表紙
市場調查報告書

美容品零售業:美國的通道分析與市場機會

Beauty Retailing: U.S. Channel Analysis and Opportunities

出版商 Kline & Company, Inc. 商品編碼 955694
出版日期 內容資訊 英文 157 Pages
商品交期: 最快1-2個工作天內
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美容品零售業:美國的通道分析與市場機會 Beauty Retailing: U.S. Channel Analysis and Opportunities
出版日期: 2020年07月01日內容資訊: 英文 157 Pages
簡介

本報告提供美國國內的美容品 (化妝品、盥洗化妝用品)的零售業的最新形勢相關分析,整體業績的轉變,及經銷商的各形態 (子通道)/各商品類別 (香水,護髮用品,化妝用品,護膚用品等)的詳細趨勢,新商店的趨勢,近幾年的行銷活動的趨勢,IT技術的進步帶來的影響,今後的業績趨勢預測等資訊,為您概述為以下內容。

目錄

簡介

摘要整理

購買通道概況

分析對象的購買通道/子通道的一覽 (Table 1) ,和分析對象的類別 (Table 2),各類別的相關資訊

  • 各通道的開發
  • 銷售量的明細:各通道/子通道
  • 大間零售產業業者(銷售量、訪問家庭數)
  • 各通道的化妝品、盥洗化妝用品所扮演的角色
  • 美容品類別的廠商/零售店的銷售量 (2018∼2019年)
  • 行銷/取樣調查活動
  • 未來展望 (到2024年)

零售業者的簡介

分析對象的10家零售業者 (Table 3)的簡介與詳細資訊

新的零售業者與其概況 (Table 2)

  • 核心商店
  • 銷售量、訪問家庭數
  • 主要商店的位置條件 (路邊商店/大型購物中心內)
  • 美容品所扮演的角色
  • 主要產品
  • 促銷活動
  • 店內的照片

資料庫的內容

全通道/子通道的詳細資訊

目錄

Kline's 14th edition of the coverage of the beauty retailing landscape encompasses all retailers offering cosmetics & toiletries to consumers. The report focuses on all channels across key product categories and pays special attention to growing retailers such as Amazon and Revolve. Changing retailer formats and new shopping experiences are captured within the channel snapshots, while the overall shifts in sales are depicted in the comprehensive database.

This Report Helps Subscribers Answer the Following Questions:

  • Who are the rising retailers, and what are they offering to consumers?
  • How are online apparel retailers making strides in beauty and personal care space?
  • What are the new shopping malls, and what brands do they target?
  • How is technology renewing interest in physical beauty shopping?
  • What is the future of retail, and how will the landscape continue to change?

Scope

‘Beauty Retailing U.S.: Channel Analysis and Opportunities ’ provides subscribers with insights on retailing challenges and opportunities in the United States. The report focuses on the beauty and personal care market and changes that have occurred from 2018 to 2019.

  • Category scope mirrors Kline's Cosmetics & Toiletries program, encompassing 20 product categories across the following product classes: fragrances, hair care, makeup, skin care, and other toiletries
  • Reporting at the manufacturer and retail sales levels
  • Coverage of both major and alternate purchase channels, providing an accurate, detailed examination of the landscape at the retail level

Key Benefits

This comprehensive report enables subscribers to exploit business opportunities by illustrating the retailing dynamics in one of the most important markets of the personal care industry: the United States. The report also:

  • Identify and explain key purchase channels for cosmetics and toiletries in a clear and consistent fashion
  • Quantify industry sales by purchase channel, focusing on hard-to-track non-traditional channels
  • Deliver the information and insights required to capitalize on changes at retail
  • Include one day of consultation time with members of the research team which can be used for assistance with plans or to explore related industry information

Regional Coverage: United States.

Table of Contents*

This program consists of two deliverables: a presentation-style executive summary and a database with data by channel and sub-channel as shown in Table 1.

Introduction

Executive Summary

  • Key takeaways
  • Noteworthy developments
  • Data highlights
  • Channel snapshots
  • Outlook and assessment

Purchase Channel Snapshots

Detailed analysis of each purchase channel listed in Table 1 with data for each of the categories listed in Table 2, including the following information:

  • Channel developments
  • Sales breakdowns by channel and sub-channels
  • Leading retailers (sales and door counts)
  • Role of cosmetics and toiletries in these channels
  • Manufacturers' and retail sales by beauty category for 2018 and 2019
  • Marketing and sampling activity
  • Outlook to 2024

Retailer Profiles

Profiles of 10 retailers, as listed in Table 3, will be provided. Included will be specific discussion relating to the beauty business of these companies, along with the following information:

Snapshots of new retailers and or formats Table 2), each containing:

  • Core premise
  • Sales and door count
  • Prime type of locations (street vs. mall)
  • Role of beauty
  • Product offerings
  • Merchandising activities
  • Pictures of store interior

* Subject to charter subscriber input.

Contents of Database

The database contains detailed information for all channels and subchannels, featuring the following: