi Corporation Revenue and Profit (2014-2018)