Product Code: Y801B
An appraisal and ranking of Crop Protection Supplier incentive programs. Understand their effectiveness and the potential payout for each of the three sales channels: distributors, retailers, and growers.
Regional Coverage: United States.
Scope
- A detailed, independent overview and appraisal of the 2021 channel incentives offered by basic and generic pesticide suppliers
- Ranking of the top 10-12 Ag Chem suppliers, based on client input
- Research on programs that account for approximately 80% of sales volume
- Highlights of select products in 2022 with significant changes in price, supply, or programs
- Highlights of how suppliers are adjusting 2022 programs given the dynamic supply chain
- Value of current programs will be shown through:
- Cash cost
- Percentage of sales represented by programs
- Impact of industry consolidation on incentive programs
- Programs detailed by target audience:
- Distributor
- Retailer
- Grower
INCLUDES EXCEL-BASED DATA RESULTS
Report Benefits
This report serves as an excellent resource for crop protection manufacturers for developing and executing distributor, retailer, and grower incentive plans, providing:
- A highly reliable and independent assessment of competitive incentive programs of the major crop protection suppliers
- An assessment of likes, dislikes, and suggestions relating to current crop protection incentive plans to help marketers increase the effectiveness of their programs
- Assistance for manufacturers in planning future incentive programs in the highly competitive marketplace
Table of Contents
Introduction
Supplier Ranking by Program Effectiveness
Sale and Program Splits by Company
- Sales and Program Splits by Company
- Total Sales by Supplier and Pesticide Type
- Supplier Incentive Program Dollar by Pesticide Type
- Supplier Program as a Percentage of Sales and Pesticide Type
- Types of Distributor, Retailer, and Grower Programs by Select U.S. Crop Protection Suppliers
Descriptions and Examples of the Various Types of Programs
- Distributors
- What do the programs look like at the various levels?
- How does the distributor's headquarters interact/communicate with the field?
- Reseller (single step segments)
Value of Programs
- Cash cost, percentage of sales represented by various programs shown by the manufacturer
- Apparent effectiveness of existing programs
- Attitudes toward programs by the target audience (likes, dislikes, and suggestions)
Management of Programs by Channel Members
- Tracking system employed
- Personnel employed for managing programs
- Communications
Effects on 2022 Programs
Impact of the Current Ag Economy on Incentive Programs
Supplier Incentive Details by Supplier