美國作物保護公司渠道激勵的有效性:概述與分析
市場調查報告書
商品編碼
1104591

美國作物保護公司渠道激勵的有效性:概述與分析

Effectiveness of U.S. Crop Protection Company Channel Incentives: An Overview and Analysis

出版日期: | 出版商: Kline & Company, Inc. | 英文 71 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

本報告分析了美國國內植保供應商當前的銷售渠道激勵策略,並從分銷商、零售商和種植者的角度對主要供應商計劃進行了評估和評估。除了研究排名之外,我們還考慮了以下方面的有效性和潛在機會每個公司的激勵計劃。

內容

簡介

供應商排名:計劃有效性性別

銷售和計劃細分:按公司分類

  • 銷售和計劃細分:按公司分類
  • 總銷售額:按供應商和農用化學品類型
  • 按農藥類型劃分的供應商激勵計劃金額
  • 供應商計劃:銷售額百分比,按農藥類型
  • 分銷商-零售商-生產商計劃類型:針對美國領先的作物保護供應商

各種程序的概述和示例

  • 經銷商
    • 每個級別的程序是什麼樣的?
    • 分銷商總部如何與現場互動/溝通?
  • 經銷商
  • 轉銷商(單步細分)
  • 生產者(種植者)

項目價值

  • 現金成本,佔銷售額的百分比:按製造商提供的各種計劃
  • 現有程序的明顯效果
  • 對該計劃的看法(喜歡、不喜歡、建議):按目標客戶

管理計劃:按渠道成員

  • 採用跟蹤系統
  • 從事項目管理的人員
  • 通訊

計劃影響(2022 年)

當前農業經濟對激勵計劃的影響

供應商激勵詳情:按供應商

簡介目錄
Product Code: Y801B

An appraisal and ranking of Crop Protection Supplier incentive programs. Understand their effectiveness and the potential payout for each of the three sales channels: distributors, retailers, and growers.

Regional Coverage: United States.

Scope

  • A detailed, independent overview and appraisal of the 2021 channel incentives offered by basic and generic pesticide suppliers
  • Ranking of the top 10-12 Ag Chem suppliers, based on client input
  • Research on programs that account for approximately 80% of sales volume
  • Highlights of select products in 2022 with significant changes in price, supply, or programs
  • Highlights of how suppliers are adjusting 2022 programs given the dynamic supply chain
  • Value of current programs will be shown through:
    • Cash cost
    • Percentage of sales represented by programs
  • Impact of industry consolidation on incentive programs
  • Programs detailed by target audience:
    • Distributor
    • Retailer
    • Grower

INCLUDES EXCEL-BASED DATA RESULTS

Report Benefits

This report serves as an excellent resource for crop protection manufacturers for developing and executing distributor, retailer, and grower incentive plans, providing:

  • A highly reliable and independent assessment of competitive incentive programs of the major crop protection suppliers
  • An assessment of likes, dislikes, and suggestions relating to current crop protection incentive plans to help marketers increase the effectiveness of their programs
  • Assistance for manufacturers in planning future incentive programs in the highly competitive marketplace

Table of Contents

Introduction

Supplier Ranking by Program Effectiveness

Sale and Program Splits by Company

  • Sales and Program Splits by Company
  • Total Sales by Supplier and Pesticide Type
  • Supplier Incentive Program Dollar by Pesticide Type
  • Supplier Program as a Percentage of Sales and Pesticide Type
  • Types of Distributor, Retailer, and Grower Programs by Select U.S. Crop Protection Suppliers

Descriptions and Examples of the Various Types of Programs

  • Distributors
    • What do the programs look like at the various levels?
    • How does the distributor's headquarters interact/communicate with the field?
  • Dealer
  • Reseller (single step segments)
  • Grower

Value of Programs

  • Cash cost, percentage of sales represented by various programs shown by the manufacturer
  • Apparent effectiveness of existing programs
  • Attitudes toward programs by the target audience (likes, dislikes, and suggestions)

Management of Programs by Channel Members

  • Tracking system employed
  • Personnel employed for managing programs
  • Communications

Effects on 2022 Programs

Impact of the Current Ag Economy on Incentive Programs

Supplier Incentive Details by Supplier