A comprehensive overview of the global market for salon hair care products targeting issues related to the scalp, such as hair thinning, hair loss, dandruff, and sensitive scalp.
This Report Will Help Subscribers to:
- Understand the size of the scalp care products segment and its growth
- Identify country markets with the most potential
- Understand the structure of a typical scalp care line
- Identify which scalp care issues are most commonly addressed by professional hair care products
- Evaluate areas of potential growth in the scalp care segment
- Assess the opportunities linked to the development of a scalp care portfolio
- Identify potential targets for acquisition
‘Professional Scalp Care Products: Global Market Snapshot’ will provide a comprehensive overview and independent appraisal of this fast-moving market and explore market opportunities for marketers of professional hair care products.
- Sales of scalp care products in key markets globally
- Growth of the segment by country
- Coverage of: Asia, Brazil, Europe, and the United States
- Detailed segmentation of scalp care products segment
- Analysis of scalp care portfolio of key brands globally
This report will assist material suppliers in identifying opportunities within the global salon scalp care market. It will also serve as an invaluable tool in the strategic planning process.
- Develop business strategies by understanding which countries represent the biggest opportunities
- Design your product portfolio by better understanding which market segments are most promising
- Benchmark your scalp care offerings against other players
- Develop market-entry and market expansion strategies
- Identify key product claims to better target various markets
Regional Coverage: Asia, Brazil, Europe and United States.
Table of Contents*
Country snapshots (see Table 1)
- Share of scalp care in overall salon hair care products sales
- Size and growth of scalp care (2018, 2019)
- Market segmentation (Table 2)
- Sales by segment (take-home vs. back-bar)
Scalp care portfolio
- Product segmentation by product type (Table 3)
- Examples of best-selling and innovative scalp care lines
* Subject to charter subscriber input.