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市場調查報告書

食品和飲料中的清潔標籤:認識與現實

Clean Label in Food & Beverages: Perception vs. Reality

出版商 Kline & Company, Inc. 商品編碼 931177
出版日期 內容資訊 英文 104 Pages
商品交期: 最快1-2個工作天內
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食品和飲料中的清潔標籤:認識與現實 Clean Label in Food & Beverages: Perception vs. Reality
出版日期: 2020年05月31日內容資訊: 英文 104 Pages
簡介

越來越多的消費者選擇他們認為是"清潔"或"天然"的食品和飲料產品。無麩質,非改造基因,無人造色素,有機,草食和無防腐劑是消費者為獲得清潔和綠色生活而需要注意的要求。

該報告調查並分析了在美國被認定為"清潔"或"天然"產品的食品和飲料清潔標籤,並提供了市場概況,消費者認知度調查和零售商它提供了有關價值鏈分析的系統信息,包括計劃,類別提供和成分分析。

內容

簡介

市場概況

  • 市場分析/細分
  • 主要趨勢和發展
  • 價值鏈分析
  • 未來展望

消費者意識調查

  • 購買"清潔"和"天然"食品和飲料產品的重要性
  • "自然"或"乾淨"標籤的總體置信度
  • "清潔"意識及其對消費者的意義
  • 在類別中購買"自然","有機"或"清潔"(表中顯示)
  • 品牌認可
  • 在整個類別中(表中)"乾淨"標籤的重要性

零售商的努力

  • 標準和要求
  • 提供
  • 提供自有品牌

類別規定

  • 標籤在整個類別中的重要性
  • 標籤和聲明

成分分析

  • 分析類別中使用的組件
  • 評估主要成分及其清潔標籤/有機/不含GMO的替代品
  • 品牌和評估
目錄

An increasing number of consumers opt for food and beverage products that they perceive to be "clean" or "natural." Gluten-free, non-GMO, no artificial colors, organic, grass-fed, and preservative-free are claims consumers pay attention to in their quest for cleaner, greener living. However, what does "clean" mean to consumers? And what labeling do they look at when perusing products? This report will focus on providing a value chain analysis of the clean label food and beverages that includes a market overview, consumer perception survey, retailer initiatives, category offerings and ingredient analysis.

Regional Coverage: United States.

This Report Will Help Subscribers Address the Following Questions:

  • What are the key trends and developments in "clean" food and beverage products?
  • What is the consumer perception of "clean" products?
  • What labeling is most appealing to consumers in different product categories?
  • How clean are the products that claim the exclusion of specific ingredients?
  • What initiatives are key retailers taking to attract consumers looking for "clean" products?
  • What are the market opportunities throughout the value chain, from ingredients to consumers?

Scope & Benefits

‘Clean Label in Food and Beverages: Perception vs. Reality Report’ will be an analysis of the market for products that are perceived as "clean" or "natural" in the United States. The report will analyze how important "clean" and "natural" is for consumers and their perception of what "clean" and "natural" is in the food and beverages category.

The categories covered are:

  • Baby food
  • Cereal
  • Cold beverages (juices)
  • Cultured meats (cold cuts and sausages)
  • Dairy (milk, cheese, yoghurt, eggs)
  • Hot beverages (coffee and tea)
  • Meat and poultry
  • Meat replacement products
  • Packaged bread and other baked goods
  • Plant-based milk products
  • Ready-to-eat meals
  • Sweet and savory snacks

This report will help identify business opportunities by analyzing the dynamics of the market. It will also:

  • Provide an understanding of the market and the growing movement in food and beverages toward "clean"
  • Offer an understanding of the consumer and the perception of what "clean" means
  • Rate key suppliers of "clean" and natural products in the market based on the ingredient list
  • Evaluate retailer initiatives toward more sustainable products
  • Assess market opportunities throughout the value chain, from ingredients to consumers

Table of Contents

Introduction

Market Overview

  • Market analysis and segmentation
  • Key trends and developments
  • Value chain analysis
  • Future outlook

Consumer Perception Survey

Consumer perceptions and definitions of clean label and associated concepts such as organic and GMO-free:

  • Importance of buying "clean" and "natural" food and beverage products
  • Overall level of trust in "natural" or "clean" labels
  • Perception of "clean" and what it means to consumers
  • Purchases of "natural," organic, or "clean" within categories in Table 1
  • Brand awareness
  • "Clean" label importance to overall category (categories highlighted in Table 1)

Retailer Initiatives

Key initiatives by select retailers

  • Standards and requirements
  • Offerings
  • Private-label offerings

Category Offerings

For key categories listed in Table 1, the following information will be provided:

  • Clean label importance to overall category
  • Labels and claims
    • Key and rising claims (see Table 3)
    • Commonly omitted ingredients
    • Promoted end benefits
    • Sourcing and sustainability

Ingredient Analysis

  • Analysis of ingredients used within categories
  • Rating of key ingredients and their clean label/organic/GMO-free alternatives
  • Brand offerings and ratings