表紙
市場調查報告書

養生保健用大麻二酚 (CBD):美國市場分析、市場機會

CBD for Health and Wellness: U.S. Market Analysis and Opportunities

出版商 Kline & Company, Inc. 商品編碼 918381
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
如有價格方面的疑問請按下「詢問」鍵來信查詢
Back to Top
養生保健用大麻二酚 (CBD):美國市場分析、市場機會 CBD for Health and Wellness: U.S. Market Analysis and Opportunities
出版日期: 2019年03月31日內容資訊: 英文
簡介

本報告提供美國的養生保健用途的大麻二酚 (CBD) 產品的市場調查,產品概要,相關法律,各類別、產品形態的主要趨勢,臨床研究趨勢,可利用的產品,競爭環境,主要企業,未來展望,行銷途徑的銷售額佔有率,競爭環境,消費者的態度、認識,未來展望等彙整資料。

簡介

摘要整理

法律規章分析

類別分析

  • 類別區分
    • 不安、壓力緩和
    • 化妝品、保養品產品
    • 疼痛緩和 (口服)
    • 睡眠輔助
    • 局部疼痛緩和
    • 維他命、補充品
  • 形態區分
    • 膠囊
    • CBD花 (植物)
    • 配合產品
    • 水晶
    • 胡頹子
    • 離析粉末
  • 調查內容
    • 市場概要
    • 市場趨勢、主要企業
    • 法律規章概要
    • 臨床研究
    • 可利用的產品
    • 產品的訴求點、優點
    • 價格
    • 消費者利用、認知度
    • 競爭環境
    • 零售途徑
    • 展望

行銷途徑分析

  • 銷售額佔有率:各行銷途徑
  • 線上銷售額
  • CBD商店
  • 香煙店
  • 天然商店、專賣店、零售店、藥局
  • 大麻藥局
  • 其他
  • 消費者報告的行銷途徑
  • 展望

消費者的態度、認識

  • CBD產品的意識、認知度
  • CBD產品的利用趨勢
  • 產品利用的條件
  • 新的CBD產品的興趣
  • 有興趣的訴求點
  • 認識的產品的優點
目錄

A comprehensive qualitative analysis of consumer-use cannabidiol (CBD) health and beauty products, regulatory and legal status, currently available products, marketing channels, and outlook for CBD-based products. CBD is a key ingredient that can be found in everything from skin care products to pain relievers and dietary supplements.

This Report Helps Subscribers to:

  • Assess this dynamic market which is poised for strong growth
  • Understand existing legal and regulatory barriers
  • Analyze consumer attitudes and perceptions about CBD products
  • Evaluate both claims being made and available product forms
  • Learn about business opportunities and how to capitalize on this burgeoning space
  • Prepare for potential threats to existing brands
  • Examine markets outside the United States and how foreign cannabis markets behave where CBD is legal
  • Make predictions about the CBD market in the United States

Scope

‘Consumer CBD Products: U.S. Market Analysis and Opportunities’ is an appraisal of this dynamic burgeoning market. This study explores potential opportunities, assess the regulatory environment for CBD products, and forecast market potential by 2023. Included in the scope of this study are:

  • CBD products used by consumers to treat minor ailments such as joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety, stress, as a dietary supplement or for beauty/personal care such as hair care or acne and skin treatments
  • Analysis of the more mature cannabis markets in Israel and Canada to understand market potential in the U.S.

Excluded from the scope of this study are:

  • Products that are derived from marijuana or contain psychoactive components such as tetrahydrocannabinol (THC) above 0.3%
  • Cannabis products used for serious medical conditions such as Alzheimer's disease, epilepsy, cancer, Crohn's disease, glaucoma, multiple sclerosis, or other diseases typically treated with prescription drugs
  • Foods, beverages, edibles, or baking ingredients that contain cannabis or its derivatives
  • Consumer health or beauty products that contain only hemp and no CBD
  • Prescription marijuana or cannabis medications

Key Benefits:

This report assists companies in identifying opportunities within the U.S. cannabis industry and specifically provides subscribers with the information and insights to:

  • Assess this dynamic market
  • Understand legal and regulatory issues
  • Evaluate claims being made
  • Consider business opportunities and how to capitalize on them
  • Prepare for potential threats to existing brands
  • Learn how foreign cannabis markets behave where CBD is legal
  • Make predictions about the CBD market in the United States

Regional Coverage: United States.

Table of Contents

Introduction

Executive Summary

  • An Overview of Key Findings

Regulatory Analysis

  • U.S. laws on CBD products
    • 2018 Farm Bill
    • Cannabis-derived CBD laws
    • Hemp-derived CBD laws
    • How state and federal laws vary
    • Select clinical trials on CBD/Cannabis
  • Product claims
  • Legal marketing channels
  • Cannabis market in Canada
  • Cannabis market in Israel
  • Expected regulatory changes in the U.S.

Category Analysis

Detailed profiles of leading U.S. CBD categories (shown in Table 1) and in product forms (shown in Table 2) will be provided, including the following information:

  • Market overview
  • Market trends and key players
  • Regulatory overview
  • Clinical studies
  • Products available
  • Product claims/benefits
  • Pricing
  • Consumer usage and awareness
  • Competitive landscape
  • Retail channels
  • Outlook

Marketing Channel Analysis

  • Marketing channels, including estimates of share of sales by channel
  • Online sales
  • CBD stores
  • Smoke and vape shops
  • Natural and specialty stores, retailers, and pharmacies
  • Marijuana dispensaries
  • Other outlets
    • Trade shows
    • Shopping malls and department stores
  • Consumer reported marketing channels
  • Outlook

Consumer Attitudes and Perceptions

  • Perceptions and attitudes toward CBD products
  • Propensity to use CBD products
  • Conditions the products are used for
  • Relative interest in new CBD products
  • Product claims of interest
  • Perceived benefits of CBD products

Back to Top