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市場調查報告書

健康和保健用CBD (大麻二酚) 產品的美國市場:市場分析與機會

CBD for Health and Wellness: U.S. Market Analysis and Opportunities

出版商 Kline & Company, Inc. 商品編碼 955699
出版日期 內容資訊 英文 336 Pages
商品交期: 最快1-2個工作天內
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健康和保健用CBD (大麻二酚) 產品的美國市場:市場分析與機會 CBD for Health and Wellness: U.S. Market Analysis and Opportunities
出版日期: 2020年04月01日內容資訊: 英文 336 Pages
簡介

本報告提供消費者取向CBD (大麻二酚) 健康和保健產品相關調查分析,法規、法律上的情形,產品要求,競爭評估,行銷流通管道,市場預測相關的系統性資訊。

目錄

簡介

摘要整理

類別分析

主要的CBD健康和保健類別 (表格1記載) 、產品形態 (表格2記載)的詳細內容簡介:

  • 市場概要
  • 市場趨勢和主要企業
  • 法規概要
  • 可利用的產品
  • 領導品牌的銷售量
  • 產品要求
  • 價格
  • 競爭情形
  • 行銷流通管道
  • 至2024年的銷售額預測

法規分析

  • CBD產品相關的美國法律
  • 產品要求
  • 美國預計的法規的變更

企業簡介

主要的CBD健康和保健市場行銷 (表格3記載)的詳細內容簡介:

  • 企業的銷售額與利益(或銷售量估計)
  • CBD品牌投資組合
  • 產品要求
  • CBD品牌的銷售量
  • 最近的開發 (包含收購/出售/授權契約)
  • 零售流通
  • 消費者意識和想法
  • 到2024年預測

消費者的想法和認識

  • CBD產品的認識和想法
  • CBD用戶和購買者的人口統計
  • 購買流通管道
  • 購買頻率
  • 每購買的平均價格
  • 產品的使用條件
  • 對新的CBD產品的相對的關心
  • 調查結果比較
目錄

A comprehensive analysis of consumer use cannabidiol (CBD) health and wellness products, regulatory and legal status, product claims, competitive assessment, marketing channels, and outlook for CBD health and wellness products. This report marks the 2nd edition to our highly regarded inaugural report Consumer CBD Products: U.S. Market Analysis and Opportunities.

This Report Will Help Subscribers to:

  • Assess this dynamic market which is poised for strong growth
  • Understand the legal and regulatory barriers that exist
  • Analyze consumer attitudes and perceptions about CBD products
  • Evaluate product claims being made and product forms available
  • Gain knowledge on key competitors in the CBD market
  • Prepare for potential threats to existing brands
  • Make predictions about CBD health and wellness products in the United States

Scope & Benefits

CBD for Health and Wellness: U.S. Market Analysis and Opportunities is an appraisal of this dynamic, burgeoning market. This study will explore potential opportunities, assess the regulatory environment for CBD products, and forecast market potential by 2024. Included in the scope of this study are:

  • CBD products used by consumers to treat minor ailments such as arthritis/joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety or stress, or products that are used for wellness such as dietary supplements
  • Health and wellness CBD products sourced from hemp

This report will assist companies in identifying opportunities within the U.S. CBD industry and specifically provide subscribers with the information and insights to:

  • Assess this dynamic market
  • Understand legal and regulatory issues
  • Learn about consumer perceptions of CBD products and how they are evolving over time
  • Evaluate claims being made
  • Consider business opportunities and how to capitalize on them
  • Prepare for potential threats to existing brands
  • Make predictions about the CBD market in the United States

Excluded from the scope of this study are:

  • Products that are derived from marijuana or contain psychoactive components such as tetrahydrocannabinol (THC) above 0.3%
  • Cannabis or CBD products used for serious medical conditions such as Alzheimer's disease, epilepsy, cancer, Crohn's disease, glaucoma, multiple sclerosis, or other diseases typically treated with prescription drugs
  • Beauty or cosmetics products that contain CBD or hemp used for acne, skin care, makeup, or hair care
  • Products that contain only hemp and no CBD Foods, beverages, edibles (other than gummy dietary supplements), or baking ingredients that contain cannabis or its derivatives

Table of Contents

Introduction

Executive Summary

  • An overview of key findings

Category analysis

Detailed profiles of leading CBD health and wellness categories (shown in Table 1) in product forms (shown in Table 2) will be provided, including the following information:

  • Market overview
  • Market trends and key players
  • Regulatory overview
  • Products available
  • Sales of key brands for 2018 and 2019
  • Product claims
  • Pricing
  • Competitive landscape
  • Marketing channels
  • Outlook with sales forecast through 2024

Regulatory Analysis

  • U.S. laws on CBD products
    • Hemp-derived CBD laws
    • How state and federal laws vary
    • The FDA's and other regulatory agencies' position on CBD
    • Regulatory actions taken recently
    • Laws on cultivation, dispensing, shipping, and possession
  • Product claims
  • Expected regulatory changes in the United States

Company profiles

Detailed profiles of leading CBD health and wellness marketers (shown in Table 3) will be provided, including the following information:

  • Corporate sales and profits (or sales estimates if privately held)
  • CBD brand portfolio
  • Product claims
  • Sales of CBD brands in 2018 and 2019
  • Recent developments including acquisitions/ divestitures/licensing agreements
  • Retail distribution
  • Consumer perceptions and attitudes
  • Outlook through 2024

Consumer attitudes and perceptions

  • Perceptions and attitudes toward CBD products
  • Demographics of CBD users and purchasers
  • Purchase channels shopped
  • Frequency of purchase
  • Average price per purchase
  • Conditions for which the products are used
  • Relative interest in new CBD products
  • Comparison of findings from consumer A+U survey conducted in Jan. 2019

*Subject to charter subscriber input.