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市場調查報告書

中國的教育市場分析 (K-12,補習班,高等教育):考察、趨勢、預測

China Education Market (K-12, After-School Tutoring & Higher Education) Report: Insights, Trends and Forecast (2019-2023)

出版商 Koncept Analytics 商品編碼 917103
出版日期 內容資訊 英文 89 Pages
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中國的教育市場分析 (K-12,補習班,高等教育):考察、趨勢、預測 China Education Market (K-12, After-School Tutoring & Higher Education) Report: Insights, Trends and Forecast (2019-2023)
出版日期: 2019年11月21日內容資訊: 英文 89 Pages
簡介

本報告提供中國國內的教育市場相關分析,整體市場規模趨勢預測 (過去、今後5年份) ,及各領域 (幼兒、初等、中等教育 (K-12),補習班 (AST/補習班),高等教育,線上教育等) 及各地區、各國詳細趨勢,主要的推動及阻礙市場要素,企業間的競爭狀態、業績比較,主要企業簡介等調查。

第1章 市場概要

  • 簡介
  • 分類
  • 線上教育結構/系統
  • 線上教育經營者

第2章 中國市場分析

  • 中國的教育市場
    • 教育市場規模:市場整體 (以金額為準,預測值)
    • 線上教育的市場規模 (以金額為準,成果值)
    • 線上教育的市場規模 (以金額為準,預測值)
    • 線上教育的市場規模:各領域 (以金額為準)
    • 線上補習班 (AST)的市場規模 (以金額為準,預測值)
    • 線上補習班的市場規模:各領域 (以金額為準)
  • 中國的K-12 (幼兒、初等、中等教育) 教育市場
    • K-12入學率
    • K-12學生數:各都市
    • K-12的補習班的市場規模
    • K-12的補習班的市場規模 (預測值)
    • K-12的補習班的市場規模:各領域
    • 小學生的補習班的市場規模
    • 小學生的補習班的市場規模 (預測值)
    • 初中生的補習班的市場規模
    • 初中生的補習班的市場規模 (預測值)
    • 高中生的補習班的市場規模
    • 高中生的補習班的市場規模 (預測值)
    • 線上補習班的市場規模
    • 線上補習班的市場規模 (預測值)
    • 線上補習班的市場規模
  • 中國的高等教育市場
    • 中國的高等教育機關
    • 新設的私立高等教育機關的入學者數
    • 私立高等教育機關:各類型
    • 私立高等教育機關的市場規模
    • 私立高等教育機關的市場規模 (預測值)

第3章 市場動態

  • 成長促進因素
  • 主要趨勢和動靜
  • 課題

第4章 競爭環境

  • 中國的教育市場
    • 主要企業:市場收益額比較
    • 主要企業:股票市值比較
  • 中國的K-12教育市場
    • 主要企業:K-12的補習班 (AST)的市場佔有率比較
    • 主要企業:銷售/行銷費用比較
    • 主要企業:K-12的補習班 (AST)的就學者數比較

第5章 企業簡介

  • TAL Education Group
    • 產業概要
    • 主要的財務指標
    • 事業策略
  • New Oriental Education & Technology Group Inc.
  • OneSmart International Education Group Limited
  • Sunlands Technology Group
  • Tianli Education International Holdings Limited
  • China Distance Education Holdings Limited
目錄

Chinese education market is estimated to reach US$572.51 billion in 2023, growing at a CAGR of 11.3%, for the period spanning from 2018-2023. The factors such as increasing urban population, accelerating household wealth, rising government spending on education, growing internet penetration and inclining pre-school enrolments are expected to drive the market. However, growth of the industry would be challenged by growing human capital cost and intense competition. A few notable trends include increasing preference for massive open online courses (MOOC), emergence of dual-teacher model in lower-tier cities, high consolidation and new education policy.

In China, education system can be classified into formal (Fundamental i.e. K-12 education, secondary formal & higher education) and informal education (after-school tutoring, test preparation courses, license & certification preparation and professional training). On the basis of working mechanism, online education system can be classified into platform provider and content provider. The platform providers offer IT solutions to schools such as student information management, school-family communication, and digital teaching materials through cloud, big data or AI technology. While, content providers offer platforms to link teachers and students.

The market would be driven by rising approval of private higher educational institutes in the metropolitan areas by the authorities, growing pre-school enrolments and increasing birth rate in Shanghai and Beijing and accelerating demand for premium short term language courses by the graduates and post-graduates.

Scope of the report:

The report provides a comprehensive analysis of China Education market, segmented on the basis of segment i.e. K-12 Education & Higher Education and by city i.e. Tier I, II & III.

The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.

The competitive landscape of the market, along with the company profiles of leading players (TAL Education Group, New Oriental Education & Technology Group Inc., OneSmart International Education Group Limited, Sunlands Technology Group, Tianli Education International Holdings Limited and China Distance Education Holdings Limited) are also presented in detail.

Key Target Audience:

  • Education Companies
  • Universities & Colleges
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities

Table of Contents

1. Market Overview

  • 1.1 Introduction
  • 1.2 Classification
  • 1.3 Online Education Structure System
  • 1.4 Online Education Providers

2. China Market Analysis

  • 2.1 China Education Market
    • 2.1.1 China Education Market Value Forecast
    • 2.1.2 China Online Education Market Value
    • 2.1.3 China Online Education Market Value Forecast
    • 2.1.4 China Online Education Market Value by Segments
    • 2.1.5 China Online After-School Tutoring Market Value Forecast
    • 2.1.6 China Online After-School Tutoring Market Value by Segments
  • 2.2 China K-12 Education Market
    • 2.2.1 China K-12 Enrollments
    • 2.2.2 China K-12 Students by City
    • 2.2.3 China K-12 After-School Tutoring Market Value
    • 2.2.4 China K-12 After-School Tutoring Market Value Forecast
    • 2.2.5 China K-12 After-School Tutoring Market Value by Segments
    • 2.2.6 China Primary School Tutoring Market Value
    • 2.2.7 China Primary School Tutoring Market Value Forecast
    • 2.2.8 China High School Tutoring Market Value
    • 2.2.9 China High School Tutoring Market Value Forecast
    • 2.2.10 China Middle School Tutoring Market Value
    • 2.2.11 China Middle School Tutoring Market Value Forecast
    • 2.2.12 China K-12 Online After-School Tutoring Market Value
    • 2.2.13 China K-12 Online After-School Tutoring Market Value Forecast
    • 2.2.14 China K-12 Online After-School Tutoring Market Value by City
  • 2.3 China Higher Education Market
    • 2.3.1 China Higher Education Institutes
    • 2.3.2 China New Private Higher Education Enrolments
    • 2.3.3 China Private Higher Education Institutes by Types
    • 2.3.4 China Private Higher Education Market Value
    • 2.3.5 China Private Higher Education Market Value Forecast

3. Market Dynamics

  • 3.1 Growth Drivers
    • 3.1.1 Increasing Urban Population
    • 3.1.2 Accelerating Household Wealth
    • 3.1.3 Rising Government Spending on Education
    • 3.1.4 Growing Internet Penetration
    • 3.1.5 Inclining Pre-School Enrolments
  • 3.2 Key Trends and Developments
    • 3.2.1 Increasing Preference for Massive Open Online Courses (MOOC)
    • 3.2.2 Emergence of Dual-Teacher Model in Lower-Tier Cities
    • 3.2.3 High Consolidation
    • 3.2.4 New Education Policy Launched
  • 3.3 Challenges
    • 3.3.1 Growing Human Capital Cost
    • 3.3.2 Intense Competition

4. Competitive Landscape

  • 4.1 China Education Market
    • 4.1.1 Key Players - Revenue Comparison
    • 4.1.2 Key Players - Market Cap Comparison
  • 4.2 China K-12 Education Market
    • 4.2.1 Key Players - K-12 AST Market Share Comparison
    • 4.2.2 Key Players - Selling and Marketing Expenditures Comparison
    • 4.2.3 Key Players - K-12 AST Enrolment Comparison

5. Company Profiles

  • 5.1 TAL Education Group
    • 5.1.1 Business Overview
    • 5.1.2 Financial Overview
    • 5.1.3 Business Strategies
  • 5.2 New Oriental Education & Technology Group Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Financial Overview
  • 5.3 OneSmart International Education Group Limited
    • 5.3.1 Business Overview
    • 5.3.2 Financial Overview
    • 5.3.3 Business Strategies
  • 5.4 Sunlands Technology Group
    • 5.4.1 Business Overview
    • 5.4.2 Financial Overview
    • 5.4.3 Business Strategies
  • 5.5 Tianli Education International Holdings Limited
    • 5.5.1 Business Overview
    • 5.5.2 Financial Overview
  • 5.6 China Distance Education Holdings Limited
    • 5.6.1 Business Overview
    • 5.6.2 Financial Overview
    • 5.6.3 Business Strategies

List of Figures

  • China Education System
  • China Online Education Structure System
  • China Education Market Value Forecast (2018-2023)
  • China Online Education Market Value (2014-2018)
  • China Online Education Market Value Forecast (2019-2023)
  • China Online Education Market Value by Segments (2018)
  • China Online After-School Tutoring Market Value Forecast (2018-2023)
  • China Online After-School Tutoring Market Value by Segments (2018)
  • China K-12 Enrolments (2014-2018)
  • China K-12 Students by City (2018)
  • China K-12 After-School Tutoring Market Value (2014-2018)
  • China K-12 After-School Tutoring Market Value Forecast (2019-2023)
  • China K-12 After-School Tutoring Market Value by Segments (2018)
  • China Primary School Tutoring Market Value (2014-2018)
  • China Primary School Tutoring Market Value Forecast (2019-2023)
  • China High School Tutoring Market Value (2014-2018)
  • China High School Tutoring Market Value Forecast (2019-2023)
  • China Middle School Tutoring Market Value (2014-2018)
  • China Middle School Tutoring Market Value Forecast (2019-2023)
  • China K-12 Online After-School Tutoring Market Value (2014-2018)
  • China K-12 Online After-School Tutoring Market Value Forecast (2019-2023)
  • China K-12 Online After-School Tutoring Market Value by City (2018)
  • China Higher Education Institutes (2014-2018)
  • China New Private Higher Education Enrolments (2014-2018)
  • China Private Higher Education Institutes by Types (2018)
  • China Private Higher Education Market Value (2014-2018)
  • China Private Higher Education Market Value Forecast (2019-2023)
  • China Urban Population (2014-2018)
  • China Urban Population Education Spending (2014-2018)
  • China GDP per Capita (2014-2018)
  • China Government Spending on Education (2014-2018)
  • China Internet Users (2014-2018)
  • China Internet Users by Profession (2017/2018)
  • China Pre-School Enrolments (2014-2018)
  • Key Players - Market Cap Comparison (2019)
  • Key Players - China K-12 AST Market Share Comparison (2018)
  • Key Players - Selling and Marketing Expenditures Comparison (2015-2018)
  • TAL Education Net Revenues and Net Income (2015-2019)
  • TAL Education Net Revenues by Segments (2019)
  • New Oriental Education & Technology Net Revenues and Net Income (2015-2019)
  • New Oriental Education & Technology Net Revenues by Segments (2019)
  • OneSmart International Education Net Revenues and Net Income (2015-2018)
  • OneSmart International Education Net Revenues by Segment (2018)
  • Sunlands Technology Group Net Revenues and Net Loss (2015-2018)
  • Sunlands Technology Group Net Revenues by Segments (2018)
  • Tianli Education Revenues and Profit (2015-2018)
  • Tianli Education Revenues by Segment (2018)
  • China Distance Education Net Revenues and Net Income (2014-2018)
  • China Distance Education Net Revenues by Segments (2018)

List of Tables

  • China Informal vs Formal Education System
  • China Online Education Providers
  • China New K-12 Public Education Policy (2018)
  • Key Players - Revenue Comparison (2018)
  • Key Players - China K-12 AST Enrolment (Million) Comparison (2015-2018)
  • New Oriental Education & Technology Segment Overview
  • OneSmart International Education Segment Overview
  • Tianli Education Segment Overview
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