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市場調查報告書

前100名美容品牌:美國表現良好的獨立型美容品牌分析

Beauty's 100 Favorite Brands: Analysis of Booming Independent Brands in the United States

出版商 Kline & Company, Inc. 商品編碼 918380
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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前100名美容品牌:美國表現良好的獨立型美容品牌分析 Beauty's 100 Favorite Brands: Analysis of Booming Independent Brands in the United States
出版日期: 2019年07月31日內容資訊: 英文
簡介

本報告提供美容產業顛覆者的主要100個品牌識別,領導品牌的品牌資產及地位,創業者的簡介,產品系列,暢銷產品,價格、行銷、市場進入等各種策略,銷售額估計,今後展望、成長的潛在性等彙整資料。

前100名品牌的品牌簡介

  • 品牌股權、定位
  • 公司概要、創業者的簡介
  • 產品系列
  • 暢銷產品、價格策略
  • 行銷活動:數位影響者策略的焦點
  • 打入市場策略
  • 零售、擴張策略
  • 銷售額估計
  • 今後5年的展望、成長的潛在性
目錄

Beauty indies are the most sought-after brands by cosmetics marketers and retailers alike. Recording high double- digit to triple-digit growth for the past several years, these privately-owned gems outpace the total market growth, by offering unique product and ingredient stories combined with compelling digital marketing that resonates with today's beauty consumer. Our report will identify these disruptors and assess the factors that make them resonate with consumers.

This Report Will Help Subscribers to:

  • Where are the freshest beauty product trends coming from?
  • What innovations are brought forward by the indies?
  • What marketing strategies do the indies use to differentiate themselves?
  • Which product categories are the indies dominant in and where do the opportunities lie?
  • Who are the most influential bloggers in the indie space and what roles do they play in making these brands a success?
  • What is the brand's potential for growth?

Scope & Benefits:

Beauty's 100 Favorite Brands will identify and profile 100 brands that we consider to be industry disruptors. Each quarter during 2019 subscribers will receive 25 profiles of these industry market-movers.

  • Geographically, our research will focus on the United States.
  • The category scope will encompass all beauty and personal care products, with a focus on fragrances, makeup, skin care, and other toiletries.
  • The channel scope will encompass all consumer outlets where beauty products are sold, including direct sales.

This report will provide pertinent information on the most compelling indie brands that are helping to shape today's beauty industry in the United States. While these brands may be small in terms of sales value today, they have potential to become tomorrow's billion dollar buy-outs. This report will provide:

  • A view of the independent brands that are outpacing the beauty industry growth in the categories that they compete in.
  • Understanding of which products and concepts resonate with today's consumers.
  • Identify concepts that may have traction in other parts of the world.
  • Screening for potential acquisition candidates and/or local partners.

Regional Coverage: North America.

Table of Contents*

Brand profiles of approximately 100 select brands (see Table 1) that will include the following:

  • Brand equity and positioning
  • Company overview and profile of the founders
  • Description of product portfolio
  • Best-selling products and pricing strategy
  • Marketing activity - focus on digital influencer strategy
  • Go-to market strategy
  • Retail distribution and expansion strategies
  • Brand sales for 2018 and 2019 estimates
  • Outlook for the brand and its growth potential for the next 5 years

a - Pre-launch subscribers will be able to give input on brand selection for this report.

* Subject to charter subscriber input.