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戶外廣告的全球市場:產業分析與未來展望

Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)

出版商 Koncept Analytics 商品編碼 216607
出版日期 內容資訊 英文 75 Pages
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戶外廣告的全球市場:產業分析與未來展望 Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)
出版日期: 2019年02月18日內容資訊: 英文 75 Pages
簡介

本報告提供全球戶外廣告市場相關調查分析,全球整體及主要國家的市場規模的成果值、預測值,及各類別、各媒體詳細趨勢,成長促進、阻礙因素,市場機會、課題,競爭情形,主要企業簡介,今後的市場趨勢預測的資訊彙整,為您概述為以下內容。

第1章 市場概要

  • 廣告產業
  • 戶外廣告
  • 戶外廣告的優點

第2章 廣告市場分析

  • 廣告市場規模:成果值 (以金額為準)
  • 廣告市場規模:預測值 (以金額為準)
  • 各媒體的市場佔有率 (以金額為準)
  • 最大的廣告贊助商前十大企業 (以金額為準)
  • 年度市場成長率:各媒體 (以金額為準)

第3章 室外口腔市場分析

  • 戶外廣告市場規模:成果值 (以金額為準)
  • 戶外廣告市場規模:預測值 (以金額為準)

第4章 各地區的市場分析

  • 美國
    • 戶外廣告的市場規模:成果值、預測值 (以金額為準)
    • 各市場區隔、各媒體市場佔有率
    • 數位戶外廣告的市場規模
  • 英國
  • 澳洲
  • 加拿大

第5章 市場動態

  • 成長推動因素
  • 市場趨勢
  • 課題

第6章 競爭情形

  • 主要企業的財務成果比較
  • 美國的戶外廣告市場上,各企業的市場佔有率
  • 美國以外的戶外廣告市場上,各企業的市場佔有率

第7章 企業簡介

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目錄

Outdoor advertising, also known as out of home (OOH) media, is a type of advertising done by companies to promote their product to people when they are outside their house. Such promotion technique is used to spread broad messages, branding and support campaigns. The popular outdoor advertising tools are billboards, street furniture, transit and alternative advertising.

The global industry growth is expected to be driven by the booming tourism industry, growing programmatic digital display ad spending, increasing urban populace and accelerating economic growth. The market is trending with the intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, emergence of innovative out-of-home advertisement methods and developing beacon technology fondness. However, there are some growth hindering factors in the industry such as the outbound telemarketing market growth in developing economies, intensive competition and stringent regulations.

Regionally, U.S. rules the overall industry as a result of the rising digital OOH promotion tools such as a jukebox, spectacular and signage demand by the corporates, restaurant owners and telecom sector to endorse their products and services.

"Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)" by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. Key players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company and Outfront Media Inc. are being profiled along with their respective financials and growth strategies.

Table of Contents

1. Market Overview

  • 1.1 Advertising
  • 1.2 Types of Advertising
  • 1.3 Outdoor Advertising

2. Global Advertising Market

  • 2.1 Global Advertising Market Value
  • 2.2 Global Advertising Market Value Forecast
  • 2.3 Global Advertising Market Value by Medium
  • 2.4 Global Advertising Expenditures YoY Change by Medium
  • 2.5 Global Advertising Expenditures by Region

3. Global Outdoor Advertising Market

  • 3.1 Global Outdoor Advertising Market Value
  • 3.2 Global Outdoor Advertising Market Value Forecast
  • 3.3 Global Outdoor Advertising Market Value by Region

4. Regional Outdoor Advertising Market

  • 4.1 The U.S.
    • 4.1.1 The U.S. Outdoor Advertising Market Value
    • 4.1.2 The U.S. Outdoor Advertising Market Value Forecast
    • 4.1.3 The U.S. Outdoor Advertising Market Value by Segments
  • 4.2 The U.K.
    • 4.2.1 The U.K. Outdoor Advertising Market Value
    • 4.2.2 The U.K. Outdoor Advertising Market Value Forecast
    • 4.2.3 The U.K. Outdoor Advertising Market Value by Segments
  • 4.3 Canada
    • 4.3.1 Canada Outdoor Advertising Market Value
    • 4.3.2 Canada Outdoor Advertising Market Value Forecast
  • 4.4 Australia
    • 4.4.1 Australia Outdoor Advertising Market Value
    • 4.4.2 Australia Outdoor Advertising Market Value Forecast
    • 4.4.3 Australia Outdoor Advertising Market Value by Segments

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Booming Tourism Industry
    • 5.1.2 Growing Programmatic Digital Display Ad Spending
    • 5.1.3 Increasing Urban Populace
    • 5.1.4 Accelerating Economic Growth
  • 5.2 Key Trends and Developments
    • 5.2.1 Intensifying DOOH Advertising Market
    • 5.2.2 Rising Street Furniture Outdoor Advertising Market
    • 5.2.3 Market Consolidation
    • 5.2.4 Emergence of Innovative Out-of-Home Advertisement Methods
    • 5.2.5 Developing Beacon Technology Fondness
  • 5.3 Challenges
    • 5.3.1 Outbound Telemarketing Market Growth in Developing Economies
    • 5.3.2 Intensive Competition
    • 5.3.3 Stringent Regulations

6. Competitive Landscape

  • 6.1 Global Outdoor Advertising Market
    • 6.1.1 Key Players - Market Share Comparison
    • 6.1.2 Key Players - Revenue Comparison
    • 6.1.3 Key Players - Market Cap Comparison
  • 6.2 Regional Outdoor Advertising Market
    • 6.2.1 Key Players - US Market Share Comparison
    • 6.2.2 Key Players - UK Market Share Comparison

7. Company Profiles

  • 7.1 JCDecaux SA
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 Clear Channel Outdoor Holdings, Inc.
  • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Lamar Advertising Company
    • 7.3.1 Business Overview
    • 7.3.2 Financial Overview
    • 7.3.3 Business Strategies
  • 7.4 Outfront Media Inc.
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies

List of Figures

  • Types of Advertising
  • Types of Outdoor Advertising
  • Global Advertising Market Value (2014-2018)
  • Global Advertising Market Value Forecast (2019-2023
  • Global Advertising Market Value by Medium (2018)
  • Global Advertising Expenditures YoY Change by Medium (2018)
  • Global Advertising Expenditures by Region (2018)
  • Global Outdoor Advertising Market Value (2014-2018)
  • Global Outdoor Advertising Market Value Forecast (2019-2023)
  • Global Outdoor Advertising Market Value by Region (2018)
  • The U.S. Outdoor Advertising Market Value (2014-2018)
  • The U.S. Outdoor Advertising Market Value Forecast (2019-2023)
  • The U.S. Outdoor Advertising Market Value by Segments (2018)
  • The U.K. Outdoor Advertising Market Value (2014-2018)
  • The U.K. Outdoor Advertising Market Value Forecast (2019-2023)
  • The U.K. Outdoor Advertising Market Value by Segments (2018)
  • Canada Outdoor Advertising Market Value (2014-2018)
  • Canada Outdoor Advertising Market Value Forecast (2019-2023)
  • Australia Outdoor Advertising Market Value (2014-2018)
  • Australia Outdoor Advertising Market Value Forecast (2019-2023)
  • Australia Outdoor Advertising Market Value by Segments (2018)
  • Global Tourism Industry Value & Volume (2014-2018)
  • The U.S. Programmatic Digital Display Ad Spending (2014-2018)
  • Global Urban Population (2014-2018)
  • Global Gross Domestic Product (GDP) per Capita (2014-2018)
  • Global DOOH Advertising Market Value Share (2018-2023)
  • The U.S. Street Furniture Outdoor Advertising Market Value Forecast (2018-2023)
  • Asia-Pacific Outbound Telemarketing Market Value Forecast (2018-2023)
  • Key Players - Market Share Comparison (2018)
  • Key Players - Market Cap Comparison (2019)
  • Key Players - US Market Share Comparison (2018)
  • Key Players - UK Market Share Comparison (2018)
  • JCDecaux Revenues by Business Segments (2017)
  • JCDecaux Revenues and Net Income (2013-2017)
  • JCDecaux R&D Expenditures (2015-2017)
  • CCO Revenues by Business Segments (2017)
  • CCO Revenues and Net Income (Loss) (2013-2017)
  • CCO A&P Expenditures (2015-2017)
  • Lamar Advertising Net Revenues by Business Segments (2017)
  • Lamar Advertising Net Revenues and Net Income (2013-2017)
  • Lamar Advertising A&P Expenditures (2015-2017)
  • Outfront Media Revenues by Business Segments (2017)
  • Outfront Media Revenues and Net Income (Loss) (2013-2017)

List of Tables

  • Global Outdoor Advertising Market Consolidations (2018)
  • Key Players - Revenue Comparison (2017)
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