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市場調查報告書

美國的農作物保護產品企業的流通管道獎勵的有效性:概要與分析

Effectiveness of U.S. Crop Protection Company Channel Incentives: An Overview and Analysis

出版商 Kline & Company, Inc. 商品編碼 978827
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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美國的農作物保護產品企業的流通管道獎勵的有效性:概要與分析 Effectiveness of U.S. Crop Protection Company Channel Incentives: An Overview and Analysis
出版日期: 2020年10月01日內容資訊: 英文
簡介

本報告提供美國國內的農作物保護產品的供應商方面的流通管道獎勵、計劃相關分析,各種計劃的基本內容和趨勢,支付總額與銷售額比率,計劃的有效性,各階段 (經銷商、零售業者、農戶) 跟提供情形,各產品種類詳細趨勢,產業重組的影響,營運體制,供應商各公司 (前10∼12家公司) 跟詳細資訊等調查。

目錄

簡介

供應商的排行榜:計劃的有效性別

企業的明細:各銷售額、計劃

  • 企業的明細:各銷售額、計劃
  • 總銷售額:各供應商、農藥的各類型
  • 供應商獎勵計劃 (支付金額):農藥的各類型
  • 供應商計劃 (支付金額) - 銷售量比率:農藥的各類型
  • 經銷商、零售業者、農戶計劃的種類:美國的主要供應商的情況

各種計劃的概要與案例

  • 庫存保護
  • 購買折扣
  • 忠誠折扣
  • 銷售階段的獎勵
  • 產品聯合型獎勵
  • 旅遊、商品提供獎勵

各種計劃的對象者

  • 經銷商
    • 各等級,計劃是什麼樣子?
    • 經銷商的本部,如何與現場對話?
  • 經銷商
  • 經銷商(single step segments)
  • 農戶

計劃的價值

  • 廠商方面出示的各種計劃的現金成本/銷售量比率
  • 現有的計劃的外觀的有效性
  • 對計劃的態度(喜歡、不喜歡、提案):各標的用戶

按計划的管理:流通管道成員

  • 各公司導入的追蹤系統
  • 計劃的營運作的人員
  • 通訊

計劃對產業重組的影響

目前對銀 (Ag) 市場獎勵計劃的影響

供應商獎勵的詳細資訊:各供應商

Excel資料文件

目錄
Product Code: y801A

A comprehensive overview and analysis of the U.S. manufacturers channel incentives currently being offered that account for approximately 80% of sales volume.

Regional Coverage: United States.

SCOPE

  • A detailed, independent overview and appraisal of the current range of channel incentives being offered by basic and generic pesticide suppliers
  • The top 10-12 Ag Chem suppliers, based on client input
  • Research on programs that account for approximately 80% of sales volume
  • Value of current programs will be shown through:
    • Cash cost
    • Percent of sales represented by programs
  • Impact of industry consolidation on incentive programs
  • Programs detailed by target audience:
    • Distributor
    • Dealer
    • Reseller
    • Grower

REPORT BENEFITS

This report serves as an excellent resource for crop protection manufacturers for developing and executing distributor, retailer, and grower incentive plans, providing:

  • A highly reliable and independent analysis of the competitive incentive programs of the major crop protection suppliers
  • An assessment of likes, dislikes, and suggestions relating to current crop protection incentive plans to help marketers increase the effectiveness of their programs
  • Assistance for manufacturers in planning future incentive programs in the highly competitive marketplace

Table of Contents

Introduction

Supplier Ranking by Program Effectiveness

Sale and Program Splits by Company

  • Sales and Program Splits by Company
  • Total Sales by Supplier and Pesticide Type
  • Supplier Incentive Program $ by Pesticide Type
  • Supplier Program as a Percent of Sales and Pesticide Type
  • Types of Distributor, Retailer, and Grower Programs by Select U.S. Crop Protection Supplier

Descriptions and Examples of the Various Types of Programs

  • Inventory protection
  • Rebates on purchases
  • Loyalty rebates
  • Sales timing incentives
  • Product tie-in incentives
  • Travel or merchandise incentives

Target Audience for Each Type of Program

  • Distributor
    • What do the programs look like at the various levels?
    • How does the distributor's headquarters interact/communicate with the field?
  • Dealer
  • Reseller (single step segments)
  • Grower

Value of Programs

  • Cash cost, percentage of sales represented by various programs shown by the manufacturer
  • Apparent effectiveness of existing programs
  • Attitudes toward programs by the target audience (likes, dislikes, suggestions)

Management of Programs by Channel Members

  • Tracking system employed
  • Personnel employed for managing programs
  • Communication

Effects on Industry Consolidations on Programs

How the Current Ag Economy Impacts Incentive Programs

Supplier Incentive Details by Supplier

An Excel datafile will be supplied to allow subscribers to search and review data any way they choose.